The Art of Online Business

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**The Art of Online Business**

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

Hit “Subscribe” and let’s gooooo!

Latest Episodes:

Little Known SEO Tips to Increase Traffic to Your Site | w/Laura Peters Aug 02, 2023

Show notes

Hey there! Welcome back to another exciting episode of “The Art of Online Business”.

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Visit The Art of Online Business website for Facebook Ads help

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Get ready for an exclusive deep-dive into the world of SEO with Laura Peters, the whiz behind the flourishing travel website, mikeandlauratravel.com and the CEO of Scale Your Travel Blog.

Laura, armed with her unique insights and experiences, reveals the secrets of leveraging SEO to not just increase the visitor traffic but also to optimize conversion rates. To date, the Scale Your Travel Blog program has helped thousands of bloggers in various niches monetize their websites.
From an in-depth exploration of keyword research to data-driven decision making, this episode guarantees a treasure trove of strategies that have propelled their online business to success.
In this episode, you'll hear:

The Journey to Success (02:15): Join us as Laura takes us through her journey of building Mike and Laura Travel .com from scratch. Learn how they analyze traffic growth, conversion rates, and the cost-effectiveness of their written content and keyword research.
Harnessing Data for Victory (10:42): Discover the power of data-driven decision-making. Laura reveals how they use a data box dashboard to track the most traffic-inducing blog posts and optimize their resources page. Learn how data can be a game-changer for your online business.
Keyword Kingdom (20:30): Keyword research is the cornerstone of SEO. Laura shares her tips and tricks for meticulous keyword research and how it plays a vital role in attracting the right audience to their website.
The Future is Now - AI in SEO (32:18): Brace yourselves for the exciting possibilities of AI in blogging and SEO. Laura unveils the potential of AI tools crafting SEO-optimized articles and discusses the importance of fact-checking when using these innovative tools.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Laura Peter's Links:

Visit Mike & Laura's Travel Website
Join Laura's Free Live Training here: The 3 Secrets To Exponentially Grow Your Travel Blog in 2023
Check out "Scale Your Travel Blog" here
Check out Mike and Laura's Youtube Channel
Follow Mike and Laura on Instagram

Embrace the Chaos: Navigating Team and Leadership Challenges | w/Katrina Ubell Jul 26, 2023

Show notes

Ever find yourself grappling with the growing pains of leadership and team management? This episode is for you.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Today, we sit down with the remarkable Katrina Ubell, pediatrician-turned-weight-loss coach. Katrina bravely shares her journey through the trenches of business leadership, from untrained leader to a visionary who masterfully restructured her team and shifted power dynamics to her favor.

Leadership and team management can be a challenging journey, but Katrina Ubell's story of resilience and growth is a true inspiration.
In this episode, you'll hear:

Evolution of Leadership (03:15) - Katrina takes us through her journey of dismantling and rebuilding her business, highlighting the pivotal moments that shaped her leadership style. Discover how hiring a COO revolutionized her operations and set a clear vision for her team's success.
Navigating Power Dynamics (11:45) - Uncover the hidden hurdles entrepreneurs face in managing power dynamics within their teams and businesses. Katrina shares her experiences of overcoming fears of abandonment and people-pleasing to claim her rightful place as a leader.
The Role of Trust and Responsibility (19:30) - Explore the vital role of trust in effective leadership and how taking total responsibility for results drives a team to success. Learn from Katrina's candid insights on fostering trust and accountability among team members.
Embracing Growth and Convictions (28:10) - Katrina reflects on her rock-bottom moments and how they became catalysts for her personal growth and business evolution. Gain valuable lessons on managing customer expectations, prioritizing tasks, and addressing internal issues without compromising your convictions.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Katrina Ubell's Links:

Visit Katrina's Website
Listen to Katrina's "Weight Loss for Busy Physicians" Podcast
Purchase Katrina's Book "How To Lost Weight for the Last Time"
Follow Katrina on Facebook
Follow Katrina on Instagram
Follow Katrina on TikTok
Follow Katrina on Pinterest
Learn more about Katrina on LinkedIn

PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria Chou Jul 19, 2023

Show notes

Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood realm of press relations.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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She's not only an expert in the field, but also a former US diplomat, making her uniquely equipped to navigate the world of publicity. Gloria shares her wealth of knowledge, dispelling common myths and offering tangible strategies that can exponentially increase your business's visibility and lead generation - without spending a penny.
Gloria shares her proven pitching method that's got a track record of securing an enthusiastic 'yes' from PR opportunities. But that's not all! She also details her vision of making PR accessible to all, especially founders, irrespective of their backgrounds, while emphasizing the importance of real stories and people in media.
In this episode, you'll hear:

Challenging Misconceptions: Gloria addresses common misconceptions about PR and highlights that it's not just about connections but about finding newsworthy angles and making predictions.
Finding Newsworthy Angles: Gloria shares tips on how to identify angles that journalists will find interesting and relevant. She suggests conducting surveys, analyzing trends, and staying up-to-date with industry news to find unique angles for media coverage.
Engaging with Journalists: Gloria emphasizes the importance of signing up for services like HARO (Help a Reporter Out) and engaging with journalists on social media. Building relationships with journalists can lead to valuable media opportunities and coverage.
Getting Started: The episode concludes with Gloria encouraging listeners to start their PR journey. She reminds us that PR is a long-term strategy and offers a freebie to help entrepreneurs kickstart their PR efforts.

