The Art of Online Business

Latest Episodes:

Understand Your Customers, Increase Your Sales with Jason Friedman Aug 24, 2016

Show notes

On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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After all, how can you serve people if you don’t fully understand them? Their needs? Their challenges? Whether you think you already understand your ideal customer or could use some help digging in, this episode is going to be a great resource for you.

My guest today is Jason Friedman, founder and CEO of CXFormula, a company that helps entrepreneurial businesses stand out from their competition and increase sales through what he likes to call the art and science of designing a “customer experience journey”. Jason’s got an interesting background that includes being a roadie for bands like Rush and Fleetwood Mac and later working with everyone from solo entrepreneurs to major brands like Foot Locker, Adidas, Nike, Disney and more.

Most entrepreneurs and online marketers understand their target customer’s age range, gender, geographic location, etc...But if you really want to drive sales and create raving fans for life, you’ve got to dive a whole lot deeper than that. In this episode, Jason shares specific steps you can take today to gain a crystal clear understanding of your customers.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A) Aug 17, 2016

Show notes

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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If you’re running Facebook Ads or if you’re thinking about running them, this show will definitely give you a nugget or two that you can apply to optimize your online marketing efforts and do more of what works.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Google Tag Manager - The Key to Simplifying Tracking & Analytics? Aug 10, 2016

Show notes

If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Joining me on the show to share his expertise with GTM and how he uses it in his business is Deacon Bradley from Funnelowl.com. Deacon specializes in helping entrepreneurs create systems in their business that bring in leads and sales. He’s also a super smart guy with Facebook ads and is one of the very few who I’m willing to refer people to for Facebook ads.

My goal for this episode is to help you decide if GTM is right for you and your business. Even if you’re not at a point where you need a solution like this, it’s worth a listen just to have a tool like GTM in your back pocket as you’re building and scaling your sales funnels.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Lessons from Over $2M Spent on Facebook Lead Ads Aug 03, 2016

Show notes

If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.(For the record, I’d fall into the “hard-core fan of video ads” category.) And then there are the Ad types that haven't exactly produced killer results.

One type that I, personally, haven’t loved is Facebook Lead Ads. Lead Ads have been out for a while now, but they were super clunky in the beginning -- mostly because 3rd party apps and software were slow to integrate. It made the process of actually following up with your leads, a pretty big headache.

But I’d been hearing about Facebook’s improvements to Lead Ads, plus 3rd party tools have been rolling out integrations to make things a whole lot easier on advertisers. So, I wanted to get the inside scoop on what’s working and what’s not working with Lead Ads from someone who’s seen A LOT of money spent on them.

Enter today’s guests on The Art of Paid Traffic: Massimo Chieruzzi. Massimo is the founder & CEO of AdEspresso, a Facebook Ads management tool that simplifies the process of setting up and managing Facebook Ads. When I heard that AdEspresso users were spending more than $2 million on Lead Ads, alone, I knew Massimo was the right guy to have on the podcast for a discussion all about how to successfully use Lead Ads!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How a Local Roofing Company Increased Business by 40% with FB Ads Jul 26, 2016

Show notes

Have you ever thought about the type of information your potential customers might need before they: Decide to start shopping for what it is you offer; Decide they’re ready to buy what you offer; And/or actually decide to buy from you?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guest today on The Art of Paid Traffic, has seen massive growth in his business recently. Growth that really started when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.

Think about it…Roofing is a several thousand dollar expense. If you own a roofing company, or sell any high-ticket product or service, you’re not going to sell directly from your ads. You have to build trust and be seen as an authority first before people will want to work with you.

Using this education-based marketing approach with Facebook ads, Adam has grown his business by 40% in three months. 40% in three months selling several thousand dollar roofs! And, he’s attracting more business now than he can handle. Not a bad problem to have, if you ask me This is why I wanted to have him on the podcast -- to learn more about Adam’s super smart approach to using Facebook Ads to grow his business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Case Study: How A Local Wine & Art Party Shop Is Using Facebook Video Ads to 10X ROI Jul 20, 2016

Show notes

Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode with local business owner (and FB ADvantage student) David Brandt. David and his wife own Sips n Splatters Art Parties. They have multiple brick-and-mortar locations in Southern Illinois where people can come to enjoy wine and painting with family and friends. They also recently expanded their business model to include franchise opportunities and online courses.

During the episode, David walks us through the evolution of his business as it relates to advertising on Facebook. It was super interesting to hear his story! We talk all about the exact steps he took to shift his marketing strategy when, a few summers ago, Facebook made a huge change to its algorithm which meant only 2-4% of your Facebook fans saw your posts.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Case Study: 4-Step Facebook Ads Strategy for Local Business Growth Jul 13, 2016

Show notes

Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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You see, I recently went fly fishing in Montana with a guide from Swallowtail Fly Fishing in Bozeman. As we drove out to the river on the first morning, Ty, my guide, asked what I do for a living. And, as often happens when I tell people I’m a Facebook ads guy, he naturally asked me how I would recommend he use Facebook ads to grow his guide business.

For the next 20 minutes I shared the exact strategies that I would use to grow his business. I love breaking people’s business down like this. It was so fun, that I decided to share these strategies with you here on the podcast. This episode is the start of a mini-series on AOPT focusing on how local brick & mortar businesses can use Facebook ads to grow their business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Case Study: How Owen Video Increased His Facebook Video Ad Results By Over 3X. Jul 06, 2016

Show notes

I met Owen Video at Social Media Day San Diego last week.He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you…...during that presentation, when you told us to just use our smartphone to record videos for our Facebook ads, I thought you were crazy.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I’m a video marketing consultant and I’m ALL about using a high quality camera and equipment to create great videos.” He went on to say, “BUT, I decided to give you the benefit of the doubt and try what you suggested -- I ditched the fancy camera and used my iPhone to record some Facebook video ads. And you know what? The results were amazing!”

He told me his click-through-rate on his videos went from 3% to over 10%.Ha! I love it…He also shared that his results weren’t JUST due to his using his iPhone to shoot the videos. And for me, this is where it’s gets really interesting...He also got really strategic in split testing a variety of thumbnail images for the videos.

Yep, thumbnails -- something I don’t normally put a lot of stock into when running Facebook video ads. But after hearing about Owen’s results, I may change my tune. He tested 7 different images and found one thumbnail that was a clear winner that drove big time results.

After hearing all this, I told Owen I had to have him on the podcast this week to explain everything he did to get such great results with his Facebook video ad campaign.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Facebook Ads Q&A - The New Facebook Pixel, Ad Approval, Custom Audiences & More... Jun 29, 2016

Show notes

I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you. After having countless conversations with listeners and students, I know that one of the biggest challenges these days is simply keeping up with all the updates to features and policies on Facebook.

Facebook’s policies, specifically their Ads policies, are constantly changing. And while I still recommend that you check in and keep up with any updates every few weeks, I’m happy to answer your questions and provide some perspective as often as I can.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna Jun 22, 2016

Show notes

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and….It’s no wonder so many people end up totally overthinking and completely complicating things to the point of paralysis on the path to success.

Sometimes you just have to find a path and run with it. For me, that’s been Facebook ads and paid traffic. For others, like my friend Rachel Luna, it’s generating revenue through honest affiliate partnerships. Rachel is a best selling author, former U.S. Marine and the founder of RachelLuna.Biz.

For the past 7 years, she’s been coaching people to get clear on their passion, take consistent action and achieve purpose-driven goals. Now, Rachel’s realized a new passion of her own -- online courses. She leveled up her own business by investing in online courses and she’s created an entirely new income stream promoting other people’s programs. And while she doesn’t necessarily call herself an “affiliate marketer”, Rachel is living proof that you can make A LOT of money promoting products you believe in, even if you didn’t create them.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: