The $100 MBA Show

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MBA967 4 Sales Page Hacks To Increase Conversions + Free Ride Friday! Mar 23, 2018

Show notes

We all love traffic on our websites. But what are we doing with it?

If you’re not converting, your visitors may as well not visit! To make your site effective, you’ve got to keep the endgame in mind: sales. By creating and engaging new contacts, you move your visitors down the funnel towards becoming customers.

So how can you optimize your sales page to capture those emails and start the conversation? We’ve got some ideas you may not have considered.

These 4 simple sales page hacks are minor tweaks, but they can have a huge impact. By applying these easy tricks, you can boost conversions and watch the revenue rise accordingly. These subtle moves may not sound like much — heck, your customers might never notice — but they’re grounded in solid conversion optimization practices. Hear our tips, give them a shot, and see what happens. Plus, it’s FREE RIDE FRIDAY!!! Click Play!

EasyCourse

Basecamp

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MBA966 How to Choose The Perfect Launch Partners Mar 22, 2018

Show notes

Why launch alone? When you’ve got a new business, product, or even just a new feature, teaming up with another company might be the best way to spread the word.

By sharing your news with a bigger audience than your own, you can maximize the impact of your new release. You just have to find some fellow business people willing to team up. Today, we offer 5 tips to help you identify the best launch partners, and talk them into a mutually beneficial launch promotion.

You only get one shot to launch, so make it count! We discuss where to start looking for partners, how to identify the “right fit” for your brand, and how to align your interests with your launch partner’s for an effective collaboration. We also describe what kinds of partners to avoid.

Make your next launch greater than the sum of its parts. Click Play!

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MBA965 Q&A Wednesday: I am not in love with my customers. Am I in the wrong business? Mar 21, 2018

Show notes

What’s love got to do with it? It’s Q&A Wednesday, and that’s what one listener is wondering. Can you run a business if you don’t exactly adore your customers? Does serving your customers require…y’know, liking them?

We all have a few customers we wouldn’t invite to dinner, but how much distaste for the people supporting your business is too much?

Today, we discuss the level of love necessary to be a good business owner. While a seething hatred for your customers is probably bad for business, you probably don’t need to be head over heels for everyone who buys what you’re selling. In fact, the skill set required to run a business isn’t necessarily the same skill set you need to be a people-pleaser. That’s why customer service is a distinct branch!

Find out how to fine-tune your relationship with your customers — or whether you need to at all. Click Play!

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MBA 962: Low-Priced vs High-Priced Products

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MBA964 How to Choose The Best Domain Name For Your Business Mar 20, 2018

Show notes

What’s in a name? Everything.

Choosing the right domain name can have huge implications for your branding, marketing, and SEO. Your web address matters! For customers to be able to find you, you’ve got to make it easy, and that starts with the right domain. Today, we discuss the “do’s” and “don’ts” of selecting your domain name, including three MAJOR no-no’s that are guaranteed to hurt your website’s reach.

You may have your domain name for years to come. It will represent your business for the foreseeable future. It’s the shingle you hang above your virtual door. For all these reasons, it’s best to put some thought into it! Click Play!

WebinarNinja

The 4 Hour Workweek

NameMesh

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MBA963 Guest Teacher: Dr. Christopher Croner- Never Hire a Bad Salesperson Again Mar 19, 2018

Show notes

Ready to sell? You don’t want just anyone pushing your product. You want the best. You want people with innate selling skills, including the kind of drive and self-motivation that can’t be taught.

You want a hunter.

Dr. Christopher Croner knows salesmanship. He’s exhaustively analyzed the qualities that make a great salesperson, finding common threads that only the truly capable share. Today, he’s here to help us attract, identify, and hire the people who will move your product. He discusses the right questions to ask to gauge a salesperson’s true potential, and lays out the specific elements of drive that characterize the truly results-driven candidates. Find your “hunter,” and set them loose! Click Play!

Head to www.salesdrive.info/free-trial-request for a trial of Drive Test, Dr. Croner’s sales assessment designed to identify high-potential candidates before the interview.

