The $100 MBA Show

Latest Episodes:

MBA1057 Free Trials: With or Without a Credit Card Required? + Free Ride Friday! Jul 27, 2018

Show notes

The free trial: it’s an old, effective, tried-and-true way to turn leads into sales. But there’s one aspect of the free trial that business owners can’t seem to agree on.

Should you require a credit card, or not?

On the one hand, taking credit card info makes the final sale that much easier — and therefore, that much more likely. On the other, asking for credit card info before the prospect is ready to buy can cut things off before they start. When every second counts (and online, every second counts), every barrier to entry is a potential loss of sale.

Today, we put in our two cents.

With a couple different businesses under our belts (and one more on the way), we’ve used both methods. We’ve found that certain types of businesses and products lend themselves more to one method or the other. Like much else in entrepreneurship, it’s all about the timing.

Besides our own businesses, we discuss other examples of (highly successful) businesses which do and don’t require credit card info for a free trial. Listen in, and figure out what would work best for you. Click Play!

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MBA1056 The 1 Thing You Should Never Outsource Jul 26, 2018

Show notes

As your business grows, you can’t do everything yourself. However, there are some things no one else should do for you.

In fact, there’s one thing you can never, ever delegate.

It’s healthy and necessary to hand off responsibilities as time goes by. Outsourcing, delegating, and otherwise trusting others to help move your business forward is the only sustainable way. But there’s one part of running a business that will always be your responsibility, and should always occur in-house.

This responsibility is so vital, so central to the health of your business, that passing it on to outsiders will only cost you in the long run. It defines the direction of your business. Most importantly, it takes a long time to get really good at — so you want to practice it for as long as possible.

Learn about the one job you can never pass along, and why. Click Play!

EasyCourse

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MBA1055 Q&A Wednesday: How often do you update your website? Jul 25, 2018

Show notes

Your website is everything to your business. And like your business, it can’t afford to stagnate. It’s got to change, grow, and evolve in order to stay effective.

It’s Q&A Wednesday, and we’ve got a listener who wants to know exactly how often a business website needs updating. The answer, of course, is complicated. It depends on several factors, from the type of product to the progress of your business development.

But one thing is certain: you can’t go too long without freshening things up.

Today, we discuss the ins and outs of keeping your website at peak performance. From the bare minimum timetables for updates, to specific events that should trigger updates, we explore what you need to rework and when. Whether it’s regular upkeep to reflect the status of your business, or analytics-based changes to maximize your site’s effectiveness, change is necessary. Change is good. Change drives business.

Plus, we discuss what shouldn’t change too often, for the sake of your current visitors and customers. Tune in, and let us help you plot your website strategy. Click Play!

WebinarNinja

SGMetrix

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MBA1054 5 Reasons Masterminds Fail Jul 24, 2018

Show notes

Mastermind groups can be a fantastic way to get and give valuable advice, accelerating your growth as an entrepreneur. These small groups of industry peers are more and more common, as entrepreneurs reach out to each other for help, support, and understanding.

But not all masterminds are created equal.

Our host, Omar, has been a member of several different mastermind groups. Some have been incredibly valuable, while others…not so much. If you’re considering joining — or starting — a mastermind, it’s important to know exactly what makes some of them flop.

If you know what to avoid, you can ensure that your time (and everyone else’s) is never wasted.

Today, we discuss 5 specific things that are guaranteed to ruin a mastermind, no matter how bright or informed its members are. By nailing certain logistical and procedural requirements, you can set your mastermind up to be a win for everyone involved — especially you. Find out what pitfalls to avoid. Click Play!

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MBA1053 Guest Teacher: Dr Tyson E Franklin – The 6 Pillars of Marketing Jul 23, 2018

Show notes

Let’s take a step back. Let’s look at marketing differently.

A rounded, grounded approach to marketing is a powerful thing. By planning your marketing strategy around certain universal principles, you can maximize its effects. By taking advantage of all the available channels, you can diversify your marketing efforts for much better results.

But first, you have to understand what marketing is.

Today, special guest teacher Dr. Tyson E. Franklin stops by to discuss his 6 “pillars” of marketing. Franklin is a down-to-Earth business teacher whose focus on practical application makes advanced marketing concepts actionable. His broken-down approach is perfect for anyone ready to up their marketing game.

This episode is full of practical tips, so get your notepad ready!

Rather than focusing on a single marketing channel, Franklin shows us how to find marketing opportunities everywhere, including offline. This advice is easy to follow and implement, but the results can be extraordinary. Click Play!

