Business
**The Amy Porterfield Show**

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

Latest Episodes:

#630: Stay-At-Home-Mom Turned Business Icon: Entrepreneurship & Marketing with Alli Webb, Co-Founder of Drybar Nov 30, 2023

Show notes

How to turn your next big idea into a household brand with Alli Webb.

Ever wished you had a personal stylist to give you a fabulous blowout before recording your next live video or digital course? Just imagine that confidence boost!

Now, you might be wondering what a blowout has to do with marketing. Well, let me tell you about Alli Webb, the queen of blowouts and the brilliant mind behind Drybar, the most iconic blowout business ever!

Alli's here to share her journey, from her days as a hairstylist to starting a family to selling Drybar and all the lessons learned in between. Her new book, The Messy Truth (don't you love that title?) is a must-read if you're looking for an authentic picture of what entrepreneurship actually looks like – the good, the bad, and the ugly!

With over 150 locations, a successful line of products, and a multi-million dollar household brand, Alli's story is a prime example of turning your dreams into reality. She reminds you that perfection is overrated and that you don't have to have everything figured out to build something incredible.

In this episode, Alli tells you all about:

4:06: The highs and lows of building Drybar’s successful brand
11:57: How Drybar grew in an already saturated industry
20:00: Tips for delegating and letting go of control with confidence
26:13: Drybar’s bright yellow brand and memorable marketing
30:30: The importance of learning as you go
33:22: Advice for being present in your personal life while building your business
37:24: Why The Messy Truth is for both new and seasoned entrepreneurs

Remember my friend – it's never too late to start, and there are no wrong turns in your entrepreneurial journey. So, listen to the episode, stay persistent, and make your dreams a reality, just like Alli did!

Click here to listen!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#629: How To Balance Your Business During The Holiday Bustle Nov 28, 2023

Show notes

Tips to prepare your business for a restful holiday season and exciting new year.

How was your Thanksgiving feast? I hope it was fantastic, and you're all set to dive into your end-of-year planning! I know the holiday season can be overwhelming with family gatherings, business goals, and a seemingly never-ending to-do list, but I'm here to help make things a whole lot easier for you.

Picture this: You, waking up on January 1, 2024, feeling excited and ready for the new year all because you've set up your business for success this holiday season. It's such a great feeling to have everything in order and fully enjoy the holiday festivities without worrying about work (that's what entrepreneurship is all about, right?).

I don't claim to have all the answers, but I do have some tips that are sure to give you some relief! So, let's make this holiday season stress-free and the most enjoyable yet.

In this episode, you’ll hear about:

6:02: Two initiatives I focus on for October-November to ready the biz for December
8:23: Questions to ask yourself to make clear year-end intentions
11:42: A checklist to prepare your company to take off the final week of 2023
16:15: A fun way to set the stage for an exciting new year with your team
17:41: Tips for fine-tuning your ideal week and reviewing your scheduling

Happy holidays, my sweet friends! Listen in and put on your planning hat because you deserve to take time for yourselves and your loved ones during this special time of the year.

Click here to listen!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#628: The $100k Milestone: My Proven Strategies to Scale Up Nov 22, 2023

Show notes

How I doubled my business revenue in just one year.

It might seem impossible to double your revenue in just one year, but if I can do it, so can you! In this episode, I share seven key strategies to achieve your six-figure vision.

What if I told you that you can make a bigger impact and establish yourself as an expert by doing less? I’m here to help you do just that by getting clear on your core offer and mapping out your revenue goals.

I’m taking you through how I set up my calendar for the year and break it down into content creation, promotion, and vacation (trust me on that last one!).

Plus, I can’t talk about my journey to my first $100,000 without mentioning the team that helped me get there. I share all about how to get started with a virtual assistant and what a game-changer that’s going to be for your business.

I cover:

3:31: How to create a map of your revenue goals
7:24: The three questions I want you to ask yourself about your core offer
11:54: Examples of supplemental offers that can elevate your launch
15:20: Why it’s so important to establish your content (and personal) calendar at the start of the year
18:42: Ideas for developing weekly original content for your audience
22:17: How to prepare for your your first hire

Curious to learn how I went from $50k to $100k in one year? I get into all the details in this episode!

Click here to listen!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#627: 10 Entrepreneurs' Stories of Gratitude Nov 21, 2023

Show notes

Taking a moment to be thankful for every step of your entrepreneurship journey.

Friends – this is not just any episode. This is a beautiful celebration of the entrepreneurial journey, and honestly, I was left in tears. With Thanksgiving just around the corner, I thought it was the perfect time to spread some gratitude and share real-life, heartwarming success stories from hard-working entrepreneurs just like you.

I am so so grateful for entrepreneurship and all it brings. From impacting my student's lives to building a wonderful team to living life on my own terms – I could go on and on! But today, I’m passing the mic off to my incredible students.

They share their unique entrepreneurial adventures and what aspects they're most thankful for. If you're going through a rough patch, know that they have each walked in your shoes, and their stories today might just be the spark you need to ignite your gratitude flame and light up your path.

My students are grateful to entrepreneurship for:

10:16: Their personal evolution, bigger community, an expanded perspective
13:16: Flexibility in their schedule for more precious family time
17:41: The journey with all of its challenges and rewards
22:04: Reduced stress and getting to enjoy life on their terms
24:19: Doing what they love in alignment with their values
26:39: The opportunity to tap into and master their inner gifts and talents

So tune in, listen up, and take a moment for yourself. Reflect on your journey, the support you have, and the leaps you've made for your life and your business!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino Nov 16, 2023

Show notes

Every reason why finding a virtual assistant is one of the best hires you’ll make.

Want to know a secret? It's NEVER too early to hire a virtual assistant! In fact, you’ll be stunned by how much they can change and supercharge anything and everything for your business. Before hiring a VA, there were so many tasks that I needed help with, and now I only focus on building my brand, attracting my audience, and making more money.

Here's why I'm telling you this – by hiring a VA, you, the brilliant entrepreneur, get to focus on what you do best while delegating the rest to a committed assistant. Can you feel the weight lifting off your shoulders?

And lucky for you, here to walk you through finding, hiring, and managing the perfect VA is Tricia Sciortino, the fabulous CEO at BELAY, one of the fastest-growing virtual staffing companies in the US.

Personally, I found my current VA four years ago on BELAY, and it was the perfect resource for getting started. I was so nervous about hiring someone full-time and didn't know if I was ready. Plus, I didn't want to spend hours searching and vetting candidates online. Thankfully, BELAY took care of all of that for me!

In the episode, Tricia tells you all about:

10:51: How a virtual assistant can take your business to the next level
15:03: The qualities to look for in a VA, and key questions to ask when hiring
20:50: The ways a VA can help you in areas like social media, podcasting, and launching digital courses
26:14: Why VA’s will ignite creativity and ideation in your marketing processes
29:40: Tips for effectively training your VA to execute tasks seamlessly
32:53: How a VA contributes to your scalability

Listen in and remember to ask these questions in the interview process for your new VA:

- Your client has not delegated anything to you this week – what are you going to do?

- What steps would you take to make this relationship successful?

- What strategic questions would you ask to serve your client best?

- What excites you about being a virtual assistant?

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#625: This Pep Talk Saved My Career Nov 14, 2023

Show notes

You have two choices: Get up or stay down.

Sometimes, all you need is an honest, tough love pep talk to get yourself back in the game. If you find yourself playing small or getting caught in a cycle of comparison, this episode is for you, my friend.

I’m sharing a version of the pep talk that my mentor Marie Forleo gave to me 14 years ago when she recognized I needed to get back into action. Her advice about celebrating every win made such a profound impact on me.

I’m challenging you to measure yourself against your previous self, not what anyone else is doing. There’s nothing wrong with peeking over the fence, but if it starts to bring you down, I want you to stop right there.

Every step you take on the journey to your big, audacious goal is an accomplishment worth celebrating – never forget that.

I also share:

3:44: What happened when I leaned into my feelings of insecurity and unworthiness after my second launch
5:23: What Marie said to me that transformed my definition of success
8:15: My pep talk for anyone who’s taking themselves out of the game
11:05: What Dan Sullivan’s The Gap and The Gain taught me about measuring progress

As an entrepreneur, it’s inevitable to go through a funk every now and then. When that happens, I want you to press play on this pep talk and get yourself back out there.

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#624: 8 Ways to Address Money Objections From Your Audience Nov 09, 2023

Show notes

A potential customer just told you your course isn’t in their budget…now what?

Price objections are by far the most common roadblocks in sales, regardless of the industry you're in or the product you're selling. Luckily, I’ve got eight tried-and-tested strategies to help your potential customers make confident decisions when it comes to investing in your digital course.

I believe that if somebody really wants to be in your course, over time, they'll find a way to make it happen. It’s your job to understand and speak directly to what’s keeping them on the fence.

Between hosting live Q&A sessions, working with a concierge team, and laying the foundation for what potential buyers can expect, it all comes down to one thing: Trust.

If you’re ready to mitigate price objections from the start, you’re in the right place, my friend!

You'll hear all about:

4:58: What to do in the four-to-six week period before opening enrollment
8:18: Why I think everyone should have a refund policy, especially for your first digital course launch
11:10: When (and when not) to offer a payment plan
13:54: Why I prefer to go live with my audience instead of relying on an FAQ page
16:33: My invaluable experience working with a concierge team
19:31: How to address money objections in your marketing efforts
22:09: A creative way to help your audience pay for your digital course

So, when you hear potential students share their hesitation about paying for your course, despite how badly they want to join, turn on this episode and create an action plan.

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#623: I Procrastinate Too… This Is How I Avoid It Nov 07, 2023

Show notes

Supercharge your focus, say goodbye to procrastination, and crush your to-do list.

Let's face it - procrastination is an entrepreneur's arch-nemesis. Sometimes, staying on track feels impossible, especially when some tasks just don't light you up inside.

Sure, not every day will be exciting when running a business. But that's the beauty of entrepreneurship – you get to call the shots and build your dream career on your terms.

Here's a little secret – I struggle with procrastination, too. But I've learned some tricks along the way that have helped me stay focused and productive. Today, I’m passing those tips on to you!

I invited my incredible social media manager Stacey Moran to join me on this episode and together, we’re sharing everything you need to know so you can crush your to-do list and feel fantastic about your work.

My friends, if you're ready to conquer procrastination, effectively manage your valuable time, and dive headfirst into your zone of genius, look no further.

You'll hear all about:

4:15: Auditing your day to figure out when you're the most productive
7:07: Why late-night creativity is a real thing and how to make it work for you
8:33: Recognizing the leading causes of procrastination so you can get ahead of them
11:24: What to do when a task feels way too daunting
14:06: Tackling difficult (but super important!) tasks that require hours of your full focus
18:04: How to channel your zone of genius, get support, delegate, and automate

So, the next time you want to move that due date or feel stuck, I want you to hear my voice saying, "You've got this!" Tune in to say goodbye to procrastination and hello to productivity.

Click here to listen!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#622: Jen Gottlieb’s Guide To Be Seen, Build Credibility, Influence & Authority Nov 02, 2023

Show notes

Mastering personal branding, networking, and media relationships to become the go-to person in your field with Jen Gottlieb.

You've got a killer product, streamlined processes, and top-notch marketing, but there's one thing missing: that real-deal genuine connection with your clients. Without an authenticity factor, there's no way that your brand can reach its fullest potential. But don't worry, I’ve got you!

In this episode, you're getting all the expert advice you need to shine your brightest and become the go-to person in your field.

The fabulous Jen Gottlieb joins me today to share her invaluable wisdom on showing up authentically and making a lasting impression on your clients. You’re in the BEST hands with the queen of personal branding and a true powerhouse connector!

Showing up in your business isn't just about being on camera or using social media. That's why Jen dives into some tactical strategies from her new book, "Be Seen."

We're talking in-person AND online networking, building relationships with media contacts, overcoming rejection, and creating a thriving community. Get ready because you're going to be making a mark in your industry in no time!

We dig into:

7:46: Mindset shifts to increase your visibility
11:56: Tips for tapping into your creativity and the uniqueness of your business
17:29: Effective strategies for networking in physical and online environments
22:18: A super simple and tactical exercise for fostering relationships with media contacts
28:36: Taking action on the thing you’re most afraid to do
31:32: The first steps of creating and sustaining an engaged community
43:27: A real-life case study that proves anyone can make a difference

This conversation is an absolute goldmine of insider insights that will give your business that edge you’ve been craving. Tune in now to make sure your gifts never go unnoticed!

Rate, Review, & Follow on Apple Podcasts

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#621: Time Mastery: Automate & Elevate What You Do In A Day Oct 31, 2023

Show notes

Maximizing every minute of your day with these essential time management strategies.

As a business owner, your time is literally as valuable as pure gold. When you use it wisely, it's like a revenue-generating machine. But if you're not, you could be missing out on some serious cash.

Today, I'm here to share all of my favorite time-saving tips and habits so you can take control of your day and focus on the stuff that actually moves the needle in your business.

Believe me friend, you'll get to sit back and watch your entire life transform the minute you start to apply these simple yet effective streamlining hacks into your day. More free time to do the things you love, a happier team (if you have one), AND a thriving business… what more could you ask for?!

I dive into work management programs you can implement TODAY, share actionable strategies for up-leveling your efficiency, and offer mindset shifts to supercharge your productivity.

I’m talking:

1:37: The top ways to automate and delegate your busy day
5:10: How to review and trim your offerings
7:25: Streamlining your internal operations by creating SOPs (Standard Operating Procedures)
9:50: The beauty of the zero inbox rule for email management
11:35: Why you need to empower your employees
13:24: Allotting yourself less time to complete your tasks
14:13: Advice for limiting negative content consumption
14:56: The mutually beneficial 4-day workweek
16:01: Tips for evaluating your performance on the daily
17:23: The One-Minute Rule

Tune in and start smooth sailing through your workday – you deserve it!

Rate, Review, & Follow on Apple Podcasts

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!