The Base Line With Thom Shea

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107. Three Ways to Build Momentum with Thom Shea Feb 01, 2019

Show notes

The greatest challenge in life is to maintain momentum. That is to say, maintaining momentum in health, learning, wealth, relationships, and spiritual growth. Yet, as in all things successful that you do in life, the basics are the key.

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Sleep and rest are basic skills and few manage to control this skill set.

Eating and drinking properly is a basic skill and fewer have any real access or ability in this area.

Listening is a necessity to communication and few people practice this skill even on a weekly basis.

Focused exercise for one hour a day is without question the premise of health and even endurance yet, again, a small minority of people have this skill set.

Paying your self for the doing of the basic skill is the root of wealth creation, and the battle for people to put tangible money in their pocket on a daily basis is like pulling teeth from a bear.

Spending 30 minutes a day with your loved ones would seem practical to keep a relationship from imploding, but I have noticed only a hand full of people can or will even try this.

Sitting quietly to pray or meditate for even 5 minutes a day is a lost skill, like making a fire, it simply is lost. People just don't see the value in it at all.

106. Author your Story, The Rule of Nines with Kathy Heim Jan 28, 2019

Show notes

The Greatest gift you can give to the world is to be brave enough to write your story. Kathlyn Heim shares the lessons she has learned in her life in the book Rule of Nines.

The real credit always goes to the one's of us who risk it all and share what they have learned. The Rule of Nines provides a 9-step simple plan to guide people towards success in the evocation of behavioral changes necessary to succeed in personal goal achievement. This book takes a unique approach towards goal identification, and provides the reader with the "tools" necessary for success. Although there are books on the market geared towards goal achievement, there has yet to have been written a book that includes the depth of self-reflection necessary to achieve permanent success. Unlike the other books on the market, this book has an associated 365-day journal that requires self-reflection and awareness. It is not based on a physical reward system, but on a personal reward system. The Rule of Nines takes the reader on a personal journey of self-discovery.

105. Finish Like a Pro. Sticking with it until the end with Thom Shea Jan 23, 2019

Show notes

We embarked three weeks ago on a project to show our clients a simple method to start up a new effort and ensure the foundation is set.

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I have spent 35 years applying this time-honored way of achieving success. During those years the method of using the 21 day grind cycle to establish a baseline has proven effective every time. The 21 day challenge is a simple but not easy process. The simple aspect is you must have a goal you are wanting to achieve. The not easy process is actually doing three basic things every single day for 21 days.

In podcast 102 I discuss the 21 day method and the value of it. And as many of you are not aware we had a private Facebook community doing the 21 day as a team effort to post and support each other through the first 7 days. It takes a team of committed people to get through the first 7 days of anything new. I am always surprised people don't realize how vital support and team efforts are in life in general but specifically I am dumb founded how people try to do things by themselves. You will fail alone.

In podcast 103, I further discussed the middle ground is where everyone really fails in start ups or hey in life too. The middle is when we use excuses rather than the simple action of doing what we agreed to. In the group many people had to start over. Here is why, we excuse ourselves by using reasons. I am tired, This is stupid, I forgot, My wife or husband criticized, or blame. I have trained so many people that I realize that until you can honor your word for 21 days straight and overcome the inertia of an excuse driven life, than there is no way to teach someone any specific skills to succeed, because they will quit anyway.

Yet there is always something magical that happens when someone doing the 21 day challenge realizes they didn't do the simple things in life, because they excused themselves. The magic is when they start over, because they want to honor their word. When they do that then greatness is possible.

So what is it like to complete the 21 day challenge. If you get to day 18, something odd has happened. Your body, your mind, your life has adapted. It takes that long for adaptation to happen. On day 18 you just do it. You have carved out the space in your life. Pain, support, Why are all gone. You will do it come hell or high water. You can see the end and will crawl if needed to the end.

This is rare for most people these days. To see the hard work they have done produce an outcome, and even more rare still is how the 21 day challenge makes you want to do the three simple things.

The principle of the 21 day cycle of adaption is not taught in formal schools. The 21 day cycle is rare in the business world, except by the great businesses who use it. Every top athlete I know does this. Every successful salesman or woman does this.