It’s No Secret with Dr. T

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MBA1052 Starting a Blog From Scratch P2 + Free Ride Friday! Jul 20, 2018

Show notes

If you’re not blogging, you’re not marketing.

Yesterday, we took a look at how to establish your blogging goals, and how to systematize your writing schedule for maximum effectiveness. Today, we discuss the down-and-dirty technical aspects of starting a blog, from choosing the best platform to leveraging your content into conversions.

With the “why” of your blog established, it’s time for your content to do the job of attracting visitors, capturing leads, and ultimately creating customers. Whether you’re a beginner who only needs a basic blogging service, or if you’re ready to jump into complex CMS (content management systems) with advanced features, we’ve got the low-down on the tools you need.

By putting the quality and usefulness of your content first, you can earn the loyalty of your readers. By getting the technical aspects right, you can widen your reach to even more readers — the kind who buy. Click Play!

How To Self-Promote Without Looking Like Donald Trump

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MBA1051 Starting a Blog From Scratch P1 Jul 19, 2018

Show notes

Effective online marketing comes down to one thing above all: content. And while pics and videos are great, the written word is still the most important factor as regards your ultimate reach and SEO.

Long story short: you need to blog.

Even if you’re no Hemingway, you can create and manage a blog that’ll achieve its most important purpose: building a loyal following of potential customers. Whether it’s daily, weekly, monthly, or even less, great blogging can be leveraged into major conversions — if it’s done correctly.

Today, we begin a two-part series on how to get your blog up and running. In this part, we discuss how to clearly define the purpose of your blog based on specific business goals. With a consistent, intentional, procedural approach, even the least experienced bloggers can build their brand with some well-crafted posts.

Before you write a word, tune in to this episode. And don’t forget to come back tomorrow for Part II! Click Play!

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MBA1050 Q&A Wednesday: Which email marketing software do you recommend? Jul 18, 2018

Show notes

Here at the $100 MBA, we live by a few unquestionable business truths. One of them is that when it comes to marketing, email. Is. King.

When you’re starting your business, one of the most important things you can do is establish a system for email marketing that lets you leverage your content into conversions. That, of course, starts with choosing an email marketing service to use. With so many options, out there, which is right for your business?

That’s what today’s episode is all about. We discuss the merits, features, and differences between the most popular email services (along with a few less popular ones), so you can decide what’s right for you. This episode is heavy on specific recommendations, so keep your notepad ready!

Once you’ve defined the criteria your email service needs to meet, you can be sure that you’re not overpaying for features you’ll never use —- or underpaying for a service that lacks features you need. As your business grows, you may even consider migrating from a simpler platform to a more complex one.

Consider this your ultimate email service guide. Click Play!

Seva (formerly ConvertKit)

To submit your questions, visit 100mba.net/q.

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MBA1049 How to Start Thinking About Retirement Jul 17, 2018

Show notes

What does retirement mean to you?

If you’ve never tried to answer that question, the time to start thinking about it is now — no matter your age. Retirement doesn’t have to mean lounging in Florida at 65; it can mean anything from reducing your workload, to choosing only passion projects, to “retiring” for a few months at a time between spurts of profit-building.

It’s totally up to you.

Today, we discuss exactly what you need to consider before setting your retirement goals. Before you put a dime into a 401k, figure out what you really want your business endgame to be. With a detailed, well-thought out game plan, you can create the kind of retirement entrepreneurs deserve: the kind we define for ourselves. Click Play!

The 4 Hour Workweek

We Are Podcast

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MBA1048 Must Read: The Miracle Morning by Hal Elrod Jul 16, 2018

Show notes

Every day is a new opportunity!

Your morning routine can have a huge impact on your long-term success. In fact, a common thread among some of the most successful modern entrepreneurs is a commitment to making the first few hours of the day count.

Today, we take a look at a Must-Read book on exactly that topic: The Miracle Morning by Hal Elrod.

We know the author personally, and can vouch for his sincerity, honesty, and genuine ability to make the most out of the hand you’re dealt. Having overcome tremendous personal obstacles to achieve his own goals, Elrod is an authority on what it takes to make things happen.

In this book, Elrod espouses a philosophy of never settling, and avoiding the “rearview mirror syndrome” that fools people into thinking that the past defines the future. By committing to a morning routine that maximizes health, productivity, and creativity, you can empower yourself to live the life you want, not the life you have.

Tune in, and hear exactly how to make your mornings count. The potential rewards are well worth ditching the snooze button once and for all. Click Play!

The Miracle Morning by Hal Elrod

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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