The Art of Online Business

Latest Episodes:

How to Create a Killer Facebook Ads Management Business with Kerry Swetmon Jun 15, 2016

Show notes

Have you taken any time lately to consider why you do the work you do? And maybe even think about the bigger picture of why and how you’re leveraging paid traffic to accomplish big things?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this episode of The Art of Paid Traffic, I interview one of my FB ADvantage students, Kerry Swetmon, about how she’s created an awesome-ly successful business for herself managing Facebook ads for other entrepreneurs and small businesses. It’s students like Kerry who represent the big picture in my own business. It’s incredibly rewarding for me to play even a small roll in her entrepreneurial journey.

Kerry’s the founder of SystemEnvy.com, a business she started to help busy entrepreneurs with the systems and processes that matter most when it comes to successful marketing and operations. She’s been a student of mine for just about a year now and since we first started working together, I’ve watched Kerry make a name for herself as a uniquely-niched Facebook Ads expert.

Now, she’s spending most of her time serving her ideal clients through Facebook Ads management services. Not to mention, some pretty “high profile” clients. Kerry’s business didn’t start as a Facebook Ads “agency.” But she’s made some smart decisions that helped her to organically transition into doing the type of work that allows her to live life on her own terms.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Double Your ROI With Facebook Video Ads Jun 08, 2016

Show notes

If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of using Facebook video ads. That’s why I am excited to give you my best tips, tricks and strategies for them in today’s episode.

Facebook has over a billion daily users and they’re watching 100 million hours of video per day. Yep, you read that right, 100 million hours PER DAY. That said, the power of using Facebook video ads to maximize your ROI can no longer be ignored.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Avoid 3 Sales Funnel Mistakes That are Killing Your Profits Jun 01, 2016

Show notes

Do you know the specific metrics you should be tracking in your sales funnels?And if you’re aware of your numbers, are you using them to gain actionable insights about your business?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this episode of The Art of Paid Traffic, FunnelDash founder Zach Johnson joins me to talk about how to avoid 3 sales funnel mistakes that are killing your profits. Zach’s all about helping online marketers and entrepreneurs become more data-driven, taking the guesswork out of growing their business.

Our talk covers all the bases when it comes to tracking the right metrics in your funnels and how your numbers can make a world of difference when making your most important marketing decisions for your business. Zach’s a super smart dude when it comes to all this as he’s been in the online marketing space for over 7 years.

Before founding FunnelDash, he spent years optimizing sales funnels and customer acquisition efforts for companies like LeadPages and Ontraport.I have no doubt that this episode will take your sales funnels to a whole new level and give you simple, actionable tips for strategically growing your business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Make High Ticket Sales from Cold Traffic with Chris Evans May 25, 2016

Show notes

This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this interview with Chris Evans, you’ll learn exactly how he launched his new company and went from, as he says, “0 to 60” in a matter of days. In just a few months, his business is doing 6-figures a month selling high-ticket services to cold traffic. Chris has been “behind the scenes” building funnels and driving paid traffic for the past 7 years while working with several very successful online entrepreneurs. His experience recently led him to co-found his company at TrafficandFunnels.com.

Chris’s company coaches experts to market their offerings systematically and optimize ROI on paid traffic -- specifically cold traffic. I was pumped to bring Chris back on the show because his recent business moves have been, well, bold. And also brilliant. The topics Chris and I cover will give you a unique perspective on how to work with paid traffic in marketing your own expertise to customers who are willing to pay “high-ticket” prices.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Maximize Your ROI with a Segmented Sales Funnel May 18, 2016

Show notes

Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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This show is all about ‘Segmenting your sales funnels’. Jeremy Reeves, Copywriter and CEO of Kaizen Marketing Inc., is joining me on the show today to share his expertise about how to optimize customer loyalty and profit centers in your business.

Whether you’re brand new to doing business online or you’re a seasoned marketer who is looking to take your sales to the next level, this episode has actionable advice you can apply to start seeing big results. Jeremy has mastered the art of building automated, strategic, reliable and highly-competitive sales funnels. And today he’s laying out some of the most successful strategies he’s used to help his clients generate tens of millions in additional profit.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How Local Businesses Can See Massive Results with Facebook Ads May 11, 2016

Show notes

Today we’re covering a topic I get asked a lot about, and that’s 'Do Facebook ads work for brick and mortar businesses?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Joining me on the show today to share her experience with using Facebook ads for her brick and mortar businesses is Lisa Kuecker. Lisa is a multi-million dollar business owner who owns fitness businesses in small markets around the US. NOTE: Even if you’re not a brick and mortar business owner, you’re going to get a ton out of this interview with Lisa!
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Create High Converting Instagram Ads Apr 27, 2016

Show notes

On the show today we're talking about a topic everyone's been asking about -- Instagram Ads. And joining me to talk some IG ads is Ethan Sigmon from Social Insight. I ran a bunch of Instagram ads during my recent re-launch for The FB ADvantage and they actually performed well for me. And one thing I found interesting was the ads that performed better were from warm traffic. Not that this was a super surprise but the cold traffic ads were really bad. I’ve heard about similar results from several people over the past few months but as you’ll hear today, Ethan shares his own results when it comes to targeting cold and warm traffic on Instagram. We also get into the size and types of images that are getting the best results with Instagram ads.
‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

What's the Best Facebook Ads Objective? (and Other Q&A) Apr 18, 2016

Show notes

On today's episode of The Art of Paid Traffic podcast, we've got a rapid fire Facebook ads Q&A. I recently held 3 live online Facebook ads trainings and each went for a couple of hours due to all the great questions, but there were some I wasn’t able to get to. So, I decided to do a rapid fire Q&A here on the podcast to answer these questions.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The #1 Factor In Successful Facebook Ads Apr 06, 2016

Show notes

Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising. It's this factor that differentiates those who are successful with their ads and those who aren't, and the cool thing is anyone can do this.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How a Natural Health Practitioner Got a 10x Return On Her Facebook Ads Mar 30, 2016

Show notes

Thanks so much for joining me today for episode #80 where today I’ve got another great Facebook ads case study for you about a natural health practitioner named Becky Mauldin.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Becky is using Facebook ads to scale her in-person clinic and she’s selling a training course for holistic health practitioners that certifies them to be a holistic health practitioner. As you’ll hear today, at the time we did the interview, Becky had spent about $3,000 on Facebook ads over a 6 month time period and on that spend she made about $30,000.

Becky takes us through everything she did in her campaign, how she’s achieving these results while only targeting ONE cold audience, the big change in strategy she made to finally get the results she was looking for, the ONE factor that she believes has had the biggest impact on her success and you’ll also learn something about me that I don’t talk about a whole lot.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: