The $100 MBA Show

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MBA2062 How to Price Your Online Course + Free Ride Friday Jun 03, 2022

Show notes

What’s your online course worth?

That can be a tough question, but it’s one you have to answer. Price it too low, and you’ll cheat yourself out of revenue. Price it too high, and you’ll alienate buyers.

So where’s the Goldilocks zone? And how can you find it for your course?

If you think our answer is “it depends,” think again. Today, we’re offering a firm answer, based on the one single factor that actually, truly, realistically determines what people will pay for knowledge and expertise.

Hear our simple — but specific — formula for finding your number.

With real world examples (including from our own business), learn why your ideal customer is willing to pay more than you might think. Plus, learn how to show your leads exactly why the price is right, so buying your course is a no-brainer.

Click Play!

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MBA2061 Why So Many Creators Are Doing Live Video Jun 02, 2022

Show notes

If you haven’t embraced video marketing yet, it’s time.

For many, creating (or “producing”) video content can seem intimidating, like something you need special training or experience to pull off. But that’s the wrong approach.

Video marketing isn’t about presenting some slick appearance. It’s about documenting and sharing the journey.

Today, we break down exactly why video marketing is so much more popular than it used to be (and not only because it’s so much easier than it used to be). As consumer browsing and researching habits change, written copy and graphic design are still vital — but video can make all the difference.

Tune in, and get a fresh perspective on why you should be putting out video content to promote your brand.

We’ll also share some special resources you can tap into to make your video marketing top-notch, no matter your experience level. Click Play!

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MBA2060 Q&A Wednesday: How many customers do I need to have product/market fit? Jun 01, 2022

Show notes

How do you know when you’ve really struck oil?

Product/market fit is the gold standard of business viability. Once you have it, you’re golden. And if you don’t have it…well, an uphill battle is your best-case scenario.

So what defines product/market viability, and what metrics can prove it’s there?

It’s Q&A Wednesday, and we’ve got a listener who may or may not be on the cusp of escape velocity. Their product might be striking a chord. It’s clearly right for some people — but is it right for enough people?

Today, we explore varying definitions of product/market fit, share the definition we think is most useful, and discuss how to know whether you’ve gotten there. Learn what really makes a business sustainable in the long term, and how to tell if your business has it. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2059 How Good Does Your Product Need To Be Before Launch? May 31, 2022

Show notes

Don’t let ‘perfect’ be the enemy of ‘launched.’

For any kind of product — from a shirt to a SaaS — the urge to keep tweaking and tweaking before you bring it to market is powerful. But you have to resist it.

In business, it’s better to create an MVP (Minimum Viable Product), and get it out the door. From there, you adjust based on real-world feedback, allowing your customers to help shape what will ultimately become the “final” product — even though you’ll need to reiterate and evolve that product as well.

So what does a market-ready product look like? How do you know you’re cleared for launch?

Today, we explain what makes a product or service “ready” for sale at the earliest stage. With examples from businesses big and small (including our own), we demonstrate how it’s silly to waste time and resources on getting it “right,” when you should really just be getting it done.

In the end, the best product is the product that serves customers’ needs. And without their input, no amount of tweaking will be enough. Click Play!

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MBA2058 Must Read: Zero to Sold by Arvid Kahl May 30, 2022

Show notes

If you’re building your own business, read this book.

In 2016, Arvid Kahl founded FeedbackPanda, a SaaS product for teachers. In 2019, he sold it. Using FeedbackPanda as a model, Zero to Sold outlines exactly how to create a SaaS business, grow it quickly, and cash out.

If that sounds ruthlessly practical and to the point, that’s because it is.

Our intrepid host Omar took one of Kahl’s courses, and couldn’t resist giving this book a read. Once he did, it was clear that anyone looking to self-fund a new business (SaaS or otherwise) can learn a ton from it.

Tune in, hear some of our favorite takeaways, and hear why this lean playbook for building something you can sell is a true “Must Read.” Click Play!

Feedback Panda

Zero to Sold by Arvid Kahl

The Bootstrapped Founder

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA2057 The Cost of Firing an Employee + Free Ride Friday May 27, 2022

Show notes

Saying goodbye isn’t easy — or cheap.

At some point, if you run a business long enough, you’ll have to fire someone. Probably several someones.

This is normal, but it should never be done without serious consideration.

Before you give someone the ax, it’s imperative to calculate exactly what you’re losing. Even the most sub-par employees can be extremely costly to replace, in terms of money, time, and even less tangible resources like team morale.

Today, we share a few things to take a good, hard look at before you make the big decision.

It’s not that you shouldn’t get rid of employees who are genuinely detrimental to the company, or who aren’t pulling their weight. But in many cases, you may find that the cost of investing in their improvement is less than the cost of investing in their replacement!

The true cost of every firing isn’t easy to quantify, and comes down to more than just dollars and cents. Listen in, and make sure that when you do let someone go, it’s a decision you can live with. Click Play!

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MBA2056 How To Present Like a Pro on Live Video May 26, 2022

Show notes

Nervous about going live?

Live video presentations are almost unavoidable in business now — especially online business. Even if it’s just internal presentations with your own team, the camera is calling.

Fortunately, Omar has a lot of experience in this department.

As someone who’s logged countless hours running webinars, remote meetings, and live courses, Omar’s picked up a few moves along the way. Today, we share 5 specific things you can start doing today to make yourself a more confident, more effective presenter.

And no, it doesn’t have to come naturally.

Like Omar, you’ll probably need some time and practice to get comfortable on camera. But if you start with these 5 most basic tactics, you’ll give yourself the best chance to get more competent more quickly.

From the right gear to the right attitude, let our experience be your guide — Click Play!

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MBA2055 Q&A Wednesday: I don’t love my business. I can’t sell it, what should I do? May 25, 2022

Show notes

Can you break up with your business?

What do you do if you’ve built a business, but you’re just not feeling it any more? What happens when entrepreneurship starts to feel like…just work?

It’s Q&A Wednesday, and we’ve got a listener who’s had an ecommerce business for a few years — and kinda hates it now. This listener hasn’t enjoyed the business in a long time, and feels like life is starting to pass them by. Is it time to say goodbye?

First, a few questions need asking.

As it happens, Omar went through a similar experience, and ultimately decided to let his ecommerce business go. Today, we share the questions you need to ask yourself if you’re thinking about moving on — and what to do if you decide it’s time to end things.

Make the right, most informed choice for you. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2054 Is Being Liked Important in Business? May 24, 2022

Show notes

Does being nice, funny, or likable even matter?

Lots of jerks are successful in business, right? But is there any tangible evidence that likeability and profitability go together?

The impact of your personal brand on your business brand is hard to measure. But it’s pretty impossible to argue that a well-liked personality who puts smiles on people’s faces doesn’t have a positive effect on sales.

Can we be aware of this? Can we incorporate it into our marketing strategy? Omar has some opinions on the issue.

Today, we discuss the relationship between you, the way you act, the way you’re perceived, and the success of your business. Can an unlikeable person create and sell an incredible product? Would people buy it anyway? Can a sub-par product sell, if the right face is on the ads and content?

Join us as we explore the relationship between branding and personal branding. Click Play!

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MBA2053 Guest Teacher – Patrick Bryant – How to Use Scale and Innovation to Grow Companies May 23, 2022

Show notes

How big could your business grow?

The decisions you make now can put a ceiling on your growth potential, or make the sky the limit. It all depends on whether you build for scalability and innovation.

Today, we have a lesson from a special guest teacher on how to do exactly that.

Whether you’re just starting your business, or you want to unleash its fullest potential, this episode can help. Patrick Bryant is a serial entrepreneur and cofounder of Code + Trust. In this lesson, Patrick explains how to think about growth in a limitless way, and make key decisions that create more room for your business to grow.

Thinking bigger and longer term is often difficult for independent entrepreneurs and small business founders. But while we’re doing the day-to-day work, we can’t forget to make sure the door is open for great things.

Hear Patrick’s strategies, and ask yourself what’s really possible. Click Play!

Harbor Entrepreneur Center

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