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    Business

    The Amy Porterfield Show

    Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
    Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

    Advertise

    Copyright: © AmyPorterfield.com

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    Latest Episodes:
    #122: Get Your Content House In Order Aug 03, 2016
    Show notes

    In this episode, I’m bringing you a little tough love.

    Tough love when it comes to creating original content on a weekly basis.

    This means every week you need to put out a podcast, blog post or video—whatever you love to do and do well—every week, no matter what.

    I KNOW IT’S NOT EASY. But it’s 100% worth the effort.

    Bottom line: Consistent content helps you build trust with your audience and earn their respect. AND - if you have content going out on a regular basis, you won’t have to work as hard when you are ready to promote. Meaning, it’s easier to make money when you are creating weekly, free content. (Listen here to find out why.)

    So no more excuses. Let’s hit it.

    Trust me, this could be the biggest game-changer for your business.

    And to help you decide which platform may be right for you, I’ve got a fantastic new freebie called the “Content Platform Play-by-Play” that breaks down the pros/cons and what it will take to get started with each.

    EPISODE FREEBIE Get Amy's Content Platform Play-by-Play

    FREE DOWNLOAD

    Remember: If it was easy, ANYONE would do it. You are with me right now because you want something more for your business. And, building a consistent content foundation is a must to grow your business.

    It won’t happen overnight, but if you start to make it a ritual TODAY, I promise you that great things can happen.


    #121: 3 Money Habits for Growing Your Online Business Jul 29, 2016
    Show notes

    Today we are flipping the script on money habits.

    I’m so excited to have with me Rachel Cruze, author of, “Love Your Life, Not Theirs.”

    She is sharing her three money habits that, quite honestly, are right on the money! If you adopt these three amazing rules, your rituals around money management will empower you to see what is possible personally and help you grow your online business.

    Now, I like to think I’m a smart girl. I run my own business. I’m a planner. I understand my finances.

    However—

    I was blown away at how much one tip in particular changed my entire outlook and the way I managed money. And, then seeing how that affected positive change in my business—the results were fantastic.

    That’s why I want to share this with you so badly.

    You may have heard me say it already— but I believe that when growing your own business, it often feels that what’s personal is business and what’s business is personal. This could not be more true than for this very sensitive topic, money.

    Money is one of the most important common denominators in the management of your business and your personal life.

    These habits, once you adopt them, can truly help your online business grow.

    So, do these questions sound like you?

    • Do you compare your vacations, your home, your car, your clothes to others?
    • Does social media make it worse for you?

    Rachel’s first money habit will tell you some surprising realities about what you’re seeing in your newsfeed and WHY we compare what we see to our own story.

    Then, she tells you what you should be thinking and how to flip the script to actually make it incredibly positive—personally and professionally. Rachel shares how to turn this bad habit into a good one.

    Go here to listen.

    The second habit:

    You must have a plan for your money. Yes, I’m talking a budget.

    Don’t cringe!

    Not knowing where you’re money is going can cause stress and anxiety. These pain points affect your personal life and your business evenly.

    What’s personal is business and what’s business is personal.

    So, let’s flip the script!

    Rachel’s second habit is based on the categories that everyone needs to include in their budget. It’s these SPECIFIC categories that make this habit so achievable. These categories are relevant for not only you personally, but for your business too.

    Does your budget give you permission to spend your money exactly how you want?

    Rachel’s does. I hear you—that sounds counterintuitive. I promise you it’s not.

    And, even better you won’t feel guilty. I LOVE IT!

    This MUST-DO habit will address both your work and your home budget and help your business grow!

    Rachel’s third habit might be the most important one here.

    This is the one that will give you the permission you need as a business owner to take risks. WHY?

    Because this is the one thing you can do so that you are never forced to fail. If you have this, you will feel confident to go the extra mile, to go for launching your first course, to take that risk.

    You work hard for your money. If you adopt this habit, are wildly patient, and make it a priority, it will pay off.

    As a business owner, there will come a day when you will be able to reap those rewards from your hard work. Or, you will have the ability to save your business or your home because you did this one thing—and you did it consistently.

    Listen in to get the three habits you need for growing your online business.


    #120: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer Jul 28, 2016
    Show notes

    Are you looking to create amazing bonuses that will make your offer irresistible?

    Today, I’m showing you how to do just that with my new Bonus Blueprint mini-workshop.

    I LOVE getting bonuses when I sign up for courses. Just love it! Because bonuses are so vital and important for you to offer with your course, I’ve created this mini-workshop to give you the lowdown on developing bonuses that will get you results.

    Why are bonuses so important?

