The Amy Porterfield Show

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**The Amy Porterfield Show**

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

Latest Episodes:

#591: Update Your Course Content In 5 Simple Phases Jul 20, 2023

Show notes

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Course Update Bundle!

Need a content update? Here’s my simple 5-phase process for updating course content

The thought of updating your course content can be daunting. I know that because I’ve felt this way many times before.

Sometimes the thought of giving your course content a refresh can feel so overwhelming that you start to question whether you should even update it in the first place.

But let me tell you sweet friend, making sure your course content is fresh, current, and packed full of value is incredibly important as a digital course creator -- and getting down in the trenches to make those updates is simply a part of the job.

I’ve done more than my fair share of course content updates, and I’ve learned a lot over the years. In fact, I think it’s safe to say that I have my process boiled down to a fine science.

Now here’s the good news. In this episode, I’m sharing the exact 5-phase process I use to stay organized, execute efficiently, and ensure that no detail is missed when I make my course content updates.

And here’s the icing on the cake. I have some really great tools and resources to go along with this episode that you can download and use to stay on track. Stick around to the end to hear how to snag them.

So if you’re ready to update your course content without all the stress, then grab something to take notes with and pay close attention to this episode.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#590: Meet My New CEO! A Candid Conversation With Jawesy Jul 18, 2023

Show notes

The lessons my new CEO & I have learned as we’ve both transitioned into new roles

I have exciting news to share -- and it’s that I have a brand new CEO! Her name is Jenn, but we call her Jawesy, and she’s my former content director.

If you’ve been listening for a while, you probably know that I have been serving as the acting CEO, taking on the day-to-day operations of running the business.

I’ll be honest -- it’s been a lot for me to work in this capacity and be the visionary of the company at the same time, so I’m excited to pass the reins over to Jawesy.

Not to mention, she’s incredibly smart, experienced, and knows my business inside and out, so it’s a win-win!

In this episode, Jawesy and I have a candid conversation about the lessons we’ve learned as we work through the transition of me stepping fully into Visionary, and her stepping into the role of CEO.

You’ll hear:

Why we intentionally took an entire year to transition into our new roles
The fears we both had about stepping into our new positions
The challenges we’ve had and what we’ve learned from them
How we prepped the larger team for the changes

I hope you walk away with some new insight – whether you see yourself bringing on a CEO long term, or you’re hiring your first employee.

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#589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter Jul 13, 2023

Show notes

Curious about making the switch? Here’s what you need to know about transitioning from a personal brand to a company brand (with Clint Salter)

Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand?

I’m right there with you. There are so many great things about being the face of my business, but I’ll be honest -- I don’t really see myself doing TikTok and Instagram reels when I’m 90 years old.

It would be so nice (at some point way down the line) to transition from the personal brand I have today, to one where my name, face, and likeness are not associated with it.

But how do you do that gracefully? And what does that look like in real life? That’s the topic I’m exploring today with my guest Clint Salter.

Clint is an award-winning entrepreneur and best-selling author who’s on a mission to revolutionize the dance industry. Over the past 21 years, he’s created and sold five companies, from the dance studio he started at age 16 to the largest coaching membership for dance studio owners globally.

He’s a brilliant business owner and also has firsthand experience going from a personal brand to a company brand.

In this episode, Clint shares:

The 5 specific steps he took to switch from a personal to a company brand
The biggest challenges he’s faced from the transition, plus lessons he learned
How he seamlessly integrated coaching into his company brand
The mindset he embraced that allowed him to build businesses bigger than him

This was such an insightful conversation, so if you’ve ever considered what it would be like to make the switch in your business like I have, be sure to tune in!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Bonus: What’s Up With Threads? Jasmine Star And I Give Our Honest Review Jul 11, 2023

Show notes

If you have two ears and a scrolling thumb…

Odds are you’ve heard of Meta launching its Twitter-competitor “Threads.” 🤳

Well, my favorite social media maven, Jasmine Star, and I jumped in front of the mics for an impromptu conversation about what we’re making of the platform so far. Click here to listen to this week’s bonus episode!

Spoiler alert: Jasmine and I are not claiming to be Threads experts. Maybe one day, but for now, we’re just chatting about it and sharing things like…

🧵 How we’ve seen it perform 🧵What people seem to be thinking about it 🧵 Whether or not we think Threads is a new “shiny object” 🧵How to get your hands on a free resource with 5 accounts I’m loving

And more!

If you’ve tried Threads or want a little more insight before you dive in, check out this short and sweet review with Jasmine and I!

#588: From A Season Of Yes To A Season Of Rest: Why I’m Intentionally Slowing Down In My Business Jul 11, 2023

Show notes

How to slow down in your business (& feel totally ok with it)

When I launched Two Weeks Notice, I took advantage of every opportunity that I could to promote the book, and get it into the hands of women who need it.

That meant doing over 100 podcast interviews, flying all over the country for media promotions, and sacrificing a lot of things in my personal life so I could do more in my business. I was very much in a season of yes.

Everything I committed to, I showed up for in full force -- and I’ll tell ya, it was well worth it. Two Weeks Notice made the NYT bestseller list and even topped the list in the Wall Street Journal, too.

But I’ll be honest with you. Now that my book launch is over with, I’ve got to slow down. I need to move into the next season -- a season of rest -- and prioritize myself, my family and friends, and my health.

Because guess what? As important as my business is, everything outside of it is important, too.

This doesn’t come naturally, sweet friend, and it’s going to take an intentional effort for me to pull off. But I know it’s what I need to do, and I am 100% committed to doing it.

In this episode, I share what it’s like to go from a level 100 (where you’re doing all of the things, all of the time), to taking an intentional pause -- and why that’s important to do from time to time

Enjoy!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#587: Overwhelmed By Marketing Metrics? Learn Which Ones I Track & Why Jul 06, 2023

Show notes

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Marketing Metrics Checklist!

The marketing metric breakdown: What’s important to track (& why)

I’ll be honest -- I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team.

Not only is it great to have a pulse on what’s working and what’s not, but the insights I’ve gleaned from knowing my marketing metrics have helped me make some big decisions in my business.

The thing is, whether you’re just starting out or you’re an established entrepreneur, you should pay attention to your numbers -- and the sooner you get started, the more insights you’ll be able to glean over time.

Now, I get it. Looking at data isn’t everyone’s thing, and it’s hard to figure out what metrics you should really be looking at because there are so many!

That’s why I recorded this episode for you. In it, I share the specific marketing metrics I track, why I track them, and how I’m using them to inform my marketing strategy.

And here’s the really great news. Because there’s so much information packed into this episode, I’m sharing a really great marketing metric cheat sheet with you that you can keep as a reference, so tune in to the very end of the episode to hear how you can snag it.

Happy listening!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Haul Jul 05, 2023

Show notes

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul Jun 28, 2023

Show notes

What being an LGBTQ+ ally really means & how it can help your business’ long-term growth

One of the most important things you can do as an entrepreneur is to ensure you are running an inclusive business. Not only is it the right thing to do as a human, but it can also help your business’ long-term growth.

This has been a big initiative of mine over the past several years, and something that I’ve committed to daily.

But here’s the thing. Many of the conversations about LGBTQ+ inclusion didn’t start happening until pretty recently, so you still might have a lot of questions about the whole topic in general.

Heck, you might even feel intimidated about what it actually means to become an ally, and what an inclusive business looks like in real life – and guess what? That’s OK!

The fact that you’re interested in learning how to create a world where everyone is valued and respected is a great place to start -- and here to answer all of your questions on how to run an inclusive business is my student, Hank Paul.

Hank is an award-winning wedding photographer, writer, Queer inclusion strategist, and creator of Authentic Allyship Academy, where they teach students how to inclusify their businesses and become confident and knowledgeable allies.

In this episode, they share:

Specific ways you can be more LGBTQ+ inclusive in your business
How being LGBTQ+ inclusive help facilitate long-term business growth
The biggest misconceptions that businesses have about LGBTQ+ allyship
How to avoid being a performative ally, and become an authentic ally

Plus much, much more! I promise, sweet friend, if you’ve wanted to become more inclusive in your business but have been unsure of where to start, then this episode is for you.

So pop in your earpods, grab a tasty beverage, and give this episode your full attention.

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#584: Your Zone Of Genius Misses You: How To Find Your Way Back Jun 27, 2023

Show notes

You can’t do it all: How to work inside your zone of genius and let go of everything else

Do you feel like you’re in a constant juggling act in your business?

When you’re an entrepreneur, things are bound to be busy – and sure, feeling overwhelmed at times is something to be expected.

But if you feel like you always have a million plates spinning in the air, then it’s high time you start focusing on the things inside your zone of genius, and let go of all the other tasks that someone else can do for you.

Passing the torch to an employee, a contractor or a VA can be really difficult, and I know this from personal experience.

For ten full years, I insisted on editing my own videos. I thought that because I knew exactly what edits I wanted to make, I could do it quicker than anyone else could. Sure, I was ok at editing videos -- but it sure as heck was not the best use of my time.

And when I finally hired someone to do this for me, I found that with a little training and investment on the front end, they were able to do it much more efficiently than I could – leaving me time to work on the things in my business that not only turn the needle, but light me up.

In this episode, I share what it means to work inside your zone of genius, why that’s important, and how to get back to it if you get lost.

This is a great listen for any business owner who feels like they are literally doing it all -- so pop in your earpods and tune in.

Here’s a glance at this episode...

[04:33] If you've ever felt overwhelmed in your business, I would suggest making a conscious effort to work more in your zone of genius.
[05:11] Working in your zone of genius is doing the things that you are most proficient in. The work is fulfilling, because it makes you feel good.
[06:02] An example of this for me is being on stage. I'm nervous at first, but at the end I feel energized and grounded.
[07:34] If there are things that make you feel low energy or have a really low vibe, these may be the things that you might need to find some help with. You should also hire someone if they can do the same thing in half the time.
[08:29] An example of this is when I used to edit all of my own course videos. Editing videos isn't in my zone of genius. I was making excuses, because I was scared.
[11:35] Prioritizing your zone of genius comes down to getting clear on what the important areas of your business are. For me, it's launching my digital courses, my membership, and my podcast.
[13:50] When you plan for the next year, sit down and journal and really discover where your zone of genius is. Check in every season and ask where my zone of genius is now.
[15:19] Superwoman syndrome is where you feel like you need to do everything and don't want to slow down and take the time to teach.
[15:49] A good leader refuses to spend time on tasks that aren't in their zone of genius. They find the right people to support them and take the time to onboard and teach them.
[16:23] Take out your journal and jot down some areas where you're operating in your zone of genius and where you're operating outside of your zone of genius. DM me @AmyPorterfield.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#583: How I Plan My Podcast Topics: A Step-by-Step Batching Process Jun 22, 2023

Show notes

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: The Ultimate Podcast Topic Meeting Template!

Rate, Review, & Follow on Apple Podcasts

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

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