The Base Line With Thom Shea

Latest Episodes:

127. Success leaves clues with Stacy Shea Jun 25, 2019

Show notes

Success leaves clues everywhere. Every successful event or person in history has left a clue for your to pick up if you are brave enough to pick it up.

Failure leaves a blood trail and is a paved road with bones and good intentions.

The difference is the clues if you pick them up, even if they are small, will lead you to the end and success. The easy blood trail will cut you up and spit you out and kill your success, even if you think you can tough it out.

126. Strong fathers make successful kids Jun 17, 2019

Show notes

Five traits of father hood

Signup for the 13 lessons of fatherhood

Commitment to your wife.

love her
show affection
listen and speak
don't let her get off track

Protect your house and family

your job is to make a home for your family not for you
show them how to be strong and not be bullied.
Never allow anyone even your family to destroy the home and family you have built
Show them that you and the home is always a safe place to land

Teach your kids skills

how to cook and eat well
how to make things with your hands
how to build the body
how to spend and make money
how to pick friends and how to kick poisonous people out of your life

How to have resolve or emotional resolve

never sugar coat things
how to deal with physical pain
how to deal with loss
how to start over

Affection toward them

kids need to be hugged and touched often by fathers(plain and simple)
cry and laugh with your kids
punish when needed and once complete hugging really works(maybe the lost art of fatherhood)

125. Navy SEAL No back up plan method with Thom Shea Jun 10, 2019

Show notes

No way out and no back-up plans in raising warrior children and warrior adults.

There is nothing new under the sun. Really, all the human issues we are experiencing today are still the same foundational issues we have faced since the first humans. Albeit, technology has been introduced our father's and mother's of 1,000,000 years ago could not even fathom as possible, the human condition remains the same. What remains the same is the fact that humans operate at their peak performance in all areas when they don't have a back-up plan in their life.

In the world of excellence and achievement in any area around you, I ask you to find one person who achieved success by having a back-up plan? Find one. If you do contact me I want to bring you on and have you tell us the story of how someone succeeded by having a robust back-up plan while they were trying to win with the primary plan.

I have just spent the past 29 years working with high achievers from the SEAL Teams to business leaders to ultra marathon athletes and se the critical disparity when people have back up plans. Back up plans kill success. Back up plans cause a drain in energy that cripples the primary plan. Back up plans ensure that when the first things goes wrong with the primary plan and no effort is made to learn from the mistake and the back up plan gets engaged.

So let's talk about his issue because literally nothing else matters more than understanding this dynamic. Let me weave in the current culture issues and maybe we will all arrive together at a place where you will get some momentum in your life.

The first big misunderstanding is the pursuit of passion and Your Big Why. Good Lord you cannot turn on a single podcast or read any article without the author tagging the Why or Passion utter BS. Let me, if I can, Unfold the Why sales pitch. When would you use why or ask why? That really is the question isn't it. The sales pitch covers up this essential underlying question. What causes you to ask Why? The people selling the Why question twist this around into "you should have a Why". So you immediately find yourself in the quicksand of despair because you notice you aren't asking why.

Here is the deal with asking why, Why always arises from facing a problem or break-down. Another way of saying this is you really question why you are doing what you are doing when you are dealing with the breakdowns that come up.

I have not met anyone at the top who can articulate their Why, other than everyone of them literally saying, "I am doing this because I said I would do it."

The best example I can give to show you how destructive forcing the why is when you have a back up plan. Take an ultra marathon. I use this reference because it is the same as making a million dollars. It is hard. No, it is damn right hard as hell to do both. In the first 10 miles everything could be going well or according to the plan. You have told yourself I will never DNF(or quit). You have prepared, hopefully, by putting in the miles for 9 months prior. You have a plan for eating and drinking and resting and dealing with pain. Then it goes bad. It starts to rain or you get lost, or you turn and ankle or even worse you fall and break your wrist. You know what you ask yourself in that moment "why the hell am I doing this?" The pain in your wrist is telling you you are going to die if you continue. So this is the difference with pros and what I call the Why generation. The Why generation has a back up plan or a pre conceived point to which they wont keep going. The Why generation "who is running for their mom or to prove themselves" immediately finds that this explanation to keep going is redonkulous. So the quit which is always the back up plan. By the way the pros just wrap the injury and keep going. They don't pick the back up plan or quitting. They may not make the finish line but they don't go to the quit plan.

