The Amy Porterfield Show

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#610: Myth Busters Series: “Launching A Digital Course Costs Too Much Money” (Ft. Lisa Nunamaker) Sep 26, 2023

Show notes

Making your DCA investment back is easy -- here’s how Lisa Nunamaker did it in her first launch

Have you ever thought to yourself, “I’d love to create a digital course, but it costs too much money?”

Maybe you think it’s too expensive, or that you’d have to quit your full time job, or you’re concerned you won’t get any return on your upfront investments. I get it!

Whatever it is for you, you’re feeling hesitant about starting a digital course because you have financial concerns -- and my sweet friend, you’re not alone.

In fact, “creating and launching a digital course costs too much money” is one of the most common objections people have around diving into creating and launching a digital course business.

But here’s the thing. It’s a total myth, and I want to show you why this should not be a barrier to creating a successful digital course.

And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Lisa Nunamaker.

Lisa had a head full of ideas for her digital course -- but was concerned about the cost of taking DCA. So she sat down and crunched the numbers, and realized that she would only need to sign up 10 students in order to make her money back!

And guess what? In the first launch of her course, Garden Graphics Tool Kit, she enrolled 66 students and made a whopping $44,000 in sales! Not to mention, she went on to launch her course a second time and raked in an additional $20,000!

Lisa’s example is proof that it is possible to make your initial digital course investment back very quickly, and set you on the right path for future entrepreneurial success.

Tune in to hear more about Lisa’s story, and this myth be totally debunked!

Here’s a glance at this episode...

[05:19] I'm sharing a story of one of my students that might inspire you if you feel like funds are preventing you from starting your digital course.
[05:53] Lisa Nunamaker is a teacher who has a business that teaches garden design and landscape graphics to budding designers around the world.
[06:30] When she heard about DCA, her head was swimming with ideas, but she was concerned with the cost.
[07:00] After crunching the numbers, she realized that if she could sign up 10 students the investment would be worth it.
[07:16] She enrolled in DCA in February of 2021. She launched her first course. Garden Graphics Toolkit, even though it wasn't totally finished.
[08:15] She enrolled 67 students and made $44,000. Her second launch generated $20,000. She then started a membership and generated $8,800.
[09:41] Taking the plunge was worth it. Lisa loved creating the course while she was in the class.
[11:15] DCA helped give her the tools that she needed to build a business on the side and be propelled forward.
[13:21] To uncover your course potential, think about how much you want to make. Then decide on a price and how many people need to sign up.
[14:32] DCA is about helping you create your course in the simplest way possible.

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#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder Sep 21, 2023

Show notes

I had the incredible opportunity to speak at the renowned Powerhouse Women event, and let me tell you, it was an absolute game-changer.

Picture this: A gathering of fierce and fabulous female entrepreneurs, all on a mission to skyrocket their success. This event is the brainchild of my wonderful friend and founder of Powerhouse Women, Lindsey Schwartz, and let me tell you, she knows how to put on a show!

Lindsey invited me, Ronne Brown of GirlCEO, and the ever-inspiring Lori Harder of H2GLO, to join her on stage for a live podcast panel.

We fielded burning questions straight from the audience about building businesses from the ground up, navigating the shifting landscapes of digital courses, memberships, and masterminds, and of course, the behind-the-scenes magic that fuels our own entrepreneurial journeys.

The beauty of it all? Each of us brings our unique flair, perspectives and ideas to the table -- and in this episode, you’re getting access to all of it.

You’ll hear:

The 3 most essential things you should do to create momentum in your new business
How a personal brand can help you grow your business
Ways to keep your offer fresh and exciting over a long period of time
What’s next for the membership and digital course industry

Plus much, much more! I've got a strong hunch that you're going to savor every single second of this podcast. So press play on this episode and get ready to have your entrepreneurial spirit ignited.

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#608: Myth Busters Series: “I Don’t Have Enough Content to Create A Digital Course” (Ft. Alissa Jenkins & Katy Caldwell) Sep 19, 2023

Show notes

Spoiler alert: You don’t need a ton of content to launch a digital course

If you’re like a lot of people, you might have thought “I’d love to create a digital course, but I don’t have enough content!”

And if that’s you, friend, you’re not alone! This is a really common roadblock when it comes to digital course creation.

But here’s the thing. Needing a lot of content to launch a digital course is a total myth, and I want to show you why this shouldn’t be a barrier to getting started.

