The $100 MBA Show

Latest Episodes:

MBA917 How Much Does It Cost To Sponsor a Major Conference? + Free Ride Friday! Jan 12, 2018

Show notes

Is it worth it? That’s the first question you should ask yourself about any marketing expense, especially a significant one like sponsoring a major conference. Between the cost of the actual sponsorship, and the associated costs like travel and materials, it can add up. But the potential for sales leads is incredible — if you do it right.

Today we discuss the actual, real-world numbers behind conference sponsorship, so you can calculate the true cost/benefit ratio and potential ROI. We cover the tangible, budgetable costs you must consider, and help you determine how to make the numbers work. We describe in detail what you can expect for your money, plus how to prepare for the conference and maximize your results.

All that, and it’s FREE RIDE FRIDAY!!! Sponsoring a conference may be well worth it for you, or it may not. There’s one way to find out: Click Play!

EasyCourse

Idea Validation Course

Heroic Public Speaking

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MBA915 Q&A Wednesday: I have a course idea. How do I find a way to make it more interesting? Jan 10, 2018

Show notes

It’s Q&A Wednesday, and class is in session! Not just our class, but yours! This week, one $100 MBA member wants to know how best to improve his online course. Specifically, how can a course be made more interesting? Fortunately, our host Omar knows a thing or two about that, being an educator with years of teaching experience in and out of the classroom.

Today, we discuss how to create and deliver a course that your audience won’t just learn from, but love. We’ll show you how to design lessons that are as engaging as they are valuable — the kind of lessons that eliminate boredom, increase interaction and motivation, and empower customers. Get ready to crush your course! Click Play!

Brian Dean on YouTube

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA914 Does Giving Out Free Swag Work? Jan 09, 2018

Show notes

Startups and swag go together like peanut butter and chocolate. But do all the T-shirts, water bottles, stickers, and USB drives work? Does the money spent on giveaways come back in the form of conversions? The coolest swag in the world doesn’t help your business if it doesn’t come with a meaningful ROI.

We recently did a swag-speriment to measure the marketing impact of our free goodies. We dropped a full-on swag bomb at a major conference, giving away thousands of dollars worth of items featuring our webinar company, WebinarNinja’s, brand. The results shed some light on the true value of swag, and how best to maximize its impact.

Hear all the details, and see how you can swag your way to more customers. Click Play!

WebinarNinja

Idea Validation Course

Heroic Public Speaking

Perennial Seller by Ryan Holiday

EasyCourse

Born Standing Up by Steve Martin

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MBA913 Guest Teacher: Brian Dean- How to Optimize Your YouTube Videos for Higher Rankings (and More Views) Jan 08, 2018

Show notes

YouTube has been called “the world’s 2nd biggest search engine” behind Google. While so many entrepreneurs are striving to climb the Google rankings, are we leaving potential customers on the table by ignoring YouTube? Our first guest teacher of 2018 seems to think so, and he’s put the time in to discover exactly how to dominate it. Now, he’s here to tell us how it’s done.

Brian Dean is an SEO genius, whose years of experimentation and fine-tuning have made his website, backlinko.com, one of the most trusted resources for content marketers. In fact, he’s so great at SEO that we actually found him through (you guessed it) a Google search!

In the last year, he’s turned his attention to YouTube, which – like Google – is key to building your audience. But YouTube’s ranking algorithms are very different from Google’s. Today, Dean shares 7 strategies to optimizing your YouTube videos, including some surprising discoveries that will completely change how you approach the video-sharing site as a content marketing tool.

Brian Dean is the first of many fantastic guest teachers we have lined up for this year. Don’t miss out on what YouTube can do for your online presence. Click Play!

5 Steps to Idea Validation

Backlinko

Backlinko on YouTube

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MBA912 What I Learned From My Biggest Challenges in 2017 + Free Ride Friday! Jan 05, 2018

Show notes

It’s FREE RIDE FRIDAY!!! For the first time in 2018, we’re giving away a special gift to one lucky listener. We’re also looking back at 2017, and discussing the lessons learned from the most intense business challenges we had to face. And boy, did we ever face some doozies. After a wild year in which we completely re-launched our webinar software, WebinarNinja, the insights we gained were commensurate with the uphill battles we fought.

Reflection is one of the most important things an entrepreneur can do, in order to grow. Join us as we discuss all the things wish we knew going into 2017. We learned these things the hard way, so our listeners don’t have to! Take these lessons into 2018, just as we will. Struggle, reflect, grow, repeat — Click Play!

WebinarNinja

EasyCourse

Guide: Must-Haves for Any Business Website

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MBA911 How To Keep Business Simple Jan 04, 2018

Show notes

Today, we’ll teach you how to KISS.

No, we’re not celebrating Valentine’s early. We’re showing listeners how to do the most important thing a lean, growth-focused independent business can do: Keep It Simple, Stupid. Of course, we don’t think anyone smart enough to listen to our show is “stupid,” but the acronym is a valid one.

When complications creep in, it becomes harder for you and your customers. In this episode, we discuss how to streamline your business into its most simple, direct, and effective form. Tune in, and hear our 5 key principles of business simplicity, the 5 ways you can give your company the edge by discarding unnecessary complications. Simplify, and watch your business grow. Click Play!

Free Idea Validation Course

Podia

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MBA910 Q&A Wednesday: What do you do when you run out of cash? Jan 03, 2018

Show notes

It’s our first Q&A Wednesday of the year, and we’re kicking 2018 off with a tough one! It’s uncomfortable to think about, but what should an entrepreneur do when resources dry up? The accounts are low, spending is outpacing revenue, and it looks like all is lost. Can you carry on?

Absolutely. Just because you’re tapped out, doesn’t mean you have to tap out. On today’s episode, we teach you how to evaluate the problem, get things under control, and make the tough choices necessary to save your business. In our experience, struggle can be the best teacher. Stay positive, and power through. We’ll show you how. Click Play!

Free Idea Validation Course

EasyCourse

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA909 How To Make Sure You’re Doing What Works Jan 02, 2018

Show notes

Is this working? If you’re not asking that question about every aspect of your marketing, sales, and finance strategies, you’re leaving money on the table. It’s vital to know when your efforts produce fruit, and when you’re wasting your time. Knowing how to measure growth is the key to achieving it!

Today, we discuss specific, actionable techniques for making sure you’re doing what works. We lay out the key progress indicators (and how to measure them) for everything from your blog to your social media to your hires. By putting a little time and thought into analytics, you can maintain a truly lean business — doubling down on what’s effective, and cutting out everything else. Learn how to get a clearer picture of your business. Click Play!

WebinarNinja

Free Idea Validation Course

Google Tag Manager

EasyCourse

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MBA908 Must-Read: Born Standing Up by Steve Martin Jan 01, 2018

Show notes

Happy New Year! It’s 2018, and we’re back with our DAILY podcast! We’ll be bringing you 5 practical business lessons every week, including our popular Q&A, Guest Teacher, Free Ride Friday giveaway, and Must-Read Book Review episodes.

Steve Martin might not be the first person you think of for business advice, but his biography is a master course in business perseverance. From his hard-earned advice on staying lean, to his invaluable lessons on the value of effort over inborn talent, Martin’s Born Standing Up is a treasure trove of wisdom for anyone trying to make it against all odds. As entrepreneurs, we’re on stage in front of an audience, too. Tune and learn how to “perform” successfully, no matter what industry you’re taking on. Click Play!

WebinarNinja

Born Standing Up by Steve Martin

Discover all our must-read book reviews at https://100mba.net/bookreviews.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.