    • They enhance your offer by increasing the perceived value of your product.
    • They allow you to teach outside of your content outline.
    • They encourage audience members to navigate your course more efficiently.
    • They drive sales.

    AND bonuses are one of my favorite pieces to plan out because there’s always something MORE I want to include for my students. It’s a fantastic way to give your students that EXTRA special piece of value.

    Now I’m going to tell you right off the bat, that you want 2-3 bonuses per course. I’ll workshop you through creating incredible bonuses for every audience and every course.

    I’m taking the guesswork out of it so you have more freedom to work on your course.

    Speaking of taking the guesswork out, have I got a freebie for you!

    It is an awesome download that gives you five steps for creating extraordinary bonuses for your product EVERY TIME. You will be able to walk yourself through the questions you need to ask to create bonuses that are fully aligned with your product and will increase the overall value of your offer.

    EPISODE FREEBIE Get Amy's Must-Have Steps for Creating Extraordinary Bonuses

    FREE DOWNLOAD

    As you’re creating your next course, this mini-workshop is for you!

    I tackle:

    • How to decide what to focus your bonus on.
    • How to overdeliver for your students and bring them deeper into your course.
    • How to best position your bonus for each course.

    I also give you the sure-fire strategies that have worked to drive sales for me over and over again.

    With this week’s episode, you will find that your next bonus offering opportunity will be smoother, and return the results that you have been hoping for.

    It will breathe new life into your campaign and help you to set up expectations for your audience, so they know what’s coming.

    You will also gain clarity on how to best handle a bonus associated with an affiliate launch and how to best align it with your products. This is something everyone who might work with affiliates in the future must hear.

    So get ready to workshop an enticing bonus so you can stand out from the competition and really serve your students!


    #118: A Behind the Scenes Look at What’s Working in Social Media with Dr. Axe Jul 14, 2016
    Show notes

    Social media changes RAPIDLY and today we are exploring what’s working NOW.

    My guest today is Dr. Axe, a certified doctor of natural medicine, doctor of chiropractic, and clinical nutritionist. However, he’s not here to discuss health. He’s here because his website attracts more than six million views per month and his Facebook page has more than one million followers.

    This doctor knows what’s working in social media today more than some of the best social media experts out there today -and that’s saying a lot!

    Dr. Axe has leveraged what’s trending and his incredibly strategic take on building the backend of his business to grow his company using social media. Everything about this is a home run.

    Being engaged with your audience is the key to success. Knowing what’s trending in social media, knowing what your audience loves, knowing the latest information in your field are all components to growing your business online.

    Dr. Axe, however, is actually a minimalist when it comes to his online presence. He doesn’t overwhelm his audience or sweat being everywhere online every day. I find this so refreshing and you will too!

    When you’re just starting out, it’s all about quality over quantity and I’m giving you the keys to how to grow an engaged audience while focusing on quality.

    You will learn how Dr. Axe has attracted more than one million Facebook followers, his philosophy on using social media platforms, strategies for niche-interest list-building, how to nurture your current email list, and what to teach in a webinar versus what to sell in your webinar.

    During our time together, Dr. Axe answers the following questions:

    • What’s the right length for a Facebook Live piece that will really speak to your audience and draw viewers in?
    • Do you know the best tips for how to make partnerships work for you?
    • Can you spot trends and know where to look to find them?
    • Also: Do you know the ratio of how much content you should give to how much you should sell? (This is FASCINATING! There’s an important reason why, too.)
    • There’s also this little thing called the purple cow. Do you have one?

    I give you all of this and more in this action-packed quick conversation with the king of online business building.

    I promise you this will not stretch you thin. In fact, these strategies will make you more efficient online. Thereby, freeing up more time for you to focus on your content.

    AMEN to that!


    #117: The Lowdown on Facebook Ad Retargeting Jul 07, 2016
    Show notes

    Do you want to know what Facebook ad retargeting is all about?

    By the time you finish this episode you will not only have a deeper understanding of what Facebook ad retargeting is, but you will be ready to take the first steps to create your own campaign.

    Rick Mulready, my good friend and an expert in Facebook advertising strategies, is back and together we are talking all things retargeting.

    We jump right in, answering your questions about Facebook ad retargeting and how to start leveraging this strategy to get more sales.

    Your questions also inspired a spirited discussion about the tech side of retargeting, the steps for setting up a campaign, and the ideal cadence for your retargeted ads based on your audience.

    As our conversation progresses, we go deeper into the different strategies that you can use in your own Facebook ad retargeting campaign.

    We start with the basics—explaining what in the world this Facebook retargeting IS and when you can (and should) use it.

    Then, we go into how you can leverage a retargeting campaign and the benefits (more sales) that come from using it.