Imagine if you used this method in your life. Whether it be lose weight, get stronger, or add a new technique if you have a goal, then find three simple things you know are needed, then do these three things every day for 21 days. Imagine if you did that in business. Make one call a day, save $20, submit one case analysis, whatever, what would happen? You would have saved $420, made 21 calls, and opened 21 cases. Simple who cares that isn't a lot. But now you have carved a space for that in your life. In a year you have $5040, 252 calls and cases will have lead to a business volume you cannot even imagine.

Three simple things have an effect on your life that you cannot begin to imagine. But what normally happens. You talk yourself out of doing them. Often I have seen people stopping simple things for a month then trying to make up for that month with 6 things a day. You all know what I am saying don't hide now. You are probably one of them. Hey you cannot make up for bad choices by doubling down when there is no space for even doing simple things.

Stop excusing yourself from your own simple success.

Next month in February we are going to continue with what is known as momentum training. You can join us at www.Unbreakblelessons.com by doing the five goals and playing with us on facebook.

Three simple things for 21 days. If you want to pay for your vacation join us. If you want to keep momentum in your life join us. We don't do hacks or cut corners.

104. The Ultra Marathon: The Basics of the impossible goal with Ben Light Jan 18, 2019

Show notes

Your Impossible Goal simply isn't. Maybe the basics are the real means to become successful. Ben Light is an accomplished Ultra Marathon runner, because he masters the basics of running.

Step by step, process driven, hard work, goal oriented is the testament to achieving the Impossible Goal. Mindset is part of the step by step process. Having committed partners, as Ben mentions is literally the glue that binds each piece together. Listen as Ben shares the critical point of success being "having a great partner".

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Follow Ben on Facebook at Ben Light or Ultralight007 and in Instagram.

Support Ben on his next Impossible Goal of Fastest Known Time through the Pyrenees Mountains next fall.

103. High Achievement: People Fail in the Middle with Thom Shea Jan 14, 2019

Show notes

For those participating in the Unbreakable Training and currently doing the 21 day challenge, I personally congratulate you for being committed to your life starting with your health. It actually takes a high level of bravery to commit to a goal. It takes boldness to actually do three things a day that matter to you. It takes someone Unbreakable to actually do three things a day for 21 straight days.

This podcast Why People Fail in the Middle is the second in a series to discuss in an open forum the secrets behind success. I have taught over 1000 clients about the fundamentals of success and find this lesson the most critical one.

And if you are watching or listening you can track and watch people go through lesson one either on Unbreakable Lessons or on facebook at Unbreakablelessons or at unbreakable community.

The first episode was a broad discussion of the lesson and the pitfalls and to do the lesson you must first have a goal you actually are wanting to attain in the next 60 days and to select 3 simple things you will do every day to ensure you succeed and to do those three things every day for 21 days. And the episode was to discuss for first 7 days.

Today's episode is about the middle: The middle days when 70% of the people quit. Yes that many people fail in the middle. Most people in any endeavor fail on the quest for success in the middle. Whether it be a work on a project, or in training for a race, or in a relationship, or while learning anything, or in their spiritual life the middle is the hell they cannot get through.

I have found 2% quit in the first 7 days or in the beginning of a project. The excitement is real, it is fun, things are moving and changing, and there is progress.

And, what is really happening here is that there are no excuses or reasons to not do the simple things.

Let me tell you a secret, the simple things make you successful. Not the bold wow, last ditch efforts that weren't a part of the plan. The medal of honor heroic action isn't the key to success. The heroic action is when everything falls apart. Albeit you may need to do that and few can muster that type of action, but remember heroism is because the simple things weren't done and now you die or live.

So here is the deal the utter beauty of the 21 day challenge for you. You literally always have to use this way of beginning something new or when you are developing a new skill. It takes 21 days to integrate the new way into your life, into your timeline, into your capacity to use the thing you are starting. There are no hacks, no short cuts to success. And this 3 week integration challenge is one of many rules of success, and only 20% of the people use it and can even make it through 21 days.

So last episode I talked about the first 7 days. And everyone really can do it for a week. But what the Hell happens on days 8 through 18? What happens in the middle? Today's episode is about the middle.

