The $100 MBA Show

Latest Episodes:

MBA987 5 Ways to Increase Your Email Open & Click Rates + Free Ride Friday! Apr 20, 2018

Show notes

Email is still king.

Even in today’s world of viral social media, email remains the most effective, important tool for online marketing and sales. As they say, “The money’s in the [contact] list.” So how can you maximize the impact of your emails? You’ve got to make sure they get opened, and the calls-to-action inside get clicked.

Like many things in business, that’s easier said than done.

Fortunately, there are some tried-and-true strategies you can use to maximize openability and clickability. By keeping these 5 principles in mind, you can make sure every email has the best possible chance of engaging and converting the recipient. By improving the most important email metrics — open and click rates — you can improve the one metric that matters most of all: sales.

Plus, it’s FREE RIDE FRIDAY!!! Find out how to keep the conversation going. Click Play!

EasyCourse

MBA923: 3 Ways to Write Intensely Curious Headlines

Gary Vaynerchuk

OkDork

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MBA986 4 Ways to Improve Your Customer Service Today Apr 19, 2018

Show notes

It’s easier (and less costly) to keep your current customers than to earn new ones.

When you think of the importance of customer service, always remember that equation. Too many entrepreneurs put too many resources into product development, marketing, and sales, and far too little into customer service.

Your customers are your lifeblood. Taking care of them should be a high priority.

Today, we offer 4 simple, specific actions you can take to improve your customer service. These are small steps, but big fixes. By putting them into action, you can improve customer satisfaction, reduce churn, and protect the revenue you worked so hard to build. These strategies are appropriate for any kind of business, for any size team — and you can implement them today.

A good reputation for customer service can be a huge draw, especially for products that make customers nervous, like SaaS products. Improve the customer experience, and your business will reap the good karma. Click Play!

WebinarNinja

Intercom

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MBA985 Q&A Wednesday: What would you do differently if you started your software company all over again? Apr 18, 2018

Show notes

Hindsight is a beautiful thing.

What would we do differently? We’ve learned so much over the course of building and running our SaaS business, WebinarNinja. Of course, like many entrepreneurs, we wish we knew then what we know now! For this week’s Q&A Wednesday, we’re letting our mistakes be one listener’s guide — and yours.

From our tiny two-person startup, we’ve built a team of 30 that now administers a service with over 13,000 active users. From the creation of our first Minimum Viable Product, to imperfect decisions about pricing, team management, and design, there’s a million “do-overs” we’d love to have. Some decisions were small, others were huge.

But along the way, we did the most important thing entrepreneurs can do: learn.

Apply our lessons to your business. Take what we wish we’d done, and do it yourself! We think you’ll be glad you did, looking back. Click Play!

WebinarNinja

$100 MBA Free Idea Validation Course

Basecamp

EasyCourse

To submit your questions, visit 100mba.net/q.

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MBA984 How to Have More Patience with Your Business Apr 17, 2018

Show notes

In life, patience is a virtue. In business, it’s a necessity.

We all want success as quickly as possible — especially those of us who take the risk of striking out on our own as entrepreneurs. We want to reach our goals yesterday, and have the life we want now. But too much ambition can cross over into something counterproductive: impatience.

Today, we discuss how to overcome the desire for instant gratification, and take the slow & steady approach that always wins the race. We share specific exercises that we use to relax, step back, and stay focused on the long term. Using these techniques, you can reduce stress, fight off anxiety, and reach your goals right on time…whenever that is.

Be the tortoise, not the hare. Click Play!

WebinarNinja

The Smart Passive Income

Elon Musk

EasyCourse

The Everything Store

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MBA983 Guest Teacher: Joey Coleman- How to Counter Buyer’s Remorse Apr 16, 2018

Show notes

Keep. Your. Customers.

As entrepreneurs, we spend a lot of time and resources on customer acquisition. We pour effort into getting more and more new customers, because that’s how we grow our business. But in doing so, we cannot neglect the customers we already have. To sustain our growth and set our business up for long-term success, we have to delight the buyers we already have.

Our special guest teacher this week is Joey Coleman, customer retention expert and the author of Never Lose a Customer Again. Coleman’s consulted the likes of Hyatt, Zappos, and Whirlpool on the art of pleasing and retaining customers after the sale, so that buyers become lifers.

Today, Coleman shares his proven ways to counter buyer’s remorse, that dread feeling some customers get when they haven’t been taken care of post-purchase. Take the time to make sure your customer feels good about their purchase, and they’ll reward you for years to come. Click Play!

For 3 free chapters from Never Lose a Customer Again, visit joeycoleman.com/book

Joey Coleman

Never Lose a Customer Again by Joey Coleman

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MBA982 How To Empower Your Team To Manage Themselves + Free Ride Friday! Apr 13, 2018

Show notes

It’s FREE RIDE FRIDAY!!! Today, we discuss the most important thing an entrepreneur can do to reduce stress, increase efficiency, and genuinely enjoy your business: trusting your team.