PR, as Gloria explains, is a better time investment than social media. So, if you're on a budget and trying to make your mark, this episode is a must-listen. Stay with us as Gloria goes on to discuss her proprietary CPR pitching method and the art of crafting a contrarian point of view that grabs journalists' attention. This illuminating episode is packed with valuable insights that can help skyrocket your business through PR. Tune in – you don't want to miss this!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Gloria Chou's Links:

Email Gloria
Visit Gloria's Website
Follow Gloria on Instagram
Check out Gloria's YouTube Channel
Follow Gloria on Pinterest
Learn more about Gloria on her

How She's Getting < $5 Leads for Her LIVE Launches | w/ Neill Williams Jul 12, 2023

Show notes

Welcome to another exciting episode of the podcast! In this episode, I had the pleasure of chatting with Neill Williams, a coach and business owner, who shared her secrets to successful live launches and effective Facebook and Instagram ads.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Neill, a coach and business owner, has had incredible success with her live launches, and she's here to spill the beans on her approach and the changes she made to her workshop format. Get ready to take notes because Neill drops some serious knowledge bombs!
In this episode, you'll hear:

The power of clarity in live launches: Neill explains why having a clear message and purpose is crucial for a successful live launch. She shares her strategies for simplifying content and delivering value in shorter timeframes.
Unique aspects of Neill's live workshops: One of the things that sets Neil's workshops apart is her use of a private Slack channel for participant support. She explains how this added level of engagement and community-building has contributed to her success.
Mastering Facebook and Instagram ads: Neill dives into the world of ads and shares her insights on campaign setup, targeting the right audience, and the importance of testing and optimizing. If you've been struggling with ads, this is the episode for you!
The 100k Funnel program: Neill also highlights her 100k Funnel program, designed specifically for coaches who want to automate their marketing funnels. She shares how this program can help coaches drive traffic to their programs and become more visible in the online space.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Neill William's Links:

Listen to the 6-Figure Coach Podcast
Check out Neill’s Website
Follow Neill on Instagram
Connect with Neill on Facebook

Embracing the Muck Jul 05, 2023

Show notes

In today's episode, we're diving deep into the world of online entrepreneurship and discussing the importance of embracing challenges and difficulties along the way.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this episode, we're going to talk about something that every entrepreneur faces at some point - challenges and difficulties. Yep, those pesky roadblocks that can sometimes make us want to throw in the towel. But fear not, my friends, because today I'm going to show you why embracing these challenges is actually the key to unlocking your true potential as an online entrepreneur.
To illustrate this point, I'm going to share not one, but two inspiring stories from members of my accelerator program who faced some serious obstacles in their businesses. These stories will not only motivate you, but also provide you with practical strategies to overcome your own challenges.
So, if you're ready to learn how to overcome obstacles and achieve success as an online entrepreneur, this episode is a must-listen. Get ready to be inspired, motivated, and equipped with the tools you need to navigate the challenges of entrepreneurship.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The Definitive Guide to Rocking An Online Summit | w/ Marisa Corcoran Jun 28, 2023

Show notes

Hey there, welcome to another episode of "The Art of Online Business"! Today, I had the pleasure of interviewing Marissa Corcoran, a successful copywriter and founder of The Copy Chat. We talked about the importance of messaging and inclusivity in online summits, and Marissa's unique approach to hosting them.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Marissa's approach to hosting online summits is truly unique and impactful. She emphasizes the need for specificity and personalization in pitches to potential speakers, as well as the importance of maintaining the integrity and reputation of the event. Her summits have raised over $100,000 for organizations like the Headstrong Project, and she believes that giving back and creating a community that supports each other's growth is key to success.
In this episode, you'll learn:

The importance of messaging and inclusivity in online summits
Marissa's unique approach to hosting summits, including a charitable component and a focus on community building
Tips for crafting iconic copy that attracts clients, makes money, and creates a massive movement online
The power of specificity and personalization in pitches to potential speakers

If you're struggling to create a clear message for your business or want to learn more about hosting successful online summits, this episode is for you.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Marisa Corcoran's Links:

Visit Marisa's website
Email Marisa
Visit Marisa's Facebook
Follow Marisa on Twitter

Stuck in Neutral: The Hidden Dangers of Holding on to an Employee for Too Long Jun 21, 2023

Show notes

Hey there, welcome to this episode of our podcast! Today, we're talking about a topic that can be a challenge for many online businesses: dealing with underperforming employees.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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As a CEO, I know firsthand how difficult it can be to address underperformance in the workplace. However, I've learned that taking action is crucial for the success of the business. In this episode, I'll be sharing some actionable advice on how to identify signs of underperformance, communicate effectively, and put performance plans in place.
In this episode, you'll learn:

Signs of underperformance: We'll discuss some common signs that an employee may be underperforming, such as missed deadlines, poor quality work, and lack of engagement. It's important to be able to identify these signs early on so that you can take action before the situation gets worse.
Communicating effectively: We'll talk about how to have difficult conversations with underperforming employees in a way that is respectful and productive. This includes setting clear expectations, providing specific feedback, and listening to the employee's perspective.
Putting performance plans in place: We'll discuss how to create a performance improvement plan that is tailored to the employee's specific needs and goals. This includes setting measurable objectives, providing support and resources, and regularly checking in on progress.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Safeguard Your Success: Essential Legal Tips For Each Stage of Your Online Business | w/ Braden Drake Jun 14, 2023

Show notes

Hey there, welcome to another episode of the podcast! In this episode, I had the pleasure of interviewing Braden Drake, a small business and tax attorney who specializes in helping online business owners with legal and tax issues.

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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We dive deep into the layers of protection that online business owners need to consider, from getting started to scaling up. Braden shares her expertise on the importance of insurance, contracts, LLC formation, and paying quarterly taxes.
In this episode, you'll learn:

The importance of having insurance for your online business, and the different types of insurance you should consider
How to properly structure your business as an LLC, and the benefits of doing so
The benefits of filing taxes as an S Corp, and how it can save you money
The importance of having contracts in place with clients and contractors, and what to include in those contracts
How to properly classify workers as employees or contractors, and the legal implications of misclassification

Braden also shares some great resources for online business owners, including her Contract Club, podcast, book, and website where you can learn more about legal and tax issues.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Braden Drake's Links:

Visit Braden's website
Visit Braden's LinkedIn
Follow Braden on Facebook
Follow Braden on Instagram
Follow Braden on TikTok
Follow Braden on Pinterest

How To Build a Simple TikTok Sales Funnel Without a Large Following | w/ Shannon McKinstrie Jun 07, 2023

Show notes

Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Shannon shares her tips for creating successful content on TikTok, emphasizing the importance of storytelling, using keywords, and repurposing content. She also discusses her sales funnel, which is simple and organic, and how she uses KPIs to track success.
In this episode, you'll learn:

Shannon's approach to creating successful content on TikTok
The importance of storytelling and using keywords on the platform
How to repurpose content for maximum impact
Shannon's simple and organic sales funnel on TikTok
Using KPIs to track success on the platform
Shannon's guide for understanding the algorithm and creating a successful bio on Instagram
Her membership program, Social Squad Society

If you're looking to up your TikTok game or create a simple yet effective sales funnel, this episode is a must-listen. Tune in to hear Shannon's expert advice and insights.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Shannon McKinstrie's Links:

Visit Shannon's website
Visit Shannon's LinkedIn
Follow Shannon on Instagram
Follow Shannon on Twitter
Checkout Shannon's YouTube channel

Google Analytics 4: What You Need to Know/Do About It | w/ Kwadwo Sampany-Kessie May 31, 2023

Show notes

Hey there, welcome to another episode of the Art of Online Business podcast! In this episode, we dive into the world of Facebook ads and Google Analytics 4. If you're a business owner or marketer, you won't want to miss this one!

‍‍ ‍‍ ‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Our guest, an unnamed Facebook ads manager, shares their expertise on the importance of installing Google Analytics 4 on websites before the deadline of July 1st, 2023. They explain how GA4 can help measure traffic sources and optimize sales pages and email campaigns.
We also have Kwadwo Sampany-Kessie, a Facebook and Instagram ads expert, who emphasizes the importance of GA4 and shares his expertise in setting up analytics dashboards for his clients. Kwadwo encourages listeners to fill out a form on his website to schedule a chat with him and improve their marketing strategies.
Throughout the episode, we cover a range of topics, including:

The benefits of Google Analytics 4 and why it's important to install it before the deadline
How to measure traffic sources and optimize sales pages and email campaigns with GA4
Kwadwo's expertise in setting up analytics dashboards for his clients
How to schedule a chat with Kwadwo and improve your marketing strategies

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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