To do that, I’m going to share the inspiring story of two of my DCA students (and podcasters turned digital course creators), Alissa Jenkins & Katy Caldwell.

Alissa and Katy launched their evergreen digital course without having a lot of content created -- and went on to sell over a million dollars in just two years. Amazing!

Their example is proof that it is possible to launch a highly successful digital course by using what you already have.

Tune in to hear more about Alissa and Katy’s story, and the myth of “not having enough content” be totally debunked!

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#607: A Step-by-Step For Creating Accountability Pods To Support Your Digital Course Students Sep 14, 2023

Show notes

A deep dive into Accountability Pods (& how they’ve helped my digital course students succeed)

Agree or disagree: As a digital course creator, you want your students to thrive in your course and go on to accomplish whatever goals they set out to achieve using the information that you’ve taught them.

I’d hedge a bet that you agree.

That’s why it’s so important as the captain of your digital course ship to foster an environment of accountability within your community. It’s been a crucial part of what’s made my courses so successful.

In fact, what drives the remarkable transformations my students undergo during Digital Course Academy’s intensive nine-week journey is thanks to what I lovingly call “Accountability Pods.”

And after helping thousands of students launch digital courses over the years, I've fine tuned an effective system that will guide you in creating your own accountability program for your course.

Not only will this system make your students’ course experience better, but it will also streamline the facilitation process for you.

Throughout this episode, I'll unveil the five core strategies I use to lay the foundation for an Accountability Pod program in my courses.

You’ll also hear real life stories of how my students have leveraged their Accountability Pods not only to craft profitable digital courses, but also to forge lasting friendships.

So if your digital course needs a little boost in the accountability department, then tune in and pay close attention! And if you’ve yet to launch your course, this episode is sure to spark ideas for your future course development and offerings for your audience.

So, grab your notepad, roll up your sleeves, and let's dive right in!

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#606: Myth Busters Series: “I’m Not Credible Enough To Launch A Digital Course” (Ft. Radhika Lucas) Sep 12, 2023

Show notes

Concerned about credibility? Hear why “I’m not credible enough” to launch a course is a total myth

Have you ever thought to yourself, “I’d love to create a digital course, but I don’t have the credibility to teach it?”

Maybe you have a lot of knowledge in a certain area, but you don’t have a formal education in it…

Or maybe you’re an expert in something, but you’ve never taught it before…

Whatever it is for you, you’re feeling hesitant about starting a digital course because you don’t think you’re credible enough -- and my sweet friend, you’re not alone.

In fact, “I’m not credible enough” is one of the most common objections people have around diving into creating and launching a digital course business.

But here’s the thing. It’s a total myth, and I want to show you why this should not be a barrier to creating a successful digital course.

And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Radhika Lucas.

Even though Radhika didn’t have a formal education in her area of focus, she created a highly successful course and made back her DCA investment in just one launch.

Radhika’s example is proof that with dedication, passion, and the right guidance from DCA, success is within reach for anyone, even if you don’t consider yourself to be an expert.

Tune in to hear more about Radhika’s story, and the myth of “not having enough credibility” be totally debunked!

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#605: How My First Ten Strategy Generated $40,000 In Revenue For These Students Sep 07, 2023

Show notes

A foolproof way to validate your digital course idea BEFORE launching

Did you know that I only made $267 in my first digital course launch?

I spent so much time, money, and energy into it, for just a couple hundred dollars.

One of the biggest mistakes leading to this low revenue launch was that I didn’t check if my course was something my audience would actually purchase.

It was a lesson learned the hard way, sweet friend, but a valuable one. And since then, I’ve come up with a framework to ensure that my course idea is something people will happily enroll in before I even create the first lesson.

I don’t want you to make the same mistake that I did all those years ago, so that’s why I’m sharing my “First Ten” strategy with you in this episode.

It’s something I teach in Module Two of Digital Course Academy, and I’ve found that it really sets my students up for success.

As a bonus, you’ll also hear directly from some of my star students who used this strategy when they created and launched their digital courses.

So if you have an incredible course idea but are unsure if it'll resonate with your Ideal Customer Avatar, then pop in your earpods and get ready to take some notes!

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#604: Myth Busters Series: “I Don’t Have Enough Time To Create A Digital Course” (Ft. Mallory Rose) Sep 05, 2023

Show notes

How a busy toddler parent created a remarkable digital course with limited time

Have you ever thought to yourself, “I’d love to create a digital course, but I don’t have enough time?”

Maybe you have a 9 to 5 job…

Maybe you’re a full-time parent…

Maybe you are so busy with your current business that you can’t fathom taking anything else on.

Whatever it is for you, you’re feeling hesitant about starting a digital course because you’re busy -- and my sweet friend, you’re not alone.

In fact, “I don’t have enough time” is one of the most common objections people have around diving into creating and launching a digital course business.

But here’s the thing. It’s a total myth, and I want to show you why time shouldn't be a barrier to creating a successful digital course.

And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Mallory Rose, who proved that even with a 14-month-old son, she could create and launch her digital course with incredible results.

Mallory's example is proof that with focus, determination, and a bit of support, you can achieve your entrepreneurial dreams even if you don’t have a lot of time.

Are you ready for this myth to be busted? Tune in!

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#603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary Aug 31, 2023

Show notes

Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke)

Ever wonder what the big deal is about using video in your business?

In this episode, I delve into the incredible success story of Nicole Burke, one of my standout Digital Course Academy students.

Nicole, the brilliant mind behind Gardenary, has taken her business to new heights by harnessing the power of video in her marketing strategy.

I understand the hesitation that comes with video -- it used to intimidate me too! But let me assure you, it's a game-changer that can transform your business, just as it did for Nicole.

And here's the kicker: You don't need a pro videographer or a hefty budget to create engaging, converting videos for your audience.

In this episode, Nicole spills all her video secrets, sharing the insights and strategies that have propelled her on platforms like Instagram, TikTok, YouTube, and Pinterest.

Even if you're a one-person operation armed only with a smartphone, Nicole's tips will empower you to step confidently into the world of video content.

You’ll learn:

How Nicole generates captivating content ideas
The ‘nuts and bolts of posting including the ideal frequency and video length
Advice on user-friendly and affordable video equipment and software
Tried and true strategies to go viral
How to move past feeling uncomfortable on camera

So if you're eager to unlock the potential of video and supercharge your digital course sales, pop in your earbuds and give this episode your full attention!

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#602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield) Aug 29, 2023

Show notes

Small list, big Revenue: Jan Ditchfield's path to digital course success

Ever found yourself thinking you don't have enough time, money, credibility, or a large enough audience to create a successful digital course? Well, you're not alone.

Over the years I’ve found that many of my Digital Course Academy students started off feeling this way -- but still go on to create wildly successful digital courses.

One of these students is Jan Ditchfield, a former award-winning fundraiser and revenue generation strategist. Burnt out from being told what to do at her 9 to 5, she took a leap of faith and ventured into the world of entrepreneurship and digital courses.

What I love about her story is that Jen had a small email list and small social media following – yet she managed to rake in an impressive $18,425 from 29 enrollments -- completely ad-free – in her very first launch.

Since joining Digital Course Academy, Jan's journey has led her to over $145,000 in revenue, and she's well on her way to a multiple 6-figure business. How incredible is that?

In this episode, you’re going to hear more about Jan’s story, and how she blew the idea that you need a massive email list to achieve substantial revenue completely out of the water.

Jan’s journey is sure to leave you inspired! As you listen, I hope you start dreaming big, and consider the immense potential your small email list holds.

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#601: Course Creation Pitfalls: Avoid the 5 Most Common Errors Aug 24, 2023

Show notes

These are the 5 biggest mistakes I see course creators make (plus ways you can avoid making them)

I’ve been in digital marketing for a while now, and over the years I’ve noticed that there are five errors that digital course creators commonly make when they’re first getting started.

Now, making mistakes is a part of the entrepreneurial game. I’ve made plenty, and I know that I’ll keep making more. And what’s great is that every time you make a mistake, you can learn from it.

But here’s the thing. The mistakes that I talk about in this episode are things that can seriously impact your ability to create a digital course that not only makes you a lot of money but also makes an impact on people’s lives.

Now here’s the really good news. I’m also going to give you strategies to sidestep these mistakes so you don’t have to deal with the headache and stress that all-too-many people have made, including myself.

These are strategies that I cover in my signature course, Digital Course Academy, so you will be getting some of my paid content for absolutely free.

And just a word to the wise, this is a jam-packed episode, so if you haven’t already, be sure to bust out your notebook or a Google Doc so you can take some notes.

It’s my hope that by being aware of these pitfalls and taking the steps to avoid them, you’ll feel confident as you move forward in your own digital course creation journey.

Enjoy!

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