The Art of Online Business

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**The Art of Online Business**

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

Hit “Subscribe” and let’s gooooo!

Latest Episodes:

Redefining Efficiency In Your Business: AI Workflows and Automation Ideas Sep 20, 2023

Show notes

Are you ready for a thought-provoking discussion on the power of AI and automation to revolutionize your business?

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We promise to guide you on an enlightening journey, where we discuss the potential of these tools, data privacy, and provide practical steps. Discover AI Exchange and streamline your core business systems—Fulfillment, Marketing, Sales, and Operations.

Learn to automate tasks, find useful tools, and enhance your social media strategy. Get set for a journey of insights and game-changing strategies!

In this episode, you’ll learn:

How to unlock the power of AI and automation and understand the critical importance of data privacy when integrating these tools into your operations
How AI Exchange can supercharge your operations and boost productivity
The four core business systems and how to streamline processes, automate tasks and discover helpful tools.
How to set up automations and workflows for creating and approving social media posts

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The Art of Prompting ChatGPT: Craft Prompts Like a Pro Sep 15, 2023

Show notes

Ready to master the art of crafting effective AI prompts? In this episode, we'll share insightful techniques to boost your skills in tools like ChatGPT, Claude, Bard, and more. Discover how to create high-performing prompts, navigate potential challenges, and avoid bias pitfalls while retaining the importance of human review.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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We'll break down prompt structure into three key steps, offering tips on using them efficiently, and learn to create engaging, results-driven prompts. Join us to uncover actionable insights for crafting powerful prompts that drive your business forward.
In this episode, you’ll learn:

How to craft effective prompts to achieve desired outcomes while also avoiding bias and emphasizing the importance of human review
The three crucial steps to crafting a great prompt
How creating a prompt library can help you and your team

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Facebook Ads Q&A: Answering Your Top Ads Questions Sep 13, 2023

Show notes

Facebook continues to be an effective platform for promoting your online business. This is why we have decided to dive deep into the world of Facebook Ads today.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this episode, we’ll share expert answers that will help you to drive positive results. We discuss the right mindset in budgeting for your Facebook Ads to see results, the power of targeting secondary audiences, and the importance of a simplified testing methodology.
But we’re not here just to talk about Facebook Ads concepts. Instead, we’ll answer your most pressing questions by citing practical examples and techniques. We’ll also go through a step-by-step demonstration of how to efficiently test your ads.
If you want to maximize the power of Facebook Ads for your online business, this episode offers a wealth of valuable tips, insights, and strategies. Join us as we answer your burning questions and uncover the secrets to achieving success with Facebook Ads.
In this episode, you’ll learn:

How to determine your ideal Facebook Ads budget based on data
The power of targeting secondary audiences
A step-by-step process for simplified testing and optimizing your Facebook Ads

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Get to Know Kwadwo [QUĀY.jo] The New Cohost Sep 11, 2023

Show notes

As we’ve always done in this podcast, we’re always here to add more value for you. In this case, this only means bringing in fresh ideas and insights from online entrepreneurs who know what they’re exactly doing in their business.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this special bonus episode, we take you behind the scenes and get to know our new co-host, Kwadwo Sampany-Kessie. He co-hosted a number of our episodes while I was away. And today we feel it’s the right time to know more about Kwadwo. Take a moment to congratulate Kwadwo on Instagram!

We discuss Kwadwo's adventurous journey, including his experiences living in China, managing Facebook ads, and his passion for foreign languages. We dive into his valuable insights on scaling businesses, overcoming challenges, and finding motivation in the darkest of times.

Take inspiration from Kwadwo's unique perspectives and business acumen. You won't want to miss this episode.

In this episode, you’ll learn:

Kwadwo's experiences living in China and managing online businesses
Insights on scaling businesses and finding motivation during challenging times
Valuable lessons on effective Facebook ad strategies and targeting

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

9 Lessons I Learned While On Sabbatical + New Co-Host! Sep 08, 2023

Show notes

After a four-month sabbatical, I am back, rejuvenated, and pumped to share my transformative journey with you.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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So today I'm sharing with you 9 lessons I learned over the 4 months of my sabbatical; a sabbatical that afforded me the chance to enhance the relationships in my family, improve my physical health, and bring clarity to my business's future.

The break was more than just a breath of fresh air, it was also a period of reflection, renewal, and re-energizing.

Plus, I've got a BIG announcement for you that came to fruition over the break.

In this episode, you’ll hear:

Updates on what I have accomplished and wanted to focus on during the sabbatical
9 lessons I learned during my sabbatical
Introducing my new co-host!
How you might incorporate some of these insights that I had into your business and into your life

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The Hidden SEO Trick That Can Double Your Email List | w/ Laura Abolos Sep 06, 2023

Show notes

You can double your email list with just one little-known SEO trick! The bad news is that not many online entrepreneurs know this secret. Fortunately, you’re in the right place because we have Laura Abolos sharing her secret to success.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Today's episode features one of our many case studies of students who accelerated their business. Laura Abolos, one of the best SEO travel blog experts, joins our conversation about the hidden SEO trick that can have a massive impact on your email list growth.