Passion, too, is a disaster as a point of trying to be passionate upfront before you are completely committed and before you have done the work needed to actually do the thing well. Passion comes and goes. Let me say that again, passion comes and goes with the weather. There is a saying in the SEAL Teams, it is easy to be a SEAL on a sunny day, and it sucks being a SEAL when it is high surf and raining and you can no longer feel your feet and hands. Finding passion when you are frozen is impossible. Just do it anyway. Someone, not the pro, found out a way to talk about passion and use the passion conversation to sell people on them maybe. I don't know. Passion is cool but passion may not be a thing needed to succeed. In the SEAL teams and in every business I have seen that works well over time, there is a saying "No one cares how you feel about it. Just get to it and keep doing it until it is complete." That mindset allows for passion but doesn't need to be the point of decision.

The best example I can come up with is marriage. Oh no, is he going to go there? Yes! Marriage built on Passion lasts only as long as the passion is there. Which is about up to the point when you get in your first argument over taking out the trash or cleaning up the kitchen or bedroom. Or maybe you have lucked out and maintained passion for years, then you have a baby. The hormones actually fade for women and passion isn't available. Passion ahaha. If you think passion is what is important on a daily basis and it isn't there one day, you will get divorced which is your back up plan. What if you didn't have the back up plan of quitting when passion isn't there?

The other part of the human condition that is important to consider is the Time and Energy required to succeed on the primary plan itself. Using the making a million or ultra marathon analogy, it takes years to actually be or win at both, years. If you are prepping for an ultra your daily requirement of time and energy is 4-5 hours of running, stretching, and nutrition. And that is when everything is going well. Putting in the hours it takes to succeed takes focused commitment. If you have a back up plan you won't stick with it. If you have problems, which I guarantee you will have problems, big problem, and you passion that you were sold as vital, fades, or if you question why you are doing this every day you will quit. You don't have enough time and energy to spread across two concurrent plans working at the same time, so drop the back up plan just drop it.

Let me ask you:

In your athletic world you live in, do you have a back up plan? Or are you already to the point in life you don't even have a plan anymore because you have quit so often on your plan you see it not important?

At your job, are there so many choices you are afraid to commit to one? Or do you play it safe by having a plan that is just being stable this year?

In your relationship at home, do you even have a big hairy plan as a couple? Or do you just survive?

What is it like to always be on the back up plan and never solely on the primary plan?

124. Navy SEAL Hellweek with authors Bob Adams and Thom Shea Jun 01, 2019

Show notes

Navy SEAL Hell Week has never been described so effectively. Success has never seemed so difficult. Six days in Hell define every SEAL that moves past their mind's point-of-no-return. This real life story is about the men of BUD/S Class 81. Robert Adams, MD brings the experiences of his class into view with real, bone chilling, difficult to believe, experiences. This is described, in frightening detail, by the men that lived through the frigid cold, filthy muddy days, and body destroying events of a winter Hell Week. Eleven of seventy men went on to serve over 40 years in almost every SEAL or UDT team, with honor. Read their real time stories and (most importantly) learn why these eleven men succeeded when so many others failed. These lessons on success and failure are now yours to learn from and enjoy!

The brass bell on the cover lives in every SEAL's heart. It is rung three times by each man that leaves SEAL training, or once in celebration, at graduation! It follows the trainees around during Hell Week on a truck, taunting all that see it. Hot coffee, much needed sleep, and a warm bed are dangled before their shivering, sleep deprived, and mud caked faces. Do NOT ring the bell!

123. Navy SEAL, Memorial Day tribute to war and warriors. May 27, 2019

Show notes

Every generation will see war. Every mom and dad since 1776 wonders if their child will go to war or be killed by an enemy. History doesn't lie nor do smart people forget this fact.

Maybe the idea of memorial day is the remember. We tend to only look at the grave and recall the dead. And I agree we must never forget the sacrifices of our brothers and sisters. Yet there is a deeper forgetting that is happening that scares me.

I walked up and down the streets of your country and the average person has forgotten our collective past. The books in school have no factual reflection on the past of the Unites States. Opinion and politics have rewritten the part of history that needs to be ingrained in every American. There is and always will be darkness and an enemy. There hasn't been a gap more than 3 years since 1775 that we have not been in a conflict or battle. Right or wrong, believe it or not, war happens. So prepare yourself and your family and stop listening to the media or people who deny the realities.

