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MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday May 20, 2022

Show notes

Thinking about writing a book? The first question to ask yourself: why?

There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you’re approaching it from the right angle.

Setting appropriate intentions and expectations is key to making your book project successful. If you’re not willing to be honest about what you’re trying to accomplish, writing a book can be a drain on your time, energy, and revenue that doesn’t pay off.

Today, we explain what it looks like when an entrepreneur does the book thing properly (with lots of examples). By understanding the reader’s perspective, you can make sure to write something that’s worth the investment — for you and your readers.

Get in the right headspace for becoming an author. Click Play!

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MBA2051 How Much Time You Should Dedicate to Your Side Hustle May 19, 2022

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Starting a business while holding down a 9-to-5?

It’s one of the smartest ways to get started. That said, it’s not the easiest. To actually make progress, you’ll need to give up significant amounts of free time.

How significant? Well, that’s what this episode is all about.

It’s one thing to “start a business.” It’s quite another to start and grow a business until it reaches true escape velocity (that’s the part where you can quit your day job). Until then, it’s not just about how much time you put in, but how frequently and efficiently you use that time.

Today, we share how many hours you’ll have to set aside, how often, and how to make that time count for all it’s worth. Omar would know — he side-hustled for years while working full-time as a teacher.

Get your battle plan for taking a serious run at entrepreneurship. Click Play!

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MBA2050 Q&A Wednesday: How long does it take to grow a following on Twitter? May 18, 2022

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Ready to find your crowd on Twitter? Take it slow.

Too many new entrepreneurs put too much focus on social media. And of course, that’s exactly how social media platforms like it. But that doesn’t mean you can’t use Facebook, Insta, Twitter, and the rest to your advantage.

Today, we explore how.

It’s Q&A Wednesday, and one of our listeners is an experienced entrepreneur who’s never played the social game. However, they’ve decided it’s time to finally dive and start building a following. The platform of choice? Good ol’ Twitter.

So how long does it take until a Twitter feed becomes a true marketing asset?

Today, we discuss the (realistic) benefits of Twitter, and all the ways it can truly help your business. But at the same time, this episode is all about managing expectations, and putting quality over quantity when it comes to your following.

Get a handle on how Twitter can help, and how it can’t. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2049 How to Improve Your Luck in Business May 17, 2022

Show notes

Luck doesn’t happen by accident.

No, this episode is not about witchcraft or “manifesting” success. It’s a simple lesson on how the things you can control put you in a better position re: things you can’t control.

Fate can’t be controlled, but odds can be raised or lowered.

Today, we share a few key things that — no matter what kind of business you’re in — help expand the zone of what’s within your control, and make better outcomes more likely. It’s all about creating the right conditions for “good luck” to find you!

From conceiving of your business to managing your team, these key principles can’t give you control over major market downturns, pandemics, or natural disasters. But they can minimize risk, open the door to opportunities, and essentially make your business bad-luck-proof.

Hear how we improve our luck, and how you can too — no rabbits’ feet required. Click Play!

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MBA2048 Must Read: The Minimalist Entrepreneur by Sahil Lavingia May 16, 2022

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What do you really need to start and grow a business?

Today’s marketplace has lowered the barrier to entry for entrepreneurship. Given the tools available, the average person can start a profitable, scalable business with way less capital — and less experience — than ever before.

Today’s Must-Read explains how.

The Minimalist Entrepreneur is a roadmap for creating low-stress, low-investment businesses that put your profitability (and your sanity) first. The author, Sahil Lavingia, was employee #2 at Pinterest, and is the founder of Gumroad, which helps people start businesses with almost nothing.

Learn how to start a business without going into debt. Start a business that works for you, rather than indenturing you to it. Hear out takeaways, and why this book resonates so strongly with us. Click Play!

The Minimalist Entrepreneur by Sahil Lavingia

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA2047 Why You Should Offer a Faux Free Plan + Free Ride Friday May 13, 2022

Show notes

The “freemium” model is everywhere now. And it makes sense! Consumers are picky, more wary than ever, and in need of more proof before opening their wallets.