We discuss why it's crucial to observe what others in your niche are doing and how you can use similar strategies without directly copying them. Laura also shares her personal journey as a travel blogger and how she and her partner have learned to navigate working together while constantly traveling.

If you're looking to supercharge your email list and learn how to effectively implement SEO into your online business, this episode is a must-listen. Laura Abolos’ insights and experiences will inspire you to take action and see incredible results.

In this episode, you’ll learn:

The SEO trick to double your email list
What you need to look out for and emulate in your niche
Expert tips and insights in managing your online business

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Laura Peter’s Links:

Turning Small Launches into Big Wins: The Affiliate Method to 7x Your Course Revenue | w/ Laura Sprinkle Aug 30, 2023

Show notes

You can always turn your business’ small launches into big wins by leveraging this affiliate method we’re about to reveal today. This isn’t just your typical copying and pasting of affiliate links. Rather, it’s this system that’s guaranteed to take you to the top of any affiliate leaderboard!

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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That’s why we're diving into the world of affiliate marketing with the amazing Laura Sprinkle, an Affiliate Partnership Strategist and creator of Rock Your Affiliate Program® (RYAP). She’s helped top companies establish profitable, long-term affiliate partnerships and programs.

In this episode, you'll learn how to attract and activate the right affiliates, amplify your course promotions, and appreciate your partners for their support. Plus, stick around until the end to discover the one key factor that's even more important than swipe files and training. Trust me, you don't want to miss this!

If you're looking to scale your course revenue, attract valuable affiliates, and create a supportive network for your online business, this episode is a game changer. Tune in to discover the secrets of the affiliate method and learn how to 7x your course revenue.

In this episode, you’ll learn:

The four phases of creating an effective affiliate program
The importance of genuine connections and personalized partnership proposals
Strategies for attracting, activating, amplifying, and appreciating your affiliates

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Laura Sprinkle's Links:

How to Powerfully Attract Clients and Articulate Your Value When You Speak | w/ Heather Sager Aug 23, 2023

Show notes

Many entrepreneurs struggle with sharing their value. Often, they do more harm than good when they talk. The main reason for all their struggles typically points back to the fact that entrepreneurs forget to use their voice as a marketing tool and that they don’t really connect to their audience.

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

In this powerful episode, Heather Sager, a certified speaker and coach, reveals the biggest mistakes entrepreneurs make when they articulate their value to the world. Heather also shares unforgettable tips for articulating your value through the bridge metaphor, authentic speaking, and audience guidance.

If you're eager to attract more clients and effectively communicate your value, you don't want to miss this episode. Tune in now and learn from the amazing Heather Sager.

In this episode, you'll hear:

The most obvious mistakes entrepreneurs make when speaking
The bridge metaphor in marketing and how it can help you guide your audience
The power of speaking with authenticity

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Heather Sager's Links:

3 Steps To Fix Your Funnel & Make More $$ The Next Time You Launch + Mind-Blowing Case Studies | w/ Brittany McBean Aug 16, 2023

Show notes

Hey there, lovely listeners! Welcome to an exciting episode of the Art of Online Business podcast. I'm your host, Brittany McBean, a funnel and launch strategist, conversion copywriter and a dear friend of Rick! I am beyond thrilled to be taking the reins today! Have you noticed a decline in your conversion rates, engagement, or revenue over the past year? You're not alone. Many business owners have experienced these challenges, but fear not, because I'm here to help you turn things around.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Get ready for an eye-opening journey into the world of launches, funnels, and all things online marketing. If you've been puzzled by declining conversion rates and engagement, fret not, because we're diving headfirst into solutions that can turn the tide for your business!
In this episode, you'll hear:

Understanding the current landscape of launches, funnels, and online marketing
Diagnosing specific problems and finding tailored solutions
Real-world launch strategies that achieved record-breaking numbers in 2023
Fixing audience and offer problems for better results
Creating compelling copy and the power of storytelling in marketing

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Brittany McBean's Links:

Visit Brittany's website
Contact Brittany here
Check out Brittany's YouTube channel
Follow Brittany on Instagram
Learn more about Brittany on LinkedIn

What the Top 1% of Podcasts are Doing to Accelerate their Online Business | w/ Travis Albritton Aug 09, 2023

Show notes

While there are several platforms to promote your business, podcasts remain on top of the most credible tools to demonstrate your expertise and serve more people. But not many business owners know how to leverage podcasts.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this episode, Travis Albritton, founder of Honest Podcasts, joins our conversation to talk about podcasting and the required business mindset that will accelerate you to becoming the go-to person for your customers.

As far as his clients can testify, the works of Travis are top-notch, and they drive great results. That’s because Travis tailors how he can help each business that comes to him!

If you’re ready to pivot from your mistakes and make your business profitable while genuinely serving people, you’re in the right place!
In this episode, you’ll learn:

Real-life advice for pre-launching and validating business ideas
Ideas on pivoting businesses that best suit you
How Travis scaled a podcast production agency in six months
The changes in the podcasting landscape you should be aware of
Delivering and overperforming for your clients
Podcasting tips and secrets from the podcast expert

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Travis Albritton’s Links:

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