The $100 MBA Show

Latest Episodes:

MBA1017 How To Make The Most of a Bad Day + Free Ride Friday! Jun 01, 2018

Show notes

The true measure of yourself is what you do when times are toughest.

In business, tough times are never in short supply. Even the most successful business people have those WTF? days. It’s just gonna happen. What matters most is not avoiding those days, but responding to them in positive, constructive ways. Are you up for the challenge?

Today, we discuss how to handle the most awful days, by focusing on the factors you can control. We offer the strategies that have worked for us when everything seems to be going wrong, from sales slumps to technical glitches to personnel drama. Because no matter how badly your day goes, your business still needs you to perform.

Business is challenging, but that’s the fun part! With the right outlook, the right expectations, and the right strategies, you can see every day as an opportunity — even the awful ones. Hear our coping strategies, plus our 10-minute exercise for getting through those days you just can’t wait to end. Click Play!

Sumo

EasyCourse

How to Stop Worrying and Start Living

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MBA1016 Should You Start a 2nd Business on the Side? May 31, 2018

Show notes

We get it. Entrepreneurship is addictive.

Sometimes, while we’re developing one business, we see an opportunity to start another. Currently, we’re juggling two companies ourselves. But at some point, you’ve got to set limits on the number of plates you’re spinning, so that you don’t end up sacrificing quantity for quality.

Today, we discuss the right (and wrong) times (and reasons) for starting a second (or third) business while maintaining your current company. With so many ideas and opportunities bouncing around in our heads, we independent business people need to prioritize the ripest fruit — or end up with more than we can handle.

Fortunately, there are ways to decide if your next big idea is really worth pursuing. Certain factors truly justify starting a new business, especially when certain resources can be shared or the products are complementary. It all depends on what you’ve got going now, and where you want to see yourself later. Get the details — Click Play!

Atlassian

BitBucket

Jira

Ship by ProductHunt

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MBA1015 Q&A Wednesday: How much time should I spend consuming content? May 30, 2018

Show notes

Content: there’s plenty of it out there.

Much of it can help you grow as an entrepreneur. With the wealth of online educational resources available today, you could spend your whole day learning about business and your own industry. Without setting foot in a business school, you can learn more from your laptop than many have in universities.

But when does learning about business start to detract from actually doing business?

Today, we discuss the limits of content consumption. Professional development is a worthy endeavor, but you’ve got to balance it against your other responsibilities. Otherwise, the ROI shoots right into the negative.

We have a formula for consumption that works for us, with exact allowances of time that are firm, but flexible. There is a such thing as too much content. In fact, the human brain can only learn so much before it’s no longer useful to keep reading or listening.

Tune in, and find out exactly how to balance learning with doing. Click Play!

WebinarNinja

EasyCourse

To submit your questions, visit 100mba.net/q.

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MBA1014 Is a Custom Built Website Worth It? May 29, 2018

Show notes

You’re starting a small business. You need a website. But you’re not a website developer.

Welcome to the most common of marketing conundrums. Can you make do with a drag-and-drop DIY website builder, or should you pony up for a fancy custom job? Can you really Do It Yourself effectively? Is the ROI for a designer really there?

It’s a tough call, and the answer will differ depending on what stage of development your business is in.

Today, we discuss when it’s worth it — and when it’s not — to hire a freelance web developer. We’ve gone both routes at different points in our business journey, hacking together our own site in the early phases and paying for something more professional when the time was right. We know what it costs, and we know what it did for our businesses.

Learn what really matters about your business website, and why shelling out too much too early is likely to be counterproductive. Click Play!

Weebly

WebinarNinja

Words

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MBA1013 Guest Teacher: Clay Clark – How to Increase Your Sales by 300% in 30 Days May 28, 2018

Show notes

Ready for some top-notch business coaching?

Clay Clark is in demand as a business consultant. SBA Entrepreneur of the Year and a bestselling author, Clark knows the strategies that create revenue for all kinds of businesses. That’s why he’s been successful both in creating his own businesses, and in coaching and motivational speaking for a slew of Fortune 500 companies.

Bottom line: this advice is valuable.

Clark is here to help you revamp your business strategy with a sales-oriented approach. Today, he offers 6 specific tactics you can use to bump your sales numbers exponentially. From online marketing to closing the deal, Clark’s 6 tips can help you get the most out of your current business assets — especially if you have an established sales team.

After you listen to the podcast, head on over to thrivetimeshow.com for even more in-depth growth coaching. Click Play!

