The $100 MBA Show

Latest Episodes:

MBA947 3 Stories You Should Know By Heart + Free Ride Friday! Feb 23, 2018

Show notes

What do you do?

For the conventionally employed, that’s a pretty simple question. But for entrepreneurs, the question isn’t just complicated — it’s an opportunity. Whether you’re networking with other business people, establishing your credibility with potential customers, or just explaining your life to family and friends, it’s crucial to articulate your vision, your mission, your story.

Today, we discuss the 3 stories about your business that you should keep on hand. They don’t have to be memorized scripts, but you do want to tell your stories confidently and efficiently. You want to generate curiosity and interest. You want to engage.

Stories are how we understand the world. For entrepreneurs, being understood is key to being successful. Learn how to harness the power of narrative. Click Play!

EasyCourse

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MBA946 How To Have a Productive Home Office Feb 22, 2018

Show notes

Working from home: it can be the greatest. No commute, no cubicles, no dress code! But if your home office isn’t conducive to work, it can backfire.

We’ve tried everything from private offices to shared coworking spaces, but in the end, we settled on the convenience of a home office. Today, we discuss how to set up your home office to maximize results, creating a dedicated, minimalist space that breeds the right mood and mindset to get things done.

We offer tips on how to choose the right room, how to set it up for writing, recording, filming, and conferencing, and how to minimize distractions. We even weigh in on the great standing vs sitting desk debate (the answer is both). With full control of your space, you have more freedom than your average office worker — but you also have more responsibility. Learn how to set your space (and yourself) up for success. Click Play!

$100 MBA Free Idea Validation Course

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MBA945 Q&A Wednesday: I’m launching a podcast. Any advice? Feb 21, 2018

Show notes

Thinking about starting a podcast? You’re not the only one. To stand out, you’ll need to know what you’re getting into.

Fortunately, we have *some* experience in the podcast game. 4 years and 945 episodes in, we’ve learned a thing or two about what works and what doesn’t. Some things we learned through experimentation. Some we learned from other exemplary podcasters. Some we learned the hard (and maybe best) way: through our mistakes.

Today, we help one listener with a crash course in podcasting 101. We take an honest look at the challenges of finding your audience, discuss how to build it, and offer advice on how to convert your listeners into leads for your business. We talk about what to prioritize, recommend some equipment, and teach you how to turn your unique talents into a podcast worth hearing. Click Play!

AudioTechnica ATR 2100 Microphones

Heil Microphones

Shure Microphones

Weebly

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Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA944 How to Shoot a Sales Video without a Camera Feb 20, 2018

Show notes

Lights, camera, action!

Great sales videos are a must for your business website. But many of us are intimidated by the thought of producing one. We think it requires a lot of specialized A/V equipment, including a camera (besides the one in our smartphone). But here’s the twist: you don’t need a camera other than the one in your phone —- because you don’t need one at all.

You also don’t need incredibly sophisticated technical skills. All you need are a few software tools, some very helpful websites, and a willingness to learn a few new tricks. You can script, “shoot,” and edit your sales video with nothing but your laptop and a modest (or even very modest) budget.

Today, we describe 2 specific options for shooting your sales video sans camera, depending on your time and budget constraints. We discuss the value of sales videos, and tell you where to find all the best tools, support, and information you need. From screen capture software to microphones to online editing classes, we’ve got you covered. Click Play!

WebinarNinja

$100 MBA Free Idea Validation Course

Camtasia

ScreenFlow

Adobe After Effects

Lynda

VideoHive

Udemy

AudioTechnica ATR 2100 mic

AudioJungle

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MBA943 Guest Teacher: Russ Stoddard – How to Build a Purpose-Driven Company Feb 19, 2018

Show notes

Do well, by doing good.

For most businesses, the endgame is profit. But in recent years, a new model has risen up, one focused on the bigger picture. If your motivation for building a business goes beyond dollar signs, if you have an entrepreneurial desire to improve the world, this is the episode for you.

Russ Stoddard is a pioneer in social and environmental responsibility as a business model. His company, Oliver Russell, is devoted to the profitability of purpose. For years, Stoddard has championed the notion that with great success comes great responsibility. More importantly, great responsibility can lead to great success.

In this info-packed episode, Stoddard leads us through the effects of a purpose-driven approach on everything from your brand to your tax liability. He discusses the options available for entrepreneurs who wish to structure their companies around principle and social values. He teaches us the value of values, and shows us why he works to improve the “triple bottom line:” people, planet, and profit.

