The AI Marketing Companion

Latest Episodes:

Hidden opportunities for launching successful new podcasts Aug 19, 2018

Show notes

In this episode, Mark and Tom review new research that points to vast opportunities in the podcast world. This show goes deep into podcasting reality and unearths data-driven insights all podcasters need to consider to develop and grow their shows.

Emotional connection and the modern brand Aug 06, 2018

Show notes

Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining loyalty and point to an amazing success at Spotify, the rise of anger on Facebook, and a revolution at LinkedIn. They also vanquish Mercury Retrograde.

Is the future of retailing a store without sales? Jul 22, 2018

Show notes

The retail industry has been in a state of upheaval for decades. Is a store that sells no goods the future? Tom Webster and Mark Schaefer think so, and they discuss it in this new episode of The Marketing Companion. Listen in as they also debate what will happen when digital ad prices keep rising, a threat to marketing nobody's really discussing, and their effort to make The Marketing Companion the world's most hipster podcast.

Why customers really don't want to engage with your brand Jul 08, 2018

Show notes

Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.

A special fifth anniversary show Jun 24, 2018

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Against all odds, Mark and Tom have completed five years of podcasting together. In this episode, the hosts reflect on how they got started, how the program has changed and what's next for The Marketing Companion faithful.

Our favorite marketing books May 28, 2018

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In this episode, hosts Mark Schaefer and Tom Webster review some of their favorite recent marketing books, including new releases from Bernadette Jiwa and Neen James.

There's no escaping Facebook May 13, 2018

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Hosts Mark Schaefer and Tom Webster examine several current marketing issues, including a stroke of brilliance from Amazon, Google culture, and the unexpected dominance of Facebook in the surging private messaging space.

The brand stand: Mixing politics, social good and sales Apr 29, 2018

Show notes

In this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in the face of classical economics. how does a marketer sort it out?

The New Ethics of Marketing Apr 08, 2018

Show notes

There are a number of ethical issues emerging as technology allows us to connect to consumers in new ways. Just because we can, should we? In this episode, hosts Mark Schaefer and Tom Webster look at "addiction" as a goal, the cultural implications of AI, and new research on the time it takes to become a friend. And oh yes, to celebrate a milestone, they introduce the world's first audio infographic!

Back to the future: What's old is new again in marketing Apr 01, 2018

Show notes

Hosts Mark Schaefer and Tom Webster reflect on the hot topics they covered five years ago and discuss the relevancy of influence marketing (and Klout), Google Glass, Twitter strategy and more. And they bring out a retro look at Google Pants!

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