The $100 MBA Show

Latest Episodes:

MBA937 3 Business Rules You Should Never Break + Free Ride Friday! Feb 09, 2018

Show notes

Someone once said that rules were made to be broken. They were wrong.

At least they were wrong about these rules. Today, we discuss 3 immutable, no-exceptions, absolutely unbreakable rules of business. No matter the business type or size, these 3 principles are always true. Violating any one of them is a guaranteed success-killer! Whether you’re trying to sustain growth or simply get your business off the ground, keeping these rules in mind will save you a lot of trouble.

Some of these rules may seem obvious. Some may surprise you. You might be breaking some right now! Whatever the case, these simple formulas are reliable. They’re the basic, Business 101 pillars of any plan for success. Hear what they are, and find out exactly why they’re so important. Click Play!

WebinarNinja

EasyCourse

1,000 True Fans

How to Reduce Churn with Stefan Pretty

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MBA936 Top 5 Cities For Digital Nomads Feb 08, 2018

Show notes

Location independence is a beautiful thing. If you work online, you’re free to live where you want, when you want. That leaves you with literally a world of choices. That’s a good problem to have — but it’s still a problem!

What should you look for in an international location? Is it safe? Can you afford it? Is there wifi? We’ve done some extensive traveling, even as we built our businesses, so we know what online entrepreneurs are looking for when it comes to finding your next “home” abroad.

Today, we discuss the five most attractive international cities for digital nomads. We review each one in terms of the metrics that matter most to would-be expatrepreneurs: value, safety, things to do, and yes, internet speed. From weather to nightlife, we cover the ups and downs of these increasingly popular locations. Find out where to hang your hat (and your laptop bag) next. Click Play!

$100 MBA Idea Validation Course

EasyCourse

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MBA935 Q&A Wednesday: I had a lot of firings recently. Am I a horrible boss? Feb 07, 2018

Show notes

It’s not you, it’s me. Or is it?

It’s Q&A Wednesday, and we’ve got a tough question from a listener about an uncomfortable subject: firing. Almost every successful business has to let people go at one time or another. But after a few too many firings, is the real problem the employees, or the employer? If you’re even asking that question, we have good news — it’s probably not you. But it might be your hiring practices.

Today, we offer specific hiring strategies that can preempt problems down the road. We discuss interview strategies, along with ways to “test” your potential hires before you commit to a long-term relationship. The key is setting expectations, both for you and the potential hire.

Hiring well is a learned skill — and firing people is a learning experience. Hear how to improve your staffing outcomes. Click Play!

$100 MBA Idea Validation Course

To submit your questions, visit 100mba.net/q.

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MBA934 How to Start Saying NO. Practical Strategies Feb 06, 2018

Show notes

Sometimes, you just have to say no.

While entrepreneurs are driven to be positive, affirmative, and happy to take on a challenge, limits are our friends! And while fostering good relationships means helping people when you can, overextending yourself can lead to the worst reputation killer of all: failure to deliver. So how can we turn people down without turning them off? How can we say “no” in a way that maintains our reputation?

We’ve got you covered. Today, we discuss some easy, practical ways to decline. These strategies are polite, non-confrontational, and help preserve — or even strengthen — relationships. These declining techniques are appropriate and effective for everyone from clients to friends, with a focus on the relationship’s value.

Don’t spread yourself too thin. To paraphrase a famous wizard, you SHALL pass, when appropriate. And it just might save your business. Click Play!

Essentialism by Greg McKeown

Gather

Acuity

EasyCourse

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MBA933 Guest Teacher: Stefan Pretty – Stop Losing Customers! How to Reduce Churn Feb 05, 2018

Show notes

As entrepreneurs, we spend a lot of time thinking about how to get customers. But are we doing enough to keep the ones we have?

Today on The $100 MBA Show, we’re talking churn: the rate at which your business loses customers over time. To help understand this complex metric, we’ve brought in another expert guest teacher: Stefan Pretty of Subbly.co. Pretty is an authority in the subscription services game, and specifically in the science of customer retention. When in comes to reducing churn, this is the guy to talk to.

Pretty outlines the reasons behind high churn rates, and the importance of tracking and analyzing this oft-neglected metric. He offers specific strategies to reduce churn at key stages in the marketing and sales funnel. He gives valuable advice on how to make your product more “sticky” and relevant over the long term. There’s a lot to learn in this episode!

You earned your customers — now keep them. Click Play!

