The $100 MBA Show

Latest Episodes:

MBA1147 5 Timeless Lessons from the Father of Advertising + Free Ride Friday! Nov 30, 2018

Show notes

David Ogilvy invented modern advertising. What can you learn from him?

In a still text-driven online marketplace, effective copy writing is just as important now as it was in the 1960s. As the real-life Don Draper, Ogilvy used meticulous research to find out exactly what drove leads and sales. Everything he discovered about magazine and newspaper ads is directly applicable to websites and landing pages today.

Time Magazine called Ogilvy “the most sought-after wizard in advertising.” But what he accomplished wasn’t magic. It was research-based strategy, and you can master it for your own business.

Learn how a few words can make the difference between a flood of sales and a total flop. Learn how being clever isn’t as valuable as you might think it is, if it’s not customer-centered wit. See how in business, many things change, but some principles are eternal. Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1146 Should You Sell Your Products on Amazon? Nov 29, 2018

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Amazon giveth, and Amazon taketh away.

The online retail behemoth is a double-edged sword, a massive marketplace that can give you huge exposure to millions of potential customers — but not without a price. Without a doubt, Amazon makes many things easy, like payment processing and shipping. But just as surely, Amazon takes its toll.

Is it worth it? Is what you surrender to Amazon more valuable than the sales you get in return?

Today, we discuss when Amazon can help, and when it can be the wrong choice. Certain kinds of businesses thrive under Amazon, while others are better off going it alone. Tune in, and see which category your business falls into. Decide whether tying yourself to the biggest name in e-commerce is a move you’ll look back on with satisfaction, or regret. Click Play!

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The post MBA1146 Should You Sell Your Products on Amazon? appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1145 Q&A Wednesday: How Do I Break Up With My Business Partner? Nov 28, 2018

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Breaking up isn’t easy. But sometimes, it’s necessary.

A business partnership is like any other: a mutual investment of time, effort, and resources. When it ends, it can go very badly. But when both partners are forthright and genuinely committed to an amicable split, parting ways doesn’t have to be a traumatic experience.

It’s Q&A Wednesday, and we’ve got a listener who’s ready to pull the plug on a partnership. We discuss exactly how to make sure that all parties concerned get what they deserve, and how to transition from the current partnership to whatever’s next.

No matter the reason, there’s a right way to split, and several wrong ways. Learn why leaving a partnership amicably is an important investment, one that will follow you into the future no matter where entrepreneurship takes you. Learn how to do it right, and you’ll be glad you did. Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1143 Guest Teacher: Iz El-Bahnasy- How to Optimize Your Conversion Rate Nov 26, 2018

Show notes

If you can’t convert, you can’t sell. Turning website visitors into customers is an exact science, one with years of research behind it.

Today, an expert in conversion optimization strategy stops by to give us a thorough breakdown of exactly how to move visitors down the funnel and onto your customer list. Iz El-Bahnasy is the founder of Gather, a conversion app that’s leading the way in…well, leads!

El-Bahnasy understand the buyer’s journey from start to finish, and so can you.

Learn how to maximize your chances of success at every step in the journey, from the first visit to marketing qualification to sales qualification and beyond. Using data from Gather users, El-Bahnasy has honed his strategy to identify weak points in the funnel, and fix them to keep the leads flowing.

See how much better your conversion optimization can be. Click Play!

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Gather

Conversion Rate Optimization Case Study

ROI Calculator

E-Commerce Website Optimization

Google Optimize for Split Testing

Hotjar Heat Map Software

The post MBA1143 Guest Teacher: Iz El-Bahnasy- How to Optimize Your Conversion Rate appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1142 Saving Money When Paying in Different Currencies + Free Ride Friday! Nov 23, 2018

Show notes

It’s a big world out there, and the Internet allows entrepreneurs to find the best, most affordable talent wherever it is. But with that freedom comes a unique, modern hassle: losing money as you do business across national borders.

Today, we discuss how exchange rates can cost you hundreds per month — and what you can do about it.