To begin let me tell you what doesn't change, even if you quit. What doesn't change was your goal, and the three simple things you decided you need to do to make the goal happen. That didn't change. So what happens to 70% of the people.

What changed. Let me make a list and as I go through the list you will begin to agree on the things that change to stop you or anyone from getting it done.

The way you feel your excitement about the goal or the things you said were important.
Support from others
Your body hurts more now or you are tired
The weather changed
You may have gotten sick or some stupid thing like that
Work changed
You get bored
You don't want to anymore
People laugh at you
Or your performance in the actual thing you are doing gets worse

I will stop the list there. Because the reality is that we humans if left by ourselves can come up with about 1 million reasons to fucking quit on ourselves. We can even right books and make millions on proving to the world the reasons are more important than the outcome.

REASONs and excuses. Reasons are lethal to our objectives. No reasonable man or woman would do whatever it takes. The reasonable person reasons himself right out of succeeding 80% of the time. Excuses literally excuse you. I am tired. Got it you are now excused from the table. I forgot (which by chance is the number one excuse known to man) to call or to do whatever, got it you are excused.

Meanwhile the three simple tasks aren't getting done. All you had to do was do the three things, but people are often an excuse. I don't feel like it, so you don't do it.

My wife doesn't support me doing it, so you are excuses. Your knee is swollen or feet hurt, so you reason that if you do it more you will do more damage or maybe you will die, so you are excused. It is raining, Ok you are out. You have a fever, no reasonable person would do this sick so you quit.

But here is what happens in the middle, it gets boring. Getting up and riding a stationary bike each morning at 5 am is down right boring. Why? Because you are boring. You not the bike. You have to beat boredom away inside of you. But you are blaming the bike for your own grey nature. So we excuse ourselves from learning to create excitement when real excitement only comes from within.

In the middle other than boredom the next battle is tired/pain/and exhaustion. I call these the three amigos. The three amigos don't want you to win. But they are so real. It hurts to run 5 miles every day. It is mentally exhausting to run the 15th tranche of five miles. The end isn't even in sight. And you are tired of it. In the middle the battle is real so people quit to avoid the battle.

In the middle greatness happens if you just do the three simple things no matter what. In the middle champions are created. Because they kept doing the three simple things. In the middle you have to kill of your reasons and never excuse yourself ever.

Stop looking for a way out. Look for a way in through the bullshit that are your reasons. The true battle in your life is to win this exchange.

So my respect is to the people who joined our team to win this battle. It is amazing to witness the changes in you. I know it may not feel good, or may seem no one knows. We know because we are doing out 21 day challenge with you. And we too are in our battle. But I know how to get through.

Kill your excuses. We will get you through.

Write down every reason that comes up and carry those reasons around and read them when you want to quit. I quit on making a million dollars because my friends said I was stupid. I quit because my foot hurt. If it didn't hurt I would be an Olympic athlete.

Imagine reading those excuses to your kids!

102. Starting a project: 21 days to win with Thom Shea Jan 07, 2019

Show notes

I have spent a lifetime starting over or starting a new project or starting a new business or even starting a new mission planning cycle in combat.

Today's podcast is about how to start a project, how to start anything. Today marks the 7 day point into a 21 day start up method, I was taught long ago.

The bottom line upfront is that it really takes 21 days to initiate transformation. It takes 21 straight days for you to get out of your own way. It takes 21 days for your body to accept the new changes you are adding. It takes 21 days for your brain to learn a new subject. It takes 21 days for you to accept a new partner or lover. It takes 21 days. No short cuts, no excusing your self, no hacks.

And, I am inviting you to also join us on the 21 day challenge if you are committed to making a transformation in your life this year. The method is Simple, but not easy.

The simple part is writing down these things. Now I ask you to take time and determine a goal you really want in your physical life. Something measurable and something you actually want.

Why start with physical? I want to let you in on a fundamental truth. Your health or your body is the foundation of your life. Money isn't the foundation you build from money is the house itself.

You have heard these sayings before I am sure, "without health you got nothing", "your body is your temple", and even, "no matter how much you earn you cannot buy back a heart attack".

