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MBA2032 How To Prepare Your Business For a Holiday + Free Ride Friday Apr 22, 2022

Show notes

Don’t let holidays sneak up on you!

Having SOPs (Standard Operating Procedures) for holiday breaks is a crucial part of managing your team — and your customers’ expectations.

From communicating with customers to giving your employees time off (while still keeping the business running), holiday management takes a little preparation. It gets even more complex when you consider remote teams and global marketplaces, since folks in different areas may celebrate different holidays.

Fortunately, we have some experience with this.

Our SaaS business has customers and employees all over the world. It took some trial and error, but we have a system that allows everyone to celebrate the holidays that matter to them, while keeping the lights on for customers almost the entire year.

Get our best tips on ensuring truly happy holidays — for everyone. Click Play!

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MBA2031 Why Your Audience Is More Important Than Your Product Apr 21, 2022

Show notes

There’s (way) more money in people than in products.

One of the hardest early lessons new entrepreneurs have to learn is to stop chasing the best product idea.

Almost all of us start with some version of the thought: “If I come up with the right product or service, I can build a business.” Or, we build a business because we thought of a product or service. But that’s getting it backwards. To build a business, you don’t start by building a product.

You start by building an audience.

Today, we outline all the reasons the audience-first approach gives you far higher odds of success. When you serve the right crowd — and serve them well — coming up with the product is actually the easy part. Click Play!

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MBA2030 Q&A Wednesday: I’ve had no luck with paid ads. Should I just stop wasting my money? Apr 20, 2022

Show notes

For a startup, paid ads can be a game-changer…or a complete bust.

It’s Q&A Wednesday, and we’ve got a listener who runs a small SaaS business in need of more traffic. Our listener has been sinking money into paid digital advertising for months — and has exactly $0 to show for it.

So how long should you lose profit on paid ads, before finally tapping out?

Today, we discuss why paid ads work better for some businesses than others, why paid advertising is deceptively complex, and how to know if you’re likely to see an ROI. Depending on a few factors, it might be smarter to spend your marketing money elsewhere.

We’ll cover the numbers you should consider, different models of paid advertising, and our favorite alternative to paid ads. Figure out what kind of marketing and advertising makes the most sense for you — Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2029 Why You Really Want to Be a Time Billionaire Apr 19, 2022

Show notes

Redefine your “why.”

Most of us get into business hoping to make a certain amount of money. But a radically different approach is gaining steam, helping entrepreneurs totally rethink what they’re really working towards.

Spoiler alert: it’s not money.

Today, we explore the concept of a “time billionaire.” That’s a specific term for a specific reason; it represents a measurable portion of your finite term on Earth, providing a concrete — if unconventional — way to define true wealth.

Learn about the “time billionaire” philosophy, hear how it changed the way we look at entrepreneurship, and see why obtaining the time you want might not take as much money as you think. Click Play!

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MBA2028 Must Read: Free Time by Jenny Blake Apr 18, 2022

Show notes

What’s the point of starting a business?

Is it to earn money, or what money buys? Probably the latter. And the most important, valuable thing money can buy isn’t real estate or caviar — it’s time.

Free Time by Jenny Blake takes a different approach to entrepreneurship. Rather than trying to win the game of Who Can Make the Most Money, Blake decided to prioritize the creation of time for herself. And she couldn’t be happier with the results.

Today, we review Free Time, and share why this book is such a life-altering shift of perspective for anyone who takes its lessons to heart.

Hear how Blake created the kind of business that rewards her with the ultimate prize of entrepreneurship: freedom. By carefully creating a team and systems that make her presence less necessary, she won the only game that matters. Click Play!

Pivot by Jenny Blake

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA2027 Is The Email Newsletter Dead? + Free Ride Friday Apr 15, 2022

Show notes

How many company newsletter emails do you really read?

The email newsletter goes all the way back to the beginning of the Internet. But needless to say, times have changed. With stuffed inboxes and the invention of the ‘Promo’ tab, does anyone give a hoot about your newsletter now?

Well, that depends on you.

Today, we share 3 strategic approaches to newsletters. From marketing your products to actually charging for the newsletter itself, these emails can truly support your business — if you include truly valuable content.

With consumer email habits today, your newsletter needs a little something extra to be effective. Learn how it’s done — Click Play!

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MBA2026 The 5 Elements of an Impactful Online Course Apr 14, 2022

Show notes

Creating a course? Listen to this first.

Our intrepid host Omar wasn’t always a SaaS entrepreneur. Before that, he was a professional educator for over a dozen years. And since then, he’s created (and taken) dozens of online courses.

In other words, we know what makes a good course…and what makes a bad one.

Today, we share 5 essential elements every course needs. These aren’t suggestions or options; these are the 5 musts. If your course is going to produce results for your students, certain things absolutely have to be in place.

Give your course the best chance to deliver for your customers. Click Play!

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MBA2025 Q&A Wednesday: Should I offer a money back guarantee? Apr 13, 2022

Show notes

How risky are money-back guarantees? Can they hurt your business more than they help it?

It’s Q&A Wednesday, and we’ve got a coach whose potential clients want some reassurance, in the form of a guaranteed refund if they don’t get results. But quite reasonably, our listener is hesitant to commit to not being paid for their time and effort.

So what’s the right move? To guarantee or not?

Today, we explain why risk reversal is a sales and marketing must. Yes, in our experience, a money-back guarantee is indispensable if you want people to believe in your product or service.

And yes, you can offer a guarantee that mitigates the risk of losing money.

Learn how to create a clear-cut, reasonable refund policy that protects you and customers, so you can put your money where your marketing’s mouth is — with confidence. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2024 Why Too Many Tools Are Bad For Business Apr 12, 2022

Show notes

When software tools pile up, they’re no longer solving problems — they’re creating one.

Every business picks up excess tools along the way. Software for marketing, project management, analytics, design, and more come and go. But inevitably, too many come and not enough go!

Today, we explore how to give your business a little tool audit.

We did our own audit recently, and found we were able to get rid of about 50% of our tools (and the costs associated with them). By defining our priorities and making a few strategic tradeoffs, we were able to make our startup even more lean.

Are your software tools easing friction, or creating it? Saving money, or draining it? Learn how to boost efficiency with a little tech housekeeping. Click Play!

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MBA2023 Guest Teacher – Caroline Goyder – How To Instantly Be A More Confident Communicator Apr 11, 2022

Show notes

Stage fright? Get nervous before a big talk, meeting, or pitch?

We’ve got you covered.

Caroline Goyder is a celebrated author and presenter who knows exactly how to approach speaking with cool, calm, and confidence. Today, she’s here with 5 specific exercises you can use as often as you need to develop the kind of poise that makes speaking a breeze.

Fair warning though: maybe listen to this episode (and do these exercises) in private.

Follow along as Caroline guides you through a few key movies that bring stability to your mind, largely by manipulating the body. They may seem a bit odd at first, but once you experience their effects, you’ll see why Caroline’s training is so powerful.

Get ready to speak with ease — Click Play!

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