The $100 MBA Show

Latest Episodes:

MBA997 Advanced Email List Building P2 + Free Ride Friday! May 04, 2018

Show notes

Build the list that’ll build your business!

Yesterday, we started our 2-part series on email list-building with a talk on website optimization and opt-ins. Make sure you’ve listened to that one, so you have a firm foundation for today’s in-depth lesson on the next steps.

Today, we discuss how to segment your leads, nurture them into sales, and onboard those new customers.

WIth these proven techniques, you can keep the contacts on your list moving down the funnel, from contact to long-term loyalist and advocate for your brand. With smart automation, you can establish the email workflows that do the work for you, keeping your contacts constantly engaged. With a little education, you can master list-building, and watch the effects.

Listen to both episodes, take notes, and get ready — these strategies create results. Click Play!

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MBA996 Advanced Email List Building P1 May 03, 2018

Show notes

In online business, email is everything.

That’s no overstatement. Email remains the single most important tool you can use to turn website visitors into customers. Collecting addresses, starting the conversation, and nurturing your leads requires knowledge and strategy. Fortunately, we’ve got an in-depth, 2-part crash course on exactly how to build your list the right way.

We’ve discussed the basics of list-building before. Now, we’re getting down to specifics. We’ve got the details on techniques you can use to acquire leads, convert them, and move them down the funnel. From opti-ins to segmentation to onboarding, this is the email primer you need.

Be sure to tune in to Part 2 tomorrow. When it’s all over, you’ll be ready to tackle email marketing and sales like never before. Learn the techniques, apply them, and let your list do what it’s supposed to: generate revenue. Click Play!

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA995 Q&A Wednesday: How much should I spend on my logo? May 02, 2018

Show notes

Every business needs a logo.

A smart, eye-catching symbol that encapsulates your brand and mission can do wonders for your reach. It can generate interest, create associations, and bring your company to mind when potential customers are looking for solutions.

It’s Q&A Wednesday, and one of our listeners wants to know how much a good logo should cost. If you’re not into graphic design, you’ll need to outsource the creation of your logo to a professional. Of course, that won’t be free.

With so many freelancers, and so many options for finding them, how can you be sure you’re getting a good deal?

Today, we discuss the options available to new entrepreneurs, including the options we’ve used ourselves. When you pay for a logo, you’re not just paying for the time it takes to make it. You’re paying for an expression of what you do — and that’s worth getting right.

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA994 5 Ways to Work Less May 01, 2018

Show notes

Don’t work too much!

That might sound like odd advice from a podcast about building your independent business, but it’s crucial. Burnout kills businesses, and ruins health. Work is like anything else: quality always trumps quantity. By increasing the quality of your time “on the clock,” you can have more time to yourself.

Your business will benefit, not suffer, from the downtime you allow yourself.

Today, we discuss 5 techniques you can use to lessen your work hours. By working smarter, you can schedule your way into less stress and more results. Do better with your time, and you can enjoy more of it. It just takes a little strategy.

Beat back the overwhelm. Click Play!

UpWork

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MBA993 Special Guest Lesson: Exactly How To Start An Online Store with Katie Swett Apr 30, 2018

Show notes

Selling physical goods online? Setting up your eCommerce store is easier than ever, given the tools available. But whichever service you choose, it’s important to know the basics of creating an online store that’s optimized for sales.

Today, we’re trying something new: an interview with an ecommerce expert. We’re talking with Katie Swett, Group Project Manager at Weebly. Weebly is a sponsor of the show, but don’t worry — this isn’t a pitch. It’s an in-depth lesson on everything from the design of your ecommerce site, to the sales copy you feature, to the supplemental tools and services available.

Katie and Omar discuss the best ways to establish your store online, right down to the best payment processing and shipping services to use. It’s an info-packed interview you can’t miss if you plan to sell physical goods from an online space. Click Play!

Shippo

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MBA992 Growth You Should Aim for in Year 1 + Free Ride Friday! Apr 27, 2018

Show notes

Is your business growing fast enough?

If you’re just getting started, that’s a question you might be asking. The answer, though, isn’t as simple as being big enough, soon enough. The right pace of growth isn’t necessarily the fastest pace. In fact, growing too quickly can (and does) end in disaster for businesses that aren’t equipped to go from 0 to 60 abruptly.

We’ve actually turned down opportunities for explosive growth, simply because we knew it wasn’t a sustainable course to take. Given the unique challenges of establishing a new business, entrepreneurs have to be precise in their goals, benchmarks, and standards. To chase as many customers and as much revenue as possible? That’s not very precise — or wise.

Today, we discuss reasonable, sustainable goals for new small businesses. By taking a smart, lean approach to your business’ growth, you can ensure that you’re not just a flash in the pan. You can establish a foundation of growth that will support years of continued success.

Find out how to grow wisely. Plus, it’s FREE RIDE FRIDAY!!! Click Play!

EasyCourse

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MBA991 Guest Teacher: Carrie Olsen- How to get better results with your sales page using 3 principles from acting Apr 26, 2018

Show notes

What can artistic performance teach us about sales performance?

Quit a lot, we think. And so does our next special guest teacher, Carrie Olsen. Carrie is a veteran voice actor, having provided narration for companies ranging from Tiffany’s to Taco Bell. In her career, she’s had to hone one thing above all: the art of presentation.

Carrie uses the same principles of presentation that fuel her voice-over career to sell her independent coaching services. In her view, presentation is the key to a great sales page – so she puts the same thoughtful strategy into her website as she does into her performances.

Today, she shares those principles with us. In the end, acting is the ultimate act of sales(wo)manship. You’re selling an idea, a feeling, and a belief. By bringing a bit of the stage, screen, or booth to your sales approach, you can maximize your sales efforts, too.

Learn how: Click Play!

WebinarNinja

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MBA990 Guest Teacher: Dan Martell- How To Build a Scalable Systems Playbook Apr 25, 2018

Show notes

As your business grows, organization becomes more and more crucial.

At some point, the systems you establish will be the difference between getting things done and scrambling to keep up. That’s why it’s so important to establish procedures, protocols, and workflows as early as possible.

Fortunately, there are tried-and-true ways to establish efficient systems and create repeatable core processes for your team to follow — even as your team grows, changes, and brings in new faces. Today’s guest teacher, Dan Martell of SaaS Academy, is an expert in crafting and executing consistent systems. These systems can free you from unnecessary work and excess management duties, allowing you to focus on the horizon rather than day-to-day operations.

Besides offering his most important systems-crafting tips, Martell also offers our listeners a special giveaway that will help you get organized, no matter where you are in your business journey.

Invest in your core systems now, and ensure efficiency going forward — Click Play!

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA989 How to Get Ready For Some Time Off Apr 24, 2018

Show notes

We all need a break. But how do you make sure your break doesn’t hurt your business?

Burnout is a real and dangerous thing. It’s not only bad for your health and well-being, it’s devastating to your business. Only the best you — the healthiest, well-rested, most focused version — can run your business. That’s why it’s so crucial to approach downtime the same way you approach everything else: with planning, preparation, and thoughtful execution.

Today, we discuss what you need to do in order to plan a true vacation, one that allows you to “log off” while your business maintains its momentum. By putting some key things in place, you can ensure that everything runs smoothly in your absence.

Remember: it’s not a “break” if you’re thinking about work! Plan ahead, and come back from your next vacay fully recharged. Click Play!

EasyCourse

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MBA988 Must Read: SEO 2018 (No-BS) Strategy by Casey Henry Apr 23, 2018

Show notes

Need to update your SEO strategy quickly?

We’ve got the most efficient, to-the-point 2018 SEO guide available. It’s not a best-seller from a renowned author. It’s just something we stumbled on while looking for useful new SEO resources.

SEO 2018 (No Bullsh*t) Strategy by Casey Leigh Henry is exactly what the title promises: a no-nonsense, brass-tacks guide to getting SEO right this year. SEO is always changing. From the early days of effective keyword-stuffing to Google’s Hummingbird and RankBrain updates, yesterday’s SEO strategies will not work today. It’s more important than ever to find out what works now — without wasting time.

Hear all about these efficient methods for boosting traffic, generating leads, and ultimately making sales. For the best ROI of your time, this should be the next book on your list. Click Play!

UpWork

WordPress

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Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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