The $100 MBA Show

Latest Episodes:

MBA1037 Do You Need a Personal Website? + Free Ride Friday! Jun 29, 2018

Show notes

Your business has a website, promoting your brand and product. But do you need another website, to promote…y’know, you?

Many business owners maintain separate websites about themselves, giving potential customers a deeper look into their motivations, outlook, and the bigger context of their businesses. But is this really necessary?

Can the choice to market yourself make or break your company?

Our host Omar has set himself a special challenge: over the next month, he’s going to build his own personal website, and test the benefits thereof. Today, we discuss the potential advantages, as well as the challenges that come with creating and maintaining a personal site. Omar shares details on exactly how he’s building, what resources he’s using, and — most importantly — what he expects to get out of it.

Tune in, and hear why so many entrepreneurs take the time to present themselves separately from their businesses. Plus, it’s FREE RIDE FRIDAY!!! Click Play!

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MBA1036 Strategies for Getting Started with Outbound Sales Jun 28, 2018

Show notes

Inbound, inbound, inbound. These days, it seems like all we hear. But what about the good ol’ fashioned way of moving product? What about getting out there and bringing your product to customers?

There’s still room for the outbound approach.

As your business grows, it becomes more and more important to actively pursue outbound sales, especially for business-to-business companies. While salespersonship is an intimidating topic for some, your business depends on your ability to break out and be an ambassador. Today, we discuss how to get outbound right, with 5 totally doable strategies — even if you’re not a “natural” salesperson.

These strategies will make outbound sales less awkward, more honest, and much more effective. Get ready to reach out and sell something. Click Play!

EasyCourse

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MBA1035 Q&A Wednesday: How do I run a promotion without devaluing my product? Jun 27, 2018

Show notes

Sale prices can draw customers — but they can also send a bad message. It’s Q&A Wednesday, and one listener wants to know how to cut prices without harming the product’s real and perceived value.

Whenever you lower the price of your product, even temporarily, you have more drawbacks to consider than just decreased revenue. Gaining more customers is always great, but if it comes at too high a cost to your bottom line and your reputation, you may find yourself wishing you’d charged more. High-end brands, for example, almost never employ sales or discounts.

But that doesn’t mean you can’t. You just have to do it the right way.

You can cut the price of your product for promotional reasons, without creating the perception that your product is “cheap.” Today, we discuss exactly how to create promotions that lower prices while raising your profile. Learn how it’s done — Click Play!

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1034 How to Market When You’re Starting From Scratch Jun 26, 2018

Show notes

You have no contact lists, no followers, no fans, nada. How in the heck are you supposed to start marketing?

Everyone starts somewhere. Today, we discuss how to jump-start your marketing efforts from Square One. You can build a foundation from next-to-nothing, if you know how to use your resources wisely.

Before you spend a dime on paid ads, listen to this episode.

That’s not to say paid advertising is a waste. However, you need to set your strategy up in a way that maximizes the ROI of every cent you put into those ads. You need to lay your marketing groundwork in a way that makes every ad more likely to convert and lead to sales. This episode features the strategies, resources, and tools you need to make it happen.

Some of the best things are made from scratch. As in the rest of business, sometimes the most important move you can make is to just. get. started. Click Play!

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MBA1033 Guest Teacher: Justin Jackson – How to use podcasting as a marketing tool for your business Jun 25, 2018

Show notes

Ready to podcast? This is the episode for you.

We know a thing or two about podcasting, having made it all the way to our 1,033rd episode. But we’ve got a special guest teacher with even more experience and knowledge, someone who helped us along the way. Justin Jackson of transistor.fm knows podcasting, and he’s here to offer seriously valuable advice to anyone getting ready to utilize this incredible marketing strategy.

From choosing your topic, to the technical details, to finding your audience, Justin is here to get you ready.

Justin was our first guest teacher, all the way back when we were podcasting noobs ourselves. Today, he’s got practical, actionable, easy-to-follow advice for new podcasters, plus a ton of online resources and hardware suggestions you can use to make your podcast the best it can be.

With Justin’s advice, you can commit yourself to a realistic, feasible production process, and give your brand the biggest boost possible. Get ready to podcast — Click Play!

The Distance Podcast

Work in Progress Podcast

Open for Business Podcast

cast.market

AudioTechnica ATR 2100 Mic

GarageBand

Audacity

ecamm Call Recorder for Skype

PremiumBeat

AudioJungle

Calendly

Justin Jackson on Twitter (@mijustin)

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MBA1032 How to Get the Most Out of a Meetup + Free Ride Friday! Jun 22, 2018

Show notes

The Internet is great, but sometimes you can’t beat some good ol’ fashioned real-world networking.

Physical meetups are more prevalent than you might think, and more affordable, too. Depending on your industry, there’s a good chance of finding a valuable get-together within a reasonable distance of wherever you are.

Today, we discuss how to find, prepare for, and make the most of meetups. We offer 4 specific tips for maximizing the ROI on the time you set aside to meet up, which can be considerable. With a little strategy, a little social grace, and a little extrovertedness, you can make the contacts that make a difference.

By going into meetups with a few modest goals and a plan to meet them, you can actively participate in a way that can have a significant impact on your business. Plus, it’s FREE RIDE FRIDAY!!! Don’t just attend, intend. Make meetups worth it — Click Play!

EasyCourse

Meetup.com

Eventbrite

How to Win Friends and Influence People by Dale Carnegie

MBA81 How to Create and Deliver Your Elevator Pitch

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MBA1031 Is Google AdWords Marketing Dead? Jun 21, 2018

Show notes

Google AdWords: is the party over?

There was a time when AdWords was everything: a valuable, cost-effective way to get your website to the top of the results page without all that pesky manual SEO. Massive chunks of marketing budgets were devoted to paying per click, and as the value of AdWords became more and more apparent, the pricing became more and more…let’s say, exclusive.

That was then. This is now.

These days, more marketing attention (and dollars) are devoted to other marketing channels, like social media. Has the cost of AdWords finally outpaced the value? Are you better off crushing it on Instagram than throwing money at Google?

Today, we discuss the relative value of AdWords in today’s online marketing climate. In some situations, you may find AdWords is worth every penny. In others, not so much. Find out if AdWords can (still) work for you. Click Play!

EasyCourse

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1030 Q&A Wednesday: Is Starting a YouTube Channel a Good Idea? Jun 20, 2018

Show notes

Are videos the new blogs? Many marketing experts have pointed out that YouTube is the world’s second-biggest search engine, but does that mean every entrepreneur needs to break out the tripod and start filming?

It’s Q&A Wednesday, and one of our listeners wants to get a sense of the ROI for YouTube. Given the potential effects on branding, SEO, and all-around exposure, many entrepreneurs wonder if it’s foolish not to have a YouTube channel promoting their business. Of course, producing regular, quality videos is no small effort.

Is it worth it?

Today, we discuss the value (and costs) of YouTube marketing. We explain how creating quality content works, how to leverage that content, and why it might be a crucial investment (depending on your business, of course). We also discuss the limits of YouTube marketing. Decide if the video-sharing platform is right for you. Click Play!

Backlinko

Wistia

Vimeo

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1029 Unexpected Speed Bumps in Starting an Online Business with Matt Jenks Jun 19, 2018

Show notes

The road to independent success could use a few warning signs!

If you’re starting your first online business, this is the episode for you. In a special interview, we’re sitting down with someone whose entire job is helping new entrepreneurs get the most out of their websites: Matt Jenks, program manager for customer success at Weebly.

As the guy responsible for shepherding new entrepreneurs into the DIY web-based business world, Jenks has seen it all. His experience is multiplied by the experience of countless entrepreneurs he’s worked with, both successes and…not-so-successes. If there’s a way to get your new business off track, Jenks has seen it — probably more than once.

Today, Jenks sits down with Omar to discuss all the hiccups you’re likely to face when starting an online business, from marketing to funding to staying motivated. This episode has more value-per-minute than you can shake a laptop at, so get started. Click Play!

Meetup

Social Mention

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1028 5 Tips for Becoming a Paid Public Speaker Jun 18, 2018

Show notes

Your knowledge and experience are valuable — and not just to you.

In fact, your knowledge and experience are worth paying for, if you have the public speaking and presentation skills to deliver them effectively. Being a public speaker can do wonders for your exposure and brand, but it’s also a fantastic way to earn income in its own right.

Consider hitting the stage!

Today, we discuss what you need to do in order to make yourself worth a significant speaking fee. From the preparation to the networking to the marketing, we’ve learned from the best. Our host Omar is a successful public speaker, having studied the craft with speakers who make more for an hour-long talk than some people make in months.

Build your reputation and your bank account. Take our tips, hone your performance skills, and get ready to cash in on sharing your thoughts. Click Play!

Heroic Public Speaking

Acuity Scheduling

Book Like a Boss

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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