The Amy Porterfield Show

Latest Episodes:

#111: How to Get Started with Facebook Live May 23, 2016

Show notes

Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started?

My guest this week is social media expert, Kim Garst. She and I jump right into how you can absolutely increase your profits using Facebook Live. You just have to get over that initial fear that is holding you back from going LIVE on camera.

Ahem…I do realize this is harder than it sounds for many. HOWEVER, getting in front of your audience is your golden ticket to connecting with them personally and deepening your relationship with them. And, let me tell you, this correlates to larger profit margins - much, much larger.

For Kim, leveraging LIVE video streaming increased her profits by hundreds of thousands of dollars. I want this to be you telling me that this happened for you too!

The thing with Facebook Live is that, well, it’s live. And, anything can happen. So remember to relax, be prepared, and bring your personality and everything will be fine.

Once you see the metrics from your first Facebook Live broadcast, that will be all the encouragement you need to do another and another and another…

Kim shares a huge secret about the free reach of Facebook Live and why Facebook is able to successfully increase your newsfeed presence by 10 times that of a regular post. We also discuss strategies and tips for creating incredibly successful Facebook Live broadcasts, leveraging the extensive reach.

We take a deep dive into:

What types of content are most useful for Facebook Live
Which additional social platforms complement your Facebook Live broadcast
Where your focus should be while you’re live
How professional or casual you should be
The ideal cadence and timing for Facebook Live sessions
Where you’ll find the metrics from your broadcast and how to leverage the results
How to edit titles, images and posts for your broadcast
The best strategies for communicating your upcoming Facebook Live to your lists and groups

With these tips, your skill set and confidence will increase. The more Facebook Live broadcasts you do, the better you will become. I have the utmost faith in your ability to kill it!

I love that I took the leap into Facebook Live. The organic reach of these videos blows my mind and it is positively affecting my bottom line.

Right away after the broadcast you can see the metrics.

Get in here and start learning! It truly will have a tremendous effect on your businesses.

#110: Beating Facebook’s Algorithm - and More Facebook Ad Tips with Rick Mulready May 19, 2016

Show notes

Are you getting the most out of your Facebook ad efforts?

As promised in episode 104, my good friend Rick Mulready is back and we are continuing the conversation about Facebook ads. This week we tackle how to make your Facebook ads work for you, how you can leverage Facebook algorithms, and a couple of online advertising fundamentals that cannot be overlooked.

Your Questions This Week:

If my ad is getting results, can I use the same ad for different launches?
Are conversions for Facebook ads lower on weekends?
Should I ramp up my ad Facebook ad budget in the days before my webinar?
Are Lookalike Audiences on Facebook be effective?
I’m not converting leads. What am I doing wrong?
Do you have any tips for writing irresistible and compelling ad copy?

The insights provided in this episode will immediately help you focus your Facebook ads and scale your audience. To get started, click here.

These questions are from entrepreneurs just like you who are in the trenches, building your audience, and are navigating the ins and outs of Facebook advertising.

By the way—if you aren’t familiar with Facebook algorithms and how they work—KEEP READING (or better yet: Start listening!). Rick’s knowledge on this topic could dramatically change how you approach your campaigns.

For example, can you use the same ad for different launches? Sure. However, there are some guidelines to follow if you do this. Rick gives such an awesome answer that includes being careful about how much time has passed since you last ran the ad.

His response is a prime example of how Facebook algorithms can work for or against you. Listen in as Rick shares how to be sure to make these algorithms work for you.

I’m not converting leads. What am I doing wrong?

There’s no magic answer, which is a little stressful, I know. However, Rick provides a strategy for finding the answer that’s right for your outcome. So, you’ll find hope as he walks you through how to diagnose where your leads are going off-track.

Those are just two teaser Q&As, but listen here to hear them all.

As we near the end of our episode, Rick and I tackle how to write compelling copy for Facebook ads. Here’s what you will gain from listening in:

What you might be focusing on vs. what you should focus on.
How to write ad copy to attract your ideal audience.
Strategies for learning what your ideal audience member wants to hear from you.

I love the takeaways in this episode and I know you will find them extremely advantageous for your business, so let’s get listening!

#109: Battle-Tested Tools to Rock Your Business May 12, 2016

Show notes

Three questions for you before we start today:

Do you want to grow your business? (Check!)
Do you want to leverage more of your day to day? (Check!)
Do you want to make your life--personally and professionally--easier? (Check!)

Then you need the ultimate tools for your trade. And today I am in my cave of resources to share exactly what I use to scale my business, get maximum output from my team, and streamline so many different areas o of my life.

So, what tools do I use? I’m glad you asked!

Along with these resources I also provide the pros and cons of using them and the insider hacks that I’ve come to realize along the way.