Here is what you have forgotten and like most history it is factual and boring. Facts are boring, fantasy is exciting. Facts repeat themselves, fantasy never happens.

American Revolution (1775-83) against Britain, France, Spain and the American natives. Cherokee wars were from (1775-1795) against the Cherokee. Northwest Indian wars (1785-93) against the Brits. Shay's Rebellion (1786-87) against government protestors. Whiskey rebellion (1791-94) against frontier tax protestors. Quasi war (1798-1800) against French pirates.

First Barbary War (1801-05) against Islamic pirates in the Mediterranean. 1811 German Coast of Haiti against a slave uprising. Tecumseh's war 1811 for land. War of 1812 against the Brits, spain and natives for land. Creek War (1813-14) against the natives for land. Second Barbary war in the med (1815) against Islamic pirates.

First Seminole War (1817-18) against Spain and the Seminoles for land. Texas Indian wars (1820-75) against the commache for land. Arikara War (1823) in Missouri against the natives for land). Aegean Sea pirate War (1825-28) against greek pirates. Winnebago war in Illinois (1827) against the natives for mineral and land rites. First Sumatran war (1832) against pirates). Black hawk war (1832) against the brits and natives over land. Second Seminole (1835-42) over land. Second sumartan (1838) against pirates and for shipping lanes). Aroostook War (1838) against the brits for the maine land. Ivory coast (1842) to prevent slave trading in Africa. Mexican war (1846-48) for texas and California. Cayuse indian war (1847-55) in Oregon for land. Appache Wars (1851-1900) for texas land. Puget Sound war (1855-56) against natives for land. First Fiji war (1855) for shipping and land. Rogue river war (1855-56) against natives for land. Third Seminole war (1855-58) against natives for land. Yakima war (1855-58) in Washington state for peace and land. Second opium war (1856-59) in china for trade and shipping and opium, and you forget the drug wars are not a new thing. Utah War (1857-58) against the mormones. Navajo wars (1858-66) in new mexico for land.

Second Fiji war (1859) to put down the Fiji rebellion.

Now all this was a part of the day to day life of us here in the new Americas. And we all have completely forgotten not only the life styles we led than but also the massive conflicts we were in.

John Brown's raid on Harper's Ferry ( 1859) the beginnings of the American civil war which was initially a taxation issue for food and produce and cotton and then devolved into a human trafficking issue. First and second Cortina war (1859-61) in texas against bandits killing and steeling along the border. Paiute war (1860) in Nevada against the natives for land.

Then begins the American civil war (1861-1865) primary for who was in charge the govt or the states. The south made all the food and clothing and the north began to tax it and regulate the south.

The native indian wars in the Arizona (1861-1875)against the apache and yumas in the southwest, against the Sioux in the Dakota against the Cheyenne in Colorado for land and control.

The Shimonoseki war in 1863 in japan for control of trade routes through the Konmon straights.

Then back to indian wars with the snake river war against the bannock and the Shoshone in Oregon from (1864 -68), and the powder river wars from 1865-68 against the Sioux and red cloud and we actually lost and gave the land back.

1867 -1875 we fought the Comanche too.

1872 we defeated the moddoc tribe in California and finally beat the Cheyenne and Comanche and kiowa in texas and Colorado. From 1873 – 1923 we had native Americans and US soldiers in a battle every year.

In 1867 we had a little conflict with Formosa or Thailand due to piracy. And in 1871 we had our first battle with korea

In 1889 we pushed the germans our of Samoa and the Spanish our of cuba in the Spanish America war.

1900 we had a conflict and deployed troops to the Philippines. And at the turn of the century we deployed to china and the boxer rebellion insued.

Our southern boarder we a combat zone with four major military interventions from 1900 through 1914 from mexico, cuba, Haiti, Dominican republic and Nicaragua

In 1914-1918 the world went to war seemingly with itself in Europe. In 1918 russian civil war pushes all outsiders out.

In 1923 the Utes led the last indian uprising in the united states

1939-1945 we all took sides and fought for power and land and our men and women deployed into hell.

1953 we went to war with korea as china and Russia joined and wanted access and power along that region.

Also in 1953 we went into Loas and stayed until 1975.

1958 we fought in Lebanon. In 1961 the bay of pigs in cuba. In 1964 the simba rebellion in the congo.