As a remote team with over 30 employees on 4 continents, we’re experienced navigators of the international currency scene. Over time, we’ve learned how to pay our people what they’ve earned, wherever they live, without bleeding cash ourselves.

Learn the tips and tricks you and your accountant can use to save money on payroll, whatever the currencies involved. Learn how payment processors like PayPal can cost you more than you realize, and what better alternatives exist. Find out how to minimize the number of transfers you make, and mitigate the losses those transfers cause. Click Play!

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Transferwise

xe.com

The post MBA1142 Saving Money When Paying in Different Currencies + Free Ride Friday! appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1141 Should You Have Sponsors? Nov 22, 2018

Show notes

Sponsors: are they worth the effort? Whether it’s a blog, YouTube channel, podcast, or live event, sponsorship can be your biggest source of revenue. It can also be a major pain in the tuchus.

Yes, sponsors pay you. But that money doesn’t come free, and what you give in exchange can have a dramatic impact on your relationship with your audience. Carefully balancing the needs of your sponsors, your audience, and your business is a delicate thing — and it’s crucial to get it right.

Today, we discuss the benefits and drawbacks of sponsorship. We help you choose the right sponsors for your brand and audience, and offer our insights on how and when to acquire sponsors that add value, not just cash. Learn how it’s done — Click Play!

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The post MBA1141 Should You Have Sponsors? appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1140 Q&A Wednesday: What gear do you recommend for my webinars? Nov 21, 2018

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We know webinars work. So what tools do you need to make them work better? It’s Q&A Wednesday, and we’re helping one listener choose the best gear for the job.

There are a million audio/visual gadgets out there, but we’re focusing on the must-haves, the bare essentials that have the greatest overall impact on the quality of your webinar. As longtime webinar hosts (and webinar software developers), we’ve learned a thing or two.

From mics to cameras, boom arms to lighting, we’ve got the most practical, least expensive ways to produce a professional webinar.

Plus, we’ve got tips on how to use these tools to give the best webinar possible. Learn what to use, where to get it, and how to make it all work. Toss the bells and whistles aside, and focus on what matters most to your ultimate goal: conversions. Click Play!

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WebinarNinja

Audio Technica ATR2100

Logitech Webcams

The post MBA1140 Q&A Wednesday: What gear do you recommend for my webinars? appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1139 How to Get Out of a Bad Mood For The Sake of Your Business Nov 20, 2018

Show notes

Having a bad day?

In entrepreneurship, that’s gonna happen. Fires will erupt, and putting them out is every independent business person’s burden. But if you let a rough patch sour your mood, the damage will be compounded by your own emotional imbalance. So how can you take the hits with calm, cool, and confidence?

Today, we discuss our specific methods for digging ourselves out of a funk. Your team needs you at your best, emotionally and mentally. Every second you spend in a bad mood hurts morale, productivity, and your bottom line.

In the end, a happy entrepreneur is a more successful one.

This episode is not a pep talk. It’s a practical, step-by-step guide to dusting yourself off, putting a smile on your face, and getting back in the saddle. Try our techniques, and see how quick you can make your emotional recovery time. Click Play!

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The post MBA1139 How to Get Out of a Bad Mood For The Sake of Your Business appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1138 Must Read: It Doesn’t Have To Be Crazy at Work by Jason Fried & David Heinemeier Hansson Nov 19, 2018

Show notes

Excessive stress is not a requirement of entrepreneurship.

At least that’s what Jason Fried and David Heinemeier Hansson, authors of this week’s Must-Read book for entrepreneurs think. It Doesn’t Have to Be Crazy at Work is a radical treatise on the dangers — and utter uselessness — of running yourself and your team ragged. Their company, Basecamp, prides itself on a healthy approach to the work/life balance.

We found Fied and Hansson’s thoughts to be challenging, but we can’t deny their results. Basecamp is a phenomenal success, one that the cofounders claim was built without goal-obsessed, productivity-driven, hair-tearing work.

Could this approach work for your business?

Today, we review this incredible book, and analyze its unique philosophy. The war against anxiety has begun, and these successful entrepreneurs are ready to fight for a saner, happier workplace. Click Play!

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