Because these tools will serve your business so well, I’ve created a free cheat sheet of all my FAVORITE tools, links to where you grab them, how they work and those awesome hacks I use to make them work even better.

These hacks will save you time, money, and headaches.

EPISODE FREEBIE Get Amy's Battle-Tested Tools That Will Rock Your Business

FREE DOWNLOAD

No tool is going to be the end all be all for any project, but you need to find ones that work for you and stick with them.

Commit to these and your team will follow suit. I was once that person who kept switching out tools because I would “find something better.”

My team finally called me on it and I came up with these battle-tested tools that we use on a daily basis. I can’t wait for you to check them out for yourself!

#108: How Can I Be The Expert If I'm Just Starting Out? Apr 26, 2016

Show notes

How can I be an expert if I am brand new at all of this and no one is paying attention—yet?

This is a valid, legitimate, understandable concern. My best advice: Get over that doubt as quickly as possible and get moving.

Here’s why:

We all started somewhere. All the experts you follow and admire today started at the bottom.

When I started my business 6 years ago, I was so afraid of so many different things.

A big lesson I learned along the way is that you are the expert of your content, your voice and your audience. Don’t think less than that at any moment.

In this episode I walk you through the Five Reminders that You Can Be The Expert Inside your Online Course. These reminders are drawn from what I have learned over the last six years. I share my secrets to success because I want you to break through those fears immediately.

Before I get into it, I want to tell you about this week’s freebie.

Whether you’re a coach, consultant, speaker, freelancer or service provider of ANY kind, owning your own course is a game changer that can have a dramatic effect on your income and impact.

Recently I’ve reverse-engineered the biggest lessons I’ve learned from five of my own successful online courses (that have served over 35,000 entrepreneurs while generating $6.4 million in revenue) and I’ve put all those key learnings in a brand new free master class.

My LIVE master class is called "How to Confidently Create Your First Profitable Course in 60 Days" and before it’s too late, I want you to grab your virtual seat!

Now, back to it—

The five reminders will let you know that you’re capable of embarking on this journey and more so that you are ready to take action NOW.

Listen in to learn the two areas where you might be holding yourself back when moving forward with building your online business.

Also, I give you the tips and strategies you need to assure yourself that you are the expert.

You will also learn the qualities that make a great online teacher and the surprise qualities that you think you might need, but don’t.

If you are thinking about building a course in the near future—or if you’ve ever felt like a fraud while growing your business— I think you will find these reminders incredibly valuable.

This episode is for you if you:

Wonder if your “newness” will impact the quality of your class
Want to learn more about cultivating your teaching skills
Are curious about just how much commitment you need to start a class (the answer may surprise you!)
Are nervous about the competition and how to push it away or embrace it

These reminders are a great trigger for me every time I start a new course. I hope you find them as valuable as I do.

Don’t forget to grab your virtual in my LIVE, Free Master Class, "How to Confidently Create Your First Profitable Course in 60 Days.”

#107: How Do I Price My Online Course? Apr 07, 2016

Show notes

I want you to price your next (or first!) online course with confidence.

In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection?

This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for your course—and feel whole about the entire process.

I am INCREDIBLY passionate about this topic. Creating my own profitable and content-driven online courses has been the key to my success and I want to make it the key to your success too.

But first, I have something really exciting to share with you. I have a new master class ready to be unveiled: “How to Confidently Create Your First Profitable Course in 60 Days.”

In this master class, I share the secrets I’ve learned from helping 38,000 entrepreneurs, while making more than $6 million in revenue.

Grab your spot (it’s free!)

Now, back to today’s topic: In your gut, are you charging what you’re worth?

I would bet that this is the hardest part to starting your first online course—or even maybe your second or third.

Ask yourself these three questions:

Are you afraid to ask for what you’re worth?
Are you willing to deliver 10x the value of what you’re charging?
Does your price point attract the clientele you want?

Let’s dig into the seven steps here.

One of the first steps I share is surprisingly missed by many entrepreneurs. It is such a crucial part in determining your price and I don’t want you to skip it.

Then, we tackle how your product fits into your business. This is key for determining the most attractive price point for what you are offering. I ask you a couple of questions to help you through this step. It can be a tricky road to navigate. Listen here.

Next, we talk about the length of time it can take to launch and re-launch your product.

Ultimately, I want to help you get solid on how you feel about the price you’ve set. Once you decide on the price point, you’ve got to own it.

These seven steps will help you do just that. Own your price. Be confident. And go sell it.

#106: Are You Repelling or Attracting Your Potential Customers with Jasmine Star Apr 04, 2016

Show notes

Do you know the detailed story of your perfect ideal customer?

I am not just talking demographics or a just few pain points and struggles— I mean the nitty gritty, day in the life kind of stuff.

Because my special guest, marketing and branding strategist Jasmine Star, paints such a vivid picture of her avatar, Elle, that I feel like I know her as well as my best friend.

I think once you hear about Elle and how Jasmine created her—and how you can create your own story—you will be riveted.

That is just ONE of the many brilliant pieces of insight Jasmine drops when she stops by for my latest episode.

Other amazing takeaways from my new favorite branding and marketing strategist:

Learn the best approach to understanding how your product can help your audience—and ultimately how that will shift your approach to social media.
Check out strategies for empowering your potential customers to choose you over your competitors. Your competition isn’t going anywhere, but if you can build trust with your clients and make their life easier, they will stick with you.
Discover the keys to writing better copy, creating better emails, and nailing your social media—all with just a few KEY tips.

I had the MOST fun creating the episode this week—because I found Jasmine so brutally honest, funny and refreshing.

Listen in (and get ready to laugh) as Jasmine explains the 5 key tips for growing your brand.

Stay tuned for later in the episode when Jasmine goes into my favorite tip! It’s obvious you want people to love you and your social media, however, you actually WANT to repel some people. It’s so important and in the best interest of your business. She breaks down how to do this with finesse and self-assurance in order to grow your tribe.

#105: Where Do I Start? Mar 28, 2016

Show notes

I get asked all of the time: Amy, where do I start? And the answer is to start with building your business in Phase One, and progress to Phase Two. This is how to build a business that will endure in the long term, and really fulfill the lifestyle you are looking for.

I know this because I can look back and see what worked for my own business, and what I would have changed if I had to do it all again.

With Phase One, you focus on how to make money in the here and now.

In this phase, you are asking these kinds of questions: What skills and knowledge do you have right now to ensure you can make money quickly? Who’s your avatar? Do you have a solid plan in place to grow your list? What’s your strategy for your blog or posting to social media?

In this phase you are sharpening your skills and getting into the trenches with your ideal customer avatar so that you can understand their needs, wants and genuine pain points. This intel is incredibly valuable as you begin to hone in on your own messaging for your business.

I’ll walk you through several business models that are perfect for this level.

Then with Phase Two, we move into creating a business and life you love.

For this, you will ask yourself: What’s my ultimate business model?

There needs to be an alignment between what you want to do and what your avatar wants from you: That’s the sweet spot.

In many situations, including my own, a business model that offers A LOT of flexibility, consistent revenue and an abundance of opportunity to impact your audience is one that is built on you creating online training programs.

Listen in to see how to put all of this into action.

I also want to remind you to download my special freebie for today’s episode, called, “Where Should My Support Dollars Go?”

One aspect that ANY level should be thinking about is: How do I make the most of my time by hiring support? I want to give you a little cheat sheet to help you hire the right level of support for where you are at in your business.

EPISODE FREEBIE Get the Guide: Where Should My Support Dollars Go?

FREE DOWNLOAD

#104: Your Facebook Ad Questions Answered with Rick Mulready Mar 26, 2016

Show notes

Do you have questions about Facebook advertising? That’s a silly question, right? We’ve all got questions! (Why does Facebook have to make it so complicated sometimes?!)

This week I have my go-to-resource for all things Facebook ads with us, Rick Mulready.

You might remember Rick from previous episodes. He left the corporate world to help entrepreneurs like you optimize your online advertising. I could not be more excited that he’s back with the latest “need to know now!” details to help us optimize our Facebook ads.

In addition to answering the questions below in exquisite detail, he is also hosting a FREE workshop on how to create a lead system using Facebook ads. (Scroll to the bottom to learn how to grab your seat.)

Here’s a list of the questions we answered on this recent episode:

Could you share a case study about Facebook ad spend, list growth and conversions?
What do I do if my ads aren’t converting well?
How are people getting around the character limit on Facebook ads?
Should I use an image or a video?
Is there any way to get more insight as to why Facebook rejected my ad?
Is what I spend per ad too much?
How do I know if my pixels are set up properly and reporting accurately?
The pages I want to target are not coming up for me. Am I targeting correctly?

The answers from Rick are killer and I don’t want you to miss them. If you want to jump right in, click here.

During our chat, Rick shares the case study of a holistic health practitioner who saw an avenue for growth by teaching her way of business to her peers. She created a video campaign and ran with it. Only, she inadvertently made a “mistake” and drove traffic to a site that I would otherwise say is unwise—but it WORKED for her.

In making this “mistake” her conversion rate grew to 40%-50%. She spent $3,000 and earned a return of $30,000. You have to listen to Rick’s explanation of why this worked.

Rick insists that if you aren’t converting your leads, you must keep it simple and take a look at the top one or two statistics that are most relevant to your outcome. Do you have the right target audience? What is your conversion rate? What is your click through rate?

Rick tells you the general cost per conversion that you should strive to spend. He also likes to see a 20% and above conversion rate on a landing page. He explains strategies and actions that you can take to make sure you’re on the right track to achieve this.