Ready to try Subbly? Get 25% off for 3 months with a free 14 day trial, exclusive to $100 MBA listeners! Just use code 100MBA. Signup at www.subbly.co

Hooked by Nir Eyal

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MBA932 Creating & Selling a Mobile App P2 + Free Ride Friday! Feb 02, 2018

Show notes

Have a great idea for a mobile app? We’ve got your back! Today is Part II of our series on developing and selling your mobile app, from start to finish. Yesterday, we discussed how to design and build your app, with a focus on user experience and customer problem-solving. Today, we cover how to get your completed app in front of those customers, by applying basic marketing strategies.

The good news is that your app has every chance of success, as long as it solves a customer problem. The bad news? Very few people will find your app by chance! Standing out in a sea of over 2 million apps requires purposeful strategy. We’ll show you how to build your brand, find your audience, and ensure that the people who can benefit from your app find out about it.

All that, and it’s FREE RIDE FRIDAY!!! Make your app idea an app reality. Click Play!

Estimation Kings

Growth Hacker Marketing by Ryan Holiday

EasyCourse

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MBA931 Creating & Selling a Mobile App P1 Feb 01, 2018

Show notes

What’s an idea worth? Without execution, nothing! That’s why we’re devoting two episodes this week to executing something that plenty of folks have ideas about, but aren’t sure how to carry out: mobile apps.

If you have a great idea for a mobile app, congratulations! That’s step one. It’s those pesky other steps that today’s (and tomorrow’s) episode will help you with. We discuss exactly what goes into creating a real-world app, from the design process to the costs. We show you how to conduct market research, and refine your idea into a niched-down, super-lean, truly viable product that can work in the real world.

Take the leap — turn your app idea into an honest-to-goodness business. Click Play!

The Complete iOS App Development Boot Camp

$100 MBA Idea Validation Course

UpWork

WebinarNinja

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MBA930 Q&A Wednesday: I don’t get the whole customer avatar thing. Do I just make one up? Jan 31, 2018

Show notes

It’s marketing 101: the “customer avatar,” also known as the “buyer persona.” In theory, every business keeps an imaginary customer in mind when crafting…well, everything. From the product itself to the marketing content, everything is designed with the aim of pleasing this avatar, this stand-in for your potential customers. But who is this person? And how do you create them?

That’s the topic of this week’s listener Q&A. We help one $100 MBA fan identify the key characteristics of his customer avatar by taking a radical approach: thinking of an actual customer! You don’t have to work your imagination too hard when real people do a fantastic job of representing themselves. We discuss how to mine your real-world customers and contacts for avatar info, so that you can tailor what you do for maximum appeal.

Learn how to craft the ultimate buyer persona: Click Play!

WebinarNinja

$100 MBA Idea Validation Course

The Productivityist Podcast

To submit your questions, visit 100mba.net/q.

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MBA929 Off Social Media For 4 Months. The Results So Far. Jan 30, 2018

Show notes

What is social media costing you? What is it gaining you? The answers to these questions — and finding the right balance between them — could mean as much to your business as it does to your personal life and well-being. Our host Omar decided to find out in the most direct possible way: by quitting social media altogether.

4 months in, and Omar’s learned a lot about the time and headspace consumed by social media, and how that compares to the business benefits. While there are some things he definitely misses, there are other things our host (and our business) are happy to do without. Is social media your default go-to when you have a spare moment? If you added up all your spare moments, could you do something more productive with them?

Find out how to balance the realities of online marketing with the need for healthy habits. Click Play!

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MBA928 Must Read: I Can’t Make This Up: Life Lessons by Kevin Heart Jan 29, 2018

Show notes

What can you learn from someone who made millions out of nothing? No capital, no connections, and no fantastic product idea? That’s the story of popular comedian Kevin Hart. His autobiography I Can’t Make This Up is the subject of this week’s Must-Read Book Review, and it’s packed with valuable insights that any entrepreneur can utilize.

It’s a long read, but engaging all the way through. Most importantly, Hart’s personal philosophies on work ethic, failure, and adaptation are proof that success doesn’t come from outside funding or the “perfect” product idea, but from a willingness to execute with what you have. His revelations about personal transparency and the marketability of honesty are fantastic examples of the core business principles we can all apply. Kevin Hart is a funny guy, but his true-life business lessons are nothing to laugh at. Click Play!

16 Things You Don’t Know About Me (Omar)…But Should

The Obstacle is the Way by Ryan Holiday

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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