    Next, we spend some time talking about how to determine the right audiences for retargeting and the different kinds of audience groups you can create. (The biggest asset of retargeting is that you are able to reach out to a more specific, warmer, unique audience.)

    I’ll also share my own retargeting experience and tell you a little bit about how I first used retargeting and how I was able to create a smaller scale campaign, build my audience groups, and then leverage those leads to successfully sell something even bigger.

    Facebook retargeting is an incredible tool. Take advantage of this episode so you can understand and apply these strategies to start your own Facebook ad retargeting campaign now.


    #116: Five New Launch Lessons From My Most Successful Launch to Date Jun 30, 2016
    Show notes

    Are you gearing up to launch a new course? Or want to hear the secrets to a great launch to bank for the future?

    Well, today is the big day I have been waiting for. I not only get to debrief my recent course launch with you (the good and the bad), but I also have five new lessons that will help you launch your next course profitably.

    I am brutally honest when it comes to sharing these types of learnings because I want you to be incredibly prepared for what you’re about to embark on.

    So here it goes. (Listen in here.)

    I have a no-holds-barred freebie from my recent launch for you. I’m sharing the final three emails that I sent to my audience as I was preparing to close enrollment. We generated almost $500,000 on just the final day and these emails played a part in the final-push strategy. Get these emails to use as a guideline for your own launch here.

    EPISODE FREEBIE Get Amy's Final 3 Launch Emails Sent Out During Courses That Convert

    FREE DOWNLOAD

    I’m a show and tell kind of girl and I want you to understand how these five lessons came about. So, be prepared to hear the nitty-gritty launch details, including my true ad budget, my email strategy, how I messed up on a special bonus opportunity (and what I did to fix it!) and why I had to quickly change-up my launch plan along the way.

    I also go into detail on the roles of some of my oh-so-important support staff during a launch. I talk about how many full-time employees I have when I’m not launching and then break down my total full-time and part-time team members that I have ready for launch time.

    Use these five strategies to avoid getting overwhelmed, prepare yourself for any launch big or small, learn how to bounce back from any misstep and most important have a successful and profitable launch.


    #115: Affiliate Marketing Done Right with Rachel Luna Jun 18, 2016
    Show notes

    When you’re starting out in business, I am a big advocate for any and all confidence boosters. I’m talking ways you can get your feet wet so you can say with certainty: I CAN DO THIS.

    Because you and I both know: You CAN do this. But sometimes you first need that little pat on the butt and boost of self-confidence.

    Well, today I’ve got your keys to testing out your own launch before you really launch. It’s called Affiliate Marketing.

    And I’ve got the perfect person to share the tricks and secrets to doing it right. Rachel Luna is an elite business coach who helps her clients gain clarity and confidence.

    In this action-packed episode I share:

    • The 8 Steps to Successful Affiliate Marketing
    • The 7 Reasons Why Being an Affiliate is a Great Dry Run for Your Own Launch
    • Common Mistakes People Make with Affiliate Marketing

    Whew! This is a TON of value.

    I couldn’t wait to record this for you because I know a lot of you feel hesitation around kicking off your own launch. But, I know that affiliate marketing is one of the best ways to get the hands-on experience you need to feel good about your launch. I know this because this is the path I took—affiliate launch first, then my own launches.

    Check it all out here.

    So we will start off with those steps to mastering affiliate marketing:

    • Pick Your Products
    • Set Your GBB Goal (good, better, best)
    • Make Key Decisions
    • Set Up Your Backend
    • Run Your Communication Plan (Paid traffic and emails)
    • Create Results through Engagement
    • Communicate and Convert
    • Deliver on Your Word

    Then, you will want to stay tuned for the real meat of this episode. I show you how affiliate marketing connects to your own launch—and how you can best leverage this approach to get results in your launch.

    Rachel also shares her new program “Profit without Products.” I love when products are born out of experience and knowing your stuff inside and out. Being an affiliate marketer changed her life.

    Rachel gives you the roadmap and tools for knowing what steps to take and when you should take them. She even gives you step-by-step instructions for the tech you need to reach your goals, so it won’t be overwhelming and you won’t be on your own. You can get all the details here.

    EPISODE 115 Learn More about Rachel's "Profit Without Products"

    LEARN MORE

    Rachel and I wrap up with the common mistakes some people (not you with the help of this episode!) make with affiliate marketing, including not priming the pump, drive-by posts (a pet peeve of mine!) and the ultimate baddie: poor affiliate etiquette.

    I also give you a sure-fire tip to being the best partner that your affiliate has ever seen. This advice will make them want to work with you over and over again.

