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    Business

    The Best SEO Podcast

    AI-Driven Visibility. Real-World Impact.

    Getting found, named and cited by AI search.

    Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is.

    Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.

    The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits.

    Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday.

    If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either.

    The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 523: Enterprise SEO Level Keyword Research Tips by Brad Smith #524 Oct 26, 2021
    Show notes

    Enterprise SEO Level Keyword Research Tips
    These 10 keyword research tips will help you focus on what your customers want and need, and figure out how to do a better job giving it to them and helping them find your product, service, or brand!
    Author: Brad Smith
    Source: https://www.searchenginejournal.com/keyword-research-tips/195591/
    ---
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Episode 522: Enterprise SEO Content: Opportunity, Dynamic Creation & Scale by Lemuel Park #523 Oct 02, 2021
    Show notes

    Enterprise SEO Content: Opportunity, Dynamic Creation & Scale
    Learn how to scale your enterprise SEO with dynamic content creation. Identify new opportunities and build incremental revenue.
    Author: Lemuel Park
    Source: https://www.searchenginejournal.com/enterprise-seo-content/420670/

    --
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Episode 522: Algorithm Cataclysm: Google Announces Search Redesign Using MUM Algorithm by Roger Montti #522 Oct 02, 2021
    Show notes

    Algorithm Cataclysm: Google Announces Search Redesign Using MUM Algorithm
    Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM.
    Author: Roger Montti
    Source: https://www.searchenginejournal.com/google-search-redesign/421415/
    --
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Episode 521: The 4 Pillars of Enterprise SEO Success by Jenn Mathews #521 Sep 26, 2021
    Show notes

    The 4 Pillars of Enterprise SEO Success
    Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.
    Author: Jenn Mathews
    Source: https://www.searchenginejournal.com/enterprise-seo/pillars-of-success/
    --
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Episode 520: Branded vs. Non-Branded Traffic: What’s the Difference? by Corey Morris #520 Sep 19, 2021
    Show notes

    Branded vs. Non-Branded Traffic: What’s the Difference?
    How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.
    Author: Corey Morris
    Source: https://www.searchenginejournal.com/branded-vs-nonbranded-traffic/419426/
    --
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Episode 519: What Are Google's New Core Web Vitals & Why Your Business Should Care About Them? #519 Sep 11, 2021
    Show notes

    What Are Google's New Core Web Vitals & Why Your Business Should Care About Them?
    Loading, interactivity, stability: The article below by Jan Grundmann contains all you need to know about Google's big update. Core Web Vitals; it including optimization tips and a case study!
    Author: Jan Grundmann
    Source: https://blog.searchmetrics.com/us/core-web-vitals/
    --
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Episode 517: How Can We Prepare for What SEO May Look Like In Future by Mindy Weinstein #517 Aug 27, 2021
    Show notes

    How Can We Prepare for What SEO May Look Like In Future
    SEO has come a long way and will continue to change as search engines evolve. What will it be like in 5 years? Here's where to focus next by Mindy Weinstein.
    Author: Mindy Weinstein
    Source: https://www.searchenginejournal.com/future-of-seo-priorities/417018/
    --
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Episode 516: 2021 Google Algorithm Updates #516 Aug 16, 2021
    Show notes

    2021 Google Algorithm Updates
    Learn about the most important Google search algorithm launches, updates, and refreshes of 2021.
    Source: https://www.searchenginejournal.com/google-algorithm-history/
    --
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Episode 515: Local SEO Strategy for Multiple Locations: Everything You Need To Know by Aaron Agius #515 Jul 31, 2021
    Show notes

    Local SEO Strategy for Multiple Locations: Everything You Need To Know
    Half of the local mobile searchers are looking for business information like a local address. Here’s how to optimize for multiple locations and make sure people find the right information about your business.
    Author: Aaron Agius
    Source: https://www.semrush.com/blog/local-seo-for-multiple-locations-everything-you-need-to-know/
    --
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Episode 514: Here’s How You Can Master Your Next Seasonal Digital Marketing Campaign by Ann Smarty #514 Jul 19, 2021
    Show notes

    Here’s How You Can Master Your Next Seasonal Digital Marketing Campaign
    Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal marketing campaign.
    Author: Ann Smarty
    Source: https://www.searchenginewatch.com/2021/06/17/heres-how-you-can-master-your-next-seasonal-digital-marketing-campaign/

    --
    Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


    Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!


    You can also watch his episode here: https://bestseopodcast.com/


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    https://www.facebook.com/EWRDigital

    https://www.instagram.com/thebestseopodcast/

    https://www.tiktok.com/@bestseopodcast

    https://www.linkedin.com/company/bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: EWRdigital.com

    Host's: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


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