1955-1975 we fought and died in Vietnam. 1965-1983 we fought against communism in Thailand. And against the Khmer in Cambodia.

1965-75 we fought in Bolivia, cuba, and the Dominican.

1978-1989 we fought zaire, libya, Lebanon, and against iran.

1989 we deployed to Panama.

Then begins my military career for fighting where ever you send me campaign.

In 1990 we invade Iraq. In 1992 we fight in Somalia. In 1992-95 we fight in bosnia.

In 94-95 we fight in Haiti. 98-99 we fight in the Kosovo war. In 1998 we engage Afghanistan. In 2001 we invade Afghanistan and are still there. 2003 we fight in Iraq and are still there. From 2003 until now we have pushed in somilia, Libya, Syria, Uganda, and Yemen.

Don't just weep for the dead today. Weep for the people who have forgotten and never want to serve. For the darkness is coming whether you want it to or not. So prepare yourself by celebrating the dead by recalling the facts that lead us into each conflict.

122. Do more than your competition with Thom Shea May 20, 2019

Show notes

Over the past 30 years I have seen people do some extra-ordinary things. And I am not drawn to ordinary and average because average seems to drain the life and happiness and future out of people I see striving for it. So as a young man growing up I sought out the extra, the hard road, and the "that cannot be done" achievers. And that remains the biggest attraction to this day. I highly recommend pushing yourself and your team and even your children to next levels, for this one reason: Because when anyone pushes life beyond the comfortable average a whole new possibility arises.

For the sake of clarity let's break down extra ordinary into five areas of life. The first area is capacity to learn, the second is physical ability, the third is being compensated for delivering value or wealth building, the forth in the ability to join up with someone else and form a team or relationships, and the final one is the capacity to connect the dots or spiritual capacity. Those five distinctions that must never be average and truly can be pushed beyond to extra ordinary.

Learning, wow, let's just say this plainly. Normal learning is a battle. The battle in normal learning comes simply from skipping the first step in learning and going directly to studying something in the abstract. The first step for god's sake is fire. The fire or burning desire to figure out something that you want to figure out has been entirely overlooked in modern education. Learning reading in the abstract is really the most inefficient way. Wanting to be able to plow the field like dad or wanting to be able to do something then realizing you can have to read words and write words in order to achieve your dream is the first step. Some one with fire will learn a skill rather quickly because learning than isn't abstract.

Being hungry and realizing you need to learn to cook and clean up after yourself will immediately lead to learning. Not being hungry and someone telling you to cook makes little since. Stoking the fire and making people hungry for what they want is the primary key to not being average. Average people lack fire.

Normal in the category of physical ability is being fat and out of shape and having no real direction, and that is the statistical truth. In the land of plenty and the land of dial a meal and watch professional athletes at sporting events, personal physical ability as in the individual being capable physically is not possible it seems any longer. I find that to be tragic. The normal person in the United States cannot do fifty pushups on any given day. The normal person also cannot run for an hour or swim for an hour, or bike for an hour. The normal person has little to no idea of what any particular food is for or what any particular drink if for, or rather what the impact is on their bodies regarding what they consume. The first step to be extra ordinary is to get to a base line in physical ability first and then secondly maintain that base line for the rest of your life. Here is a suggested extra ordinary base line to own your body:

8 glasses a water a day
5 balanced meals, nothing processed, and hand made meals
stretch every muscle and joint for at least 20 minutes a day
run or swim or hike or bike or any endeavor where you use all your muscles for one hour a day
do 20 push-ups, 20 sit-ups, 20 squats, 2 pull-ups, and bear crawl and grab walk for at least 20 yards a day

Now that may not seem extra ordinary but the honest truth is less than 10 percent of the population in the US can do this ever day.

Wealth. Alright, let's talk for a moment. I define wealth as the ability to be compensated for delivering value. You want to build wealth than deliver something of value and be compensated for that. What is normal here. Normal is chasing money for the sake of money and not delivering value, or a better way to say that is expecting to be paid for time and activity instead of measurably affecting an outcome and getting a percent of what you brought to the table. It is really normal to the point of disturbing that people expect to be paid for time and activity even if that activity is doesn't impact the game or business. Just remember this salaries are a cost to a business, sales people or people who bring in business or move the needle are not a cost they are revenue generators. The real key to building wealth is hunting and bringing home meat. That is extra ordinary and very rare.