For those of you dying to know how your competitors are adding more text to their Facebook ad than is allowed, Rick tells you precisely how. We also discuss when it’s best to post a video or an image with your ad.

One of my favorite insights was that Facebook’s chat helpline is up and running. You heard me right . . . LIVE FACEBOOK AD CHAT! He explains where to find the live chat session, and he raves about the good results he’s gotten from reaching out.

Lastly, Rick talked about targeting and what to do when you can’t find the Facebook Pages you want to target. He shares three sure-fire tips for successful targeting. It may take some detective work at times, but it will pay off.

Don’t forget to register for one of Rick’s three, FREE, live webinars (on April 12 and 13) to discover how you can create an automated system that gets leads and sales everyday for your business.

EPISODE 104 Register for Rick's Free Webinar Training on Facebook Ads

LEARN MORE

I’m thrilled to tell you that Rick has agreed to come on more regularly to answer your pressing questions. We know that you need these answers to keep moving forward. Look back for another “Amy and Rick FB Ad Q&A Session” in about six weeks!

#103: Scaling Your e-Commerce Business with Steve Chou Mar 21, 2016

Show notes

Google-ads, targeting, and Facebook-scaling, oh my!

We are LUCKY to have e-commerce expert and trainer Steve Chou in my latest episode to keep you in the know of what’s working now in e-commerce.

The great thing about this interview is that although we are talking about e-commerce, the insights are applicable across several areas—business coaching, information marketing, growing your email list, webinars, and so much more!

Quick story about Steve: He owns the site, mywifequitherjob.com. And she did. They live in the gorgeous (and pricey) Silicon Valley. She wanted to quit her job to have more time with their kiddos, but they had to figure out a way to supplement her $100,000 salary. They started the site and in the first year it became a success.

HOW did Steve do that? Steve goes into detail on how he and his wife grew their business by driving traffic to their e-commerce site in this week’s episode.

First and foremost determining the best sites for your e-commerce marketing depends on what your value proposition is. What are you looking to market online with e-commerce?

If it lends itself to searches; for example, Google shopping converts very well. But you see, if you’re selling something general like T-shirts, Google might not be your best bet. And, you might want to go with the targeted marketing on Facebook for better conversion rates. Other businesses like Steve’s e-commerce wedding site where he sells custom wedding handkerchiefs, use both Facebook and Google ads. He dives into that kind of detail in our chat.

Steve and I touched on

When Google shopping will work in your favor
When using Facebook is ideal
What the minimum price point is of something you would want to advertise on Facebook

Equally important for you, Steve sees content as the next wave of how to market products and services and I could not agree more. We got into an important discussion on why video will be the next major trend and why you need to know where you should use it.

It all comes down to REALLY knowing your audience and who will buy your product.

Want to know how to scale your Facebook ads? This is one of the topics Steve and I discuss and I’ve created a free training video for you to dive a little deeper.

Whether you’re looking to improve your e-commerce site, build your list, or grow your consulting business, these spot-on Facebook ad scaling tips are for you!

EPISODE FREEBIE Get Amy's Free Training Video: Scaling Your Facebook Ads

FREE DOWNLOAD

Listen to Steve give you more strategies on content, training programs and growing your business via Facebook, Google, Instagram, and Pinterest here.

#102: How to Create Content Rituals to Get More Done Mar 14, 2016

Show notes

My quarter one has felt chaotic. I felt scattered. Everything except time to create content was dictating my life.

It was time for a new approach to my schedule.

I know you feel me here. I needed a die-hard plan to make time for what drives my business forward. I needed a content creation RITUAL.

That’s why this episode is so important to share with you, because you will be able to apply my learnings to formulate a content creation ritual that works for you.

Last week, we talked about priorities in your business—and life. This week, we are taking it one step further and breaking down how to manage your work time and space, so that you are earth-shatteringly-productive and focused on what matters in your business.

First and foremost know this—I am insanely committed to my ritual for content creation, but by no means is it easy. I still struggle with it daily because my mind still thinks I should be doing a million other things. It’s TOUGH.

In fact I’m so committed that I have developed my own Tiger Time. That’s right, Tiger Time.

This is the part of my day that I fiercely protect (like a tiger and her cub!) in order to give myself the time and space to create my BEST content. The rules are strict, but the rewards are HUGE.

It’s been so successful for me that I’ve created a freebie that will walk you through the steps to create your own content creation ritual. So, to take action on what you’ve just learned here, to grab it.

EPISODE FREEBIE Get Amy's Free Content Creation Ritual Worksheet

FREE DOWNLOAD

I’ll also clue you in on a few musts for planning out my week—including what helps me prepare for the week ahead, and an old, yet trusty planning tool that I’ve dusted off from the past.

It’s all in the latest episode—I hope you enjoy and see this ritual make a real impact on your business!

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