The Amy Porterfield Show

Latest Episodes:

#144: How to Prepare, Plan & Execute a Profitable 5-Day Challenge Jan 19, 2017

Show notes

Have you been seeing the ultra-successful challenges that many smart marketers have been implementing in their business? Are you curious about how it all works?

Then this powerhouse mini-training is for you.

Online challenges are a fantastic tool for building your email list. However, there’s actually an incredible benefit that most marketers hosting challenges don’t take advantage of.

My guest today is revealing his action-packed plan that shows you how you can actually make money from your first challenge — in addition to growing your email list.

Zach Spuckler is no ordinary business guy. He’s 22 years old and already an online business expert with a long list of tried and true success stories to show for it, including a $22K+ 5-Day Challenge strategy he is sharing on my podcast today.

Click to learn Zach’s flawless plan that you can leverage to execute your own 5-day Challenge.

Like anything, when it comes to Challenges, you need a system. A plan that will get you started.

That is what I’m giving you today. A detailed, exact plan for conquering your first challenge. You can use this plan again and again.

Zach is also giving you a free resource guide where you will find all the specifics of his well-executed challenge so that you can take action immediately. Listen now.

Add depth to your 2017 online business plan by not only hosting a challenge, but conquering it! Get started here.

#143: How Do I Know If I’m Delivering Enough Value in My Course (for the Price I Want to Charge)? Jan 12, 2017

Show notes

You are a rock star, a risk-taker, and your course content is awesome. You know this because you’ve put your blood, sweat and tears into making it great. Yet . . . .

You’re finding yourself wondering, does my course content justify my price?

You’re not alone.

Course creation is one of my favorite topics, but it can be incredibly tricky to lay it all out there — especially for your first course.

I’ve not only created multiple courses, but I’ve helped so many entrepreneurs who are struggling with their online courses turn them around and enable them to sell confidently.

This week I’m sharing with you how to know if you’re offering enough value for the price point you’ve set.

I’m also sharing 7 WAYS TO SAVE YOUR ONLINE COURSE. If you created your course outline and feel that something’s missing OR maybe you’ve completed your entire course and something just feels off, I’ve got the FIX for you.

In this episode, I give you 7 detailed strategies that you can use to actively save your course and see success with selling it at the price point you’ve set. Get my free detailed checklist that outlines exactly what you can do to save your course and make it even better. Download it now.

EPISODE FREEBIE

Get Amy's 7 Ways to Save Your Online Course

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The question I am answering in this week’s episode, is: Do you have enough value to justify your price point?

Maybe you’ve seen courses similar to yours offered at a lower cost or you’re having second thoughts about your higher price. This is gut check time and this week’s episode will bolster your confidence around your price.

Does the value you’re offering in your course justify the price? Click here to find out.

There are several strategies for knowing if you’re offering enough value for the price point you’re charging.

I’m giving you my sure-fire tip for the best way to outline your course in a way that continuously keeps it fresh — and why this is so important to the overall success of your course.

Then, I give you a list of 12 questions to ask yourself that will help you confidently determine the quality in your course content.

These questions will help you be the risk-taker you are, examine your offer as a whole, and lay it all out there for your students.

You will want to use these strategies not only to identify what pieces of content you may want to change (or add), but to ensure that you feel confident in your product and have added all the value you can (without overwhelming your students!).

Boost your confidence, find out how your course value rates. Click here!

#142: 7 Bold Moves to Shake Up Your Business NOW Jan 05, 2017

Show notes

Forget your resolutions. Instead, let’s focus on making ONE BOLD MOVE in your business in 2017.

I have seven ways for you to put a stake in the ground and inject new life into your business starting NOW. Most of these seven I have done myself, so I know they can boost your business, give you a shot of confidence and be a massive game changer.

For a little extra push and motivation, I want you to also check out my freebie: my must read list to build momentum in 2017. I can’t think of anything better than a great book to help bring me new perspectives and ideas. Also, when I need inspiration, I turn to books. So for me, diving into some good books is CRUCIAL if you want to propel your business forward.

EPISODE FREEBIE

Get Amy's Must Read List to Build Momentum in 2017

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As for the 7 bold moves, I carefully picked each of them because I know they will help drive growth for your business, and can be implemented with little cost on your part. In fact, I’ve include how you can take action for each move.

Amongst those seven, I have ways to revolutionize your content, launch a new community, find a group of mentors, help you drill down on your business, and more. I think there is a little something for everyone—check it out and pick your bold move for the New Year now.

#141: Where Should I Spend My Money As I Build My Online Business? Dec 29, 2016

Show notes

Of the hundreds of online tools and resources out there— and there are hundreds—it’s tough to know where to spend money and where to save.

My team and I have used many and have found the ‘tried and true’ tools that will assist you for the long run and give you the resources you need to navigate your online business through the three stages of launching.

Today it’s all about growing a profitable business with the right resources, while also keeping it lean.

To get you started, click here for this value-packed tools guide (it’s FREE!), which details the specific tools and resources I mention (and more) and how you can leverage them right away. Get my detailed list here!

