The Art of Online Business

Latest Episodes:

The Art of the (AI) Transition Nov 29, 2023

Show notes

In this episode, Rick Mulready reveals the exciting new direction he's taking his business. Rick doesn't just discuss the potential of AI; he breaks it down into a practical, step-by-step approach accessible to all online business owners.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Adding another layer to the AI journey, Rick, in collaboration with AI expert Rachel Woods, introduces his latest venture: The AI-Powered Business podcast.
Tune in for this exciting episode and empower yourself to take your business to the next level with AI.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

5 Online Strategies That Changed The Game For Me Nov 24, 2023

Show notes

Today, I'm excited to share five online strategies that not only altered my online business trajectory but can also revolutionize your approach and propel your success in the digital realm.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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From pre-validating courses to navigating the power of group coaching and mastering YouTube's search game, each strategy is a testament to the evolution of my online journey.

Join me as I unwrap the lessons learned and provide actionable tips for transforming your online business landscape.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Leverage Social Proof to Boost Sales & Long-Term Brand Success with Brittany Herzberg Nov 22, 2023

Show notes

Are you looking for ways to boost your brand's credibility, trustworthiness, and long-term success? We're thrilled to welcome back social proof expert, Brittany Herzberg, for an insightful discussion. Together, we delve into the world of testimonials, case studies, and more.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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This episode goes beyond the realm of reviews, offering you valuable insights into how to effectively leverage social proof for your brand's long-term success. You definitely don't want to miss this!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Brittany's Links:

Inside Look: Mai-kee Tsang’s Lead Magnet & Tripwire Funnel Nov 17, 2023

Show notes

Join me for an insightful episode where I break down a top funnel and unveil the secrets behind a successful lead magnet to tripwire strategy. I delve into the intricacies of Mai-kee Tsang's funnel, exploring every facet from the compelling opt-in page to the irresistible tripwire offer.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help
Sign up for ThriveCart

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Whether you're a seasoned marketer or just starting, this episode offers key takeaways to enhance your funnel game and impact your online business strategy significantly.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Mai-Kee’s Links:

Visit Mai-Kee’s Be Our Podcast Guest Guide

How To Reduce Your Ad Costs by 40% or More Nov 15, 2023

Show notes

In this episode, we'll dive into the world of Facebook ad costs and reveal how you can slash them by a whopping 40% or even more! We'll explore the power of a compelling tripwire (a.k.a. welcome offer) and its potential to make a significant impact on your ad spend.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Also, we'll share a real-life example of a successful welcome offer that generated remarkable results for our clients. Whether you're an experienced marketer or just starting out, these insights can make a significant difference in optimizing your advertising budget.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The Best Way to Set Up a 5-Day Challenge: Sean Cannell's YouTube 1K Challenge Review Nov 10, 2023

Show notes

In this episode, I take an in-depth look at Sean Cannell's 5-Day YouTube 1K Challenge funnel, analyzing each step of the registration process, upsells, follow-up & sales emails, and more. I analyzed exactly how he engaged and guided participants every step of the way.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help
Black Friday Special 50% Off Kwadwo's Facebook Ads lead generation course

Sean Cannell, the brains behind Think Media and a renowned expert in the field of YouTube and online content creation, has put together a compelling challenge that promises to accelerate your YouTube journey.

In this episode, you’ll learn:

An analysis of the upsell offers and how they were presented
Identification of best practices for running a successful online challenge
Tactics for engaging participants and guiding them through the process

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Sean’s Links:

Removing the Bottleneck: Is Your Business Ready for a Second In Command? with Kara Barnes Nov 08, 2023

Show notes

As your business grows, so do the demands on your time and energy.
The very thing you've nurtured and cultivated now requires more than just your solo efforts to thrive.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this episode, we dive deep into the concept of a second-in-command and explore why it can be the next critical step in taking your business to new heights. To shed light on this topic, we've invited Kara Barnes, a seasoned expert in fractional integration and CEO of Backstage Ops, to share her invaluable insights.
During our conversation, Kara unravels the reasons, benefits, and signs that indicate your business is ready for a second-in-command. She also provides practical strategies for enhancing accountability and fostering a culture of ownership within your organization.
In this episode, you’ll learn:

The importance of accountability in teams and businesses
How to design a second-in-command relationship
The financial readiness required for leadership roles

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Kara Barnes’s Links:

Karin Carr's 11x ROI Evergreen Funnel Webinar Review Nov 03, 2023

Show notes

Is your webinar content missing the magic touch that converts cold prospects into hot sales?
Find out how Karin Carr generates over 11x ROI with her webinar strategies!
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In the past two Funnel Fix Fridays, we reviewed how Karin Carr’s landing page and funnel convert - now we dive into her webinar secrets.
I'll be reviewing Karin's Evergreen webinar and the highly profitable funnel behind her Facebook ads lead generation strategy. Karin is generating thousands of dollars per month from this webinar alone, and I'll share my key takeaways from analyzing her webinar.
Join me as I break down Karen's webinar slide deck, sales pitch tactics, bonuses, and more. You'll walk away with strategies to boost your own webinar conversions!
So, tune in and prepare to level up your webinar game and boost your Facebook ads ROI!
In this episode, you’ll learn:

The structure and engagement elements of Karin's webinar
Strategies for creating genuine urgency in your offers
How to use bonuses to enhance your webinar offer

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Case Study: How Kwadwo Sold Out His Founding Member Course Launch Nov 01, 2023

Show notes

In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course, the Lead Gen Cheat Code. We discuss the power of effective messaging, team delegation, and the technical challenges he encountered along the way.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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You'll hear about Kwadwo's approach to creating a winning sales page, his strategy for pre-selling the course, the value of delegating to a remote team, and even some technical challenges he had to navigate. We're also spilling the beans on the tools and software that made it all possible.
Whether you're an aspiring online course creator or a digital marketer looking to up your game in the world of Facebook advertising, this episode is a goldmine of knowledge. Listen now, and let Kwadwo's journey inspire and guide you in your own course-creation endeavors.
In this episode, you’ll learn:

The importance of trusting your team and delegating effectively.
The power of pre-validation and pre-selling courses.
How to create a clear promise for your course and boost sales.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Funnel Fix Friday - Pt. 2 Karin Carr's Evergreen Funnel Turns Every Dollar into $11 Oct 27, 2023

Show notes

In the fast-moving world of online marketing, the key to success often boils down to creating and perfecting effective sales funnels. Karin Carr, a real estate expert, has certainly figured out how to make every dollar she invests bring back an impressive $11 in return.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help
Get the new Funnel Leak Finder spreadsheet so you can discover the part of your funnel that needs fixing!

Now, let's take a closer look at what makes her funnel so remarkable.
We're continuing our review of Karin Carr's incredible funnel. We'll explore how she manages to turn every dollar she spends into $11. As her ads manager, I can tell you that her funnel is truly impressive.
We'll discuss the amazing 40% upsell conversion rate in Karin Carr's funnel, which is way higher than the usual 5-10%. Then, we'll dig into her checkout page and the powerful words she uses to convince potential buyers. We'll also take a look at her order bump and how it perfectly matches her main offer, making it an irresistible upsell.
If you're eager to learn how to make more money from each lead and create a high-converting funnel like Karin Carr's, you won't want to miss this episode. Tune in and discover the strategies behind her success.
In this episode, you’ll learn: