The AI Marketing Companion

Latest Episodes:

A desperate crossroad for advertising Jul 21, 2019

Show notes

Whether you'e working for a big company or a small one, the advertising industry is getting crunched in all directions. Mark and Brooke look at trends in TV, digital, podcasts, TikTok, and gaming that will determine the future of advertising.

Influencer marketing as performance art Jul 08, 2019

Show notes

Some social media influencers have turned their lives into a dramatic, brand-fueled play. Nothing seems real, let alone authentic. What does that mean for marketers? Mark and Brooke also cover an attempt to measure company culture and a shocking look at the data your iPhone is broadcasting about you.

New considerations for digital ads and monetization Jun 24, 2019

Show notes

New monetization considerations at Facebook, with short video content, and Google maps comes to the forefront in this new show. And Mark and Brooke introduce a new video feature exploring the wonders of mukbang!

Impact of fake news on your marketing department Jun 09, 2019

Show notes

Samsung announced a new AI technology that allows somebody to create "deep fake" videos of individuals with a single photograph. As the ease of this technology improves and costs come down, every business is vulnerable to advanced forms of deception. How do you prepare for this now? Mark Schaefer and Brooke ("Brookie Cookie") Sellas take on this critical topic.

The true story of trolls May 26, 2019

Show notes

Trolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas examine this topic, as well as the case against influencers and a scientific proof of content shock. The hosts also consider the art of spam.

Marketing research out of reach? May 11, 2019

Show notes

The number of consumers refusing to participate in research has quadrupled since 1990, imperiling some marketing efforts. Mark and Brooke look at the problem, ding Instagram on a weird strategy, and agree with Amazon's tough stance on employee productivity. They also sing.

Can values-based marketing go too far? Apr 28, 2019

Show notes

Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion! Hosts Mark Schaefer and Brooke Sellas also demonstrate ASMR live, look at the retail apocalypse and show why Dell CCO Karen Quintos is a great marketing leader.

what is the future of social media? Apr 14, 2019

Show notes

Hosts Mark Schaefer and Brooke Sellas look at the mega-trends forming the future of social media. The future is hazy for marketers ready to place their bet. The show also looks at the economics of live events and the hottest (secret!) chat app for teens

A rant: social media lemmings Mar 31, 2019

Show notes

Hosts Mark Schaefer and Brooke Sellas cover highlights from Social Media Marketing World and Mark points out a lemming-like marketing trend. The show features BossMom Dana Malstaff and advice on monetizing a Facebook Group, plus using social for government surveillance.

Rebellion Papers: Word of mouth marketing Mar 25, 2019

Show notes

Ted Wright is a word of mouth marketing pioneer. On this final episode of the Rebellion Papers, Ted discusses why the world's oldest marketing idea has never been more important or relevant in the post-loyalty era.

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