The Art of Online Business

Latest Episodes:

The Critical Work Needed for Successful Facebook Ads Nov 02, 2016

Show notes

Hard work is, well, just that -- hard work. It's stuff we don't always like doing yet the reward on the other side is often the greatest.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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We all wish we had a magic button we could push, or a pill we could pop, to miraculously start seeing results from our efforts. I get it, I'm like that too sometimes. It's a mindset I often see when I work with students who want to use Facebook ads for their business. They dive right into Ads Manager and Power Editor. They take time to understand the technical side of setting up their Facebook Ads. But when their ads start running, they expect to see dollar signs flying right out of the gates.

Yes, the power of Facebook Ads does make it possible to see pretty fast results. But first, it requires some critical “pre-work”. This is the stuff that needs to happen before you even begin setting up your ad campaign.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Write Better Copy by Hacking Your Ideal Customer Oct 26, 2016

Show notes

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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For some people it’s systems…For others it’s strategy…For me, it’s copywriting. If you’ve been a long-time listener to The Art of Paid Traffic, then you probably know I’m always looking to get a little better at copywriting.

In fact, earlier this year, and back when I first started the podcast, I interviewed quite a few copywriters on the show. Because whether it’s ad copy, sales page copy, or emails -- I know writing tends to be one of the biggest sources of frustration for me in my business, and also for many of my students. That’s why I invited my friend and awesome copywriter Hattie Brazeley to join me on today’s episode of the podcast.

Hattie and I have been working together in my business for a little while now. I decided to start working with her when I really wanted to take my ad, sales page and email copy to next level. And as we’ve been working together, I’ve been impressed with how she’s able to dive into the mind of my ideal customer and write copy that speaks specifically to that person.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Allocate Your Local Marketing Budget + Other Q&A Oct 19, 2016

Show notes

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on Facebook. Heck...the whole world of online marketing, in general, is constantly shifting. Because of that, it’s always a ton of fun when I get to jump on these trainings and teach specific strategies to help you simplify things and see big results from your online marketing efforts.

One of my favorite parts of every training I do is the Q&A. I love seeing the types of questions people ask. And during that last training, I was so impressed with both the quality and the amount of questions that were asked during the Q&A that I decided to share a bunch of those questions (and answers) on the podcast today.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star Oct 12, 2016

Show notes

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Alright AOPT listeners, I’ve got a question for you: When you’re scrolling on Facebook, what is it about an ad that makes you stop scrolling? Do the the colors catch your attention? Or maybe it’s the image? Are you someone who mostly looks at videos?

The point is, we all know that the visual aspect of a Facebook Ad is important -- because it’s how the Ad actually grabs our attention in the first place. Still, when it comes to setting up our own Facebook Ads, I know a lot of people spend a ton of time focused on planning, budgeting and targeting their Ads. And the content of the Ad is sort of an afterthought.

That’s why I invited my friend Jasmine Star to join me on Episode #106 of The Art of Paid Traffic...Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world. Today, she’s joining me on the podcast to share how her creative approach to Facebook Ads helped her attract, qualify and convert crazy-high numbers during her very first online course launch.

Jasmine and I talk about why she’s super strategic about the visual content she uses in her Facebook Ads. Plus, we dive into the specifics of how she creates image and video Ads that capture her ideal audience’s attention (the key word being IDEAL).If you’re someone who has room to improve when it comes to the visual content you use for your Facebook Ads (I’m raising my hand here!), this episode is going to give you exact strategies to make improvements right away.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

7 Funnel Campaigns Every Online Business Needs with Greg Hickman Oct 05, 2016

Show notes

On the podcast, we talk a whole lot about sales funnels. How to set them up…How to use them to automate leads & sales…How to track and optimize them…

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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But if you’ve been selling a product or service online for any length of time, then you know a lot needs to happen between when someone enters your sales funnel and the point when they become a customer. Things like delivering the lead magnet, nurturing leads, segmentation and more…If you’re looking to truly automate your sales process so that leads are turning into sales on auto-pilot, then you have to pay attention to all of these things.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Facebook Ad Critique (Improve Your Facebook Ads Now) Sep 28, 2016

Show notes

We all want to create and run killer Facebook Ads. But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sales for your business (which I hope you are!), there can be quite a few elements to strategize and optimize.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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For your Ad to perform successfully, you should be strategic and intentional about the image or video, the ad copy, your target audience and a lot more…And once your Ad is up and running, you’ll want to keep an eye on it and make improvements as needed to maximize your success. Still, it can be tough to know where to start when it comes to improving your Facebook Ads. That’s one of the biggest questions we get in The FB ADvantage Facebook group -- people asking for help in critiquing their Ads. Heck, we can all benefit from having another set of eyes on our work from time-to-time.

