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MBA2002 How To Greatly Improve Your Chances of Success + Free Ride Friday Mar 11, 2022

Show notes

Everything starts in your mind.

Have you ever heard advice that sounds generally true, but too broad, obvious, or simple to actually take action on? Does the above seem like that kind of advice?

Often, the problem isn’t with the advice. It’s that we’re not really putting it into practice.

Today, Omar shares what might be the single most important principle he lives by — one to which he credits his success in business and other pursuits. It might sound a little woo-woo, or too simple to actually make a huge impact. But it’s worked wonders.

Spoiler alert: it’s not a finance strategy or a workout regimen. It’s something you do to make sure your mind is where it needs to be, to make everything possible.

Learn this keystone strategy, one that’s been passed down through multiple generations of entrepreneurs. Hear how you can apply it to your own goals. And see what happens when you really, truly, live by it. Click Play!

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MBA2001 How We Launched Our Online Community Mar 10, 2022

Show notes

A company with a great product has every chance of success. But a company with a great community has even more potential.

Recently, we launched a new online space for users of our online teaching and marketing platform, WebinarNinja. We wanted to bring our incredible collection of teachers, coaches, marketers and more together to network, share ideas, and find support.

…but it wasn’t easy. Today, we share the steps we went through to launch this new community, which we call NinjaTown.

From finding the right software platform, to hiring the right staff, to incentivizing our customers’ participation, over 8 months of work went into this project — and now, we’re ready to welcome customers new and old into a place just for them.

Hear our process, and think about what a community of your customers might look like. Click Play!

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MBA2000 What I Learned After 2,000 Podcast Episodes Mar 09, 2022

Show notes

Somehow, this is our 2000th episode!

But like every podcaster ever, we started with nothing. No content, no listeners, and no guarantee that our show would catch on. So how’d we pull it off?

Today, Omar shares the most important lessons from 8 years in front of the mic!

The truth is, we didn’t always have an iTunes-award-worthy podcast. To get from cringeworthy to binge-worthy took heaps of effort from the whole team (even when that team was tiny).

Now, we’re passing on what we learned — to you!

If you’re thinking about starting a podcast or any content channel, learn what challenges you’re likely to face. Hear a few keys to success that we’ve discovered along the way. Let our experience be your guide, and join us as we celebrate this milestone. Click Play!

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MBA1999 Why Content Products Are So Easy to Sell Mar 08, 2022

Show notes

Dreaming of entrepreneurship, but not sure what kind of business to get into?

That’s an easy one: start by producing and selling content.

Today, Omar explains why the content model is the best way to get your entrepreneurial career off the ground. No supply costs, no previous experience necessary…no-brainer! All you need to get started is your own expertise.

But a content business isn’t only great because it has less overhead. It’s also one of the easiest ways to generate revenue!

Learn why content sells so well, and how you can build an entire business around it, whether it’s your first one or your last. Plus, even if your content isn’t the only product, it can always be your most powerful marketing tool (like it is for our company).

Get the details — Click Play!

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MBA1998 Guest Teacher – Paul Orlando – How to Understand Lifetime Value (LTV) and Customer Acquisition Cost (CAC) Mar 07, 2022

Show notes

What’s a customer worth — exactly?

Literally! Each customer is worth a specific dollar amount to your business, over the entire time they pay for your products or services. And of course, each customer costs your business a specific dollar amount to acquire.

In other words, your overall success is the difference between your customers’ Lifetime Value (LTV) and their Customer Acquisition Cost (CAC)

To dive deeper into this crucial equation, we’re happy to welcome Paul Orlando, a business growth expert who’s helped startups around the world hit their target numbers. Today, Paul breaks down LTV and CAC, and how to calculate yours.

Together, LTV and CAC may be the two most important metrics you can track over the life of your business. Get that calculator out and Click Play!

Growth Units by Paul Orlando

Startups Unplugged

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MBA1997 My Checklist for Hosting a Webinar + Free Ride Friday Mar 04, 2022

Show notes

Nervous about your next (or first) webinar? Don’t be!

Can things go wrong? Yes. Lots of things! But not if you prevent them. The key is to get all those worst-case-scenarios out of your head and into an SOP (Standard Operating Procedure).

Then, you can just execute.

Today, we share a simple (and downloadable) checklist for a worry-free webinar. From technical to emotional and everything in between, the problems most likely to pop up during a webinar are mostly preventable.

Omar would know — he’s done hundreds of ‘em.

Hear the 13 things you should “check off” before each and every webinar. Head into all your online lessons and presentations with that much less to think (and worry) about. Plus, download your own handy copy. Click Play!

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MBA1996 How Long Does It Take To Be a Successful Entrepreneur? Mar 03, 2022

Show notes

Almost no one “makes it” overnight.

If you’re a rational, pragmatic aspiring entrepreneur, one of your first questions is also one of the most common (and important): when can I expect success?

In a world without crystal balls, there’s no 1,000% answer. But there are rational timelines, and effective ways to map them out. Good ol’ Omar would know — he’s done it.

Today, we help you get a reliable idea of how long the road to independence really is. By nailing down a few key variables, you can determine where you’re likely to be years from now. Omar also shares his own journey, and explains how the road may not be straight from day job → entrepreneur.

Get a sense of what you can reasonably expect between the day you start and the day you reach whatever definition of “success” matters to you. Click Play!

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MBA1995 Q&A Wednesday: How do I make my offer appealing without discounts? Mar 02, 2022

Show notes

If cutting prices is your go-to sales move, you’re in for trouble.

It’s Q&A Wednesday, and we’ve got an online coach and course creator who wants to boost sales, but doesn’t want to devalue the product. And we couldn’t agree more!

Discounting is a strategy of last resort. It has a rapidly approaching point of diminishing returns. In other words, it’s not a good long term approach. It’s a race to the bottom.

In this episode, we’ll share some consumer psychology 101, and explain why profitable pricing isn’t the sales obstacle people think it is. Then, we’ll offer a few specific ways to package and present offers that sell on the product’s merits, not ease on the wallet.

Your product or service is worth what it’s worth. Don’t be afraid to charge accordingly! By showing your leads what they’re getting for their money — and putting the numbers in context — you can hold prices firm. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1994 How to Never Let a Crisis Go to Waste Mar 01, 2022

Show notes

Not every crisis is avoidable. But almost all have a silver lining.

Today, we reorient your perspective on crises from “avoid and survive” to “expect and take advantage of.”

That’s not to say you should look for trouble, or neglect the rational measures every business takes to prevent problems. But at some point, you’re almost guaranteed to face a serious, even existential snafu.

The way you respond can judo-flip a disaster into a boon.

With examples from our own serious DEFCON moments at WebinarNinja, Omar lays out a few principles you can apply to any crisis. The trick? Going beyond simple survival, and having the foresight to look for opportunity.

Click Play!

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MBA1993 Guest Teacher – Kayla Kozan – How to Take Care of Your Employees’ Wellness as a Busy Entrepreneur Feb 28, 2022

Show notes

Yes — your team’s wellness is your responsibility.

As a business leader, you have to take an active role in ensuring that your team is positioned to do their best work. That means taking steps to promote physical, mental, and emotional well-being.

If you don’t, employees and their work will suffer.

It’s a simple equation: if employees aren’t encouraged to take care of themselves, they’ll assume you just want them to work harder — which will backfire. So we brought in an expert corporate wellness consultant to share her best tips on keeping your team in good shape!

Kayla Kozan is the founder of Peak Wellness. She’s helped companies like Netflix and HelloFresh keep their teams well. And today, she’s here to help yours.

In this episode, Kayla shares 3 fundamental steps to supporting wellness that work for any size business. Learn what they are, put them into practice, and see how this investment pays off. Click Play!

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