The $100 MBA Show

Latest Episodes:

MBA1067 Affiliate Program Pitfalls + Free Ride Friday! Aug 10, 2018

Show notes

Affiliate marketing can go either way. Done right, it can be a revenue-boosting, word-spreading win that moves your business forward.

Done wrong, it can be a total scam.

Today, we discuss what can go badly with affiliate marketing. Trust us; we’ve learned the hard way. There are a few all-too-common pitfalls, mistakes people unknowingly make that turn a good thing into a nightmare. We’ll show you what they are, so you can avoid them — or at least know what to do if bad things happen anyway.

There are good reasons we’re so selective about when and with whom we choose to affiliate.

While the opportunities for growth are undeniable, the opportunities for abuse are significant. When it goes well, you come away with fantastic new exposure. But when it goes poorly, you can find yourself at a loss — or even worse, ripped off. Listen in, and go into your next (or first) affiliate relationship with the knowledge you need. Click Play!

EasyCourse

WebinarNinja

Stripe

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MBA1066 How to Create Something Different Enough Aug 09, 2018

Show notes

Find your niche. That’s the motto of every smart entrepreneur, as we look to carve out our unique place in the market.

Building a successful business involves a careful balancing act. On one hand, you have to be original; your product or service has to offer something that nothing else out there offers. But while you don’t want to reinvent the wheel, you also don’t want to alienate people with something they’re not ready for.

A product that’s too different, too far out in left field, isn’t likely to be embraced no matter how “good” it is on its merits.

Today, we discuss how to make your business different enough to attract a loyal following, but not so strange that it goes over people’s heads. We look at specific examples of companies that add just enough of a twist to secure their slice of the market, without being too derivative or too radical. It’s the Goldilocks Rule: not too different, not too similar, but just right.

Figure out where your business can go, with the right amount of (restrained) creativity. Click Play!

WebinarNinja

EasyCourse

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MBA1065 Q&A Wednesday: Do you do your own accounting? How much time do you spend on it? Aug 08, 2018

Show notes

Do you know where your money is?

Accounting can be a little intimidating for those of us who aren’t mathematically inclined, or aren’t exactly experts in the latest tax and regulatory issues. It’s Q&A Wednesday, and one listener wants to know how we keep an eye on our funds, and what kind of resources we put into it.

Spoiler alert: we have an accountant.

Today, we discuss why we have an accountant, what to look for in a good one, where to find one, and what it costs. Freeing yourself from the burden of accounting can be one of the smartest investments you can make in your business, if you have the right person (and tools) for the job.

Our accounting system involves not just the help of our (very good) accountant, but some simple software applications that really take the stress out of managing finances. Hear how we keep track of things, and decide if it’s right for your business — especially as the numbers get bigger. Click Play!

Xero

Receipt Bank

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1064 How do you know you have too much on your plate? Aug 07, 2018

Show notes

There’s a difference between busy and burnt out.

We get it: motivated, driven entrepreneurs aren’t scared of a little hard work. We want to tackle everything ourselves, because we’ve chosen independence as a way of life. But working for yourself doesn’t mean going it alone. If you try to do it all as your business grows, eventually you’re going to drop a ball or two.

Today, we discuss how to know when it’s time to pump the brakes. Especially as you scale, skillfully delegating work is crucial. Keeping yourself energized, efficient, and productive doesn’t mean overworking yourself to the point of failure. It requires taking a step back, assessing your workload, and doing what’s best for the business.

Fortunately, there are some tell-tale signs that you’re doing too much, or that you’re doing too little. We even have a specific system we use to determine whether our “To Do” list is too long, too short, or just right. With a little strategy, you can organize yourself into low-stress productivity.

The point of entrepreneurship isn’t to work yourself to death. Try our system, and see if you could use a little help. Click Play!

EasyCourse

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MBA1063 Guest Teacher: Travis Chappell- Why Overcoming Rejection Is Necessary For Your Business Aug 06, 2018

Show notes

It takes some practice before you’re good at getting rejected. The more it happens, the better you are, the more easily it rolls of your shoulders.

No, this is not one of those “fail up” lessons, where we tell how you should treasure every bad moment. We know rejection is painful, we know it’s frustrating, and we certainly don’t suggest you seek rejection as a way to grow as an entrepreneur.

We simply want you to accept rejection, and embrace it as part of the entrepreneurial process.

To that end, we’ve brought on a special guest teacher. Sales expert Travis Chappell hosts the Build Your Network Podcast, and knows a thing or two about moving past rejection. More importantly, he’s here to warn us that fear of rejection cannot be allowed to hold us back.

