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    Business

    The Art of Online Business

    Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

    Join fellow online course creators and coaches as we dive into things like 
    • sales and marketing optimization, 
    • and systems and processes
    • funnels and of course
    • Facebook & Instagram ads for seamless scaling!

    Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

    Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

    You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

    Hit “Subscribe” and let’s gooooo!

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify
    Latest Episodes:
    Why this organic quiz funnel makes $767 per lead. Feb 02, 2024
    Show notes

    In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead.
    This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    Links mentioned in this episode:

    • Dallas' Success Super Power Quiz
    • Brenna McGowan’s Behind the Launch Summit
    • Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
    • Listen to episode 720 to get to know Kwadwo.



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    My Website Makeover: Building a Business Website That Wows w/ Archie Jan 31, 2024
    Show notes

    In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    We cover topics like color palette choices, the importance of balance and separation in design, and the impact of website speed on user experience.

    For more details on optimizing your website and boosting conversions, visit Archie's website at arcawebsolutions.com.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    Links mentioned in this episode:

    • Optimize your website with Archie
    • Reach out to Archie on Facebook
    • Message Archie on LinkedIn


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Archie Alibasa’s Links:

    • Check out Archie's website
    Avoid these sales page and checkout page mistakes especially if you host on Wordpress Jan 26, 2024
    Show notes

    In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    ‍‍

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    Links mentioned in this episode:

    • Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
    • Listen to episode 720 to get to know Kwadwo.


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    The Five Lightbulbs: Simple But Potent Marketing That Sells with Billy Broas Jan 24, 2024
    Show notes

    Are you ready to illuminate your marketing strategy?

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes.

    Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling.

    Through captivating anecdotes from his early career, Billy delves into how The Five Lightbulbs inject simplicity and leverage into anyone's marketing strategy. Billy demonstrates how these timeless principles have consistently propelled businesses to success across various industries.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

    Links mentioned in this episode:

    • Learn the Five Lightbulbs 5-part email series here: https://fivelightbulbs.com/
    • Eugene Schwartz: Breakthrough Copywriter https://amzn.to/3G6ErIJ


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Billy Broas’ Links:

    • Get to know more about Billy Broas
    • Learn more about The Five Lightbulbs
    Avoid wasting money. Scale Facebook Ads Like I do. Jan 19, 2024
    Show notes

    In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches.
    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help
    • Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Links mentioned in this episode:

    • Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
    • Listen to episode 720 to get to know Kwadwo.



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan Jan 17, 2024
    Show notes

    Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch.

    Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

    Links mentioned in this episode:

    • Listen to this episode, How to Create a Pre-Launch Strategy That Sells Out Your Offer
    • Get the Pre-Launch Cheat Sheet

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Brenna McGowan’s Links:

    • Visit Brenna’s website
    • DM Brenna on Instagram
    • Connect with Brenna on Facebook
    Should One Email Have More Than One Call To Action? Jan 12, 2024
    Show notes

    Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates?

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story.

    Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates.

    ‍‍

    ‍‍

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

    ‍‍

    ‍‍

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    Are You Infusing Your Passion Into Your Business? Jan 10, 2024
    Show notes

    In this episode, I share about bringing an element that I'm passionate about back into my business that I've been missing. I also talk about a potential new segment for the podcast and would love for you to DM me your thoughts about it!

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    Links mentioned in this episode:

    • Listen to episode 752 “How Collabs Can Explode Your Business Growth with Jordan Gill”


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    Funnel Reaction: Create with Leanne's Clarity Workshop Jan 05, 2024
    Show notes

    Ever wondered how to refine your sales funnel for maximum impact? Today, we dive into Leeanne Brennan's free Clarity Workshop funnel to unearth its strengths and opportunities for improvement.

    Which sales funnel advice can you apply to your online business? Let's find out.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    Is running Facebook ads to your blog worth it? Jan 03, 2024
    Show notes

    Are you considering using Facebook ads to drive traffic to your blog? Wondering if it's worth the investment?

    The answer lies within the strategic approach you take.
    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    In this episode, I explore the effectiveness of running Facebook ads to your blog, focusing into setting clear objectives, tracking effectiveness, and nurturing traffic to maximize conversions.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
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