The Art of Online Business

Latest Episodes:

The Key to Successful Facebook Ads in 2017 Jan 13, 2017

Show notes

Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Really, this is the key to any paid traffic whenever you’re running it. You see, paid traffic is a mindset. It’s a mindset of being willing to put in the work to test to find what works. It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it.

I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing. Don’t be locked into one specific way to do things. You’ve gotta test different things to get data to tell you what’s working and what’s not.

In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.
‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy Jan 11, 2017

Show notes

If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advertising strategy to build trust, relationships and sell.

Video in 2017 is shaping up to be no different. With Facebook’s ability to retarget people based on their engagement with your videos, the reporting capabilities… I think we’re still in the infancy stages of how we use video in our traffic strategy.

That’s why on today’s show, I asked my friend Brandon Lucero from soldwithvideo.com to join me to share a case study of how he used a 3-part Facebook video ad strategy for a 6-figure product launch. Specifically, we get into how Brandon used Facebook videos to create a customer journey -- building relationships with people, moving them from being a cold lead all the way through to being raving customers.

‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Changes & (New) Strategies for Selling More Products in 2017 Jan 04, 2017

Show notes

On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazingSeller.com.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Scott is an expert in private labeling and selling products on Amazon through their Fulfillment by Amazon or FBA program. He’s been doing it for a long time, he’s got a great podcast on the subject, products that teach you how to do it — he’s really the go-to guy for selling on Amazon. He re-joins me on the podcast to talk about ecommerce strategies that are working right now to sell more of your products -- in 2016 there were a lot of changes to how you sell physical products online.

For example, Amazon made some major changes to how sellers can get exposure for their products and Scott’s been following these changes and figuring out how to capitalize on them in 2017. That’s what you’re going to hear on today’s episode — Scott shares the exact strategies for how you can sell more products in 2017 — especially with how to best use paid traffic.

‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Why I Cut Almost ½ My Email List (don’t make this mistake) Dec 28, 2016

Show notes

We’ve all heard “the money is in the list”, right? Well I made a BIG mistake with my email list recently.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

You see, I removed almost half of the people from it a couple weeks ago. Yep, you read that right -- I cut almost HALF. That wasn’t my mistake, though. Removing people from my email list was completely intentional. I wanted to get people off there who weren’t engaged in my emails.

We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days. And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…

‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Boost Conversions & Improve Your Marketing with Liston Witherill Dec 21, 2016

Show notes

I know it tends to be a lot of fun to focus on the strategies and results in online marketing…

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

You know...The 6-figure funnel strategies…Using paid traffic for 7-figure launches…The “click-worthy” stuff, if you will. But deep down, I know (and I hope you know!) none of that stuff matters unless you’re able to communicate your value in a way the connects with your target audience. It’s all about having spot-on messaging throughout your sales funnels.

That’s why I was excited to interview this week’s guest on The Art of Paid Traffic, Liston Witherill. Liston is a copywriting and conversion expert. He’s also the founder and Chief of Strategy + Data at Good Funnel -- a company that specializes in helping businesses boost traffic and automate sales using data-driven funnels.

Here on Episode #116, Liston and I talk all about about how to solve some of your biggest marketing problems, simply by asking your audience the right questions and then allowing their answers to drive the messaging in your business.

‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

9 Facebook Ads Updates You Need to Know About Dec 14, 2016

Show notes

It’s no secret that things on Facebook are constantly changing. Recently they made a ton of updates, changes and enhancements that have a big impact on the overall advertiser experience.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

That’s why this week, I’ve got a solo episode for you over on The Art of Paid Traffic. This show will save you a ton of time and confusion, because I’m covering the ins and outs of nine, super important Facebook Ads updates you need to know. On the podcast, I talk about everything from policy updates to changes in the ad setup process, and a lot more.

Just so you know though, it’s common for Facebook to test new features and functions by rolling them out little by little, to different people in different parts of the world. So, some of the updates I cover on the show might not be available to you yet. As a matter of fact, I don’t even have all the updates I’m going to be talking about!