This detailed, tested, proven list of online resources will keep you organized, increase your profits and make you look like the pro that you are.

EPISODE FREEBIE Get Amy's 2017 Online Business Tool Must-Haves

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Also, in this episode, I break down three crucial stages to building a strong online business and specifically share with you:

How to gauge what stage you’re in
The signs that you’re ready to graduate to the next level
The specific tools that will get your business built for long-term profits

What stage are you in? Click here to find out!

#140: How to Create a 5-Day Social Media Video Series for Rapid List Growth Dec 15, 2016

Show notes

Today we’re talking about doing LIVE with purpose—specifically Facebook Live, Periscope, Snapchat and Instagram Stories.

In fact, my guest, Nicole Walters, a sought-after online influencer, left her corporate job (she even gave her resignation live on Periscope!) to help entrepreneurs learn how their small wins can lead to big results. She is here diving into her 5-step process for creating a multi-day video series that will help you rapidly grow your email list.

Regardless of your platform, this step-by-step process for creating your own video series will work for you.

Get the step-by-step details here.

Despite the amazing results you can get from video, some entrepreneurs (new and experienced alike) let their fears and anxieties psyche them out of using it. If you’re ready to focus on building your list, this is where you want to be focusing.

These 5 steps will break down how to create your list building video series.

What should your video series be about? We’ll cover that.
How long should each video be? Yep, that one too.
How do you grow your email list with each video? Check!
and so much more

After listening, you will understand how to do social video the right way while building up your email list.

In addition to the 5 steps, this episode gives you best practices for using live video. I’m talking crucial dos and don’ts that are truly valuable for newbies and experts alike. In fact there’s one mistake that so many of us make. After hearing what it is and how to avoid it, you won’t make the same mistake!

This episode might be the most fun I’ve had all year! Send your fears and nerves packing and create videos with confidence and conviction now! Get started here!

#139: The 10 Most Powerful Episodes to Help Move Your Business Forward Dec 08, 2016

Show notes

So here we are: The Best of 2016 List.

I have to admit, compiling this special list for you was the highlight of my week! Not only because I got to look back and remember all of the cool episodes we tackled together, but also because I had the chance to think about the impact the lessons hopefully had on your business too.

My team and I chose this Top 10 List based on a few factors, including the download stats, the feedback and stories from our listeners and my own personal favorites. So although this list is not solely based on analytics, each episode that made the list was chosen with the intention to offer powerful insights and strategies to your marketing plan as you move into the new year.

So if you missed one of these episodes, make sure to listen to it before we ring in the new year! Also make sure to download the freebie for this episode on my top business lessons for the year—I compiled these for you to make sure you can learn from my mistakes AND my wins. Get all of those a-has at amyporterfield.com/139download.

One last note: Of course NONE of this would be possible without you and your support. So I want to THANK YOU for a fantastic year!

So (drumroll please…..) here they are: My 10 Most Powerful Podcasts for 2016

#10: “Media, Meditation and a Little Motivation” with Gabby Bernstein (Episode 129)

#9: “Preparing for Future Traffic Declines: What Content Creators Need to Know” with Mike Stelzner (Episode 134)

#8: “How to Grow a Profitable Facebook Group” with Josh and Jill Stanton (Episode 97)

#7: “How Do I Price My Online Course?” (Episode 107)

#6: “Are You Repelling or Attracting Your Potential Customers?” with Jasmine Star (Episode 106)

#5: “Where Do I Start?” (Episode 105)

#4: “How to Create Content Rituals to Get More Done” (Episode 102)

#3: “Five New Launch Lessons From My Most Successful Launch to Date” (Episode 116)

#2: “How Much Money Should I Spend on Facebook Ads to Be Successful on My Webinar?” with Rick Mulready (Episode 123)

#1: “When is the Right Time to Add Another Product to Your Business?” (Episode 100)

I hope you’ve enjoyed the rundown of my 10 most powerful episodes for growing your business. Are you ready to dive even deeper with me? I’ve compiled my biggest business lessons and insights from 2016 —some of them were doozies, and others were more like subtle “a-has” that made a big impact in how I have shaped my business. These are 10 business lessons that have truly impacted me for the better—and I hope they have the same effect for you! Click here now to get them for free!

EPISODE FREEBIE Get Amy's Top 10 Business Building Lessons From 2016

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#138: How to Plan Your Promotional Calendar Like a Boss Dec 01, 2016

Show notes

If I ever did a list of Amy’s Favorite Things (in honor of the one and only Oprah), today’s topic would be number one.

We are talking about PLANNING. Specifically, planning for the new year.

The best part is that thanks to my guest today, you can be a pro at calendaring no matter who you are. Anne Samoilov is a launch expert and when I say she knows how to plan...I mean it!

Get ready to hear her amazing, no-fail-formula for planning an entire new year of promotions, partnerships, and personal business goals.

I’m giving you a solid plan for completing your 2017 promotional calendar from start to finish, and here’s what’s great: it won’t take much time at all.

Even better, you don’t need to take any notes, because I have everything detailed in this incredible freebie! It is a quick guide to everything I share with you in this episode, including a list of questions you must ask yourself before you add anything to your calendar for the year ahead.

Start planning your 2017 promotional calendar like a boss here!

In order to plan you will need to reflect on the prior year and drill down on what worked and didn’t work for you. Then, adjust for the year ahead. Anne and I give you the questions you will want to ask yourself before you calendar anything.

This mini-training session will give you a solid approach that you can use for years to come!

And, another great thing about today’s episode is the way Anne approaches time off. While it isn’t exactly what you think it might be, you absolutely must include it on your calendar.

There are five categories total that you will want to “calendar” first and foremost — time off being the first one.

So stop whatever it is you are working on for your year ahead and listen to these steps first.

Let’s map out your year.

If your calendar for next year is swirling in your head or only partially laid out in a Google doc, this episode is for you. This approach makes planning your 2017 promotional calendar easy — even when you aren’t sure of all of your specifics yet.

Accept this episode and freebie as my gift to you this holiday season ;-)

EPISODE FREEBIE

Get Your Promotional Calendar Quick Guide

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#136: How to Use 'Content Gold' to Fuel Your Next Launch Nov 17, 2016

Show notes

When it comes to your next course promotion, breaking down your content is as simple as 1-2-3:

What’s the best content to start a conversation with your audience?
What content will help you drive customers to your core marketing message?
Which pieces should you use to expand and deepen your audience’s knowledge of your subject?

Today I’m breaking down the 3 stages of launching content. These 3 stages will be your Bible, regardless of your business or your future programs. You can apply these stages to your specific online program or course and use them for all of your future launches as well. (I passionately use this method for all of my launches!)

This is the content that will not only keep your potential clients engaged, but will attract the right people before, during and after your launch.

And, not only am I walking you through the stages, but I’m SHOWING you precisely how you can apply them in my freebie: 3-stage content marketing launch plan here.

I’ve created a sample 3-stage content marketing launch plan using one of my students as an example. You will easily be able to use this freebie as a model for your own online program— over and over again. Get ready to see a specific example for every stage here. Download now!

You’ll learn precisely what content to market before your cart opens (and you’ll definitely want to start this 30 days before!), what to do while your cart is open, and what to communicate to your audience once your cart is closed.

EPISODE FREEBIE Get The 3 Stages for Planning Your Content Marketing Plan for Your Launch

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#135: 5 Common Facebook Ad Mistakes (and How to Fix Them) Nov 10, 2016

Show notes

Facebook’s super stealth ad targeting can zero-in on entrepreneurs over 30, who shop online at West Elm, don’t have children, love sushi, visited your website in the last 60 days and vacationed in Napa’s wine country last year — BUT it can’t seem to help you fix your Facebook ad missteps . . .

That’s where I can step in and help with an extra special episode in which I’m sharing 5 common Facebook ad mistakes, and how you can fix them.

My go-to-Facebook-ads expert Rick Mulready is here with suggestions, insight and feedback to help you bounce back from — and steer clear of — Facebook ad missteps.

Side step these 5 common mistakes most of us make with Facebook ads. Click here!

For example, how often and when specifically should you test your Facebook ads? Or, what is the best way to edit an ad — without messing up your metrics?

Rick and I are breaking that all down for you.

What’s more important: selling or getting conversions? And, how important are video views? The answers might surprise you.

We systematically review each of the 5 Facebook ad missteps and provide ways to self correct.

You know your target audience better than anybody, you know their pain points and challenges. You are more prepared than you might think to experiment with a few of these fixes and get better results from your Facebook ads.

Now is your chance to learn what to look out for and avoid these missteps in the future. Click here to get the 5 common Facebook ad mistakes!

#134: Preparing for Future Traffic Declines: What Content Creators Need to Know Nov 03, 2016

Show notes

How are you responding to the shifts happening NOW in social media marketing?

I have you covered because today I’m talking about the latest trends in social media marketing with the man who knows best: my mentor, friend, and founder of Social Media Examiner, Michael Stelzner.

Click here to learn what updates to make to your social media marketing plan today.

You may be noticing that organic social reach is declining. It’s scary, but don’t be afraid because while it sounds all doom and gloom, it’s not. There’s actually a lot of quality opportunities out there and the best ones are explained in this episode.

Are you noticing that even the Facebook social media marketing rules are shifting? Michael tells you what you should no longer be doing on Facebook — and he also touches on you where your focus should be on Facebook.

Learn what you can do to pivot your approach.

The strategies that Michael gives you are ones that I am using too. You will hear MUST-DO tips for email marketing (including how to ensure your emails are delivered and opened), conversion rate optimization, how you can best use podcasts to drive traffic, as well as tracking and analytics. Listen in now.

AND, Michael has an early-sign-up announcement about Social Media Marketing World 2017. I’m going to be speaking and I hope to see you there! Get registered now at the link at the bottom. Details here.

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