The Amy Porterfield Show

Latest Episodes:

#650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book Feb 06, 2024

Show notes

Grow your email list through strong leads, automation, and mastering the art of building clientele.

Have you ever read a book and felt like you just had to share everything you learned with everyone you know?! Well, that's exactly how I felt while reading Alex Hormozi's new book that everyone in the business world is raving about $100 Million Leads. If you haven't heard of Alex before, let me tell you, he's the real deal - a hugely successful entrepreneur, investor, and author of 3 best-selling books!

So, why am I recommending this book to you? Because, my friend, I know you're working super hard on growing your email lists, and what better way to learn than from the best in the game? This book is all about how Alex has mastered the art of building clientele and gathering leads, ultimately turning his standard fitness business into the incredible life he has today.

Whether you're just starting out, working on your side hustle, or aiming to finally hit that million-dollar mark, these tips are guaranteed to help you out. That's why, in this episode, I'm sharing some of my favorite takeaways from Alex's book about automating and scaling your business through solid leads.

Today, you’ll hear about:

2:15: Every reason why if Alex can do it, you can too!
5:24: Alex's Core Four lead generation strategies
10:14: Tips for maximizing online content creation and nurturing leads
12:43: Examples, tricks, and processes to keep up your content creation momentum
18:07: Alex's golden give-to-ask ratio rule

Listen in and dream big, my sweet friend! Because Alex's insights can get you to your goals, no matter where you're starting from. And trust me – I’m only scratching the surface of this game-changing book, so be sure to get yourself a copy and dive in deeper!

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#649: My Email Marketing Makeover: 3 New Strategies I’m Trying This Year Feb 01, 2024

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Three practical strategies I’m implementing into my email marketing strategy for 2024.

I don't know about you, but I feel like now is the perfect time to freshen up my email marketing strategies. I've been doing this for a while now, and I know that what has always worked for me won't necessarily work forever. My friends, change and evolution are wonderful things!

Last year was my most successful year yet, and you know what made the difference? I stepped out of my comfort zone and tried new things, even if they scared me a bit. That's why, in 2024, I'm fully adopting this mindset and trying out three brand new strategies to grow my email list.

Usually, I like to have all the details sorted out before sharing them with you. But this time, I'm inviting you to join me in real-time for this exciting marketing experiment! In this episode, I'm lifting the curtain on how I'm implementing these tactics into my marketing strategy to take my engagement, email list numbers, and sales to the next level.

Today, you’ll hear about:

5:04: Why I’m such a strong believer of consultants and coaches
8:14: The ways I’m optimizing my podcast and website to prioritize their growth
14:27: My plans to revamp my newsletter and create a more personalized experience
23:18: 5 strategies I’m using to boost my email list engagement
31:03: The importance of data-driven experiments and keeping your audience in mind when testing

Listen in and make this year your year of evolution and shaking things up! It's time to grow those email list numbers and reach your most profitable year yet.

Click here to listen!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#648: Age Is Just a Number: Why You Can Still Find Success In Your 40s, 50s And Beyond Jan 30, 2024

Show notes

Here’s why it’s never too late to kickstart your side hustle and build your dream life.

I hear way too many of my older Digital Course Academy students worry that they're too late to the game, are discouraged by their age, or think they're too far behind to ever catch up.

Well, here's the truth, my sweet friend – age is just a number, and you're never too old to start! In fact, some of the most successful entrepreneurs start a little later because, let's face it, life experience is a total game-changer.

Take it from me – on my 47th birthday, I woke up feeling so lucky and appreciative of my maturity, the wisdom I've gained, and my capacity to care for myself and my business. As I get older, I'm also getting smarter, stronger, and I feel the best I have in years.

So, if you're thinking of starting a new career, you're an empty nester, or looking for a new passion project in your retirement, I have some great news for you: you can make that leap today!

In this episode, I dive into:

4:30: Real life proof that age is just a number
9:38: How to avoid comparing yourself to younger generations
13:33: Why you need to prioritize feeling your very best
17:06: Reframing your negative thoughts as positive mantras and mottos
20:18: The true value of an older voice in high level rooms

Listen in and get ready to keep learning new things and facing new adventures, no matter how old you are!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#647: Actionable Steps To Manage Your Money Like A Boss with Tiffany Aliche, The Budgetnista Jan 25, 2024

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How to get ahead with your small business finances to maximize your business success.

If I could give you one piece of advice based on my past regrets, it's to get financially educated early on in your business. Trust me, my friend, understanding how to play the game of business finances will make things so much easier for you further down the line!

But, I know how scary and overwhelming talking about money can be, so I've brought in an expert to make things a whole lot easier – Tiffany "The Budgetnista" Aliche. Not only is she a fabulous financial educator, she's also a New York Times bestselling author, star of Netflix's "Get Smart with Money," and co-host of the incredible podcast “Brown Ambition”. She's here to share her step-by-step guide on building wealth unapologetically for you and your small business.

