The AI Marketing Companion

Latest Episodes:

Marketing's most inspiring leaders Jan 06, 2019

Show notes

When it comes to marketing and business leaders, Kerry Gorgone has talked to some of the best through her Marketing Smarts podcast. In this special episode of The Marketing Companion, Mark and Kerry discuss the leaders and marketing wisdom that have inspired her the most over the years.

The Alternatives to Advertising Dec 24, 2018

Show notes

The advertising industry is convulsing as traditional channels dry up. This episode explores how "pipelines" are effortlessly feeding products into consumer households, why young influencers are ruling the roost and how advertising's brightest light is destroying new publishing models. Mark and Tom hand our their annual "wurst" awards.

Why sentiment analysis is unreliable Dec 09, 2018

Show notes

In this episode, Mark and Tom dissect research indicating severe reliability problems with popular sentiment analysis algorithms. They also discuss re-branding strategy in the news, new evidence of mis-trust in corporate brands and Alexa's growing dominance.

Three trends pointing to marketing change ahead Nov 26, 2018

Show notes

Mark and Tom talk about why Microsoft's president is calling for immediate legislation on some new technology, why ad agencies are losing business to consulting firms and why "the show" may be the most important consideration to your marketing plan. It all points to changes on the marketing landscape.

The AI marketing impact Nov 09, 2018

Show notes

Marketers have too little time and too much data. Why isn't AI making a positive impact on data analysis yet? How will new opportunities with smart speakers integrate with AI and what does the artificial intelligence revolution mean for business education? Nipsey makes a surprise appearance to show off new human-like qualities.

The economics of professionalism Oct 28, 2018

Show notes

Hosts Mark Schaefer and Tom Webster explain how a strong economy impacts professional behavior, why streaming television is heading for a fall-out and how Facebook's first entry into hardware tips the creepy scale

Realities of the Entrepreneurial Journey Oct 14, 2018

Show notes

Host Mark Schaefer reflects on lesson learned in his ten years as an entrepreneur, and Tom Webster dissects why there are no new social media channels emerging.

The Triumph of Medium Oct 01, 2018

Show notes

Mark and Tom explain why you should be excited by the promise of Medium, nervous about the WSJ coverage of internal Google politics, and applauding an insurance company for doing something crazy cool.

Who rules the internet? Sep 16, 2018

Show notes

Hosts Mark Schaefer and Tom Webster tackle three huge topics: New regulations trying to get internet companies to conform globally to one country's standards, political stands in the marketing mix, and Apple's third act. Also, there is a surprise performance from Nipsey the smart speaker.

Marketing lessons from KISS, Paula Abdul and an actor we don't remember Sep 02, 2018

Show notes

In this episode Mark and Tom talk about some of their favorite marketing stories and lessons on the marketing genius of KISS, why intrapreneurship won't work, and how singer Tom Jones is a master networker.

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