Check out Stoddard’s 5 ways to pursue success in a socially responsible way. Learn about the relationship between purpose and profit. Click Play!

To learn more, go www.russstoddard.com and use discount code 100MBA for 50% of the ebook or audiobook Rise Up: How to Build a Socially Conscious Business

B Lab

red ants pants

Ben & Jerry’s

New Belgium Brewing

Oliver Russell

Warby Parker

Tom’s

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MBA942 The Biggest Lie in Business + Free Ride Friday! Feb 16, 2018

Show notes

Someone is lying to you.

Actually, several someones are. They all have one thing in common. They promise something that doesn’t exist. They tempt you with a fantasy whose sole purpose is to empty your wallet. They show you photos of laptops on beaches and screenshots of swollen Paypal accounts. They tell you that wealth is something you can obtain quickly and easily — if you just learn the secret.

We’re over it. We’ve had enough. We sell a course that empowers people — through their own hard work — to build their own business. While we’re offering the tools to turn effort into success, scammers are selling entrepreneurial snake oil. Today, we explain exactly why effortless income is the biggest lie in business, and why earned success is so, so much sweeter. Click Play!

EasyCourse

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MBA941 Your 3-Step Sales Process Feb 15, 2018

Show notes

Selling is a skill. The good news? It’s easy to learn.

Too many folks think that sales are the result of great ideas or “perfect” products. Meanwhile, salesmanship is under-studied. We’re not talking about some slick process of manipulation here. Selling your product — whatever it is — simply requires the right approach. Showing people that your product is worth buying is a practice, one that anyone can apply.

Today, we offer 3 steps that encompass the entire sales process. That’s right: no matter the business, physical or digital, high-end or low-end, it all comes down to 3 basic procedures. These 3 steps ensure that your product finds its home in the right market segment. This easy, applicable process is the most effective way to make sure customers get what they need — or in other words, what you sell.

You don’t have to be an extrovert. You don’t have to seduce. You just have to introduce people to genuine value. Find out how. Click Play!

WebinarNinja

EasyCourse

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MBA940 Q&A Wednesday: I’m an Online Business. Do I Need Business Cards? Feb 14, 2018

Show notes

It’s Q&A Wednesday, and we’re helping a listener with a very good, very 21st-century business question: do online businesses need business cards?

It’s easy to see why some would question whether paper business cards are still relevant in a digital economy. In fact, our host Omar hasn’t given one out in years! But just because business cards aren’t for every business doesn’t mean they’re not appropriate for some. In fact, they can be a valuable networking opportunity. Today, we discuss when — and how — to take advantage.

We cover which kinds of businesses can most benefit from physical cards, which aren’t likely to, and the ROI of cards given how incredibly cheap they’ve become. We also discuss what features and layouts best optimize a business card for maximum networking and lead-generating effect. It’s a digital world, but there’s still room for a little bit of old-fashioned paper. Click Play!

WebinarNinja

Vistaprint

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Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA939 How to Deal With Evil Customers Feb 13, 2018

Show notes

No, they’re not always right.

Some customers are wrong. Some customers do not have valid complaints, or problems that your business can solve. Some customers do not seek solutions, but aim to cause problems. Some customers have issues that have nothing to do with you, but that — if you allow it — can become your problem. Some customers, to put it plainly, are jerks.

Just because someone pays you does not entitle them to abuse you. So how can you deal with straight-up evil customers? Today, we discuss practical, sensible ways to handle the worst of the worst, the ones who simply aren’t worth whatever revenue they’re providing. With calm, dignity, and grace, you can refuse to feed the impulse that drives strangers to drive you crazy. Learn how to deal. Click Play!

$100 MBA Free Idea Validation Course

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MBA938 Must Read: Born to Run by Bruce Springsteen Feb 12, 2018

Show notes

Bruce Springsteen knows music, but he also knows business. From his extremely modest upbringing to the top of the charts, the legendary rocker is a model of financial discipline, business sense, and plain old savvy. While other artists were blowing money on the finer (and more dangerous) things in life, Springsteen kept his business “why” in mind: to never return to the poverty of his youth.

Success leaves a trail of breadcrumbs for other entrepreneurs to follow. Continuing our series of Must Read Book Reviews featuring artists and entertainers, Born to Run is another phenomenal example of entrepreneurial achievement from the pop culture world. Find out what you can learn from a poor Jersey kid who made it all the way to the top. Click Play!

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Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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