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    Business

    The Best SEO Podcast

    AI-Driven Visibility. Real-World Impact.

    Getting found, named and cited by AI search.

    Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is.

    Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.

    The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits.

    Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday.

    If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either.

    The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.

    Advertise
    • Apple Podcasts
    • Google Play
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    Latest Episodes:
    Google’s E-A-T: Busting 10 of the Biggest Misconceptions by Lily Ray #503 Dec 17, 2020
    Show notes

    Google’s E-A-T: Busting 10 of the Biggest Misconceptions
    E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.
    Author: Lily Ray
    Source: https://www.searchenginejournal.com/google-eat-misconceptions/333875/#close

    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Gary Illyes Interview - Happiness and Sunshine from Google | Discussion with Top Google Algorithm Expert about current Search trends! #502 Nov 16, 2020
    Show notes

    Interview with Google Webmaster Trends Analyst Gary Illyes on latest search trends!
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    7 tips to Improve Your Core Web Vitals Scores & Page Experience Signals by Rachel Costello #501 Nov 13, 2020
    Show notes

    7 tips to Improve Your Core Web Vitals Scores & Page Experience Signals
    Is your site ready for the big Google algorithm update in 2021? Here are seven user page experience aspects to focus on and how to optimize them.
    Author: Rachel Costello
    Source: https://www.searchenginejournal.com/improve-core-web-vitals-scores-page-experience-signals/386542/
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    How to Target Multiple Cities Without Hurting Your SEO by Loren Baker #500 Oct 19, 2020
    Show notes

    How to Target Multiple Cities Without Hurting Your SEO
    Done right, city pages can be an integral part of your local SEO strategy. Here's how to target and optimize them for local search.
    Source: https://www.searchenginejournal.com/seo-target-multiple-cities/383000/
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    10 SEO Tips To Get Your Website To The Top Of Google Search by Christopher Ratcliff #499 Sep 29, 2020
    Show notes

    10 SEO Tips To Get Your Website To The Top Of Google Search
    There are hundreds of things you can do to top Google search, this is a list concentrating on the more recent SEO developments.
    Author: Christopher Ratcliff
    Source: https://www.searchenginewatch.com/2016/08/17/10-seo-tips-to-get-your-website-to-the-top-of-google-search/
    --

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    9 Tips for Your YouTube SEO Strategy #498 Sep 15, 2020
    Show notes

    9 Tips for Your YouTube SEO Strategy
    YouTube is the second-largest search engine in the world — second only to Google, its parent company. 8 out of 10 video search results are YouTube videos. And the platform is growing constantly, with 500 hours of video uploaded to YouTube every minute.
    How do you avoid getting lost in the sea of videos? Your best bet is to produce and publish great videos and then optimize them for search using video SEO best practices. With these tips, you can create a solid YouTube SEO strategy.
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Search Engine Watch - Three ways to up your video marketing game by Ann Smarty #497 Sep 09, 2020
    Show notes

    Search Engine Watch - Three ways to up your video marketing game
    Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful video marketing platforms) and to increase sales and conversions (videos have been found to be the easiest way to explain your selling points). Here are three ways to up your video marketing game before you decide to invest more into it.
    Author: Ann Smarty
    Source: https://www.searchenginewatch.com/2018/03/23/three-ways-to-up-your-video-marketing-game/
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Travis Sterling Interview - Until The Last Breath #496 Sep 04, 2020
    Show notes

    Travis Sterling Interview - Until The Last Breath
    Until The Last Breath (UTLB) is an inspirational lifestyle brand that focuses on encouraging people to not only pursue their dreams but to also live out their dreams, desires, and passions no matter the cost, no matter the resistance, no matter what is said, no matter the fear, and no matter the adversity “Until The Last Breath”. The brand was birthed by the owners through the trials and tribulations they faced while pursuing their dreams and desires. Knowing firsthand the mental, physical, and spiritual adversity that comes against those who desire more than what is simply handed to them the UTLB family is strongly dedicated to supporting your dreams, passions, and desires.
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Taylor Waidhofer Interview | Houston Real Producers #495 Aug 31, 2020
    Show notes

    Taylor Waidhofer Interview | Houston Real Producers
    Taylor Waidhofer is the Owner and Publisher of Houston Real Producers, a trade magazine for the top 500 Realtors in the Houston market. Established in 2017, Houston Real Producers has been helping local real estate agents

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    connect with top businesses across Houston.
    He also is the host of a podcast and YouTube channel show, “Disruption Nation” and also host events and educational events with panels and keynote speakers to add value to the real estate community called Masterclass Houston. He’s also a proud father to 2 sons and enjoys spending his free time fishing with his family on weekends.
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Interview of Isar Meitis of the E-Tribe Podcast #494 Aug 25, 2020
    Show notes

    Interview of Isar Meitis of the E-Tribe Podcast
    Isar Meitis - the host of the popular E-Tribe podcast that caters to entrepreneurs and startups. He has been involved with startups, tech and marketing for almost 20 years.
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


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