Relationships and Team work are also very rare indeed. It is normal to operate in a silo. It is normal do just go do work by yourself. It is very, very hard to be on a team or in a relationship, like a marriage. The old adage really applies here, "if you want to go fast, go alone. If you want to go far and do more, form a team." So why is it normal to go alone, why is it normal now to get divorced, why is it normal to not be on a high performing team. Well, because it is damn right hard. You have to give up your point of view for the team to operate together. You have to deal with the ups and downs of drama by not adding your own drama. You have to forgive. You have to ensure others succeed before you do. If you do that you go really, freaking far in athletics, in business and in marriage. If you don't you get stunted and end up just doing the same things that make you comfortable and content.

Now real greatness is in spiritual connections, or what I call connecting the dots and making one area of life impact and effect many other areas to include other people. Connecting the dots is not just rare but may be not attainable for most people. Connecting the dots means you first have the capacity to learn, have the ability to grow your body every day, have the ability to deliver measurable outcomes and get paid for it, and have the capability to work on a team with other knuckle heads. As hard as that sounds connecting the dots means you have to empathize and have to have the balls to risk everything. Spiritual master is so difficult even as a spectator that no one even tries to acquire the skill. If you do than what you thought possible before seems mundane.

The extra ordinary moves me. Take Matt Boling in Texas, the 18 year old runner who just crushed the sprinting world like the times that came before him seem small. Watching him run is incredible, because I know what is behind it. You can learn from a coach, he knows his body, he delivers measurable results, and he functions really freaking well on a team. That is extra ordinary.

What is your extra ordinary?

121. Resilience: the core of leadership with Thom Shea May 12, 2019

Show notes

Resilience is a very misunderstood aspect lately and is truly misrepresented in leadership. The going trend is to look at resilience after the breaking down of either combat soldiers and sailors or businesses which have fallen to constant strain. Odd that we look at the ones who didn't weather the storm instead of the ones who do. Hey listen, success leaves tracks leading toward success. Losing leaves scars that cause dysfunctions.

Is often funny to witness growth and leadership through the lens of Resilience.

Growth always is exciting up front. And, there never seems to be cause to practice resilience in the beginning.

Growth initially pushes away the fog, allows for new insights and new paths through the darkness. And during planning in the light no one wants to consider what will happen during dark times.

Growth then becomes dirty, as you have to cut down branches and pick up rocks on the trail that impede progress. If you were one who had weathered many storms you would have practiced the resilience side of growth and leadership, by preparing for darkness.

Growth then becomes emotional, when the people who were on your team lose sight of the path they were on that was comfortable and clean and even though that old path led to a cliff and death they are emotionally attached to the feeling they had on the death path. And the ego and emotionally midgetry of people who expect something new for no effort cause resiliency to never ignite.

Growth then and always dies in the 11th hour. In the 11th hour we always realize we are still carrying many of the processes and gear and people that were on the death path and none of them are helping clear the new path. We fight the old ways and fight each other and never just keep after it. And that again would have been part of the success equation had the leaders and team actually consider being resilient up front, but few do.

What we never realize is that we are only 20 feet from breaking through, so we settle with the old ways and often turn 90 degrees and maybe even 180 degrees away from success. Most of us cannot endure the pressure of grinding and doing simple mundane things, like making one more sales call, like picking up the trash in our office. And few leaders have the resilience to hear the team complaining and questioning the outcome just one more day.

Resilience in simply honoring your word over time, through challenges and until the outcome happens. I only care that you honor your word and honor god and honor your family and get to the end, which is where you need to be.

Here is the truth about resilient leaders in any industry or on any team or even at home. Maybe this is a linear way to look at the importance of being a resilient leader.

Commit to the goal before you have a team or a solution or any clarity of how you will get there.
As a leader you must put to words your vision and your mission. And your job from this point on is to keep speaking your vision and mission everywhere all the time and no matter what is breaking apart around you.
As a leader you must get, recruit, and form a team of people around you that are much better at this than you are. If you don't do this right and do this early, you will not have access to resilience at all.
Develop a base line executable plan that has people doing activity that gets the ball one yard at a time down the field. Once you design the plan hand it to a 8 year old. If the 8 year old cannot figure it out and do it than scrap it and go back to another plan that an 8 year old can do.
Now that you are ready, stop. You now have to get ready for everything that is going to go wrong and prepare for the smack down that will surely come. If your direct reports, or your team captains, or your main team members don't have the stomach or patience to prepare for the darkness get rid of them or encourage them with your wise leadership to prepare.
Launch the ship, start the project, begin the race.
Don't give up, don't give in, never quit until the end.

That seems simple yet those who are resilient know this one fact: no plan survives first contact with the enemy. Not one of them. Every single project or plan or even a football play gets hammered right after you start. Your job as a resilient leader is to clean up the mess and start again. Every thing has and will go wrong. Buses crash, money gets lost or stolen, people die and quit, wives or husbands leave. And this is the first part of resilience, is clean up the mess and start again.

What happens in the 11th hour? By the 11th hour everything is thin, people are tired of it, money is not coming in like you thought, families are exhausted, the products and practices are always changing, and you as a leader are questioning yourself and your team and everything. But what isn't happening in the 11th hour is resilience. You and your team are not doing the basics and fundamentals anymore. Resilience in the 11th hour is master the basics, do the basics and keep doing them. Don't quit for god's sake don't quit now. Take one more step. Keep the team going one more day. Keep after the basics.

For god's sake be resilient in your life, because it is the most critical skill to have as a leader.

120. Some Gave It All a vietnam marine and grandmaster Danny Lane May 06, 2019

Show notes

Based on an incredible true story, a highly decorated Marine fights the hardest battle of his life, thirty-eight years after he returns from the Vietnam War.

As doctors rush to save his life, his unbelievable journey in the abyss of Vietnam unfolds, giving you a front row seat to the intense action, courage, sacrifice, and survival he and other Marines endured.

You will experience the ferocity and scars of battle; the deep bonds of brotherhood; and the stinging, delirious cold sweat of fear that hangs persistently over the jungle canopy.

Be with him in a foxhole while a "Broken Arrow" goes into effect as the enemy sappers overtake their position and they have to fight the enemy hand to hand.

Order the book here

119. Leaving your Comfort Zone with Rene Johnson. Apr 29, 2019

Show notes

Leaving your Comfort Zone has been a life-changing, transformational book in the lives of many US women as well as international clients. Though written for professional women, men have enjoyed reading and share being powerfully impacted by the 6 Power Zone Principles™ included. Also, this has become a powerful tool for Rene' Johnson's clients with several businesses investing in the entire team to read and leave their comfort zones! In this book, the author René Johnson shares her passion for helping professional women lead their lives from their Power Zones. The Power Zone is where transformation happens, courage is found, inspiration is fired up, passion and confidence combine and taking risks to grow and fulfilling your dreams looks achievable. René strongly feels that when women explore the boundaries of their comfort zone, they can become an empowered leader in all areas of their life, creating a ripple effect to all they influence. As a result, their lives, businesses, and communities they serve are all enriched. Empowered leaders at all levels are much needed in our society and the world today. With her message, René wants to positively challenge women (and men) to step up and find their "inner" leaders and breakthrough to their Power Zones. This book continues to change lives for the better as it's not like other books that will inspire you yet leaving you thinking – now what! Instead, it's created as a guide with René gently and passionately coaching the reader through the 6 Power Zone Principles™, while sharing her personal story and client examples, with detailed step-by-step instructions to turn inspiration into powerful action.

118. Success isnt pretty. Tiger Woods on display. Apr 21, 2019

Show notes

Some how, some where the reality of high performance; the shock of achievement; and the "wait what" of success completely got off track. Everyone seems to not realize that being successful is hard, you have to get dirty rather often, and the process is completely exhausting. Whether you are an athlete trying to get better, or a student trying to learn a subject, or boss trying to scale or grow a company, or a parent trying to parent, or a pastor trying to preach the process to achieve will break you. You will actually feel broken rather often, you will feel pain that doesn't whisper it screams, you will often not know if you will make another dollar, and you will most surely want to get divorced, and I can tell you from the mouth of many pastors they question it all rather often.

The notion that success doesn't break you is what we have been sold by the current social media and news outlets. Because they show you the end point of the rare people who stick it out and sort of neglect to even show you the 10,000 times that successful person was broken. Take the Olympics, that is the end point of countless hours and days and years for that person or team to make it to the success point and all we get to see is the 10seconds of that process. And we walk away inspired and say to ourselves I wish I could run a 9 second 100 meter or swim like Mike Phelps. And we all think wow and google this or that person in top form and for some reason that inspires us.

