The Amy Porterfield Show

Latest Episodes:

#133: How to Get Unstuck in Your Course Creation Process Oct 24, 2016

Show notes

Are you having a love/hate relationship with your course creation?

Creating your first online course can be a challenge. How do you decide which content to keep and which to leave out.

I have been there. It’s awful, you have such passion for your topic, but for a plethora of reasons it’s not coming through when you put pen to paper (or fingers to keyboard).

I’ve built FIVE blockbuster courses over the last six years AND I’ve been in the very same struggle you may be feeling right now.

Nearly 40,000-enrolled-students later, I’m going to walk you through how to break through the obstacles that can stall your product creation process.

I am dedicating this entire special episode to demystifying the product creation process.

I’m giving you the you exact steps to take when you feel stuck. (And, what the most common reasons are for getting stuck, so you know what to look for next time around.)

There are three questions you should ask yourself before you create any course. These questions will help you find FOCUS. Once you have that, your creative energy will flow.

I will also help you decide what content makes the most sense for your business and your audience right now. For example, do you know if you want to create an Introductory Course or a Signature Course? I’m breaking down both of these for you.

Listen in to hear how you can get unstuck and create the course you’ve desperately wanted to complete. (The finish line is closer than you think.)

#132: How to Cultivate an “Opportunity Knocks Every Time” Mindset with Patrick Bet-David Oct 20, 2016

Show notes

Your first webinar didn't convert.

You wanted to launch your course two weeks ago, but you just can’t get your content outline together.

Your Facebook ads are seeing clicks, but not getting quality leads.

What do you do when setbacks show up in your business? Bury your head in the sand? Or, pick yourself up and move forward, more determined than ever?

Having an online business can be challenging at times, and part of being an entrepreneur is knowing how to bounce back from the tough times. It’s about having the right perspective.

That’s why I wanted to chat with Patrick Bet-David. For Patrick, a setback is an opportunity waiting to happen. And his rags to riches story is inspiring for ANY business owner.

Make sure you stay tuned to the end, because in addition to Patrick’s fascinating story, I wanted to give you a little bonus: A mini-training on how you can stand out from the competition and get results.

First, you’ll learn what you need to instill in every potential buyer.

Second, you’ll discover the most important thing to deliver on.

Lastly, you will learn what you need to develop and stick to as much as you can. It’s so, so important.

The last one is incredibly powerful and can make all the difference in your new business.

Also, learn the one mistake that Patrick says ALL entrepreneurs make, so you can avoid it.

Get started on this mini-training now!

#131: How to Get Overwhelm to Eat Your Dust Oct 10, 2016

Show notes

You’ve got this!

Today, I have three incredibly DOABLE solutions to rid yourself of the feeling that may be overtaking your life – OVERWHELM.

Ugh. I don’t even like saying the word, because I know how awful it can feel when it’s overtaking your life. And, I’m here to help.

For me, overwhelm shows itself when I feel like I’ve gotten behind or everything feels disorganized, and I know things could go in a really bad direction.

It’s in those moments that I use one of my personal stress strategies that I’ve been fine tuning ever since I started my own business.

In this episode I share a very personal struggle that I’ve been facing in my business. Some of my overwhelm has been coming from my issue with doing VIDEO. Ugh! Click here to hear my story - you might be able to relate.

I’m certain that you will find that one of the three solutions I share with you in my recent episode will come naturally for you. The other two you may have to work at more, but I promise you, if you put the work in, it will be SO WORTH IT.

The first one tells you the exact process you can do to wrap your head around what is really causing overwhelm for you.

The second solution tells you the steps you can take to lessen the stress in your life.

And, the third and final fix helps you get clear on the fear that might be getting in your way.

Like I said, you’ve totally got this! Use my Triple S to squash your overwhelm. Click here!

#130: How to Sell on a Webinar (Without Being Overly Salesy) Sep 29, 2016

Show notes

Let’s face it, selling during your webinar can be awkward at first — but it doesn’t have to be.

Today I’m giving you my BEST strategies for eliminating the awkwardness and creating a smooth transition into the sales portion of your webinar.

Before I dive into it though, I want to tell you about my FREE Master Class, “How to Create Your First Wildly Profitable Webinar.”

If you sell info products or programs, digital courses, or coaching and consulting services online, then I bet you’ve considered adding webinars to your marketing strategy.

