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    Business

    The Best SEO Podcast

    AI-Driven Visibility. Real-World Impact.

    Getting found, named and cited by AI search.

    Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is.

    Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.

    The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits.

    Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday.

    If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either.

    The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Hubspot Enterprise SEO - How to Create an SEO Strategy for 2020 with Chris Burres and Matthew Bertram #493 Part 2 Aug 10, 2020
    Show notes

    Hubspot Enterprise SEO - How to Create an SEO Strategy for 2020 with Chris Burres and Matthew Bertram
    SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Hubspot Enterprise SEO - How to Create an SEO Strategy for 2020 with Chris Burres and Matthew Bertram #492 Aug 04, 2020
    Show notes

    Hubspot Enterprise SEO - How to Create an SEO Strategy for 2020 with Chris Burres and Matthew Bertram
    SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    6 SEO Tactics for Maximum Customer Acquisition by Irina Weber #491 Jul 24, 2020
    Show notes

    6 SEO Tactics for Maximum Customer Acquisition
    Looking for potential customers is much tougher than just retaining current clients. The good news is that SEO is not as difficult as you think for customer acquisition – it’s just an extension of what you should already be doing. Tune in as we review these six tips help you with your customer acquisition!
    Author: Irina Weber
    Source: https://www.singlegrain.com/seo/seo-tactics-customer-acquisition/

    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Google advanced search: Six powerful tips for better SEO #490 Jul 07, 2020
    Show notes

    Google advanced search: Six powerful tips for better SEO
    Want a better SEO? Venngage’s Aditya Sheth outlines six Google advanced search hacks you need to know to master Google search and become a better SEO.
    Author: Aditya Sheth
    Source: https://www.searchenginewatch.com/2020/06/30/google-advanced-search-six-powerful-tips-for-better-seo/
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    10 Ways to Avoid Negative Publicity by Julia McCoy #489 Jun 17, 2020
    Show notes

    10 Ways to Avoid Negative Publicity
    Is it possible to eliminate bad press in a world where users are entitled to express their opinions freely online? Definitely not, but here are 10 proven tips will help you keep away from the vulgar and ugly side of online publicity.
    Author: Julia McCoy
    Source: https://www.searchenginejournal.com/avoid-bad-press/367122/
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Data Management: How do you organize your DATA? Data Hierarchy, DAM, PIM, MDM and more! with Rob Neumann #488 Jun 09, 2020
    Show notes

    Interview with Rob Neumann on Data Management
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Paving the Path Forward with SEO: Preparing for New Normalities by Lemuel Park #487 Jun 08, 2020
    Show notes

    Paving the Path Forward with SEO: Preparing for New Normalities
    Even prior to COVID-19, organizations were struggling to keep pace with rapidly evolving consumer behavior. Now, digital marketers – even as they adapt to their own work-from-home and isolation strategies – are having to rethink their digital marketing channels and ROI forecasts. Here are six ways to leverage SEO in preparing for new normalities.
    Author: Lemuel Park
    Source: https://www.searchenginejournal.com/seo-preparing-for-new-normal/369258/#close
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19 by Matt Southern #486 May 27, 2020
    Show notes

    Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19
    BestSEOPodcast hosts Matthew Bertram and Chris Burres talks about a recent research by Google, listing five key trends that demonstrate how consumers’ interests, expectations, and purchasing behavior have been altered.
    Author: Matt Southern
    Source: https://www.searchenginejournal.com/google-lists-5-key-trends-shaping-consumer-behavior-amid-covid-19/368874/
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    What You Need to Know about Podcast Advertising in 2020 with Lori Lefcourt #485 May 20, 2020
    Show notes

    Interview with Lori Lefcourt on Podcast Advertising in 2020.
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    3-Step Blog Strategy That Works: Storytelling, USPs & Sales by Ron Lieback #484 May 11, 2020
    Show notes

    3-Step Blog Strategy That Works: Storytelling, USPs & Sales
    Looking for a unique blog strategy that works? Check out this one, which combines three tactics: “Intentional Storytelling SEO,” USPs, and sales blending.
    Author: Ron Lieback
    Source: https://www.searchenginejournal.com/blog-strategy-storytelling-usp-sales/349536/
    –

    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


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