In 21 days you will be able to transform your health so that you can begin the real significant projects in your life. You will learn about pain and how to deal with it. You will learn about the importance of food and why you store so much fat. You will learn to breathe. You will see improvement. You will freaking feel better. You will set the foundation necessary for the big things in life.

You will need to pick one health goal that is out in the future about 2 months or so from now. Pick something that motivates you. Pick an event that you have to sign up for. This is not some secret goal that is held in private that you don't sign up for. You have commit, leverage a loss or risk an investment to attain. That is the simple part.

The next step is the real genius on the 21 days. You must pick three small easy things you know you need to do or be good at doing so that you can accomplish your goal. This is where people begin to unravel the 21 day challenge. People either pick stupid things to do that aren't helpful or they try to do too much before the base level is set for 21 days.

I have take over 1000 people through this 21 day challenge. And I have some fun numbers to share with you. See where you fit it.

First numbers - only 201 out of 1000 actually do the three things a day for 21 days straight. That is 20%. Only 20% make it through SEAL training, only 20% of start ups in business make it through the first year. Only 20% of the population is health measured solely by how many people work out once a week

Second numbers - 90% make it through the first 7 days. That is also to say 100 people start and quit on their goals and their activity in the first 7 days.

Third numbers- 70% don't do the activity that they actually said would make them successful between day 7 and 18. 700 people find excuses after 7 days to be successful

Forth numbers- 10% of the people quit on themselves between day 18 and 21.

I find these same facts to be true in sports, in school, in business, and relationships, and in the pursuit of spiritual connection. The fact is people excuse themselves from their own success. And all of this can be learned by doing the 21 day challenge.

So let me share with you what I am doing and what it is like for me. Maybe this will help you. Or you could join our group and unbreakblelessons.com or on facebook at unbreakable lessons.

My goal is simple sign up and complete a 50 mile ultra in May 2019.

So I signed up and committed to it and told my wife and kids and that is that. Most people don't sign up and ask for accountability and keep everything a secret so when they quit they don't have to face the music.

My three simple things are just that SIMPLE.

Gym workout routine for every muscle getting workout out. It doesn't matter what I do except that I have my routine and that is what I commit to doing for 21 days straight.
Run for an hour a day wherever I am.
Ride a bike for an hour a day wherever I am.

I know these three simple things will reset both my mind and my body to be ready for the real work that is ahead of me for getting ready for an ultra. I have run 15 ultras, so I know the base is everything.

This all sounds simple. Your goal doesn't have to be big. I recommend big because you are worth it. If you want to play small then hey I get it you are small.

Your three simple things you commit to doing need to be small, but you goal I recommend be big.

Do simple things. The easier the better. But do them. Do them. My buddy Jocko wrote a book called discipline equals freedom and here is what happens.

Day one. You will face your tired inertia of your health. Most people don't deal with day one well because they are complainers. I am too old, too fat, too late, too this that or the other excuse. No matter what you just got to go do it. Just carve out time to do it.

Day two. It hurts. Pain is just data. Pain to a weak mind spells trouble. The key is just go do the simple three things. Even if your three things were, drink three glasses of water a day, then take 10 deep breaths a day, and third to walk for ½ mile a day. Day two hurts more than normal. Day two is discomfort.

Day three. The weak mind looks for meaning. Listen you ain't going to find meaning in any of this. Meaning is the first way to excuse your self from being successful. On day three this shit you committed to is meaningless.

Day four. Normally clients and even for myself day four is just simple do it grind. Again just do it. Nike brand didn't coin the phrase the phrase just do it is a master instructor teaching an Olympic hopeful to do a push up while the hopeful wants to do other things.

Day five. The battle of will power and emotional resolve begins today. It is a battle. There are so many days left. The weather, the people around you, the call of the day, and time itself seem to not want to support you doing the three things again. Good you are in a battle. Fight for god's sake fight to beat this enemy within you. Just go do it.

Day six. We all call this the beginning of the making of a master. Routine sets in. people hate routine. Most people loathe routine. You are either going to embrace routine as means to win, or you will keep battling emotions and will power. Either way just do the three.