Still, I dive into Facebook’s ad policies on a routine basis (I recommend you make a habit of doing this too!) and I try to stay informed about any updates and changes. Because I know this stuff can have a big impact on the success of my ad campaigns.

If you’re still missing some of the updates you hear about on the show, just know that it’s only a matter of time before Facebook rolls these new features out to everyone. Listen to this week’s episode to make sure that you’re prepared, informed and up to date.

‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Best Use Urgency & Scarcity to Sell More with Jack Born Nov 30, 2016

Show notes

Let’s face it, it’s human nature to procrastinate. This is almost always true when whatever we’re procrastinating has some risk attached to it.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

One of the biggest, ongoing challenges for online marketers and entrepreneurs is figuring out how to deal with the fact that people often wait until the very last second to make decisions and take action. In working to overcome this challenge as business owner, myself, I learned about some of the psychology behind why people procrastinate. When I finally understood that, I could leverage those principles of human psychology in my promotions to increase sales -- without being sleazy.

On Episode #113 of The Art of Paid Traffic, I’m talking with my friend Jack Born all about using urgency and scarcity in an authentic way to sell more products and services in your business. Jack is the founder of Deadline Funnel, a software company that allows online marketers and entrepreneurs to...you guessed it, add urgency and scarcity to their promotions in an authentic way.

And while he’s mastered the art of getting people to take action and buy NOW, the real reason I invited Jack on the show is because I’m a big fan of his whole approach to this sort of stuff. Of course, we talk about a ton of things you can do to increase sales with limited promotions. What I think you’ll appreciate most, though, is that our conversation keeps coming back to the theme of marketing and selling with authenticity and integrity.

‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Create High Converting Pinterest Ads with Alisa Meredith Nov 23, 2016

Show notes

Have you decided on which new marketing strategies you want to test out in 2017?

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

As you probably know, I’m always saying you should figure out what’s working in your business and then do more of that... But another essential part of that is occasionally testing some new strategies and ideas, so that you continue to successfully market your business in the ever-changing online world.

That’s why today we’re digging into a topic we haven't touched in quite a while on the podcast: advertising on Pinterest, and how to know if it’s right for your business. On this episode of The Art of Paid Traffic, I’m talking with content and social media marketing strategist, Alisa Meredith, all about advertising on Pinterest.

Alisa has helped a ton of her clients think differently about Pinterest as a platform so they can understand if their business can be marketed successfully on the site. Not to mention, she’s literally written the book on how to use promoted Pins effectively for your business. Although I haven’t used Pinterest to promote my own business yet, this conversation with Alisa definitely opened my eyes to possibilities I’d like to explore as I put together my game plan for 2017.

‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How To Niche Down For Success As A Facebook Ads Manager Nov 16, 2016

Show notes

“The riches are in the niches...”If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Or at least some variation of it. By now most of us have heard industry leaders suggest that “niching down” (or focusing on solving a specific problem for a super specific target market) is the key to success.

On Episode #111 of The Art of Paid Traffic, I talk with my friend and former student, Robb Bailey. Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency. He and his team offered everything from SEO to blog writing to marketing automation -- you name it.

But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress. This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.

‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Are You Choosing the "Right" Facebook Ads Objective? Nov 09, 2016

Show notes

When you want to create a successful Facebook ads campaign, what do you do?

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109) Once you finish the prep work, you open up Power Editor or Ads Manager to start creating your campaign…It’s at this point you’re faced with your first (critical) decision of actually getting your ad up and running....selecting your “Campaign Objective”.

With the Objective, you’re essentially letting Facebook know what kind of results you’re looking to achieve with your Ad campaign. You’re selecting an objective that aligns with your goals. But with all the options Facebook makes available, not to mention the optimization settings, it’s not surprising that a ton of people tend to get tripped up by this step.

And, I gotta say, getting this step “right” is vital to the success of your Facebook Ads. Because in most cases, the options you choose for the objective and optimization have massive impact on your campaign’s overall results. This week’s episode of The Art of Paid Traffic is dedicated to helping clear up any confusion you might have around choosing the best objective for your Facebook ads campaign.

‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: