The AI Marketing Companion

Latest Episodes:

Is it time to break-up the Facebook Monopoly? Mar 20, 2019

Show notes

A new co-host is welcomed onto the Marketing Companion to discuss the growing concern over digital monopolies. This has become a political issue in the U.S. that extends beyond party lines. Is the Facebook franchise doomed? The hosts also discuss a new book by Brian Solis and digital burn-out.

Saying goodbye to Tom Mar 17, 2019

Show notes

In this special episode, Mark Schaefer says farewell to Tom Webster as the long-time co-host of The Marketing Companion and announces plans for a re-boot of the podcast.

Rebellion Papers: Advertising without the ads Mar 10, 2019

Show notes

In this limited edition series, Mark Schaefer introduces the innovative marketers featured in his book "Marketing Rebellion." Marc Simons is one of the founders of Giant Spoon, a path-finding agency creating fun and immersive customer experiences. He's leading the way with this controversial new marketing approach.

A deep dive on social media realities Mar 04, 2019

Show notes

In this show, Mark and Tom look at some eye-popping new data covering the social media landscape. For an up-to-the-minute glimpse of the social web, you won't want to miss this show!

Rebellion Papers: Reimagining marketing in human terms Feb 24, 2019

Show notes

In this limited edition series, Mark Schaefer introduces two of the innovative marketers featured in his book "Marketing Rebellion." Steve Rayson, founder of BuzzSumo, contends that the biggest problem in our field is the over-use of technology and automation. Marketing icon Philip Kotler urges marketers to adopt a more human-centric approach that emphasizes emotion and experiences.

The most valuable marketing skills Feb 17, 2019

Show notes

Mark and Tom look at surprising new data on hard-to-find marketing skills, the idea of creating a career as a social media influencer, and the myth of employee advocacy.

Rebellion Papers: Co-creating the customer journey Feb 10, 2019

Show notes

In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Megan Conley is a ground-breaking agency founder who insists that tomorrow's customer journeys will be co-created with the involvement of our customers.

The unintended consequences of tech Feb 03, 2019

Show notes

Too many times companies are saying "whoops" after introducing new ideas. Testing new ideas becomes complicated when the sample size has to be large and consumers don't want to be treated like lab rats. Mark Schaefer and Tom Webster unpack this vital issue. They also discuss the opportunity to turn Marketing Companion into a television series.

Intro music credits: Heartwarming by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100207 Artist: http://incompetech.com/

Rebellion Papers: Marketing Anthropologist Martin Lindstrom Jan 27, 2019

Show notes

In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Martin Lindstrom is a fascinating anthropologist who plops himself into the middle of homes and businesses to find the consumer secrets others miss. He is leading the way in a new way to view marketing leadership.

A Marketing Rebellion has begun Jan 20, 2019

Show notes

How do you win in a post-loyalty, post-sales funnel, post-advertising world? Mark Schaefer discusses the genesis of his new book "Marketing Rebellion" with Tom Webster and reveals some exciting bonus content coming to Marketing Companion fans.

Our TOPPODCAST Picks

Follow Us

Stay Connected

The AI Marketing Companion

Related Podcasts

Links

Stay Connected

Our TOPPODCAST Picks

Follow Us

Stay Connected

The AI Marketing Companion

Related Podcasts

1

2

3

4

5

6