When it’s your business, the temptation to micromanage is strong. But too much involvement in your team’s work can be counterproductive, draining, and — worst of all — it can disable your employees, keeping them dependent on you rather than letting their talents shine. If you truly want to the best work from your people, it’s time to macromanage!

On this episode, we offer simple steps that allow you to lengthen the leash, gradually empowering your employees to the point where they don’t need you. This frees you up to think further ahead, to innovate, and to simply live your life. We discuss how to build, test, and ultimately trust a capable team, one that’s motivated by their own desire to use the freedom you give them productively. It’s a win-win! Click Play!

WebinarNinja

Easy Course

Basecamp

MBA765 – Must Read: Shoe Dog by Phil Knight

Trello

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MBA981 Fighting Depression in Entrepreneurship Apr 12, 2018

Show notes

No one said this would be easy.

Business is tough. Entrepreneurship can be even tougher. We think it’s healthy, productive, and good for your business for you to acknowledge this struggle. If we can’t face the valleys, we won’t reach the peaks! That’s why we’re devoting today’s episode to helping you work through the dark times, the times when your path to success is the hardest.

We’re all about positivity. But the plain and simple truth is that entrepreneurship is hard sometimes, and that’s ok. By dealing with our unique challenges in a constructive way, we not only get through the rough patches — we enrich the whole experience, and grow into stronger business people. Today, we discuss exactly how to live with, address, and even embrace the entrepreneur’s uphill battles.

With a little support, a little advice, and some good ol’ optimism, you can keep things in perspective. You can do this, and we can help. Click Play!

MBA958 – Must Read: How to Stop Worrying and Start Living by Dale Carnegie

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MBA980 Q&A Wednesday: How do I know my business idea is a good one? Apr 11, 2018

Show notes

Ideas: we all have them. Some of them are even good. But is your idea good enough to sustain a business?

You don’t have to guess.

If you have an idea for a great product or service, you can find out — in the real world — whether it can actually sell. You can take concrete action to determine if your business idea has a decent chance of working. In today’s digital economy, it’s easier than ever to do market research. You just have to know where to start.

Today, we take you step-by-step through the process of validating your business idea. Before you put any other time or money into your idea, do this first. We explain simple, immediately actionable ways to “feel out” consumers. This way, you can proceed with more than just an educated guess: you can go forward confident that your product or service already has people waiting to buy it!

Want to build it, but not sure if they’ll come? Just ask! Find out how — Click Play!

$100 MBA Free Idea Validation Course

Weebly

Leadpages

To submit your questions, visit 100mba.net/q.

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MBA979 How I Prepare for a Public Speech Apr 10, 2018

Show notes

Public speaking is many people’s biggest fear. But for entrepreneurs, it can be one of your most powerful tools. As intimidating as it can be, getting up in front of people and explaining yourself does wonders for your marketing, sales, and personal branding.

It’s taken our host Omar 6 years of study and practice to become the competent, engaging public speaker he is today. From hosting our daily podcast, to hosting regular webinars, to addressing huge live crowds at industry conferences, his success on the mic is no accident. It’s the result of thoughtful, thorough preparation.

Today, Omar shares his public speaking preparation strategy, from the initial “intel gathering” about the topic, audience, and venue, to the scripting of his words, to the multiple rehearsals he conducts before he ever sets foot on stage. He describes his own step-by-step process for crushing his speeches before a single audience member takes their seat.

He’s had the training. He’s had the experience. And he’s had the painful “bombing” moments that really taught him lessons. Now, he’s ready to share what he’s learned, so you can knock your next speaking engagement out of the park. Click Play!

$100 MBA Free Idea Validation Course

Heroic Public Speaking

EasyCourse

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MBA978 Must Read: Exactly What To Say by Phil M Jones Apr 09, 2018

Show notes

Nervous about sales? There’s a Must-Read Book Review for that.

Exactly What to Say by Phil M Jones is exactly what the title promises: a collection of phrases that will help you make sales. These key phrases encompass sales strategies that work for every kind of business and product. It’s a short, easy read that you’ll refer to again and again when crafting your personal sales strategy.

These phrases, used verbatim in the right context, are absolute gems. They make use of human and social psychology to trigger the interest and curiosity that opens the door for sales. On this episode, we explain how these simple phrases work, and share a few that we’ve found most useful in our own sales situations.

Learn how to introduce your product and explain its value effectively. Arm yourself with the exact words you need to gain confidence in the sales arena. Click Play!

Exactly What to Say by Phil M. Jones

Heroic Public Speaking

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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