The $100 MBA Show

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MBA2012 Do Engagement Posts Work on Social Media? + Free Ride Friday Mar 25, 2022

Show notes

If you’ve ever been asked to like, share, or comment, you know what we’re talking about.

But does it work?

Business owners constantly ask for engagement on Facebook, Insta, Twitter and the rest. But does this strategy actually pay off? When you’re blatantly asking your audience to help you game social media algorithms, does it seem savvy, or thirsty?

It depends on how you go about it.

Today, we discuss the ins and outs of this social media strategy, and why so many entrepreneurs try it. More importantly, we’ll share how to do it in a way that gets the job done, but doesn’t make you look desperate.

Click Play!

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MBA2011 7 Sales Page Must Haves Mar 24, 2022

Show notes

Is your sales page…selling?

Whether it’s your homepage, your pricing page, or a product-specific landing page, it has a job. And if your copy, design, and more aren’t right, the job won’t get done.

Today, we share 7 specific items — some big, some small — that every sales page needs to nail.

The problem with many sales pages is that they try to do too many things. Instead, by checking off these 7 items, you can make sure your page is a streamlined, focused, sales-producing machine that works efficiently. Make the necessary changes, and track the results!

Designate your sales page(s), if you haven’t already, then apply these must-haves. Get ready for more sales — Click Play!

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MBA2010 Q&A Wednesday: Is it time to quit my business? Mar 23, 2022

Show notes

When a long-running business has lost its mojo, should you fight for it? Or is cashing out the smart move?

As always, it depends.

It’s Q&A Wednesday, and one listener is in a pickle. Their decade-old business has done well overall, but over the last year it’s been stuck in a rut. This e-commerce operation has gone from growing to slowing, from expansion to stasis.

Worst of all, it’s just not…motivating anymore.

This listener could sell the business and move on. But is that really the answer in this case? We have a way to find out: a series of thought experiments, a few questions anyone in a similar situation should ask themselves before leaving a business behind.

Hear our advice, what this listener’s options are, and how this situation may present unexpected opportunities. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2009 5 FAQs Page Hacks To Make More Sales Mar 22, 2022

Show notes

Your FAQs page can do more than just inform — it can boost sales.

When you understand how consumers actually use FAQs pages (and it’s not the way you might think), you can see there are serious opportunities for conversions.

Too many businesses neglect their site’s FAQs page, either by not having one, or simply…answering frequently asked questions. This un-strategic approach leaves money on the table!

With a few simple moves, the FAQs page can create opportunities to lead your visitor down the sales funnel. Today, we share 5 of those moves, which you can implement with relative ease.

Learn some buyer psychology, and turn your FAQs page into a conversion machine. Click Play!

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MBA2008 Guest Teacher – Jarod Latch – How to Ensure That Creativity Works During Challenging Times Mar 21, 2022

Show notes

You can do better than just survival.

When you’re under intense pressure or facing a crisis, it can be easy to focus on nothing more than “getting through it.”

But you’d be shortchanging your business, and cheating your team out of their full potential.

There are ways to ensure that there’s always time and space for creativity, and not just in traditionally “creative” fields like content or design. According to today’s guest teacher, it’s actually crucial to make sure challenging times don’t close the valve on your team’s creative juices.

And today, he’ll explain exactly how to protect that creativity through thick and thin.

Jarod will discuss what threatens and holds back creativity, and how to establish environments and policies that encourage it — no matter what. Keep your business at its best: Click Play!

Spiracle Media

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MBA2007 How To Combat Inflation as Business Owner + Free Ride Friday Mar 18, 2022

Show notes

Inflation starting to sting yet?

Nations like the USA are facing serious drops in the buying power of their currency. Experts don’t predict the situation will improve significantly, at least not anytime soon.

So what’s an independent business owner to do?

At some point, rising inflation will start to eat away at your profit margins. And if those margins are thin, inflation will soon overwhelm your profit & loss sheet. Fortunately, there are proactive steps you can take to mitigate the effects in the short and long term.

Today, we share our best moves for rolling with the inevitable punch of inflation. Some of these tactics can be used to help your bottom line right now; others are investments in future stability.

Learn how to weather the storm, and make it through to a better phase of the cycle. Click Play!

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MBA2006 How To Make Your First Dollar Mar 17, 2022

Show notes

“Start small” should be the mantra every new and aspiring entrepreneur lives by.

…and when we say “small,” we mean small.

Before you try to tackle any huge or long-term business goals, it’s crucial to start developing the skill of producing something valuable, and selling it for a profit.

It’s exactly like lifting weights — you don’t try to put up big numbers in the first week. Instead, you start light, learn the form, and progressively build on your strength.

Getting good at business requires lots of light reps, too!

Today, we discuss a few examples of how your first “business” doesn’t need to be a business per se. From Omar’s childhood Halloween candy arbitrage model to freelancing on the side, making money on your own is something you do one dollar at a time — at first.

Click Play!

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MBA2005 Q&A Wednesday: Do I need a .com for my website? Mar 16, 2022

Show notes

Is a dot-com better than a dot-co or dot-anything else?

The right .com domain name — as in the one that best matches your brand name — can be hard to come by. But with so many other options, what’s the big deal about .coms anyway?

It’s Q&A Wednesday, and we’ve got a listener with a content business (a blog and paid newsletter) who can’t get their hands on the perfect .com domain. Should they suck it up and pay whatever it costs, or accept a .whatever?

Will an alternative suffix hurt traffic or SEO?

In this episode, we dissect the difference between the dots, and share our advice on what to do when the dot com of your dreams is a little out of reach. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2004 How To Use Twitter to Build a Better Product Mar 15, 2022

Show notes

When entrepreneurs think of Twitter, they usually think of marketing.But they should also think about product development.

Why? Because people love to complain, especially on social media.

And when they complain about certain challenges — and certain products — you get free insight into how your business can solve the problems no one else is solving! In other words, Twitter is 100% free market research.

It’s simply too easy (and too valuable) to pass up. Today, Omar shares real-world examples of how a little Twitter research can help position your company to be a hero to consumers.

Learn how to use Twitter to rethink your product, and how to sell it. Click Play!

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MBA2003 Must Read: Your Next Five Moves by Patrick Bet-David Mar 14, 2022

Show notes

Maybe you haven’t started your business yet. Maybe it’s brand-new. Maybe it’s established and producing results.

Whatever the case, the question is the same: what’s your next move?

For an answer (well, 5 answers actually), we turn to Patrick Bet-David’s Your Next Five Moves, an eye-opening business strategy book that takes a unique approach to the entrepreneur’s journey — and definitely belongs on your Must-Read list.

David was a refugee who, after fleeing from abject chaos, founded a massively successful company on a national scale. Now, he interviews other moguls and celebrities, and offers incredibly valuable insights into the nature of success itself.

This book distills David’s hard-earned wisdom into a set of 5 “moves” that every business person has to master in order to reach the next plateau. Today, we explain what those moves are, why they’re so crucial, and share the best takeaways from this incredible book. Click Play!

Your Next Five Moves by Patrick Bet-David

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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