The $100 MBA Show

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MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday Jun 17, 2022

Show notes

If you’re not segmenting, you’re not email marketing.

The first rule of marketing is that you can’t say the same thing to everyone. As much as possible, you have to appeal to individuals. If you’re sending the same exact messages to your whole contact list, you’re leaving leads on the table.

In fact, the fewer segments you have, the less effective your emails will be.

Today, we share an easy way to segment your email list, so you can start writing to people based on their needs and interests. No matter what email marketing software you use, follow our step-by-step instructions to set up your basic segments — then, speak to each separately.

If it sounds simple, it is! Segmenting is a fundamental part of successful email marketing. With a little time and effort, you can improve open rates, click rates, and (you guessed it) sales. Click Play!

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MBA2071 How to Discount Your Product While Maximizing Revenue Jun 16, 2022

Show notes

Can lower prices = more revenue? Sure — but only if you do it right.

Yes, we spend a lot of time on this podcast advocating for higher prices. “Who can charge the least?” is a race to the bottom that no one wins (unless you’re Wal-Mart). But in certain contexts, a discount can be an investment in your business’ growth.

Today, we explain how.

We’ll discuss when it’s time to offer a discount, and how to execute a discount in a way that makes money in the long term (even while sacrificing some in the short term). It’s all about mastering the art of “value pricing” without slipping into constant discount mode.

Hear our golden rules for offering discounts, and why just the right amount of price-cutting can be a boon. Click Play!

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MBA2070 Q&A Wednesday: Any tips on running an in-person event? Jun 15, 2022

Show notes

The good news: in-person events are a viable option again (finally).

The bad news: it’s been a while. Do we still remember how to pull them off?

It’s Q&A Wednesday, and we’ve got a listener who wants to organize their very first live, in-person event. As it happens, we’re planning one of our own — and we’ve done a few in the past. Today, we share our best tips.

Think of the advice in this episode as “things we wish we knew before we threw our first event.”

Based on his own experience attending and organizing events, Omar shares the most important lessons he’s learned. We discuss everything you need to look out for, and the most important ways you can ensure your big day is a success for you and attendees.

If you’re thinking about organizing a conference or other business event, don’t stress! Let our experience be your guide. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2069 Should You Sell Your Online Course on Udemy? Jun 14, 2022

Show notes

Udemy: it’s got a quarter million courses on just about every topic under the sun — and an audience of tens of millions of potential students.

Sounds like a great place to sell your own course, doesn’t it?

…or is it?

There’s never been a better time to sell your expertise and create a revenue stream as an online teacher, trainer, or coach. But whenever you sell your wares in someone else’s shop, it comes at a cost.

In Udemy’s case, the question is: is it worth that cost?

Today, we break down how Udemy works for course creators — including how they calculate their cut of the money your courses bring in. We’ll discuss the upsides, the downsides, what kinds of courses do best on Udemy, and of course, whether or not you should do it.

Find out if Udemy is the right move for you, or if it’s better to stay independent. Click Play!

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MBA2068 Guest Teacher – Demir Bentley – How To Plan A Winning Week, Every Week Jun 13, 2022

Show notes

Make the “Sunday Blues” yesterday’s news.

If you struggle with getting things done over the course of the week, we have the episode (and the expert) for you.

Demir Bentley is a renowned productivity expert who’s helped executives at major companies to…well, get their sh*t together. The problem, according to Bentley, isn’t a lack of effort or even time. It’s that we need a more active approach to tackling our priorities.

And yes, by applying the strategies Demir shares today, you can finally enjoy your weekends again.

Tune in (and get that notepad ready) as Demir shares a way to invest 30 minutes of your week into strategic planning, with a return of hours. Before your alarm even goes off on Monday, you’ll be set up to be caught up.

You’re just a half hour away from saying goodbye to weekly overwhelm. Click Play!