Day seven. This is the tipping point. I don't know why, I just know after this day is over everyone starts to quit on themselves. I recommend day seven being the make it hard as hell day. Make the three things hard. Make it exciting. Just do it.

Make your life simple. Don't try so hard to do hard things before you have a base of mental and emotional resolve and physical activity built up. Learn to keep doing simple things. You will make it to the end by doing simple things and emotionally you will be tougher than you can imagine. If all you do is hard things without a base you will fail so often your emotional resolve will never catch up.

Three things you will win at every day for 21 days. No excuses, no ways out, and watch what happens to your life. Just do it!

101. Content Marketing Strategy for Better Conversion with Thom Shea Jan 04, 2019

Show notes

Leverage to Scale CEO discusses the video marketing methods to grow business.

Learn how to connect here.

If you want to create human connection in a digital world, there's one way to do it - and that's video marketing. It's never been more important (and challenging) to make your clients, customers and prospects feel heard, loved and valued.

Automation has saved us time, but it's come at the cost of sacrificing personal connection.

In today's marketing world, quality beats quantity. It's more important to impact the right people - those you want to serve and build real relationships with.

Amber Vilhauer (NGNG Enterprises, standing for NoGutsNoGlory) has developed a content marketing system called Leverage To Scale that puts the power back in your hands. You'll save countless hours while consistently publishing more engaging content, getting greater exposure in an increasingly competitive online space and conditioning your audience to see you as an industry leader. Not only will you connect, you will convert.

This is "the" way industry leaders will thrive amidst the 2019 online marketing crisis which is unfolding as we speak.

We also discuss what it means to be gutsy, take risks and move through your fears - and why this is a lifestyle choice. Amber also shares how selling knives set her on a new and highly successful path in life.

If you're looking for a new way to market your business that focuses on building authentic relationships that last, and hearing that knife story, tune in!

100. A Warrior's Holiday Story with Thom Shea Dec 23, 2018

Show notes

Each year man celebrates the holidays. Whether you celebrate Christmas as the birth of Yeshua Hamashiach (known as Jesus) or you celebrate the winter solstice or you celebrate the closing out of a year, the time is meant to celebrate. This holiday season is a time to lay down your issues or grievances and to give.

I would like to share a story I tell my kids around the hearth or fireplace every year to remind them. I bet none of you have heard this story.

In case you were not aware of the true story of who we call santa clause and the reindeer. We all think we know but you don't. The story of the reindeer is the story of uniting War and Peace, of woman and man, of hard and soft.

As you can imagine the herculean task of unite the two factions. Yet, the true gift of the holiday season is to unite the good and bad, the naughty and nice.

99. Stop Working Out. You play too small. Dec 17, 2018

Show notes

Listen, I am sorry that you think working out 3 days a week has any value in your life. Going to a gym to simply work out for the sake of working out is the biggest killer to real health. What is missing is you need a real, tangible definable Goal that you are working toward. Going to the gym just to go is like putting money in your mail box because it is like saving money. Neither are of value to you.

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Here are the numbers and reasons people do physical things starting with the worst answers to the best.

Just want to get out and do something.

- listen is your body so unimportant to you that you cannot plan its growth. Y our body is dying without a goal that it is fighting for and all you do is take it out for a walk like a dog.

It makes me feel better.

- Do you know why it feels good. Because there is a drug being produced internally, that is better than heroine. And this one won't kill you.

I like routine.

- This was seems cool but routine is only good if there is an endgame. Do the same thing every day won't do anything for you other than steel time from you. You know time is the only thing you cannot get back so stop wasting it on a life that has no goals.

Doctor recommends 3 days a week for health reasons.

- This is something. It can be more if you are measuring BP or heart rate or weight or something. This can be the beginnings, yet every older person I ask just wants to not die by using this method.

Good place to meet people.

- ahah, as long as that is your goal. I am sorry just send someone you like the same money for your gym membership and it will be a better investment.

Rehab'ing from injury

- this is the first of the goal oriented answers and it is real and tangible. But don't wait just because you are injured to set the next hard goal. By the way a goal oriented life will make you heal faster.

Maintaining my fitness and weight.

