The Art of Online Business

Latest Episodes:

Time Tracking Means Business Growth? Mar 08, 2024

Show notes

In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking.
This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our time.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help
Hire a VA with Kwadwo’s help

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I share exactly how my team and I did the time tracking and analysis of the results so that you too can reap the benefit.
This process helped me understand what needs to change in my business so that I can grow its revenue!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
Listen to episode 720 to get to know Kwadwo.

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

My Workflow and Tools for Creating an Audio & Video Podcast Plus Vertical Video Clips Mar 06, 2024

Show notes

In this episode, I share the exact software my team and I use to produce the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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If you've ever asked one of the following questions, this episode is for you:
-What’s your favorite tool for creating audio & video clips, and why?

-Is there an app, or some sort of AI tool that can understand context and automatically recommend powerful clips without having to listen to the episode or read the transcripts?

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
Listen to episode 720 to get to know Kwadwo.
Listen to Keenya Kelly’s episode.
Sign up for Descript
Get b-roll from Pexel and Storyblocks
Hire a VA with Kwadwo’s help

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Two metrics you MUST know if you’re running FB ads to your launch Mar 01, 2024

Show notes

In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
Listen to episode 720 to get to know Kwadwo.
Listen to last week's Funnel Fix Friday episode.
Listen to Brittany McBean's episode.
Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

What doing the 100 Days to $100k Revenue Months Challenge Taught Me Feb 28, 2024

Show notes

In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
Listen to episode 720 to get to know Kwadwo.

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Are you making this launch funnel mistake? Feb 23, 2024

Show notes

In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads separately from your organic leads.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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You could be sitting on a very nice situation where all you need to do is scale your ad spend for your next launch.

Or maybe you need to pivot in a big way because your ads leads aren’t buying but your organic leads are. But you won't know until you separate your launch funnels so you can accurately measure.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
Listen to episode 720 to get to know Kwadwo.
Sign up for HoneyBook
Sign up for ConvertKit
Sign up for Kajabi

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Pitch Podcasts & Avoid Getting Ghosted with Gloria Chou Feb 21, 2024

Show notes

In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

Listen to episode 486: The Simple 3-Step Method for Getting PR for Your Business with Gloria Chou
Listen to episode 711: PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria Chou

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Gloria’s Links:

One Thing That’s Working Right Now With Facebook Ads Feb 16, 2024

Show notes

In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads. It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
Listen to episode 720 to get to know Kwadwo.

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Behind the Scenes of Outsourcing My New Website Design to the Philippines with Archie Alibasa Feb 14, 2024

Show notes

In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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If you're considering a website redesign or upgrade, check out arcawebsolutions.com and mention The Art of Online Business Podcast for a special bonus.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

Listen to episode 763 where Archie and I talked about what matters most for your business's website to leave a great impression
Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
Listen to episode 720 to get to know Kwadwo.
Optimize your website with Archie

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Archie’s Links:

Why Worldwide Facebook Ad Targeting Will Waste All Your Money Feb 09, 2024

Show notes

In this episode, I talk about why when you show your ads all over the world, you waste your money. This is in response to a question that I received in my email. If you have an ads question you'd like me to answer, DM me on Instagram @quayjo

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
Listen to episode 720 to get to know Kwadwo.

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Have A Quiz? Avoid This Mistake That's Hurting Your Sales Feb 07, 2024

Show notes

Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales.

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