But what if freemium isn’t feasible for you?

Giving away your product or service is pretty costly, after all (we know — our software platform offers a free plan). If you’re not yet at a point where you can absorb the cost of even a basic version of what you’re selling, there’s another way.

It’s called the faux free plan.

What is it? Well, it’s basically an almost free plan. It still lowers the barrier to entry, makes signing up a no-brainer for your leads, and gets people using your product. But it doesn’t strain your company’s resources the way a truly free plan does.

Today, we explain the faux free model in detail, share why it works (with real-world examples), and help you decide if it’s the right move for your business. Click Play!

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MBA2046 How I’m Outsourcing My Networking May 12, 2022

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We can all agree that networking is vital to getting anywhere in business. But you might be surprised to learn that networking is something you can outsource.

Wait, what?

How can you outsource building relationships with people? With a little ingenuity, that’s how. From helpful tech to helpful employees, you can develop systems to initiate and maintain connections with the right people.

Tune in, and hear how Omar takes significant amounts of the work of networking off his plate — without sacrificing relationships or detracting from their mutual beneficialness. In fact, by systematizing and optimizing your approach to networking, you can become an even more reliable, considerate colleague and friend to the people in your circle.

Hear Omar’s hacks, and see if they can work for you. As Porter Gale said, your network is your net worth! Click Play!

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MBA2045 Q&A Wednesday: Should I learn how to build my own app or should I hire someone? May 11, 2022

Show notes

You have an awesome idea for an app. You’re sure it would address a real need in the marketplace. You’re ready to do the work of marketing and selling it.

…but you couldn’t code your way out of a wet paper bag.

It’s Q&A Wednesday, and we’ve got a listener with a fairly common question: to engineer or not to engineer? Theoretically, anyone can learn to develop software. That said, theoretically anyone can learn how to fix their own car; that doesn’t mean it’s the right move.

Fortunately, Omar definitely has some experience in this arena, having initially developed the software for our SaaS product. Spoiler alert, though: eventually we hired a real-deal software engineer because…well, because they’re really good at that kind of thing.

Today, we discuss the factors to consider when you’re deciding between a pro and a DIY approach. Is the time and effort required to learn an entire new skill set worth it? That all depends — Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2044 My Favorite Video Marketing Tools in 2022 May 10, 2022

Show notes

Ready to dive into video marketing? Here’s what you need.

Video is second only to the written word when it comes to online marketing. It’s personal, involves more senses, and is proven to elicit more engagement.

But many entrepreneurs — especially newer ones — are intimidated by the idea of creating videos. In truth, it’s never been easier for a non-professional to produce high-quality videos, as long as you use the right tools.

Today, we share the tools behind our own video marketing (and we do a ton of it). From editing software to soundtrack samples to actual people who can help put it all together, these resources are the reason our videos are so successful — and so much easier to make.

Discover the best tools to add video to your content arsenal. Click Play!

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MBA2043 Guest Teacher – Mike Moll – How to Leverage Video to Generate More Sales May 09, 2022

Show notes

Don’t just send a message. Send a video.

Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that go straight to ‘Promo,’ and other text-based messages we simply ignore or delete. But video is different.

Video has a better chance of being consumed, and scoring you a conversion. Plus, they’re easier than ever to create!

Mike Moll is a marketing coach who helps small businesses find innovative ways to grow sustainably — like video-based marketing and sales. Today, Mike shares his exact method for video messaging, from choosing the right platform to the format of your actual ‘pitch.’

While personalized video messages may not scale or be appropriate for big companies, they can work wonders for independent marketers…and no, they’re not only for sales.

Whether you’re trying to connect with a potential customer, business partner, or even a potential mentor, a message straight from your face has a bigger impact than one from your keyboard. Learn the basics of a proven, effective way to reach out — Click Play!

Lead Generation Mini-Course

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