Google Business

Clarity

Nest

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MBA1012 8 Essential Metrics Every SaaS Should Track P2 + Free Ride Friday! May 25, 2018

Show notes

Let’s get SaaSy.

It’s FREE RIDE FRIDAY!!!, and we’re finishing up our two-part series on the metrics that matter most to your SaaS business.

If you haven’t listened to Part I, make sure you do (we’ll just wait right here). In that episode, we identified four basic metrics that help you lay the foundation for an accurate picture of your SaaS’s overall health.

Today, we go deeper.

We take a look at four more metrics, numbers that give you a more detailed, nuanced, and comprehensive view of your business. While yesterday’s episode focused on numbers related to customer acquisition, we now look at your existing customers’ data to capitalize on those gains — and boost profitability.

Track all 8 metrics, and let them lead you to sustainable growth. See where you can make the biggest differences in your SaaS, at every stage of its development. Before you invest in a pricey CMS or CRM software to track analytics, see what you can do just by following these figures manually.

The results might just blow your mind. Click Play!

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MBA1011 8 Essential Metrics Every SaaS Should Track P1 May 24, 2018

Show notes

Metrics matter. But which numbers should you really keep your eye on?

If you’re running a SaaS (Software as a Service) business, you’ve got plenty of numbers to choose from. You can study analytics on everything from conversions to daily active users to average customer age to…well, you get it.

With so many metrics, what’s the priority?

Today is Part I of a two-part series on the metrics that have the biggest overall impact on your business. By tracking these 8 key indicators, you can identify exactly which areas of your business need the most attention.

By improving these specific numbers, you’ll be most likely to improve the one factor that matters most: profitability.

On this episode, we tackle the first four key metrics, from the earliest phases of your marketing right up to your sales numbers. This will lay the groundwork for bringing in the next four factors — so you can paint an accurate overall picture of the health of your SaaS.

We’ve run our own SaaS for some time now. Take advantage of our experience, and learn where to focus your efforts. Click Play!

WebinarNinja

Google Analytics

Baremetrics

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MBA1010 Q&A Wednesday: How can I save money with my payment processor? May 23, 2018

Show notes

Payment processing fees are part of the cost of doing business. But does the cost have to be so high?

Nope. It doesn’t. Depending on your business, you may be able to finagle more preferable transaction charges, lowering the percentage of revenue you lose to payment processing. There are ways to save, without comprising service or customer security.

You just have to know how.

Today, we discuss how to cut down your payment processing budget. While so many business owners assume they simply have to accept their payment processor’s terms, the truth is that transaction fees — like anything — are negotiable. Plus, your payment processing structure can be altered to save you even more.

Learn how to improve your bottom line, by gaining the leverage you need to bring your payment processor to the table. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1009 5 Things You Need To Know About GDPR May 22, 2018

Show notes

GDPR: if you haven’t heard about it yet, you will.

The policies take effect in a matter of days, and it’s likely to affect almost every business with an online presence. GDPR is Europe’s reaction to the threat of privacy breaches that have lately made headlines, especially in the US. It’s the European Union’s attempt to protect the user data of its citizens — regardless of where a business is located.

If you have a website that tracks or gathers data on your visitors, you must be GDPR compliant by May 25th. The good news? It’s likely that you already are. Still, it’s vital to make sure, because the consequences for violations of European visitors’ privacy are steep.

Seriously, friends: do whatever you have to in order to comply with this new standard in online security.

Today, we discuss what the rules are, why they came about, and how to make sure your business doesn’t run afoul. Given the size of the fines, it’s definitely worth taking the time. Click Play!

Guest Teacher David Lizerbram: 3 Legal Must-Do’s For Your New Business

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MBA1008 Must Read: The Everything Store by Brad Stone May 21, 2018

Show notes

Ever read a book that changed your whole outlook?

That’s the case with our latest Must Read Book Review, this time the true story of the world’s richest man and his landscape-changing company. The Everything Store by Brad Stone tells that tale of Amazon. It’s less a book about money, and more about drive, will, and unstoppable commitment.

This is a long read, but worth every second — including the time you spend re-reading sections just to process the incredible insights. It’s chock full of “Holy sh*t” moments, pieces of wisdom that completely challenge your view of business and commerce. This book is a mind-shifter, from cover to cover.

Today, we discuss some of the many takeaways of this immensely valuable book, from the value of implementation over ideas to the rewards of uncompromisingly good customer service. Friends, this one is a keeper. Click Play!

Audible

The Everything Store by Brad Stone

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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