The Amy Porterfield Show

Latest Episodes:

#600: Switching Your Niche: How To Know If It’s The Right Move For Your Business Aug 22, 2023

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Unsure about switching your business niche? Here’s what you need to know

There’s a five-letter word that gets thrown around all the time in the entrepreneurial world, and for good reason.

The word I’m referring to is N-I-C-H-E, and the reason that it’s talked about so much is that having a niche -- or a thing that you’re known for in business -- is incredibly important if you want to stand out from the pack and serve your audience at the highest level.

But what if you feel like your digital course niche simply isn’t working for you? Maybe you’re not selling very much, or something just feels off about it.

The question becomes whether you should keep on keepin’ on with your current niche, or move on to something different.

And that’s what today’s episode is all about. The decision to change your niche can be a tough one, sweet friend, so I’m going to walk you through some things that might make the process a little bit easier for you.

You’ll hear:

4 questions to ask yourself before you switch your niche
My experience with switching niches early on my business
How to carry the momentum of your current niche into your new one
What you can expect if you switch to a niche that’s entirely different

I promise, this episode might just be the gut check that you need if you’re thinking about going in a different direction. So pop in your earbuds, and give it a listen!

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#599: How To Use AI To Nail Your Online Course Topic Aug 17, 2023

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How to prompt ChatGPT to brainstorm topic ideas for your digital course

In this episode, I’m diving deep into one of the most common questions I get from you all - how to pick that *perfect* topic for your digital course. Don't worry; it's totally normal to feel a bit overwhelmed but trust me, it's not as scary as it seems!

So, get ready to unleash the power of the "Sweet Spot Test"! It's a proven process that'll help you nail down the best course ideas that your audience will love.

But wait, there's more! We've got an exciting twist for you. Ever heard of ChatGPT? It's the AI everyone's buzzing about! And here's the kicker - you can use it to expand your course ideas even further! I know, super cool, right? 🤖💡

Now, here's the thing - ChatGPT is fantastic, but it can be a little intimidating if you've never used it before. No worries, though! In this episode, we'll hold your hand and show you how to get started, making it a breeze.

So, what can you expect in this episode? Well, grab your favorite beverage and get comfy, because we've got a treat for you. We'll not only reveal the four magical questions to help you find your Sweet Spot, but we'll also show you how to make ChatGPT your new brainstorming buddy. Together, we'll brew up some fantastic ideas for your dream course topic! ☕💡

And if you've been struggling to figure out your niche, fret not! With the Sweet Spot Test and ChatGPT by your side, you'll be amazed at how we'll help you zero in on a course topic that's just *perfect* for you.

So, join me in this exciting episode as we take a laid-back approach to demystify the world of digital course topics. Trust me, after this, you'll be brimming with confidence to tackle your course creation journey like a pro!

Ready to dive in? Hit that play button now and let's get this AI-powered party started! 🎉🎧

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#598: 4 Ways To Avoid Burnout Aug 15, 2023

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Say bye-bye to business burnout with these 4 strategies

Burnout. It’s the dreaded B word that most entrepreneurs experience at one point in their business journey or another, and it’s not a fun place to be.

Not only do you feel like the weight of the world is on your shoulders, but the passion you once had for your business -- and that drive to move forward -- seems to totally dissipate because you’re so overwhelmed.

I don’t know about you, but the reason that I left the corporate world in the first place was because I wanted to love what I do, not to be totally exhausted by it. I want to wake up in the morning feeling energized and excited, not fearful and frustrated.

Can you relate? If so, pay close attention to this episode -- because over the years, I’ve discovered the ‘secret sauce’ to having a successful business, sans the burnout.

I only wish I would have discovered what these four things are sooner!

So if you’re on the brink of a business burnout, and want to banish it from your business for good, then grab a beverage of your choice, pop in your earpods, and get ready to take some notes.

Here’s a glance at this episode...

[04:57] Burnout is common in the entrepreneurial world. I've experienced it firsthand, and I've heard stories from my students.
[06:49] I got burned out working one-on-one with clients about two years into my business. I decided to fire all of my paying clients and do something different.
[08:07] My most recent burnout was after I launched Two Weeks Notice. But this time I had the tools and knew what I needed to do to protect myself.
[09:37] Creating a digital course has been a game-changer for my mental health. It’s helped many of my students avoid burnout too.
[11:11] Digital courses could be the best asset in your business to protect you. It provides consistency and lessens the amount of hustle you have to do.
[12:13] Total burnout comes from constantly having to start from scratch and create something new.
[14:16] A digital course can increase revenue. You can also put a course on Evergreen, meaning that it’s automated and for sale every day.
[15:52] Time blocking can help avoid burnout. It helps you get really clear on the action items you'll be doing during the day. It also helps avoid context switching.
[19:14] A four-day workweek can also help you avoid burnout. I’ve invited my team to have a four-day workweek and it’s transformed our mental health.
[21:46] 1. Create a digital course. 2. Eventually, put a course on evergreen. 3. Time blocking. 4. Explore incorporating a four-day workweek.
[22:58] What are you doing to protect yourself from burnout?

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BONUS: Your Business Doesn't Fit The Digital Course Mold? These Surprising Success Stories Will Make You Think Twice Aug 14, 2023

Show notes

I get these questions alllll the time...

Do courses work in my industry?
Is a digital course right for my business? Or is my teaching better suited to a membership? Or coaching?
Would my 1-1 service translate into a course?
How the heck do I move from 1-1 to a course when I’m already working 70-hour weeks?

If any of those Q’s feel familiar, this episode is a “How I Created This” style exposé on real businesses that went from not quite sure a course would fit… To regretting not creating one sooner.

I’m dropping ALL the deets on their industry and how they created a digital course that works for their business model, from 1-1 service to non-profit work to a business that didn’t even exist yet.

#597: Real Estate Investing Or Art Journaling: How A Digital Course Creates Profit, No Matter Your Industry [Interview with Jaren Sustar & Teresa Merriman] Aug 10, 2023

Show notes

What 2 of my students have done to create profitable, sustainable businesses by creating a digital course

If you’re anything like me, you like to have all of your facts straight before making any big business decisions.

In fact, a big part of my decision-making process is learning about other business owners who’ve done something similar, and what their experience was like.

I always find that hearing stories from those who’ve gone before me helps ease my mind about doing something new.

So if you’ve been considering creating a digital course, but aren’t 100% sure whether it’s the right decision-- or if your business will translate well into this type of model -- then pay close attention to what you hear in this episode.

I sit down with two of my DCA graduates who started their digital course journeys with very different backgrounds. My student Jaren was a real estate investor, while my student Teresa sold art journals at festivals. Apples and oranges, I tell ya!

We dive into the reasons they decided to create a digital course in the first place, the nuts and bolts of their course launches, the challenges they faced along the way -- and here’s the fun part -- how a digital course has changed their lives and businesses for the better.

I hope that if you’re struggling with the decision of whether to create a digital course, then these interviews will give you an honest look at what life could be like for you.

Happy listening!

Here’s a glance at this episode...

[03:50] Jaren Sustar is a real estate investor and founder of Finance Cowboy. His digital course helps people find and manage rental properties or flips.
[05:02] Teresa Merriman created a course about travel art journaling. She even filmed her course in Croatia.
[07:09] Jaren began his career as a truck driver. He transitioned into sales and also started buying real estate. Finance Cowboy was born in 2021.
[12:21] Jaren joined List Builders Society and grew his list from 700 to 14,000 people.
[13:02] After taking DCA, Jaron added a course to his business. The course allowed him to go really deep and take his students to the next level.
[16:14] Jaren’s course is called The Rental Academy. He charged $3,000 and built a waiting list of 1200 people for his first launch. He made over $200,000.
[23:56] Having a course has allowed Jaren to hire four full-time employees and coaches.
[29:56] Teresa has been an exhibiting artist since 2005. She makes beautiful ornate leather-bound journals.
[31:03] During the pandemic, Teresa began offering a limited series online. She had an audience.
[33:45] Teresa heard about digital courses and decided to niche down by focusing on travel journaling.
[38:28] Teresa's course launch consisted of social media and emails. It was $497 and she sold 32 in her first launch.
[42:42] She's now prepared to better describe and talk about her course when she does her second launch.
[47:10] Teresa created a membership and has an in-person art retreat coming up this fall. Today she has more freedom with her time and makes a greater impact.

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#596: What’s Your Digital Course Profit Potential? Aug 08, 2023

Show notes

Predict your digital course profit potential in 4 easy steps

Have you ever wondered how much money you could actually make from creating a digital course?

You already know that a digital course can help free up more of your time, allow you to work from anywhere, and scale your business -- but by how much?

If you wonder, then pay close attention to this episode, sweet friend – because I’m going to show you exactly how to calculate your digital course profit potential in four easy steps.

Including how to calculate exactly how many students you’d need to enroll in your course to meet a series of three goals you’ll set – a good goal, a great goal, and a big, scary goal.

I think you’re going to be pleasantly surprised to see how enrolling even just a small number of students can absolutely change your life!

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#595: Is 1-on-1 Work Holding You Back? How to Help More People (& Make More Money!) with an Online Course Aug 03, 2023

Show notes

Scale your impact without maxing out your calendar

Imagine this scenario. You’re a business owner who works one-on-one with clients. You love what you do, you have a lot of knowledge to share, and you’re making money. Most of all, you love the feeling you get from helping your clients achieve their goals.

But the thing is, you’re starting to get the feeling that one-on-one work is holding back your growth potential.

I’m sure you’ve heard the phrase ‘time is money’ -- and in a lot of business models, this old saying rings true because your ability to change more lives and make more money is totally dependent upon the number of hours in the day.

But the thing is, it doesn’t have to be like this -- and creating a digital course is one way that you can significantly scale your impact and your income without maxing out your calendar.

Take it from me. When I first started my business, I worked one-on-one with clients as a social media consultant. Not only was I stressed beyond belief, but there was a cap on my income potential and how many people I could help.

Transitioning my business from client work to selling digital courses has allowed me to make more money, create more impact, and live a life that’s completely on my terms.

So if you’ve ever been curious whether this type of business model is limiting your growth potential, then pay close attention to this episode.

In it, I share four telltale signs that one-on-one work is holding you back, along with true stories of how some of my DCA Students have scaled their businesses with a digital course.

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#594: Is a Digital Course Right For You? Aug 01, 2023

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The 3 types of people that make the best digital course creators

Have you ever wondered if a digital course is right for you?

Maybe you’re working a 9 to 5 job, and although you love what you do, you feel like a cog in the wheel -- and know you’re cut out for much more.

Or maybe you’ve already started your own business, but feel so overwhelmed by your day-to-day workload that you question whether going off on your own was even worth it in the first place.

Or maybe you’ve thought about starting a digital course because you have knowledge to share, and you know that this type of business model allows you to maximize your impact and your income…

But even if it sounds like a good move, you’re still not 100% sure whether creating a digital course is right for your situation.

And if that’s you, you’re in luck -- because in this episode, I share the three different types of people who pivot extremely well into digital course creation.

You’re also going to hear real-life examples of how digital courses have helped my DCA students create sustainable, profitable businesses that have allowed them to create a life on their own terms.

So grab a cold bevy, pop in your earbuds and press play on this enlightening episode!

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#593: Strategies For Creating Massive Success As A Multi-Passionate Entrepreneur with Chalene Johnson Jul 27, 2023

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From flipping cars to fitness empire & beyond: How Chalene Johnson continues to build multi-million dollar businesses

Today I have a guest on the show who truly knocks my socks off (in the best way possible).

Chalene Johnson has been building businesses since she was a college student at Michigan State University, where she launched an auto swap meet in order to pay for her tuition.

Now I don’t know about you, but when I was in college, I definitely wasn’t thinking like an entrepreneur.

Since her college days, Chalene has built and sold multiple multi-million dollar businesses that have stood the test of time.

Today, she’s a multiple 8-figure CEO, fitness leader, marketing expert, social media rockstar, and is the host of two podcasts, The Chalene Show and Build Your Tribe.

She even holds the Guinness Book of World Records title for the most fitness videos filmed by an individual. I mean, how cool is that?

And what I love most about Chalene is that she’s multi-passionate. She’s launched and scaled businesses in multiple industries, and has found success in each.

In this episode, Chalene and I chat about how she’s built a diverse and thriving entrepreneurial career that’s stood the test of time. You’ll hear:

The biggest lesson Chalene has learned when it comes to developing business ideas
A step-by-step process you can use to figure out what your ‘thing’ is (or what your ‘things’ are)
How to know when it’s the right time to add a new income stream to your business
Tips on how to build an audience that sticks with you for the long haul
Chalene’s secret for how she built two highly successful podcasts
How Chalene has reframed her ADHD as one of her superpowers

There is never a dull moment with Chalene -- so get ready for a fun, action-packed and incredibly informative episode!

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#592: What Does A 10% Edge REALLY Mean & Are You Overthinking It? Jul 25, 2023

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How to deal with imposter syndrome when you’re teaching other people

Have you ever questioned whether you’re qualified enough to teach a digital course? Or worried that your students might already know all the good stuff.

As an online educator, I’ve felt this way many times -- and it’s something that I still have to consciously work on, even 14 years into my business.

The truth is, I know I don’t need to be years ahead of my audience to make an impact -- I just need what I call a 10% edge. In other words, I only need to know a little bit more than them, and be a little bit further along in my journey.

And because not too long ago, I was exactly where many of my students are today, I remember what it was like. I’m able to empathize with their struggles even better and recall experiences in more detail.

In this episode, I’m diving into what having a 10% edge really means, and how I deal with imposter syndrome when I start to doubt myself.

You’ll hear:

How to embrace your 10% edge and feel confident sharing it with the world
Different ways you can reframe your imposter syndrome when it shows up
Why it’s actually ok to struggle for answers (& how it helps in the long run)
Real-life stories of how I’ve overcome feeling like I don’t know enough

This is a great listen for anyone that’s ever dealt with imposter syndrome -- so pop in those earpods and press play on this insightful episode.

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