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    Business

    The Amy Porterfield Show

    Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
    Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

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    Copyright: © AmyPorterfield.com

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    Latest Episodes:
    BONUS: Reel Success: How 3 Short Videos and A Quiz Attracted 30K Subscribers with Harley Jordan Apr 08, 2024
    Show notes

    Here’s how Harley Jordan gained over 30,000 new email list subscribers with just three Instagram reels.


    My friend, buckle up because today's episode is completely impromptu and a bit out of the box! When I heard there was a woman who managed to gain over 30,000 email list subscribers with just THREE Instagram reels (seriously…can you believe it?!) – I couldn't wait one more minute to pick her brain!

    In this episode, I chat with my new friend and incredible social media strategist, Harley Jordan, as she shares all the juicy details about how she came up with this genius idea and the steps she took to make it happen.

    But that's not all! Harley also highlights her top social media strategies for growing your business online, how she deals with negative comments, and the secrets of staying motivated and resilient towards your goals. Harley is a true inspiration and a refreshing rule-breaker, so trust me – you won't want to miss our unbelievably valuable conversation!


    Today, you’ll hear about:

    • 6:33: Harley’s background as a social media strategist
    • 8:15: Why Harley decided to make her quiz and how she launched it
    • 15:24: Exactly how Harley’s Instagram reels went insanely viral
    • 21:30: Advice for managing negative comments and misunderstandings
    • 24:46: How to leverage a quiz to sell your offer and build your email list
    • 33:04: Tips for optimizing and embracing your social media presence
    • 35:16: Simple strategies for crafting the perfect Instagram reel and staying ahead of trends
    • 39:49: Why quizzes are so effective for scaling your business


    Listen in and head over to Harley’s quiz now!

    • Harley's Website
    • Harley's Instagram
    • Harley's 🦊🐈‍⬛🐰🦌♥️ Insta Reels (DM "Quiz")


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #668: Secrets from a Multi-Million Dollar Marketing Team Apr 04, 2024
    Show notes

    Standing out in the online marketing world by adapting to the trends and innovating your launch process!


    My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I'm lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs.

    Now, I know you're asking yourself, "Amy, what if I don't have an entire marketing team?" Don't worry! Today, I'm lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We've found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work.

    So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what's happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey!


    Today, you’ll hear about

    • 4:31: Why mastering data driven refinement will increase your creativity
    • 10:11: Strategies for gathering data as a small business or solopreneur
    • 11:48: Our secret to success “rinse and repeat” method
    • 15:33: How to use a high converting webinar as a sales vehicle
    • 21:02: Tools to simplify your launch process
    • 25:08: Breaking down our 360 marketing mindset
    • 28:53: Tips and tricks for optimizing your off-season


    Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success.


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #667: Courage to Quit: How Two Weeks Notice Readers Have Found Freedom in Entrepreneurship Apr 02, 2024
    Show notes

    Success stories from “Two Weeks Notice” readers who took the leap into entrepreneurship!


    My friend, can you believe it's been an entire year since my book “Two Weeks Notice” was released?! I'm deeply grateful for all of your support and the opportunity to share this journey with you. Watching how my readers have taken massive strides towards their dreams has been so incredibly rewarding.

    Now, I didn't write this book for myself – I wrote it just for YOU. I wanted to provide the guidance and strategies I wish I had when I was getting started. And in this episode, I'm sharing some inspiring success stories from my readers that will absolutely light you up!

    If you're feeling undervalued in your 9-5, lacking the joy you felt 10 years ago at your job, dreaming of making a career pivot, or know you’re meant for something greater, this episode is perfect for you. Believe me – if these readers can take the leap, I know you can do the same!

    If you have yet to start your journey towards personal and financial freedom, I totally understand. Changes like these are scary! But, with "Two Weeks Notice," you have all the tools you need at your fingertips, and I'm here to guide you every step of the way.

    In this episode,

    • 4:40: How to DSD (Do Something Different) your way into a whole new life and realize your incredible value
    • 11:03: Why you need to choose your specific exit date from your 9-5
    • 13:38: Actionable advice for finding your unique passion and purpose
    • 18:40: Tips for making the next step in your journey no matter your circumstances


    Are you ready to take control of your life? Listen in and get ready to make your biggest dreams a reality – I’m cheering you on!


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #666: April Fool’s Takeover: Why Telling Your Story Will Not Help Your Business with Donald Miller Apr 01, 2024
    Show notes

    This copywriting strategy will completely transform your business with Donald Miller.


    Happy April Fool's Day, my friends! Donald Miller has taken over the Online Marketing Made Easy podcast to share his brilliant insights on the power of story structure that will absolutely transform your business. Donald has built a multi-seven-figure business, and he's done it by creating compelling stories that connect with his audience and drive conversions.


    With practical advice and real-world examples, Donald shares his expert tips on everything from copywriting formulas to common messaging mistakes and optimizing tools like ChatGPT. He even reveals his secrets on making the most "boring" topics way more captivating with super effective copy. Be sure to listen in and learn from the best!


    Follow Donald

    Business Made Simple with Donald Miller Podcast

    Coach Builder by Donald Miller Book

    instagram.com/businessmadesimple

    businessmadesimple.com


    Follow Amy

    Online Marketing Made Easy Podcast

    instagram.com/amyporterfield

    amyporterfield.com


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #665: Trends And Strategies For Membership Businesses In The World Of AI With Stu McLaren Mar 28, 2024
    Show notes

    Leveraging AI tools to build scalable course memberships with Stu McLaren.


    I'm sure you know that AI has become a massive part of our world over the past few years, and it's become so integrated into our daily lives and businesses. For my business, it has been absolutely mindblowing to see just how much it has streamlined processes, increased efficiency, and grown our numbers in so many areas.

    My sweet friend, if you want to grow your online business beyond your digital courses, you might want to start thinking about memberships! So, it's good that I brought Stu McLaren back to the podcast to talk all about leveraging AI to build some incredible course memberships.

    Stu is truly THE membership genius, and he's my go-to guy when it comes to learning how to create and launch scalable memberships. He has helped countless experts, authors, speakers, and business owners just like you translate their skills into recurring revenue through memberships. Believe me – you literally can’t afford to miss his expert strategies, tips, and advice for crafting your membership!

    So, if you're curious about AI, if you've been thinking about creating a membership, or if you already have a membership and want it to continue to thrive, this is the episode for you!


    Today, we discuss:

    • 4:28: The ways AI has streamled Q&A processes and content personalization for Stu’s business
    • 12:15: Strategies to make your knowledge stand out from AI tools
    • 16:22: Navigating AI’s impact on course memberships
    • 24:13: How to use AI to free up more of your valuable time
    • 26:23: Why you need to create a course membership for your online business
    • 31:18: The keys to highly successful memberships
    • 39:45 Everything you will learn in Stu's FREE Live Workshop


    Listen in and get ready to connect deeper with your beautiful community, scale your business, and free up way more time to spend doing the things you love!


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #664: 5 Steps To Creating The Best Version Of Yourself (& Your Business): Part 2 Mar 26, 2024
    Show notes

    My checklist to help you evaluate your progress, stay on track, and reach.


    Hey there, my friend! I'm so excited to share with you Part 2 of The Multi-Millionaire Mindset: Five Things to Do for Dramatic Growth. But if you still need to check out Part 1, make sure to do that first, and then come back here for the next step!

    In this part, I give you a super simple and incredibly helpful checklist that you can use every quarter to evaluate your progress in those five areas. It doesn't matter whether you're a seasoned entrepreneur or a newbie – this checklist will be your secret weapon for achieving your goals. I've personally used this strategy and checklist in quarterly meetings with my team so I can guarantee it's been proven successful.

    But let me tell you, it's not just about checking off boxes on a list. It's all about taking action and making moves towards your goals. That's why I also share some tips and tricks for staying right on schedule and avoiding any distractions.


    In this episode, I cover:

    • 2:19: A refresher of the 5 things that you should focus on each quarter for growth
    • 3:22: How my team uses quarterly check-ins to help us reach our goals
    • 6:19: Tips and tools for staying on track
    • 9:12: A checklist for evaluating your progress in personal and business growth
    • 11:57: How to get your hands on my special freebie!


    Listen in, and if you know someone who's working hard to build their business and could use this checklist, please don't hesitate to send them my way!


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies Mar 21, 2024
    Show notes

    Building a business free of overwhelm with an efficient customer experience department.


    Today, I'm feeling grateful for running my business for the past 15 years! I've had the pleasure of building incredible teams along the way, including my customer experience department. I'm so proud of the crucial role they've played in supporting both our company and our students.

    In this episode, I share my CX team’s strategies for managing time, avoiding overwhelm, and handling all responsibilities effectively. Trust me, customer service is not just about responding to emails and questions – it's about using every interaction as an opportunity to showcase your company values and turn one-time buyers into lifelong brand supporters!

    Even if you're just starting out, you'll eventually need to build a team as your business grows, and having a CX department that takes care of all the details so you can focus on creating amazing courses, memberships, and masterminds can make all the difference.


    You’ll hear all about:

    • 4:07: Hiring people who are cultural fits with a willingness to help in other departments
    • 9:05: How my CX team protects their time, sets daily goals, and avoids email overwhelm
    • 15:47: Tools for automating repetitive tasks
    • 19:37: Tips for using guided responses to increase efficiency and accuracy when replying to customers
    • 24:32: Three customizable AI prompts for crafting thoughtful guided responses
    • 27:52: The importance of having a quality control checklist


    Make these strategies your own so that you can build a business free from overwhelm!


    Customizable ChatGPT prompts for crafting effective guided responses:


    Prompt #1 for if you often see students having issues finding your trainings:

    My students occasionally encounter difficulties accessing a weekly live video I host. Can you create a helpful and empathetic response explaining the common steps to troubleshoot this? Please include guidance on finding the video pinned to the Facebook Group… and tell them to make sure they’re connected to WIFI rather than data on their phone if the video is not streaming well. Also, add a note offering further assistance if these steps don't resolve the issue.


    Prompt #2 for students who feel behind in your course:

    Write a compassionate and constructive response for students who have not been able to start my course and feel behind due to their life circumstances. The response should acknowledge their concerns, and provide suggestions on how to make the most of the course materials. Include the reminder students can go at their own pace because they have lifetime access to the course. Add in advice to download the step-by-step PDFs, and take advantage of personalized support options like the weekly Q&As I host. End the response inviting them to reach out with specific areas they’re struggling with, and tell them I am happy to help further.


    Prompt #3 for ensuring students can easily log into your course:

    I need a guided response for technical support questions related to my students not being able to log into their course that’s hosted on Kajabi. The response should be easy to understand for non-technical users. Include this login link and steps to check their spam folder for the email containing their password details. Provide an option for them to reply if the problem persists.


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #662: The Multi-Millionaire Mindset: 5 Things To Do For Dramatic Growth: Part 1 Mar 19, 2024
    Show notes

    This is the only goal-setting and productivity strategy you will need for 2024!


    Can you believe we're almost through the first quarter of 2024?! Time is flying by so quickly, and you might be feeling like you're falling behind on reaching those big goals you set for yourself in January. But don't worry, my friend! I'm here to help you out with the ultimate strategy for goal setting and productivity that will make you achieve more and stress less in 2024!


    We all have big dreams at the start of the year, but sometimes, they can fade away quicker than expected. But with the mindset shift I talk about in this episode, your big goals will become more manageable, you'll make business decisions with confidence, and you'll feel like the best version of yourself and the entrepreneur you've always wanted to be in no time!


    Plus, I'm going to break down this strategy into two podcast episodes. In this first part, I'll share what the strategy is all about and how I apply it in my own life and business. And in the second part, I'll give you practical tips on implementing it into YOUR own life and business. So be sure to mark your calendar for March 26th!


    Today, you’ll hear about:


    • 2:44: A small mindset shift for making your big goals less overwhelming
    • 5:31: Why you need to prioritize internal self-awareness and external self-care
    • 9:44: Strategies for taking inventory of your current experience and the desires for your future self
    • 14:54: A reminder that expansion and massive results don’t happen overnight but you can still enjoy the ride!


    Listen in and get going on the journey to achieve your goals TODAY! Trust me, my friend, you'll be looking back at them way quicker than you think!


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray Mar 14, 2024
    Show notes

    My friend, today's episode is truly a treat! My fantastic guest and I go way back (I'm talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She's here to share all of her proven copywriting tips and tricks and empower you to follow your dreams, no matter your age!

    I'm so excited to welcome Laura Belgray back to the show! You might know her as the brilliant mind behind "Talking Shrimp," the co-creator of "The Copy Cure," and the author of the hilariously titled book "Tough Titties" – yes, you read that right!

    Now, Laura's not your average award-winning copywriter; she's on a mission to help entrepreneurs just like you find their unique voice and then monetize it. From writing for massive clients to teaching business owners to craft their own game-changing copy, her insights are like a breath of fresh air!


    Today, we discuss:

    • 6:28: How to get paid just for being yourself in the online space
    • 14:37: Why it’s never too late to chase your dreams
    • 21:31: Laura’s “relaxed timeline” approach to business
    • 31:52: The wonderful ways Laura’s lifestyle differs from mine
    • 34:10: Advice for finding your version of success on your own terms
    • 38:19: Tips and tricks for writing a killer email subject line
    • 44:50: Copywriting trends, newsletter hacks, and the importance of sounding human in the rise of AI
    • 49:11: Behind-the-scenes of Laura’s book, “Tough Titties”


    Listen in because embracing your authentic self doesn’t just feel amazing – it's an absolute gift for your business!


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #660: Learn To Love What It Takes To Get What You Want Mar 12, 2024
    Show notes

    Why embracing the uncomfortable moments will always get you closer to what you want.


    I have a feeling that this episode is going to be exactly what you need to hear right now – especially if you're having one of those days where nothing seems to be going right, and you're questioning why you even started your entrepreneurial journey in the first place. Don't worry, my friend, we've all been there!

    Before I go on stage to talk to a large audience or have to analyze the numbers for my business, I get super nervous and uncomfortable, too. But, I've learned to lean into and really love these moments of discomfort because they always push me towards taking action, allow me to have life-changing financial freedom, and get me one step closer to my goals!

    In this episode, I deep dive into the brilliant idea of “learning to love what it takes to get what you want." I truly believe that this mindset shift has been crucial to my success as an entrepreneur. As you already know, entrepreneurship is a rollercoaster ride with both high highs and low lows. This is all just part of the journey – why not learn to love it?!


    Today, you’ll hear about:

    • 3:01: Why you need to shift your mindset about the hard work you’ve been doing
    • 5:56: Tips for prioritizing your focus, passion, and drive in the pursuit of your goals
    • 7:29: Real-life examples of how I’ve learned to love being uncomfortable to get what I want for my business
    • 12:15: A reminder that every day does NOT need to be a great day as an entrepreneur


    Listen in and embrace the discomfort because, trust me, that's where all the magic happens!


    Rate, Review, & Follow on Apple Podcasts


    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


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