The $100 MBA Show

Latest Episodes:

MBA927 Does Free Content Still Work? Plus Free Ride Friday! Jan 26, 2018

Show notes

Not all content is created equal. There was a time when a simple weekly 500-word blog post, stuffed to the brim with keywords, was all you needed to get the attention of consumers. Not any more. Today’s content market is bigger, more sophisticated, and not likely to be fooled by anything less than the genuinely valuable. Free content can still work, but only if it’s done right.

Today, we discuss what makes content truly valuable — both to you and your audience. We describe the characteristics of content that works, and content that doesn’t. Does your content have heart? Does it have what it takes to not only stand out, but resonate? Do you know how to promote it? Learn how to create content that converts. Click Play!

EasyCourse

Backlinko

Guest Teacher: Brian Dean

$100 MBA Free Idea Validation Course

WebinarNinja

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MBA926 Why You Don’t Need to Love Everything About Your Business Jan 25, 2018

Show notes

Some days, you just don’t feel like it.

That’s ok! One myth of entrepreneurship is that you should love every second of running your business. A fantasy of doing what you love and “never working a day” pervades the laptop-on-a-beach culture of easy independent success. But it’s absolutely healthy and normal to struggle with motivation, and to just…well, hate it sometimes.

The key to navigating this is to stay rooted. Build your business around a genuine motivation, and tap into that motivation when the going gets tough. Today on the podcast, we discuss how to find your “why,” and let it guide you through the late nights, early mornings, and other inconveniences of earning your success. Hang in there, friends. Click Play!

$100 MBA Must-Read: Grit by Angela Duckworth

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MBA925 Q&A Wednesday: How do I prevent someone from stealing my idea? Jan 24, 2018

Show notes

You’ve got a great business idea, but you’re keeping it to yourself. If you let your million-dollar cat out of the bag too soon, surely someone will come along and beat you to market with it, right?

Not exactly.

Today, we address a frequently asked question about protecting business ideas from would-be thieves. Long story short: don’t worry about it! As we’ve said many a time, business isn’t about ideas; it’s about implementation. In so many cases — from electric cars to social networks — it’s not the first version that succeeds, but the best executed version. Listen to the podcast, and learn why you should never sit on an idea. Learn why the odds of losing out to idea bandits are so ridiculously low that it should never hold you back. Click Play!

WebinarNinja

$100 MBA Free Idea Validation Course

To submit your questions, visit 100mba.net/q.

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MBA924 How to Create a Successful Version 1 of a Product Jan 23, 2018

Show notes

Get ready for launch! Sometimes, entrepreneurs struggle to get their product market-ready in time. It’s no secret that we believe strongly in the principle of launching the MVP, or Minimum Viable Product, as soon as possible. So while we never recommend “perfecting” your product into non-existence, you do want to make sure that the first version you release will have the best possible impact — and lay the foundation for success with future versions.

Today we discuss the specific strategies you can use to optimize your V1. By implementing a few key principles, you can align your product with customer needs and customer outcomes. You can set your product up to gain traction, build momentum, and be the first phase of something wonderful. Let’s get viable: Click Play!

$100 MBA Free Idea Validation Course

EasyCourse

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MBA923 Guest Teacher: Sean D’Souza- 3 Ways to Write Intensely Curious Headlines Jan 22, 2018

Show notes

What makes you click? Whether it’s a blog, email, or sales page, you’ve got about 2 seconds to convince your potential customer to read what you have to say. That’s why your headline may be the most important few words in any piece of content.

Sean D’Souza is a veteran copywriter, and an expert in the psychology of content effectiveness. Today, D’Souza stops by to give us a detailed lesson on creating headlines that generate the most important feeling a web-surfer can have: curiosity. He describes three simple techniques you can use to juice up any headline for maximum impact, by anticipating and addressing the reader’s instinctive responses. Set your content on fire: Click Play!

Psychotactics

The 3-Month Vacation Podcast

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MBA922 Creating An Effective Pre-Launch Page + Free Ride Friday! Jan 19, 2018

Show notes

You’ve got the product. Great! Now how will you get people excited about it? Too many entrepreneurs leave out a key marketing tool, one that’s easy to create and use. Its value is underestimated, but its impact can be profound. Today, we discuss exactly how to create the perfect pre-launch page. This simple tool can generate curiosity, interest, and ultimately customers.