Most are inspired and decide to start working out again. We all are enthusiastic up to the point of the first work out where we cannot even run 100 meters or swim 100 meters without something hurting. 80% of the people stop at that point and go back to doing minor inconvenient things that don't break us and clearly don't lead to success. Because, to be successful you have to keep breaking and feeling broken and being confused, and being beaten down by others.

There in lies the greatest paradox to the human growth idea. Success isn't pretty at all but we all want to be successful. We all want to be in shape, smart, have money, be married to our sexy soul mate, and be one with whatever god we follow. To do that we have to pass through pain, confusion, scarcity, separation, and meaninglessness and that is the deal.

Tiger Woods is a clear example of the paradox and the dirtiness of success. Tiger broke, unraveled, got divorced, everyone crushed him and thought less of him. It was a dirty, ugly, he couldn't walk well, his back and shoulders needed reconstruction, he had to change every thing. Everyone said he was done, he even questioned himself. Yet he came back from Hell. Now everyone loves him again and no one sees what it takes to succeed just he 10 seconds of fame at the end. Everyone wants that.

This deception in the media wasn't always the way. There was a time longer ago that need be that youth, and that teachers, and that coaches and athletes, that business owners and employees knew of the dirty process to succeed.

Success isn't pretty it takes a long time to get there. What does it take? Let's reinvent the process and get rid of this entitlement to failure.

What does it take to succeed in athletics? Here is an example one that is a struggle for everyone: weight loss. I am not a fan of abstract weight loss but the process is real. This is free I will tell you the process to lose weight and look sexy.

It takes 3 months. Don't start unless you are going to do it for three months.

You have to workout, run, or anything physical every day for an hour for 3 months. Every day you miss you basically have to add another 3 days.

You have to plan and maintain your five small meals a day for three months. If you miss a day you have to add three days.

You have to drink 8 glasses of water a day for three months. If you miss a day you have to add three days.

Wait I didn't mention what workout is best. Hey listen it doesn't matter really. That is just a sales related subject of what type of workout is best.

Plan your meals and stick to it. It may matter what you eat but I have found 1 out of a 1000 even have the strength to plan every meal they eat and fewer can actually drink 8 glasses of water a day.

Everything not mentioned is a hack and may or may not work. And if you do the above for 3 months you will lose weight, look amazing and be rather fit. And you can do this at any age.

What does it take to 2 x your business? Yes 200 %. I can say that because of the people issue that exists in businesses. People are rather not efficient and not engaged and random. We have 2 x'ed many companies in the past three years by applying this basic formula. It takes 9 months of 9 sets of 21 day cycles.

Each cycle has three hours a day baseline work. That is all.

One hour a day focusing on your target market, your target products.
One hour a day selling, yes selling.
One hour a day tying up or doing admin or paper work.

You have to do this every day for 21 days. No weekends off. If you take a day off you have to add three days to the cycle. After that you can actually not even go to work, and we notice toward the end most companies don't work much during the off weeks.

The retention is off the charts, the sales is so on point it makes you laugh, and the people are so happy.

What really happens during the weight loss and the 2x'ing your business. Even though those points are simple, they are not easy. In the weight loss, working out and eating right and drinking on point is hard. Your body will definitely hurt from day one to day 90. You will pull a muscle, you will probably get a random illness. You will be tired. You will be hungry and hide candy around the house so no one sees you cheat. If you are a business person and travel eating well is a beast. Drinking that amount of water in the first month makes you go the bathroom and wake up 100 times a night. You will have every reason to quit and most people do. If you make it 3 months wow look in the mirror and weigh yourself and you will be amazed. No one can do this without a coach, no one.

What happens in business. The hardest most dirty part of the 3 hours a day, is selling. For god's sake it is as if selling is like asking someone on a daily basis to poke their eyes out with hot pokers. Many people like the safety of planning and doing paperwork and no one wants to sell. I call it hunting. You will hear no more than yes, you will question yourself, your boss, the product. You will hide and make yourself sick just so you don't have to sell. You will not do it on the weekends because you will excuse yourself for winning and the weekends are the biggest excuse from business success in the world. And no company can do this 9 months without help.

Success isn't pretty. If you want to succeed you must commit to the process of dirty.

Find out where you are on the Path to becoming Unbreakable take the free test or the breakthrough profile at: Unbreakable Path

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