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    Business

    The Art of Online Business

    Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

    Join fellow online course creators and coaches as we dive into things like 
    • sales and marketing optimization, 
    • and systems and processes
    • funnels and of course
    • Facebook & Instagram ads for seamless scaling!

    Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

    Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

    You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

    Hit “Subscribe” and let’s gooooo!

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    The Latest Tips & Strategies for Getting More Sales with Amazon PPC Jan 06, 2016
    Show notes

    On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform.

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Scott is an Amazon expert who was originally a guest here on AOPT back on episode #54 where we dug deeply into Amazon PPC and how to use this strategy to sell more of your products. If you haven't yet heard that episode, definitely go back and listen before hitting up this latest one.

    Today's episode will make a lot more sense for you. Selling products on Amazon and using PPC to increase sales is one of the hottest topics right now and Scott's the man when it comes to this stuff.

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    How Local Businesses Can Increase Sales with Google Call-Only Ads Dec 30, 2015
    Show notes

    On today’s episode, Michael Alaniz, a local marketing expert from Local Loop Marketing rejoins me, this time to talk about Google Call-Only ads.

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    This is Michael’s second time on the show as he was a guest back on episode 31 talking about Google Adwords for local business. Call-Only ads are a new-er kind of ad format within Google’s AdWords suite. Michael’s seeing some great results with them for his clients so I asked him to come on and share what these ads are all about, how local businesses can be using them, what to look out for, and best practices.

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    Case Study: How a Wedding Invitation Designer Got a 5000% ROI With Her Facebook Ads Dec 16, 2015
    Show notes

    On today's episode of The Art of Paid Traffic, I've got a really cool case study... I’m talking with Amanda Greville from Rock Paper Gifts, a wedding invitation and paper goods company.

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Amanda’s been running Facebook ads for her business for about a year now, doing what most beginners do -- boosting a post here and there.She decided that it was important to keep learning Facebook ads so that she could keep bringing in new business, so about 6 months ago, she started taking things seriously and began using Power Editor to create her ads.

    And that’s when the real fun began! She started seeing some good results and tested different ad formats until she knocked it out of the park with one ad format in particular. And when I say knocked it out of the park I mean she got a 5000% ROI!

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    How to Use the New Facebook Pixel & Custom Conversions Dec 11, 2015
    Show notes

    On today's episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions. According to Facebook, the "new" Facebook pixel is what the advertising team is basing all future product development on. I think this is a good thing as it'll provide some stability going forward (even though, as you'll hear in the episode, there will be lots of iterations and updates).The Facebook pixel now combines the retargeting pixel AND the conversion tracking. However, the conversion tracking pixels that we've been using will still work the same way until mid-2016, which means if you currently have the website custom audience pixel on your site, you do not need to change the code. It's recommended to just get it done, but not necessary right now...
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    How to Create Automated Marketing Systems In Your Business Dec 02, 2015
    Show notes

    On today’s episode I’m pumped to be talking about creating automated marketing systems in your business and how paid traffic can drive those systems with my good friends Jason Van Orden and Jeremy Frandsen from Internet Business Mastery. If you’re not familiar with who Jason and Jeremy are, they’ve been podcasting for 10 years now over on their Internet Business Mastery podcast. It’s an awesome show that I’ve been listening to for a few years now so if you’ve never heard it definitely check it out. Over that time they’ve built a multi-million dollar business and they’re really smart when it comes to being able to holistically look at a business and figure out where the opportunities are to increase revenue.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    Dealing With A ​Banned Ads​ Account (and how to sell more products with paid traffic) Nov 23, 2015
    Show notes

    It’s the worst nightmare when you buy website traffic: Ending up with a banned ads account. These days, the biggest paid traffic sources have to go through extra lengths in order to insure quality to play by strict FTC laws. But, even when you’re playing by the rules, you (and your trusty source of paid traffic) are still at the mercy of the Googles, Facebooks, and Twitters of the world. Today’s Art of Paid Traffic guest learned that the hard way…And he’s here today to help you avoid getting a banned ads account from Google. Charles Kirland is the founder of Media Buyer’s Association. He’s is a walking, talking, networking blend of credibility and know-how – forged by years of experience of failures, testing, tweaking, and succeeding.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    Case Study: $2K+ Per Month In App Sales and 12 Cent Leads Nov 20, 2015
    Show notes

    Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he's having using Facebook ads to increase iOS and Android downloads of his app. He’s now making over $2K per month selling his two apps, which may not sound like a ton, but he’s grown that revenue quickly and his business has taken off so well that he just left his full-time job to focus on his decoy business full time. He’s getting clicks for as little as 5 - 15 cents and he’s also set up a simple funnel to build his email list where his cost per lead is... ready for this? Around 12 cents. Ha! Awesome...

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    How An Evergreen Sales Funnel Generates $20K Per Week with David Siteman Garland Nov 12, 2015
    Show notes

    On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com. Specifically, we’re going to talk about an evergreen funnel that David created that’s generating $20,000 a week. If you’re not familiar with David, he's been in the online space for several years now. He’s one of the original podcasters and web show hosts, having started his show "The Rise to the Top" back in 2008. He now focuses on helping people create and sell digital programs and products online. Today you're going to learn all about David's evergreen funnel, breaking down how he does it, each step in the process, the tools he uses and how you can look to model what he’s doing in your own business.

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris Nov 02, 2015
    Show notes

    On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to: Primary objective: Get 500 new email subscribers for less than $1 each. Spend $500 on ads in 14 days. Make sure all new subscribers were interested in the topic of list building (his core topic).Get 50% of them to install his List Goal browser extension. Bryan loves doing experiments in his business. In fact, over an 18-month period, he's performed over 100 different marketing experiments. He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business -- something he likes to call "Learning Out Loud." Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    Instagram Ads: What You Need To Know Oct 27, 2015
    Show notes

    In today's episode of The Art of Paid Traffic we're talking about Instagram ads. Everyone seems to be talking about them, yet I’m not seeing a ton of people use them yet (outside of big brands).I haven't yet tested them because I feel like there is a lot of conflicting information out there and I've wanted to let things settle a little bit before testing. So on this episode of AOPT, I’m sharing the most up-to-date info that I have come across about what you need to know about Instagram ads.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

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