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    Business

    The Best SEO Podcast

    AI-Driven Visibility. Real-World Impact.

    Getting found, named and cited by AI search.

    Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is.

    Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.

    The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits.

    Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday.

    If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either.

    The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.

    Advertise
    • Apple Podcasts
    • Google Play
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    Latest Episodes:
    Why You Should Be Using Linkable Assets by Joshua Hardwick Part 2 #421 May 29, 2018
    Show notes

    Why You Should Be Using Linkable Assets Part 2
    SEO Tip : When working with a restricted product, maximize local SEO first.
    Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "6 Linkable Asset Types (And EXACTLY How to Earn Links With Them)" by Joshua Hardwick.
    Author: Joshua Hardwick
    Source: https://ahrefs.com/blog/linkable-assets/

    –
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
    You can also watch his episode here: https://bestseopodcast.com/

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:
    https://www.facebook.com/EWRDigital
    https://www.instagram.com/thebestseopodcast/
    https://www.tiktok.com/@bestseopodcast
    https://www.linkedin.com/company/bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com
    Host's: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    How to Market Your Marijuana Business by Adam Gregory #420 May 21, 2018
    Show notes

    How to Market Your Marijuana Business
    Are You Struggling With Restricted Marketing? When we talk about internet marketing, do you ever think of restricted products and how you could market them? Do you have a restricted product and are unsure how to market it? Think about marijuana marketing. We live in a day and age where more and more things are becoming acceptable to talk about and do, but what about cannabis? Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "How to Market Your Marijuana Business" by Adam Gregory.
    Author: Adam Gregory
    Presented by BestSEOPodcast.com
    –
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
    You can also watch his episode here: https://bestseopodcast.com/

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:
    https://www.facebook.com/EWRDigital
    https://www.instagram.com/thebestseopodcast/
    https://www.tiktok.com/@bestseopodcast
    https://www.linkedin.com/company/bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com
    Host's: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    Why You Should Be Using Linkable Assets by Joshua Hardwick Part 1 #419 May 14, 2018
    Show notes

    Why You Should Be Using Linkable Assets Part 1
    A “linkable asset” is a piece of content purposely crafted with the intention of attracting links—usually from other websites in your niche. But “linkable assets” are not created solely to attract links. There are a ton of other benefits such as social shares, brand awareness, monetization, etc. In this episode, we’ll be looking at what types of content work well as “linkable assets,” how you can create such content yourself, and how you can earn links with them.
    Author: Joshua Hardwick
    Source: https://ahrefs.com/blog/linkable-assets/
    –
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
    You can also watch his episode here: https://bestseopodcast.com/

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:
    https://www.facebook.com/EWRDigital
    https://www.instagram.com/thebestseopodcast/
    https://www.tiktok.com/@bestseopodcast
    https://www.linkedin.com/company/bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com
    Host's: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    5 Proven Techniques For Google Shopping Campaign Optimization #418 May 07, 2018
    Show notes

    5 Proven Techniques For Google Shopping Campaign Optimization
    Google Shopping campaign optimization is a key part of your selling strategy. In this episode, Chris Burres and Matthew Bertram will talk about 5 proven techniques for optimal Google Shopping campaigns. From data optimization to employing custom labels, we'll dive deep into some of the most talked-about concepts in Google Shopping strategy and present five ways in which you can effectively optimize your Google Shopping campaigns to improve performance.
    Author: Bryan Falla
    Source: https://www.godatafeed.com/blog/5-proven-techniques-for-google-shopping-campaign-optimizations
    –
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
    You can also watch his episode here: https://bestseopodcast.com/

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:
    https://www.facebook.com/EWRDigital
    https://www.instagram.com/thebestseopodcast/
    https://www.tiktok.com/@bestseopodcast
    https://www.linkedin.com/company/bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com
    Host's: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    6 Ecommerce PPC Practices to Improve Your Company's Advertising ROI by Jen Rubio #417 Apr 30, 2018
    Show notes

    6 Ecommerce PPC Practices to Improve Your Company's Advertising ROI
    More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you’re in the retail industry, chances are you’re already using some form of online advertising to promote your products, but there is most likely room for improvement. So how can you ramp up your own PPC ecommerce campaigns to take advantage of this growth? In this episode, we will cover six helpful tips.
    Author: Jen Rubio
    Source: https://www.verticalmeasures.com/blog/ppc-advertising/6-ecommerce-ppc-best-practices-to-improve-your-advertising-roi/
    –
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
    You can also watch his episode here: https://bestseopodcast.com/

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:
    https://www.facebook.com/EWRDigital
    https://www.instagram.com/thebestseopodcast/
    https://www.tiktok.com/@bestseopodcast
    https://www.linkedin.com/company/bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com
    Host's: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    Anchor Text Best Practices for Google by Roger Montti #416 Apr 23, 2018
    Show notes

    Anchor Text Best Practices for Google
    Anchor text is the text used in the links to your site. It used to be that if you acquire enough links with the appropriate keywords in the anchor text that your site will begin to rank for those keywords. But at some point websites experienced penalizations for having statistically unnatural ratios of anchor text links. Here are the best practice for the use of anchor text today.
    Author: Roger Montti
    Source: https://www.searchenginejournal.com/anchor-text/250025/#close

    –
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
    You can also watch his episode here: https://bestseopodcast.com/

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:
    https://www.facebook.com/EWRDigital
    https://www.instagram.com/thebestseopodcast/
    https://www.tiktok.com/@bestseopodcast
    https://www.linkedin.com/company/bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com
    Host's: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    Everything You Need to Know about Topical Authority by Dave Davies #415 Apr 16, 2018
    Show notes

    Everything You Need to Know about Topical Authority
    Topical authority is a perceived authority over a subject or area of a subject. Here's how to build it and why you should be watchful of the short-term gains it brings.
    Author: Dave Davies
    Source: https://www.searchenginejournal.com/topical-authority/247189/#close
    –
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
    You can also watch his episode here: https://bestseopodcast.com/

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:
    https://www.facebook.com/EWRDigital
    https://www.instagram.com/thebestseopodcast/
    https://www.tiktok.com/@bestseopodcast
    https://www.linkedin.com/company/bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com
    Host's: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    What is Geofencing: 4 Questions Every Business Owner Should Ask Before Using Geofencing Marketing #414 Apr 09, 2018
    Show notes

    What is Geofencing: 4 Questions Every Business Owner Should Ask Before Using Geofencing Marketing
    Geofencing is a location-based service. Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. This geographical location is known as a geofence.
    Join Matt and Chris with special guest Adam Gregory for another thrilling episode of the Best SEO Podcast, featuring "What is Geofencing: 4 Questions Every Business Owner Should Ask Before Using Geofencing Marketing" by Adam Gregory.
    Author: Adam Gregory
    Presented by BestSEOPodcast.com
    –
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
    You can also watch his episode here: https://bestseopodcast.com/

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:
    https://www.facebook.com/EWRDigital
    https://www.instagram.com/thebestseopodcast/
    https://www.tiktok.com/@bestseopodcast
    https://www.linkedin.com/company/bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com
    Host's: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    4 SEO Tasks You Should Be Doing Today, But Probably Aren’t by Patrick Reinhart #413 Apr 02, 2018
    Show notes

    4 SEO Tasks You Should Be Doing Today, But Probably Aren’t
    Don't lose out on the opportunity to help yourself or your clients. Here are some SEO strategies and tasks you can add to your toolset to upgrade your game.
    Author: Patrick Reinhart
    Source: https://www.searchenginejournal.com/seo-tasks/243339/
    –
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
    You can also watch his episode here: https://bestseopodcast.com/

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:
    https://www.facebook.com/EWRDigital
    https://www.instagram.com/thebestseopodcast/
    https://www.tiktok.com/@bestseopodcast
    https://www.linkedin.com/company/bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com
    Host's: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    How to Craft the Perfect SEO Title Tag (Our 4-Step Process) by Joshua Hardwick #409 Mar 19, 2018
    Show notes

    How to Craft the Perfect SEO Title Tag (Our 4-Step Process)
    Another fun-filled episode with Chris Burres and Matthew Bertram covering everything you need to know about SEO Title tags. Your BestSEOPodcast hosts discusses a 4‑step process for creating title tags that work every time.
    Author: Joshua Hardwick
    Source: http://bit.ly/2ZEKfnB
    –
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
    You can also watch his episode here: https://bestseopodcast.com/

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:
    https://www.facebook.com/EWRDigital
    https://www.instagram.com/thebestseopodcast/
    https://www.tiktok.com/@bestseopodcast
    https://www.linkedin.com/company/bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com
    Host's: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


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