Tiffany knows that your money is the backbone of your business, and if your financial flow is even a little bit off, you might be setting yourself up for trouble. That's why in this episode, we're talking about everything (and I mean EVERYTHING) from budgeting to saving to investing for your small business!

Today, we dig into:

4:30: The difference between financial fullness and financial freedom
5:55: Simple tips for beginners in business budgeting
10:01: Why you need to save money just like squirrels save acorns
14:00: The importance of your personal and business credit score
19:01: Advice for getting started in investments
28:17: Everything you need to know before making your side hustle a full time gig
32:31: How to separate your business and personal bank accounts

Listen in and start prioritizing your business finances TODAY. Your business deserves it!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#646: It’s Time To Quit: 4 Steps To Quit Your Job & Be Your Own Boss Jan 23, 2024

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A step-by-step guide for leaving your 9-5 and starting your thriving online business.

Have you been dreaming of ditching the 9-5 grind and turning your side hustle into a full-time gig? Or maybe you're finally ready to go all-in with entrepreneurship? If that sounds like you, you're in the right place!

I totally get it, my friend – taking that first step can be super intimidating, but don't worry, I'm here to help. Today, I'm sharing my tips and strategies to give you the courage and the strength to make your transition.

These are the exact steps I took when I left my job to start my online business, and trust me, there's nothing more rewarding than being your own boss and living life on your terms.

This step-by-step guide is pulled straight from my book, Two Weeks Notice, and is all about putting in your notice, preparing the launch of your business, and 'unbossing' yourself. The best part? You don't need any experience or resources to get started!

Tune in for:

5:01: Why you need to schedule your exit/start date
8:27: A checklist of actions to take during the "runway" phase of starting your online business
11:52: Tips for putting yourself out there online through social media, a podcast, a blog, etc.
16:53: The best way to hold yourself accountable when getting started
20:10: How to give your notice without burning bridges

Listen in and start the first day of the rest of your life as a successful and thriving entrepreneur. You deserve it, my friend!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out.

#645: How To Message Your Digital Product Or Service To Instantly Sell Jan 18, 2024

Show notes

Simple strategies for writing irresistible copy that helps sell your product instantly.

My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills – or the text and words that sell your product and inspire action. Having an incredible offer is fantastic, but selling it can be tricky if your audience isn’t drawn to your sales page.

I've successfully launched Digital Course Academy so many times, but I continue to tweak my copy frameworks to get even better results than before! So, even if your product has been in the market for years, there's always room for adjustments to align with industry trends or the evolving needs of your audience.

Today, I'm sharing some super easy strategies I've tried and tested to boost your messaging game and talk to your audience on a human level – without any of that fancy language and jargon no one understands.

Whether you're writing emails, social media posts, or copy for your website and sales page, these tips will help you create content that people will love!

In this episode, I share:

4:29: How to clearly define the problem your offer solves
6:21: Simple tips for writing personalized, intimate, and effective sales copy
12:12: A real life example of how to use a statistic in your messaging
16:46: The two frameworks my team uses to write copy in the right place at the right time
26:58: Why you should be testing and updating sales copy in real-time during launches
29:57: Tips and strategies for writing for social media and email

Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#644: You Are Your Niche: How To Stand Out In A Saturated Industry Jan 16, 2024

Show notes

Here’s why there’s always enough room for you in a saturated market.

As an entrepreneur, I bet you've heard about market saturation a million times. Well, we’re talking about it some more today, BUT we’re focusing on reframing your emotions and feelings around it. Because trust me sweet friend, with the right mindset, you can succeed in any market, no matter how saturated it may seem!

So, why am I talking about this? I see many hopeful students in Digital Course Academy who hit the brakes because they feel like the market is just too crowded for them. But, let me tell you, that's simply not true – and I have proof!

When I started as a social media manager nearly 15 years ago, it felt like every other person I talked to was doing the exact same thing as me. But, I didn't let the noise of oversaturation get to me, and I was able to grow the business I have today. And I know you can do it too!

In this episode, I’m diving into:

3:44: Questions to ask yourself that challenge the idea that the market is too saturated
5:24: Math that proves making sales is all about honing your marketing skills
12:20: Tips for embracing what makes you unique and attracting your ideal audience
15:23: How I focus on my niche rather than worry about a saturated market
19:14: Reminders to help you break free from this false narrative

Listen in and kick off your dream business. Remember, the market may be saturated, but your uniqueness and what you bring to the table are just waiting to shine through!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations Jan 11, 2024

Show notes

Grab the freebie for this episode by heading here!

Tips, tools, and strategies for building the most engaged online community.

When you're building your online business, you have such a special opportunity to connect with your community on a personal level. I truly can't tell you how much joy and pride I feel in building my own community. It's so gratifying and I hold it very close to my heart, so of course, I want you to have the same experience!

If you've been dreaming of transforming your audience into a thriving community, this episode is perfect for getting started! In my business, I have an entire team dedicated to my community. Sylvia, Brittani, and Megan are simply amazing, and they have so kindly shared their top 5 strategies for keeping up with and using community engagement to grow and improve your business.

And don't worry if you're a team of one or just starting out in entrepreneurship! These behind-the-scenes strategies are super versatile and adaptable, so they'll work for you no matter where you are in your business journey.

In this episode, I discuss:

4:45: The art of calendar creation and batching to foster a more engaged community
13:01: Strategies for optimizing your live interactions with students
18:08: The importance of developing deep relationships with students and how we keep track of their success stories
22:09: Advice for implementing an advisor program to provide diverse perspectives and support during launches
24:38: Tips and tools for collecting and analyzing student feedback
31:25: How to track data and metrics to make informed business decisions

Remember, my dear friend, your community is truly the heart and soul of your business. So listen in and start getting the most out of the fantastic people and community you've built with your incredible gifts!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#642: How We’re Increasing Profit Margins This Year and How You Can Too! Jan 09, 2024

Show notes

Optimize your future launches by getting intentional about your profit margins.

Buckle up, my friend, because today we're diving into all things numbers and how to increase your profit margins! I know, I know, it's definitely a bit daunting when you’re first getting started, but it’s one of the most important things you can do!

With a bit of practice and dedication, you'll be on track to use your profit margins to better understand and scale your business. After all, it's your profit margin that allows you to pay yourself more, reward your team, and invest back into your business.

In this episode, I share the four key things my team focuses on to maintain our profit margin (if we're happy with it) or increase it. I want you to steal these techniques and tools for yourself so you can make the most intentional decisions and plan for future launches!

Today, I cover:

2:48: What exactly your profit margin is and how to choose your benchmark
8:49: Tips for budgeting and planning for future launches to maintain a healthy profit margin
14:25: Advice for making intentional expense decisions that align with your business goals
16:05: Why you need to be reviewing your recurring expenses
20:14: The importance of being transparent with your team about numbers

Listen in and remember, if your profit margins aren't where you want them to be, it's absolutely okay! We're all constantly learning and growing, and you're already on the path to bettering yourself and your business.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#641: Podcasting Secrets & Strategies For Dominating The Charts with Hala Taha, Founder Of YAP Media Jan 04, 2024

Show notes

How LinkedIn can elevate your podcast and your business with Hala Taha.

If you're listening to the Online Marketing Made Easy show, I'm guessing you're a fan of podcasts, right? If you've ever thought about starting a podcast or wanted to leverage LinkedIn to grow your podcast and business, this is the perfect episode to get started. And I'm telling you – this conversation is not just for all of you; I also found it incredibly valuable for me and my podcast!

Enter Hala Taha, the fabulous founder YAP Media, the host of the Young and Profiting podcast, and massive LinkedIn influencer. I've recently been working with Hala and her podcast network, and it's been such a blast!

Hala's a natural go-getter who left her corporate job to follow her entrepreneurial dreams. Now, she's constantly topping the Apple Podcast charts and working with the biggest and brightest in the online space.

We talk about the LinkedIn strategies she uses to grow her business and her podcast. She's absolutely mastered the LinkedIn algorithm and is sharing all of her publishing and engagement hacks with you!

In this episode, you’ll hear about:

4:09: When Hala knew it was time leave the corporate world and dive into entrepreneurship
7:40: Advice for starting a side-hustle podcast
11:08: Strategies for consistently ranking as a top podcast
13:44: Common mistakes for both newbies and seasoned podcasters
18:58: How and when to start monetizing your podcast
24:10: Creating a podcast network
26:06: The biggest challenges Hala faced when scaling her business
30:18: Tips for boosting your LinkedIn audience and engagement
33:52: Why it’s never too late to start your podcast!

Listen in, my friend, because the opportunities are endless. LinkedIn's organic reach is a goldmine just waiting to be tapped, and Hala is spilling all the secrets!

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

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Grow your email list through strong leads, automation, and mastering the art of building clientele.

Three practical strategies I’m implementing into my email marketing strategy for 2024.

Rate, Review, & Follow on Apple Podcasts

Here’s why it’s never too late to kickstart your side hustle and build your dream life.

How to get ahead with your small business finances to maximize your business success.

A step-by-step guide for leaving your 9-5 and starting your thriving online business.

Simple strategies for writing irresistible copy that helps sell your product instantly.

Here’s why there’s always enough room for you in a saturated market.

Grab the freebie for this episode by heading here!

Tips, tools, and strategies for building the most engaged online community.

Optimize your future launches by getting intentional about your profit margins.

How LinkedIn can elevate your podcast and your business with Hala Taha.

Rate, Review, & Follow on Apple Podcasts

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