But as you know, there’s a lot of moving pieces with webinars, including the tech, filling seats, putting together your content, making that transition to selling . . . not to mention getting the courage to actually hit “broadcast.” (It can be scary!)

Webinars can be intimidating, but they don’t have to be. Join me as I walk you through what it takes to create a profitable webinar strategy.

Let’s jump back into today’s topic. You’re the expert, the go-to source on YOUR webinar. And your webinars give you the opportunity to build amazing trust between you and your audience.

I’m showing you how you can build trust and make the purchase of your product, course, or service the next logical step for your audience.

Your transition from teaching into selling can become seamless with these strategies. You will never feel like you’re selling again.

Also listen closely for the number one mistake I often see in webinars. And, learn how to avoid this misstep here.

This episode is one of my favorites because I love webinars. AND, because building trust with your audience is so important. If you’re not careful you can break down the trust you’ve built quickly.

Stick with me, and listen in, so that doesn’t happen to you.

I’ll tell you the perfect ratio of content to selling. You’ll also get tips for deciding what to put in your webinar versus what to create and sell inside your course.

I also dive into the mindset and mechanics of creating incredible webinars that will boost your sales.

Learn how to sell on a webinar without being salesy here!

#129: Media, Meditation and a little Motivation with Gabby Bernstein Sep 15, 2016

Show notes

Today, I’m on the edge of my seat wanting to give you a new strategy that will help you grow your business and make the most of your funnels, email marketing, Facebook ads and so much more.

Everything you want for your business starts with an intention, right?

Then, you add enthusiasm and dedication toward your idea.

But, then what?

Unfortunately, for many what happens next is resistance—whether it’s in the form of self-doubt, a financial obstacle, or perhaps just a seemingly unrealistic goal.

By accepting these as obstacles, you are giving into the resistance and giving up on what what could be.

So how do you get what you really want?

Gabby Bernstein, best selling author and next-generation thought leader, is here to show you how you can burst through the resistance and actually create those new opportunities for your business. Her techniques of choice have included meditation and manifestation - two things I’ve never personally explored in my own business until now.

Gabby used these techniques to achieve her number one goal—being interviewed by Oprah. (I mean, come on! Oprah?! That’s huge!)

She’s sharing her techniques here.

Listen in on the juicy details to learn how to make powerful achievements in your business now!

As you will hear us chat about on my latest podcast episode, Gabby recently released her new book, “The Universe has Your Back.” She has a special bonus for those who buy her book. She’s giving you six-and-a-half hours of free training based on principles in her book. Buy Gabby’s book and get started on her bonus training now!

#127: How to Organize & Analyze Your Facebook Ads Sep 09, 2016

Show notes

Are your Facebook ad questions piling up? Do you feel like the deeper you go with Facebook ads, the more questions you have?

Well, I’m here to help! And, with me today is an audience favorite, Facebook ad expert, Rick Mulready. He joins me on my podcast frequently and has given my audience some amazing success with Facebook ads.

So, listen in because we are answering questions that we have heard from MANY of you.

This week we tackle big questions about organizing Ad Sets, specifics on targeting and also how to analyze your latest ad campaign (aka: what do all those numbers really mean?!).

Here’s a look at what we are answering today:

How many ad sets are best for each ad campaign? Should I combine smaller ad sets? Are there benefits to how many you have? (Rick’s answer to this one is VERY detailed and actionable!)
When targeting people who like a certain Facebook page, should you also narrow the audience if you want to target specific types of people? Or, should you let the ad copy do that for you? (Such a good question!)
What do all the numbers mean when reading how your ads are doing in the power editor? How do you know your ads are doing well? What am I looking for? (We get this Q a lot and I love how deep we go with it!)
When selling high-priced programs or products, what should my strategy be and what type of sales funnel will get the best results? (We include TONS of examples with his response!)

Also, Rick hosted a free webinar where he discussed all about how to create an automated system that will bring in sales and leads everyday for your online business using Facebook ads.

#126: Operation Clear Out Your Inbox Aug 25, 2016

Show notes

I’m here as a witness: It IS possible to tame your email inbox and seemingly never-ending list of tasks.

In fact, thanks to today’s guests, April and Eric Perry, I’m at “Inbox Zero” right now. (Something I 100% thought was NOT possible!)

They taught me something invaluable: The reason most of us fail at getting to Inbox Zero every day is because to get there, you can’t just focus on your emails.

Huh?! Here’s what I mean . . .