Today, Chappell offers the down-to-earth tips you need to reset your psychology so that you never lose the optimism and drive that got you into independent business.

If you think you’ve heard this kind of advice before, trust us — you haven’t. Find out how rejection can become just another obstacle to navigate on your way to success. Click Play!

Build Your Network

Tribe of Mentors by Tim Ferriss

We Are Podcast

Start With Why by Simon Sinek

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MBA1062 How to Create a Simple Marketing & Sales System PT2 + Free Ride Friday! Aug 03, 2018

Show notes

You’ve marketed. You’ve built your audience. You’ve grown your contact list.

Now it’s time to sell.

In Part I of our sales + marketing tutorial, we took you through the process of driving traffic to your website, capturing leads, and setting yourself up to move some product. Today, we discuss exactly how to convert those leads into sales, finally seeing bottom-line results. It’s all been leading up to this!

With our easy-to-follow, systematized approach, you can cast a wide net for sales through various channels. Grounded in the strength of your marketing efforts, you can leverage the reputation you’ve already built with your audience into actual commerce.

With your “relationships” to your audience established, there’s only one thing left to do: demonstrate that the value of your product exceeds the price. We’ll show you how — Click Play!

WebinarNinja

EasyCourse

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1061 How to Create a Simple Marketing & Sales System PT1 Aug 02, 2018

Show notes

Who’s ready to smarket?

Anyone can create a product. But sales and marketing are complementary, mutually supportive efforts that turn your products into an actual business. Especially at the beginning, crafting a holistic approach that integrates these two systems is the best way to maximize your chances of success.

In this two-part series, we focus first on the marketing, and then on the sales. Today’s episode offers 3 specific ways to get people’s attention, generate traffic to your website, and build a list of leads. By offering something valuable with no strings attached, you can build the relationships that — later — become sales.

These methods are proven, straightforward, and relatively easy to implement. Build your audience, grow your email list, and get ready for Part II, airing tomorrow. Click Play!

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MBA1060 Q&A Wednesday: This podcast is huge! How did you grow your podcast audience? Aug 01, 2018

Show notes

This week’s Q&A Wednesday started with a (much appreciated) compliment. One loyal listener noticed that our little ol’ podcast has grown exponentially since we started it, and wanted to know how we pulled it off.

Well, we’re happy to share exactly how we built our audience.

Mostly, it has to do with our “content first” approach, prioritizing the quality and value of our show above our marketing efforts. That’s not to say we don’t make an effort to attract listeners, but our first mission is to create something worth listening to! We discuss how we keep our podcast fresh, relevant, and subscription-worthy.

Then, we share the promotional tactics we used to get attention. With a little hustle, we were able to turn enough ears in our direction to create momentum. Once enough people heard our show (and most importantly, found it valuable), the rest (mostly) took care of itself.

Best of all, you can use the exact same methods we used in order to promote your podcast. We learned how to podcast the hard way, by…well, screwing up and learning from it. Use our experience to make your podcast the best it can be. Click Play!

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1059 Do You Need a Personal Assistant? Jul 31, 2018

Show notes

Before you say “No,” hear us out. Personal Assistants aren’t just for the rich and famous. These days, it can be affordable (and well worth the investment) to hire a little help — especially for busy entrepreneurs.

As we like to remind everyone, time is the most valuable currency. Your time is like a bank account, from which you can only withdraw. If a personal assistant can give you significantly more time, and it’s affordable…well, the math speaks for itself. In fact, our host Omar is shopping around for a personal assistant as we speak.

Today, we discuss what to look for in a good personal assistant, where to find one, and what to consider when deciding if it’s right for you. We take a look at the cost of personal assistants, so you can decide if hiring one makes sense for you. When you see how easy it is, you might conclude what we have: that it’s not a luxury, but a wise investment. Click Play!

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MBA1058 Must Read: Getting Things Done by David Allen Jul 30, 2018

Show notes

Let’s work on that “To Do” list.

Crossing tasks off your list is a good feeling, and not just because it means forward progress for your business. It also means more time for you, for the things that matter, for the life you built your business around.

Today, we review a Must-Read book that’s all about maximizing your productivity during work hours. David Allen’s Getting Things Done is a best-seller, and for good reason. It offers a fantastic system for getting the most out of every minute, making your day more productive — and less stressful.

Take control of your inbox. Put an end to procrastination and last-minute stressing. With a consistent, systematized approach, you can earn more of the most valuable currency: time itself. Click Play!

WebinarNinja

Getting Things Done by David Allen

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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