- this is where many people reside. I call this place vanity. This place is calorie counting, feelings dependent, weather dependent, and hard to keep it all together. This is the place all the health industry sells products to. Because the people here are like young kids with a toy. They buy new toys, use them a while and want another because vanity cannot be measured.

I signed up for a race or an event and I have a plan I follow.

- bingo. This is the base line reason to work out. You have a goal and you have a plan and you got to get to it. Makes life so so simple. Doesn't make the working out easy but if you are this person you are amazing and I love you. Simple but not easy.

I am competitive and this is a way of life.

- spot on and rare. This person chose long ago and is on the path and not easy to get off the path. They work out because internally they are compelled.

Everest, Ultra, or the unattainable Goal.

- if you ever meet one of these people record what they do what they eat what they talk about what they think about. That is to say if you even allow you to. Because they are on a mission and the gym or the workout is a piece of the puzzle that they are married to solving even if they die in the solving of it.

98. Overcome the Five Fears with Thom Shea Dec 10, 2018

Show notes

Five Forms of Fear

Fear is learned. Fear is real for those who practice fear.

Fear has killed more men and women than any disease or event. Fear is how most people deal with failure.

Fear is the most seductive mistress. Fear will always overpower the greatest of forces because fear lies in the shadows of every bright event.

Over the past 50 years I have heard many acronyms of FEAR. I think they are all funny.

Forget Everything And Run

False Events Appearing Real

Finding Excuses And Reasons

Failure Expected And Received

Forget Everything About Reality

Pick one. I laugh at all of these because FEAR is the most prevalent emotion experienced by all of us, everywhere.

The working definition I use is simply that FEAR is a emotional learned response to a problem you face. And in the short of it, fear and problems arise at the same time. Every single problem you will face in your life that is left incomplete will devolve into fear.

Fear is rough to overcome once you have learned it and embedded it into your self. Because fear paralyzes the muscles, makes your mind scream, and causes your hormones to all respond in a way to prevent you from facing the thing you are afraid of. And that is the deal. Fear is an emotional response that stops you. That is what fear is designed to do.

Fear is a powerful effective tool that has one purpose to stop you. Whether you teach yourself fear or fear is influenced by someone else who doesn't want you to do a particular thing, Fear will stop you.

The only problem is do you want to stop? Maybe you ought to be moving toward the event you fear and not away.

There are five basic fears.

In your physical life the greatest fear is the fear of death. You fear that the thing you are doing will cause the body to die. And this fear of death initially keeps you safe but eventually prevents you from living.

In your intellectual life, the greatest fear is the fear of being found out. As you learn and acquire knowledge you begin to realize you may not be able to learn it all, you get low grades, or you just cannot recall, or someone else is smarter. So you begin to encounter fear by covering up or sounding smarter than you are. That fear of being found out prevents you from actual learning over time, and stops you from learning.

In your pursuit of wealth or rather delivering value the biggest fear is loss. We get jobs and do work and save money and construct fear around the notion that making choices that lose money or taking risks with money will cause us to be poor. So in advertently we slowly very slowly shelter our lives from loss. And as you can imagine being on the defense overtime will ensure loss. We stop ourselves from winning.

Regarding your relationships, our biggest fear is that of being alone. This fear is the most destructive I think. Fear of being alone is the great saboteur in all areas of life. Fear of being alone causes you to first make odd choices on who you are hanging with, then next it makes you stay in bad relationships, then finally the fear of being alone makes you push others away and you are in the end: Alone. Fear here stops you from truly being one with someone else.

The fifth fear is the most nebulous but most impactful. In your spiritual growth, our greatest fear is that we our powerful beyond measure. I didn't expect that, yet that is the spiritual truth bomb. We are so afraid to be powerful. Think about that today. Think about how disconnecting it is to allow the fear of your own greatness stop you from it.

Fear is the stopping force of everyone's life. Stops you from greatness, stops you from being one, stops you from real abundance, stops you from learning, and prevents you from winning.

And all you really need to do to overcome fear is to turn toward the thing you fear and face it. You must take action toward everything that you fear.

Be bold, Be Brave, Be Unbreakable

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