Winning the Week

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MBA2067 How to Organize Your Week When You Wear All the Hats + Free Ride Friday Jun 10, 2022

Show notes

Solopreneur-ing or running a small team? Have too much on your plate? Have everything on your plate?

We’ve been there.

Specifically, Omar knows what it’s like to be the developer, marketer, salesperson, janitor, and everything else you can think of in a small business — all at once. Today, he shares his system for getting it all handled efficiently, and still having time to breathe.

The key is avoiding “context switching.”

Learn what context switching is, how it demolishes your productivity, and how Omar eliminated it from his working life. With a fairly simple plan for your week, you can ensure that you get the most done in the least amount of time — and still have a life outside your business. Click Play!

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MBA2066 How to Have a Marketing Budget With Zero Dollars Jun 09, 2022

Show notes

No money in the marketing budget? There’s a way around that.

For newer and smaller businesses, relying on content, word of mouth, and other organic marketing is normal (and smart!). But at some point, you’ll hit that growth plateau. With rare exception, most businesses have to invest in marketing to see results.

But what if you don’t have any spare revenue? What happens then?

You get creative, that’s what.

Today, we lay out a plan for funding paid marketing — without actually cutting into your current revenue. At all. Sound impossible? Nothing in entrepreneurship is impossible!

The key is to think outside your normal business model and products/services, and tap into a source of cash you might not have thought of. Sound mysterious? It’s actually pretty simple. Once you hear what it is, you’ll know how to level up your marketing without losing a dime.

Click Play!

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MBA2065 Q&A Wednesday: How do I get investors without losing control? Jun 08, 2022

Show notes

Entrepreneurship is about freedom. But if you take investments, how much freedom are you giving up?

It’s Q&A Wednesday, and we’ve got a listener in a fairly common pickle. They started a business, grew it, and it’s doing great. The only problem: our listener can see that the business has hit a plateau — and the only way to grow is to get a little help from outside.

Is it worth it? Is it possible to maintain control of “your” business after it becomes (partially) someone else’s?

In this episode, we discuss what the founder/investor relationship can look like, and how to decide whether it’s right for you. We’ll discuss what to consider before making this very big decision, and how much autonomy is really possible with an investor to answer to.

There’s no right or wrong to this one: there’s only knowing exactly what you want out of your own business, so you can determine whether an investor will help you get there or not. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2064 How to Protect Your Business From Hackers Jun 07, 2022

Show notes

Every business is vulnerable to hackers.

It’s only getting worse. In our many years of online entrepreneurship, we’ve faced multiple attacks from different kinds of saboteurs and assorted badguys. At some point, you just have to accept the reality, and protect yourself.

Fortunately, you can do a few (relatively easy) things that make your business much harder to hack.

Today, we share the key steps to securing your business against online ne’er do wells. No matter how online your business is — from fully online SaaS companies to brick & mortars with even a basic web presence — these steps are critical.

Invest a little time and effort into your online security, and your business will thank you in the long run. Click Play!

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MBA2063 Guest Teacher – Iliana Bobova – How to Maximize Your MBA ROI Jun 06, 2022

Show notes

Are you ready for your MBA?

First, you need to make sure it’ll be (more than) worth it.

Becoming a Master of Business Administration can take years, tens of thousands of dollars, and a whole ‘lotta sweat. It might be the biggest investment you ever make! Before your first day of class, it’s crucial to take certain steps to ensure you get serious returns.

Fortunately, we have an expert on the show to help with that.

Iliana Bobova is an international career coach and former MBA admissions officer. She knows exactly what it takes to get an MBA, but more importantly, what makes an MBA truly worth the effort.

Today, Iliana walks us step-by-step through the MBA journey. From choosing the right school, to getting accepted, to financing, to finally using your MBA as a launchpad, Iliana has specific action items you can use to get the most from your education.

A formal MBA isn’t right for every business person. But if it’s the path for you, let it begin here. Click Play!

The Jordan Harbinger Show Podcast

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