    It’s all here in your must-have guide to affiliate marketing.


    #114 Part Two: The SCIENCE of a Brilliant Sales Page Jun 07, 2016
    Show notes

    When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)?

    Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way.

    Today, you will learn the five elements that MUST be included in all sales pages. These will guide you through creating the right copy, attracting the right audience and most important, converting these leads into sales.

    Before we get too far, I want to tell you about the incredible freebie I have for you on this. I’m sharing actual screengrabs from my most successful sales pages—a show and tell kind of guide you can use to create your own sales pages. Get that cheat sheet here.

    EPISODE FREEBIE Get Amy's Free Personal Tips: Dissecting the Science of What Makes a Brilliant Sales Page

    FREE DOWNLOAD

    Your sales page should showcase the value in your product and take your buyers on a journey. You want every single word and every single image to resonate with your perfect ideal customer.

    With the five elements Melanie and I lay out for you here, you can create a template that will guide you through the process.

    Here are some of the questions we are going to dive into:

    • What is the most crucial part of any sales page?
    • Do I know what imagery will compel my audience to buy?
    • What types of testimonials do I need to curate?
    • What are my product’s benefits and features?
    • How long should my sales page be?

    Remember, you’re not going to create a new sales page in one sitting, but I promise if you take the time to create your template using this formula, you will get outstanding results and never again will feel stuck creating your sales pages. Let’s do this!


    #113 Part One: The ART of a Brilliant Sales Page Jun 07, 2016
    Show notes

    The ultimate outcome of a sales page is to sell. We all know this. But, what you’re really doing is coaching your reader to become your client.

    How?

    The process for formulating a high-converting sales page is what I’m talking about today.

    Your job as a coach/ teacher/ mentor is to not only have your customers’ best interest at heart, but to make your reader feel like they can shape a better version of themselves.

    This special sales page formula starts with four questions that you MUST ask yourself before you start writing your sales page copy.

    After you ask yourself the four questions, there are then four core points that every sales page must include.

    In this episode, I crack the code and examine the art of the creating a brilliant sales page by divulging my 4x4 formula for creating results-driven copy every time. I go right into the strategy behind your sales page and what it is about your potential customers that you should always leverage.

    The best way to dive deeper into your readers’ minds is with the “aha” questions. Now, I refer to these particular questions as “aha” because they are the ones that get right to where your readers’ hearts are.

    If you know where their hearts are, you can better empower them to take this journey with you.

    Remember people buy with their hearts not their minds. So, I provide you a roadmap for understanding your potential customers because a sales page is a different kind of conversation—one that is written from the perspective of the heart.

    The good news is you don’t need to take notes today because I’ve taken the roadmap (the four questions and the four core points) and I’ve put them into a one-page cheat sheet for you.

    EPISODE FREEBIE Get Amy's Free 4x4 Formula for Creating Brilliant Sales Pages

    FREE DOWNLOAD

    Start learning about the 4x4 formula that will turn your sales page into the foundation of your potential customers’ lifelong success here.


    #112: 5 Ways to Legally Protect Your Online Business May 25, 2016
    Show notes

    Do you know the most common legal mistake most entrepreneurs make when starting their first online business? Well, I didn’t either, until now!

    I recently got to chat with Gena Shingle Jaffe, a ultra-successful lawyer turned entrepreneur who is on a mission to educate and empower entrepreneurs to learn about the incredibly important legal side of online business.

    Gena spells out in this eye opening discussion the five essential legal documents that every entrepreneur with an online business needs and where these documents should be on your website.

    Familiarize and empower yourself with these essential insights here.

    Gena’s inside secrets really create a clear path toward feeling really good about the law and your business. The five essential documents will help you:

    • Understand what you must have signed by every client
    • Know the difference between what contract you need for a client versus what you need from your online course members
    • Protect yourself against someone using your content incorrectly
    • Learn how to protect the content on your website
    • Create a clear plan for your privacy policy—and discover who needs to see it

    Gena also breaks down the ever-elusive copyright and trademark definitions and what you need to take action on right away to make sure your business is protected.

    We also share the website address for where you can check to see if you’re infringing on anyone else’s trademark—or (better yet) if the business name is up for grabs!

    You may never have thought you’d feel knowledgeable on the topic of your business and the law, but believe me after learning these concepts from Gena, you will know how to avoid being caught off-guard.

    Remember at the end of the day you can’t control everything that happens online. However, if you do nothing else for your business, protect yourself and your business by listening to what’s in this episode.

    EPISODE FREEBIE Get the Free Guide: Understanding Legal Contracts (and More!) for Entrepreneurs

    FREE DOWNLOAD


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