So, today on The Art of Paid Traffic, I’m going to walk you through my assessment of a Facebook Ad created by FB ADvantage student, Alex Afterman. Alex was kind enough to share things like his ad copy, image, targeting specifics and a URL to his landing page.

Now, I can give the full breakdown of improvements I’d make since I have the complete picture of his Ad setup. And share with YOU, a critique of what I like and areas and suggestions for improvement. I cover a ton of actionable tips today that you can apply to your own ads. Make sure to reference everything that we discuss during the episode below as I’ve laid everything out for you.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads Sep 21, 2016

Show notes

As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Sometimes you have to shake things up a bit, see what works...and then keep doing more of what works. Today on The Art of Paid Traffic, I talk with one of my students who is testing what I’d say is an unconventional strategy, marketing a high-ticket live event offer to cold traffic, directly off of a webinar. Her name is Heather Hubbard of thelanguageofjoy.com and she’s a lawyer turned lifestyle entrepreneur. She coaches female lawyers to find work-life balance without sacrificing their professional careers.

Last year she hosted her first ever live retreat weekend, exclusively for female law firm partners. This year Heather is gearing up for her second annual retreat to be held at the luxury Miraval Resort in Tucson, Arizona. And tickets to her event are $3,500.I wanted to have Heather on the show because, like I said, she sort of ignored the “conventional approach” when she decided to sell her high-ticket offer to cold traffic using only Facebook Ads and webinars. And so far, she’s seen great success.

Plus, she saved herself a ton of time and stress in the process. The stuff Heather and I cover will give you a unique perspective on how you can take calculated risks and avoid costly mistakes with your own sales funnel strategies.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How Much Should You Spend On Facebook Ads To Have A Successful Webinar? Sep 13, 2016

Show notes

We’re switching things up on The Art of Paid Traffic this week!

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy. As soon as you get into it, you’ll understand why I just had to share it with you here on AOPT. During the show, Amy and I cover one of THE most common questions we both get (sometimes multiple times a day) by our students and podcast listeners...How much should I spend on Facebook Ads if I want to have a successful webinar?

In the past, Amy and I have both always answered this question on a case-by-case basis. Because the truth is, there’s a lot you have to factor in when you’re calculating an ad spend that will allow you to hit your specific revenue goals. While we still don’t have one “right” answer to this question, Amy and I were able to put our heads together and come up with a formula that makes it a whole lot easier to determine a ballpark budget for your Facebook ads.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results) Sep 07, 2016

Show notes

On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Specifically, I walk you through how to make sense of all the stats and metrics as you take someone from being a stranger to your business all the way through to becoming a paying customer. If you’ve been listening to the podcast for a while, then you’ve heard me talk about how important is to “know your numbers” so you can: Measure the success of your sales funnels Make data-based decisions on where improvements need to be made Do more of what’s working and…Drive leads and sales automatically every single day But recently I realized that a ton of people get stuck in step one because they don’t know the specific measurements to shoot for, in terms of what’s considered “successful”.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel Aug 31, 2016

Show notes

Today we’re celebrating a huge milestone on The Art of Paid Traffic…Our 100th episode! I’m super pumped about this and I want to start by thanking you for listening.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Regardless of whether you’ve been a loyal listener since Episode #1, or if you started tuning in recently, we wouldn’t be recording Episode #100 without your support. So, thank you! When I was trying to decide exactly how to take things up a notch in celebration of Episode #100, I kept coming back to a topic I’ve been speaking a lot about recently at live events and with my students…What’s the easiest (& fastest) way to create a high-converting sales funnel? This is one of my favorite topics -- I love talking about it because I get to share a really cool exercise that when people do it the light bulb totally goes off and I hear -- “ohhh, that was so easy!”

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: