The Amy Porterfield Show

Latest Episodes:

#659: Your Profitable Webinar Prep Guide: Turn Your Webinars into Revenue Streams Mar 07, 2024

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Here’s how webinars will take your marketing, sales, and audience connections to the next level.

I know how hard you work to create fabulous digital courses, memberships, coaching modules, and masterminds. So, I also know it's incredibly discouraging when you're struggling to sell these products online. My friend, selling products online is one of the most challenging aspects of owning an online business! And if you’re relying solely on your website's sales page, it can be even more difficult.

Although sales pages are great (I use them too!), they don't always get the job done. The missing piece is often a face-to-face personal touch. And that's where webinars come in! Webinars are one of my favorite tools for combining your marketing with actual valuable content for your audience. Webinars are also perfect for sparking conversations, increasing your sales, building trust, and even growing your email list.

I know – it almost sounds too good to be true! But believe me, the secret success of webinars is backed by real data from my business and from thousands of my students who have created digital courses and sold them through webinars. So, today, I'm lifting the curtain on preparing and perfecting your webinar!

In this episode, I cover:

9:54: Tips for understanding your ideal customer avatars (ICAs)
13:38: My webinar promise from my previous launch of Digital Course Academy
16:20: A step-by-step guide for structuring your webinar
22:21: How to craft exciting and fast-paced slides
27:35: Advice for an efficient Q&A session
31:59: Transforming your webinars from one-time events to lasting resources
40:22: 3 tasks and action items to give to a VA when preparing for a webinar
42:41: What is your pre-webinar ritual?

Listen in and remember that webinars aren't just about selling. They're about connecting, inspiring, and empowering your audience. Trust me, you won't regret giving them a try!

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#658: What To Look For When Hiring A Right Hand Person Mar 05, 2024

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Every lesson, tip, and strategy I’ve learned from my first year with my CEO.

As an entrepreneur, I completely understand that your business is your baby, and you've put in a ton of hard work to build it from scratch. So, the thought of handing over some of your responsibilities and bringing in a CEO can be pretty nerve-racking. But trust me, if you want to make a big impact on the world (which I know you do), you have to let others in and delegate those larger leadership roles!

That's why I want to share with you all the lessons, tips, and strategies I've learned from my first-year with Jaws, my fabulous CEO. Now, before you think hiring a CEO is years away from where you are now, think again! Whether you're just starting out or want to make the leap to the next level, this conversation is for you. I’ve said it before and I’ll say it again – hiring is one of the best decisions you can make for your business!

I don't believe there's any special prize for doing everything by yourself – it’s okay to ask for help. I promise you'll get to where you want to go so much faster with the right support! Just imagine the possibilities when you're free to shine in your zone of genius while your CEO handles the nitty-gritty.

Today, you’ll hear about:

3:43: What is an integrator?
4:48: Being mindful of codependency to avoid emotional distractions
9:08: How to get super clear on the roles and responsibilities for you and your CEO
13:22: Why you have to take a backseat, be a mentor, and let go of your ego
16:11: Tips for developing a healthy relationship with your CEO
21:03: The importance of regular and positive communication

Listen in for all you need to know about making that big hire. Then, stand back and watch your business take off!

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#657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher Feb 29, 2024

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Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business.

Imagine spending just one hour a week, or even less, to unlock unbelievable amounts of traffic, leads, and sales. My friend, it's all possible when you start to step up your Pinterest game! Pinterest is not your average social media platform, actually, it's not even social media at all (more on that later!) – it's a pure ROI goldmine that's just waiting to be explored.

To help guide us through everything Pinterest has to offer, I'm joined by the amazing Jenna Kutcher. Jenna is a multimillion-dollar business owner, New York Times best-selling author, and truly fabulous Pinterest expert.

Today, she shares her proven strategies to help you effortlessly generate engagement toward your website, blog, sales page, or wherever your heart desires. And the best part? No constant posting, no social media fatigue, and no more fighting a difficult algorithm.

If you're just getting started in entrepreneurship, feel nervous about showing your face on social media to grow your email list, or you're still in the side hustle phase of your business, this episode is for you! With Pinterest, you can organically direct a ton of traffic to your company in the most low-risk way possible.

You’ll hear all about:

4:18: How Pinterest completely shifted Jenna’s business strategy
6:15: The ways Pinterest is different than social media
10:44: Why you should focus on monthly views on Pinterest, not followers
13:00: The anatomy of a perfect pin and the science behind the algorithm
20:41: Tips for reviving an old Pinterest account
23:09: The importance of the captions on your pins
30:20: Understanding the trends on Pinterest
34:18: Everything to know about optimizing your pins for traffic and engagement

Listen in and see for yourself how easy, doable, and economical it is to grow your email list and your business on Pinterest. Trust me, you'll love it!

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#656: How To Normalize Fear & Allow It To Propel You Into Action Feb 27, 2024

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Confronting the root of your fears and making unapologetic business decisions.

Recently, one of my consultants gave me a massive wake-up call by telling me that I'm making all my decisions from a place of fear. Well, no one wants to hear that! At first, this was really hard for me to take in, and to be honest, I felt a lot of shame. But then I realized he gave me this feedback so I could work through it and be the best version of myself possible! Which is, of course, exactly what I want for you!

Now, my sweet friend, fear is one of the most challenging emotions to overcome, especially when you're faced with making big decisions for your business. Will this hurt someone's feelings? Is this going to affect my revenue? Am I going to look foolish in front of my team? But I want you to remember that it's always better to make a million wrong decisions and learn from them than to sit on the sidelines and never take action!

Trust me – I'm right there with you in my journey towards having complete confidence in my business decisions. So, in this episode, I share some strategies that have helped me understand the root of my fear, adjust my mindset, and make those brave unapologetic decisions.

Today, you’ll hear about:

2:02: A key question to ask yourself when you get self-critical or feel shame
5:26: Advice for unlearning the negative stories we tell ourselves
7:33: How to identify and get to the root of your fear-based decision-making
9:19: Why every emotion you feel is completely normal and can be worked on
13:16: Tips for embracing the discomfort and seeing your best results yet!

Listen in if you've been making decisions based on fear, and give yourself permission to move forward, even if you don't have all the answers!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#655: Self-Confidence vs. Self-Worth & How It Determines The Level Of Your Success with Jamie Kern Lima Feb 22, 2024

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Tuning into your intuition, trusting yourself, and taking your business to new heights with Jamie Kern Lima

Today, we're not talking about your typical marketing strategies, growing your email lists, or crafting digital courses. No, my friend, today we're talking about something even more important for you and your business – your self-worth! I know, I know, this topic is a little different, but trust me, upleveling your self-worth will create that rock-solid foundation for taking your business to new heights.

If you feel like you've hit a ceiling in your business despite all of your hard work, a low self-worth might be acting as an invisible barrier. But don’t worry! I’ve invited the best of the best to help you out. My fabulous guest today, Jamie Kern Lima, believes that doubling your self-worth can actually double your net worth. I like those numbers!

Jamie is the same incredible woman who created IT Cosmetics from her living room and later struck a billion-dollar deal with L'Oreal. So, she knows what she's talking about! And let me tell you, when I realized that self-worth was THIS important, it was a total game-changer for me and my business.

We also touch on Jamie's new unbelievable book, "Worthy," which is full of so many juicy tips and tricks that will truly change the way you walk through life.

In this episode, we discuss:

10:55: The difference between self-confidence and self-worth
21:14: Strategies Jamie used to overcome her lowest self-worth moments
30:09: How to know if you’re in “survival mode” and the impact it has on your business
34:21: Advice for tuning into your intuition, trusting it, and embracing your most authentic self
36:37: Everything you can expect when you dive into “Worthy”

Listen in because everything becomes possible when you believe you're enough. Your dreams, ambitions, and goals all align with your self-worth!

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#654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder Feb 20, 2024

Show notes

Lessons I’ve learned from 5 incredible businesswomen who happen to be very different from me.

One of the most beautiful parts of entrepreneurship is the opportunity to connect with so many amazing people from all walks of life with all kinds of perspectives. You might come across someone completely different from you and you don't necessarily agree with everything they say – but the way they show up in their life and for their business is somehow intriguing and inspiring.

My friend, these are the types of people that you can truly learn the MOST from! That's why, in this episode, I'm doing something a little different – I'm sharing 5 incredible female entrepreneurs and influencers who have made me feel uncomfortable in the best way possible. Because I believe that the most significant growth comes from moments when you're uncomfortable.

Each of these fabulous women are so different from me personality-wise, but they've all pushed me to make bolder decisions, take risks, and be an all-around badass entrepreneur. Honestly, what more could you want?

In this episode, I highlight:

5:36: How Leila Hormozi embraces vulnerability, boldness, and inspires confidence in others
9:32: Lauryn Bosstick's unapologetic and authentic approach to building a brand, despite being in an industry that can be superficial
13:29: The way Codie Sanchez shares business strategies and real-world examples to help others build businesses
17:21: Reese Witherspoon's ability to transform her acting career into a successful business model
19:43: The teachings of Dr. Anita Phillips on the importance of embracing and nurturing emotions rather than suppressing them with the help of your community

So, listen in and get ready to push yourself to be the best version of yourself you can be!

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BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin Feb 19, 2024

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An urgent message for anyone who markets their business online – which includes you!

I'm here today with a super important bonus episode you literally can't afford to miss! My friend, if you're listening to this podcast, I know you're working incredibly hard to market your business online, so listen up.

The email deliverability systems of Gmail and Yahoo are undergoing some major changes. This means your beautifully crafted marketing emails might not be hitting your customer's inbox! But don't worry, I've called in an expert to help us all stay ahead of the game.

My guest, Alyssa Dulin, is the head of deliverability at Convertkit and sends over 2 billion emails a month! So, you can rest assured that we're in the best hands possible!

In this episode, she covers everything you need to know about email deliverability: from what it is and why it's so crucial to fully understanding the latest changes with Gmail and Yahoo, and most importantly, how you can navigate through all of this without getting sent to "Gmail jail". (But even if you do, Alyssa has tips for getting out right away!)

Today, we discuss:

5:24: Why email deliverability is so important
7:19: Breaking down the major authentication changes happening with Gmail and Yahoo
12:46: Tips for reducing the amount of clicks on the new “one-click unsubscribe button”
15:41: How to avoid email spam complaints and tools for “list bombing” prevention
27:43: Steps to take if you get put in “Gmail jail”

Listen in, and be sure to implement everything you learn today right now! Your inbox and your business depend on it.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon Feb 15, 2024

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Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon.

As an entrepreneur, you've probably attended a couple of live events, and sometimes, you might even feel the itch to host one yourself. But planning the entire thing can feel like a lot of work, right? Well, what if I told you that you could host your very own live event, plan it with ease, and make millions in sales, all without leaving the comfort of your home? The secret? Virtual live events!

I'm so excited to introduce you to Darnyelle Jervey Harmon, who is the best of the best when it comes to hosting million-dollar live events. She started out just like many of you, working a 9-5 and turning her side hustle into a million-dollar business. And she did it all primarily through hosting these virtual live events.

With virtual live events, you can turn a few clicks into big sales, have your offer flying off the digital shelves, and bring together an incredible community. Darnyelle shares her step-by-step strategy for onboarding tons of new students without breaking the bank or your sanity.

And to my solopreneur friends, it's not about the number of attendees; it's about the quality of your engagement. So, even with a smaller audience, your impact can be life-changing!

In this episode, you’ll hear all about:

5:04: What exactly does a virtual live event showcase?
10:33: Breaking down the “run of show” for your virtual event
17:59: Key factors to consider before you start planning your event
22:05: Strategies for encouraging meaningful audience interaction
24:45: How to get your ideal customer to sign up and attend your event
33:20: Designing a system to ensure everything runs smoothly from start to finish
37:26: The metrics you should be tracking outside of sales
40:49: Tips for effectively following up with attendees after the event

So, listen in and start envisioning your virtual live event today! Put your plan together, choose a date, and just watch your sales soar.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#652: How Couple’s Therapy Gave Me Business Advice Feb 13, 2024

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How my time at couples therapy inspired me to improve my business.

I bet you didn't think a couples therapy retreat could provide some super valuable insights on improving your online business? I know it sounds crazy, but hear me out. Hobi and I recently attended a 4 day, totally unplugged couples therapy retreat and it was absolutely incredible!

Now, you might be thinking, "Amy…you and Hobi have a great relationship – why therapy?" Well, we wanted to take our already good relationship to the next level! And, my sweet friend, striving for greatness in both your personal and professional life is always a wonderful idea.

But let's be honest, it takes a ton of effort, vulnerability, and hard work! So, in this episode, I share some practical tips, tricks, and takeaways from our couples therapy retreat that you can apply directly to your business to take it from good to great.

Today, I discuss:

3:43: What happened during our time at the retreat
7:37: Practical strategies for playing full out in your life and your business
10:40: Why you should always be looking for improvement
14:29: How to get a complete buy-in from your partner
18:24: My biggest takeaway from couples therapy

Listen in and start putting in some of that extra TLC for yourself and for your business! Because, there’s no better time than NOW to uplevel your life.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#651: Gutsy Entrepreneurship: How To Nurture Community For Yourself & Your Business with Community-Building Expert, Natalie Franke Feb 08, 2024

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Building a supportive and thriving community for you and your small business with Natalie Franke.

My friend, you and I both know that entrepreneurship can get pretty lonely at times. But, lucky for us, having a community can be as small as two people who connect and support each other. And, let's face it, the pandemic taught us all about the importance of connection, both online and in-person.

Being a part of a community is so much more important for small business owners than you might think! Community helps us keep going even when things get tough and allows us the opportunity to learn from an array of wonderful people. Plus, science has literally shown that we thrive the most when we have supportive people around us!

That's why I'm excited to introduce you to my guest today, Natalie Franke. She's a community-building mastermind and the Head of Community at Flodesk. Natalie has helped thousands of small business owners cultivate communities, and today, she's here to share her expertise with you.

But, we acknowledge that stepping into a community can be a bit intimidating, which is why we also chat about Natalie's fabulous book, Gutsy. It's your guidebook to uncovering the unapologetic courage within you and building up the confidence to make your unique impact on this world.

In this episode, we discuss:

10:11: Why community is an entrepreneur's secret to success
16:05: The inspiring story behind Rising Tide Society
22:38: Tips for tapping into a community to fuel your small business and your emotional wellbeing
28:37: The first steps for getting involved in a community
32:17: How to conquer any anxiety or negativity around online communities
41:27: Advice on taking a leap toward your dreams, shaking off fear, and making the change you desire

Listen in because a big, beautiful community is out there just waiting for you to find them. And I'm here to cheer you on every step of the way!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

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Here’s how webinars will take your marketing, sales, and audience connections to the next level.

Rate, Review, & Follow on Apple Podcasts

Every lesson, tip, and strategy I’ve learned from my first year with my CEO.

Rate, Review, & Follow on Apple Podcasts

Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business.

Rate, Review, & Follow on Apple Podcasts

Confronting the root of your fears and making unapologetic business decisions.

Rate, Review, & Follow on Apple Podcasts

Tuning into your intuition, trusting yourself, and taking your business to new heights with Jamie Kern Lima

Rate, Review, & Follow on Apple Podcasts

Lessons I’ve learned from 5 incredible businesswomen who happen to be very different from me.

An urgent message for anyone who markets their business online – which includes you!

Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon.

How my time at couples therapy inspired me to improve my business.

Building a supportive and thriving community for you and your small business with Natalie Franke.

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