It’s not just about getting to zero, it’s about changing your approach—so that you have the right tools and procedures in place to be able to get to ZERO every day.

Which means—establishing a COMMAND CENTRAL for your business, AND your life.

April and Eric have the freedom to do more with their lives, including spend a lot more time with their family, because of their own idea command central. You can create one too.

This episode is to help get you out of the weeds and give you the FREEDOM to work on what you do best! Imagine what you could do if you had the head space to not worry about getting through your emails, but instead working on the projects that really matter for your business.

Most people live with piles everywhere—digital or physical. (I use to be a Post-It junkie!) A command central will help you churn through your “to do” list so you’re able to focus your mind on what you do best.

Set up your command central and get to Inbox Zero with me now!!

#125: How to Create a WOW Experience When Selling Online Programs Aug 18, 2016

Show notes

You bring something incredibly unique to your online course—your special delivery, your ideas, your personal experiences.

However, you still want to go that extra mile to WOW your students and make sure they feel like buying your course was more than just a worthy investment.

Recently I heard some important (and crazy) statistics on customer satisfaction and wanted to share them with you. Once I saw these mind-blowing stats, I knew right away that I needed to share with you my special ways to attract and keep a customer for life.

Here are those stats—

53% of customers switch to a competitor because they feel unappreciated
40% of customers begin purchasing from a competitor because of their AMAZING reputation
42% switch to a competitor because they are put-off by rude staff
29% switch because they are annoyed by a lack of staff knowledge (a very important one for those of you with online courses!)

Today, we are turning the tables on these stats and making sure you are on the positive end of these experiences!

I’m giving you five ways you can WOW your students starting the minute they enroll in your course.

If you’ve ever worried that your course idea has already been done before, use these 5 Wow Factors to beat your competition every single time.

I have all 5 outlined here.

I love the experience of being WOW-ed! It not only makes me a bit giddy, but it makes me feel great about my decision to buy.

It also makes me want to be an enthusiastic, REPEAT customer when I feel like I’m treated extra special.

Listen now to get ALL the details of the online course WOW factor.

The next step is to plan—plan, plan, plan.

I’m giving you these five tips so you can easily plan them into your next course launch.

The results and love you will receive from your students if they feel WOW-ed will be SO WORTH IT!

#124: 4 Key Roles to Help You Grow Your Business Aug 10, 2016

Show notes

Who makes up your support team? What are their unique qualities that help you run an all-in business?

Today I’m talking with Christy Wright, expert business coach and speaker, who is telling us the four specific roles you must have filled—with the right people—to ensure that your business is exceeding all of your wildest expectations.

We describe in detail how to be deliberate in selecting who to let into the inner circle of your business. Then, we tell you where and how to find them.

You want people who will lift you up, push you to your potential, and give you the tough love you need in order to make the right choices for your business.

Tune in to hear the four specific roles that you need filled and where to find the ideal people to fill those roles.

Business Boutique is an amazing two-day event in Nashville for women interested in starting, running or growing a business.

Whether you’re not sure what business to start or you need help tackling challenges, you will hear from incredible speakers who will help you take your business to the next level. If you are interested in learning more click here.

#123: How Much Money Should I Spend on Facebook Ads to Be Successful on My Webinar? Aug 03, 2016

Show notes

My friend and Facebook ad EXPERT, Rick Mulready, is back and together we are answering the number one question we both get asked all of the time—

How much should I spend on Facebook ads to ensure a successful webinar?

Today we have THE formula that will help you calculate your exact cost per webinar registrant that you can expect for your Facebook Ads.

I also have two freebies for you. They are incredible and I’m over the moon excited to share them with you.

When you sign up for our freebies, you’re going to receive a special link to a Facebook ads online calculator that you can use to determine your exact Facebook ads budget for your next webinar.

You will also get a cheat sheet detailing the the exact info you need to plug into the Facebook ad spend calculator. It’s all neatly packaged up for you when you sign up for the freebies!

Click here to get both now!

EPISODE FREEBIE Get Amy & Rick's Facebook Ads Spend Calculator

FREE DOWNLOAD

Rick and I know that Facebook ads can be confusing and often times it feels like the whole ad spend thing is a big guessing game. Well...not anymore.

We can say that without a doubt Facebook ads give you the best return for your money in terms of the quality of webinar registrants.

This is our best episode yet! I’m bursting at the seams for you to get this info, so jump in now!