Never Hire a Bad Salesperson Again by Dr. Christopher Croner and Richard Abraham

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MBA962 Low Priced vs. High Priced Products + Free Ride Friday! Mar 16, 2018

Show notes

Go high, or go low?

When it comes to the price of your product, the decision you make will dictate your approach to everything from marketing to sales to customer service. While both the high-end and the affordable markets have their ups and downs, each comes with unique challenges and totally different customer expectations.

Today, we discuss all the factors involved in deciding whether to pursue the Mercedes or the Honda crowd. Low-cost products like Netflix and Spotify subscription services make billions, but involve certain risks and depend almost entirely on rapid scaling. Apple and Tesla can charge as much as they want, but each customer they earn is harder to acquire — and more devastating to lose.

Learn how your goals, strategies, and overall outlook will be different according to the price range of your products. Whether you’re choosing your path, or simply trying to maximize your profits with either approach, this episode’s for you. PS: It’s FREE RIDE FRIDAY!!! Click Play!

WebinarNinja

EasyCourse

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MBA961 Why You Are Not Getting Enough Press Mar 15, 2018

Show notes

For entrepreneurs, attention-seeking behavior isn’t a bad thing.

To widen our reach and attract our audience, we all need press. Everything from brand awareness to SEO is dependent on being mentioned (in a positive light) by industry websites, popular blogs, and even local newspapers. So how do we get the exposure we crave? Today, we offer 3 hard-earned lessons on how NOT to get press — lessons we learned from (painful) experience.

If your business is being ignored by the thought leaders and tastemakers of your industry, it’s likely because you’re engaging in one of these 3 mistakes. The good news? They’re easy to correct, and the damage can be reversed. By avoiding these 3 errors, you can stand out, get noticed, and watch as trusted sources spread the good word about your business. Ready to establish yourself? Click Play!

Backlinko

Yoast

EasyCourse

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MBA960 Q&A Wednesday: When is the best time of year to run a conference or event? Mar 14, 2018

Show notes

Conferences and other real-world events can be a huge boost for your business. Scheduling such events for maximum attendance takes strategy, planning, and wisdom — exactly the kind we offer on today’s episode. The right time of year makes all the difference to the success of any event, based on the industry, climate, culture, and a host of other factors.

To pull off a win, you need to think way, way ahead.

Today we discuss some general guidelines that apply to all or most kinds of conferences and events, including some definite no-no’s you should be sure to avoid. We help you put potential attendees in a position to make “yes” an easy answer to give, utilizing the sweet spots on the yearly calendar.

You only get one chance to fill your event with potential partners, customers, and allies. Get it right! Click Play!

WebinarNinja

$100 MBA Show Free Idea Validation Course

Social Media Marketing World

World Domination Summit

To submit your questions, visit 100mba.net/q.

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MBA959 How to Reduce Meetings in Your Business Mar 13, 2018

Show notes

Let’s just say it: no one likes meetings.

No one has ever liked meetings. Meetings are things you get through, and if you play your cards right, have as few of as possible. Yes, they’re necessary to get people on the same page sometimes, but there’s a point of diminishing returns.

Too many meetings are not only annoying, they’re counterproductive.

Today, we discuss specific ways you can reduce the number of meetings required to keep your business moving. We show you how to assess whether you’re having too many meetings, and weigh the value of what these meetings produce relative to the time you’re spending in them. We describe the kinds of meetings that are most productive and efficient, and that produce the best ROI.

Online or physical, office or remote, we all need fewer meetings. Click Play!

BaseCamp

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MBA958 Must Read: How to Stop Worrying & Start Living By Dale Carnegie Mar 12, 2018

Show notes

Worry: it’s an entrepreneur’s constant companion. But does it have to be?

Today, we review another Must-Read business book, an all-time classic from an author whose legacy transcends time and technology. How to Stop Worrying and Start Living by Dale Carnegie is a treasure trove of life and business wisdom, centered around the need to chill out, let go, and take care of what you can control.

From organization to problem-solving to well-being, Carnegie breaks complex ideas into actionable strategies. He stresses the illusion of control, the power of altruism, and the importance of sleep. The book is written for a flowing, approachable read — so you can easily begin applying its lessons.

Business changes, but some lessons are timeless. Click Play!

EasyCourse

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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