We cover it all: the purpose and value of pre-launch pages, the various required and optional features a great pre-launch should have, and the best (easiest to use) software tools available for building one. All that, and it’s FREE RIDE FRIDAY!!! With pre-launch pages, it’s never too early to get started. Click Play!

EasyCourse

Ship by Product Hunt

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MBA921 Why Hard Work Is Not Enough Jan 18, 2018

Show notes

Hard work pays off, or so we’re told. But on today’s podcast, we’re discussing something that isn’t easy to say, or hear: Hard work by itself just won’t cut it.

Lots of people work hard, really hard, and don’t see success. Your work ethic is immensely valuable to you, but not necessarily to your customers. Like talent, passion, or a great product idea, hard work is only one part of a greater equation. There are other ingredients, including one that’s rarely discussed but easily as important as hard work. It’s another core value, without which hard work can only take you so far.

Hard work is certainly necessary, but it’s not a magic elixir guaranteed to bring results. Be a well-rounded entrepreneur. Find out what other key factors you might want to focus on. Click Play!

The Art of Charm

Tim Ferriss

Perennial Seller by Ryan Holiday

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MBA920 Q&A Wednesday: How many people is too many for a group coaching program? Jan 17, 2018

Show notes

Online group coaching is one of the best ways to monetize your expertise in a given field. Whether it’s fitness, life coaching, or professional skills, this business model is most coaches’ best opportunity at building a client base. But how many clients should you take on in each class? How many is too many?

That’s what one listener wants to know, and that’s what we’re discussing for this week’s Q&A Wednesday!

It’s not necessarily true that more clients = less value for each of them. Your clients will learn from and support each other, so it’s valuable to have a certain minimum. But there is a limit, and it’s important to find out where it is. Today, we discuss the factors you should consider when setting your group size limit. The kind of coaching, the frequency and duration, and a host of other factors will affect your decision.

We’ll show you how to estimate, test, and adjust your session sizes to find that “sweet spot” between too few and too many clients — within the limits of what we consider the minimum and maximum for any coaching program. This episode is a must for anyone doing (or considering) online coaching. Click Play!

$100 MBA Idea Validation Course

To submit your questions, visit 100mba.net/q.

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MBA919 Lessons Learned From Apple’s Airpods Jan 16, 2018

Show notes

Great businesses can teach great lessons. The same goes for great products — and Apple’s AirPods are beyond great, both as a product and a study in product rollout. No, this is not sponsored content. In fact, we discuss how Apple didn’t exactly release the AirPod according to plan (much to their embarrassment!). AirPods may be the single biggest innovation to come from Apple since the first iPhone, and getting them to market was an incredibly difficult process.

Today, we discuss what lessons you can learn from Apple’s execution of the AirPod. This story is full of principles that you can apply directly to your business, no matter what you sell. From navigating technical hangups, to transparency and communication with pissed-off customers, to deciding when to delay, it’s all here. Innovating isn’t easy, but it’s how every business — big and small — secures its future. Click Play!

EasyCourse

$100 MBA Idea Validation Course

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MBA918 Must Read: Perennial Seller by Ryan Holiday Jan 15, 2018

Show notes

Do you still quote Seinfeld or The Simpsons? Do you still listen to U2 or Mozart? Ever read Shakespeare? Art is a product, and like any product, the truest measure of its success is longevity. On today’s podcast, we review a Must-Read book about the art of long-term product viability: Perennial Seller by Ryan Holiday.

Perennial Seller is about producing work that lasts, and creates profit for years. As our collective attention span shortens, how can you create something with a lasting impact? Holiday destroys myths about sudden inspiration and inborn creativity, and instead explains the patient process of executing and refining your way to long-term success. He also explains how to market your product for the long haul, rather than the quick buck.

We had high expectations for this book, and they were exceeded. Hear how Perennial Seller can recalibrate your goals for the big picture. Click Play!

Perennial Seller by Ryan Holiday

The Obstacle is the Way by Ryan Holiday

The 48 Laws of Power

The War of Art

Audible

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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