The $100 MBA Show

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MBA1157 How To Create a Presentation Deck in 1 Hour + Free Ride Friday! Dec 14, 2018

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Sometimes, you just have to bang it out.

Whether you’ve got a webinar, pitch, or demo, a quality slide deck is a must. Despite how daunting it can seem, putting one together doesn’t have to be a nightmare or a monumental task. It can be a simple, straightforward, one-hour process.

It can take less time than an episode of Game of Thrones to get ready for your next big moment — if you have the right system.

Today, we explain exactly how to outline and craft your presentation in record time. It’ll be professional, good-looking, and best of all, done. By prioritizing what matters most about the presentation — and learning how to stop fussing over details — you can bring the goods without breaking a sweat. Click Play!

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MBA1156 Do Sales Calls Work in Business Today? Dec 13, 2018

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The sales call: is it a lost art? More importantly, should it be?

What’s the role of outbound marketing in an almost completely inbound world? Is there still value in reaching out personally for a conversation? Can the time you and your sales people spend on the phone actually return worthwhile revenue?

The short answer is yes.

We still use outbound calls to supplement our sales strategy, in incredibly important ways. WIth a well-thought-out system, you can set aside time for the calls that matter most. You can gain an edge in new-school entrepreneurship with a touch of old-school methods. Whether your business is on or off-line, a simple conversation can be powerful.

Find out when you should get on the horn. Click Play!

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MBA1155 Q&A Wednesday: I’m launching a web app. Do I also need to have a mobile app to go with it? Dec 12, 2018

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Does every web application need a mobile version? If not, which ones do?

Most major software companies have a version of their product for every device under the sun. But for lean startups, you’ve gotta put your time and effort into what returns the best investment. Today, we discuss exactly how to figure out if you need a mobile app — and if so, how to proceed.

There are a few key questions you must ask to determine whether developing a mobile app is worth your time and money. In fact, it may be the case that you only need a mobile app, and you can forget about laptop, desktop, and tablet versions.

Tune in, and find out what those questions are. Ask them, and you’ll find a path forward for your software. Click Play!

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MBA1154 How to Handle a Request for a Raise Dec 11, 2018

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It’s gonna happen. As your business grows and your team members ponder their futures, they’ll want to know how much you value them. Like, exactly how much.

Whether you employ freelancers, full-timers, or contractors, shelling out the dough to keep the right people on board is a must. Of course, you have your whole business budget to consider, so how can you offer just compensation while keeping your books balanced? How can you avoid expensive turnover and expensive over-compensation?

You need a plan.

Well in advance of any raise requests, you need to have an established playbook for considering them. If you’re caught off guard, you may make the wrong decision — either paying too much, or losing an employee who was totally worth it. Today, we offer our system for evaluating and responding raise requests in a way that works for all parties concerned.

Remember: the cost of losing someone great can exceed the cost of keeping them. Click Play!

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MBA1153 Must Read: The Effective Executive by Peter Drucker Dec 10, 2018

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Sometimes, you consult exciting new voices in business leadership. Sometimes, you consult the legends.

Peter Drucker basically invented business management, and is seen as one of the founders of corporate culture. His extensive studies and writings on effective business leadership are the foundational canon for budding executives — and entrepreneurs.

Today, we review his classic The Effective Executive.

This Must-Read teaches you the most important concepts in hiring, delegating, and generally managing. It explores how poor leaders waste time, and great leaders leverage it for maximum effect. The book’s subtitle says it all: The Definitive Guide to Getting the Right Things Done. Learn how to be the best leader you can be, in small business or big. Click Play!

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The Effective Executive by Peter Drucker

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MBA1152 How to Save on Office Space as You Grow + Free Ride Friday! Dec 07, 2018

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Your business is growing. Your team is growing. Your space needs to grow, also.

It’s FREE RIDE FRIDAY!!!, and we’re discussing how to scale your business in the one way entrepreneurs often forget to consider. Your office space has to be flexible enough to grow with your staff. Moving from space to space wastes money, time, and effort. So how can you set your space up for growth — without the growing pains?

With our simple tips, you can shave dollars, hours, and stress off of the growth process. From the simplest garage or kitchen table to a full-blown office, you can make a few key decisions now that will pay off later.

Plus, we discuss some unconventional options that can really free you up to grow without fear of bursting at the seams. Grow smart — Click Play!

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MBA1151 When to Use Squeeze Pages to Maximize Conversions Dec 06, 2018

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Call it a landing page, or call it a squeeze page. Either way, it’s the key to conversions.

These stripped-down, bare-bones pages have one purpose and one purpose only: to collect email addresses. One page can move visitors down the funnel at incredible rates, but only if it’s executed properly.

Today, we discuss exactly how to get it right.

There are times when an ill-placed squeeze page (or a poorly designed one) can do more harm than good. As online entrepreneurs, we’ve got to know when and where to place quality landing pages for maximum effect. Most importantly, we’ve got to design those pages well, with a goal-focused, streamline approach.

Gather those addresses, and move on those leads. Find out how a solid squeeze page can make all the difference — Click Play!

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MBA1150 Q&A Wednesday: I can only go to two conferences next year. How do I choose? Dec 05, 2018

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Conferences are a big investment of time and money. How do you know which ones are worth it?

It’s Q&A Wednesday, and one listener is in a bind: with only enough time and resources for two conferences, choosing the best is no easy task. Fortunately, we’ve been to many a conference, as speakers and attendees. We know what to look for, and what to avoid.

Most importantly, we know what makes a conference worth the investment.

No matter what kind of business you run, or what industry you’re in, there are a few key common priorities to consider when choosing a conference. Truth be told, some conferences are way better than others, and knowing what you’re looking for is crucial. Find out what — and more importantly, who — you should be looking for. Click Play!

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MBA1149 Lessons Learned When Launching a New Product Dec 04, 2018

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As always, our experience is your guide. Recently, we undertook the difficult — but enlightening — task of launching an entire new product. What we learned was valuable to us, and will definitely be valuable to you.

We’ve got a new product, but this episode isn’t some thinly-disguised plug. It’s a genuine lesson on building and launching something new, and everything that process can teach you. Whether you’re launching your first product, or adding something new to your existing business, listen to this before you release the final version!

Give your product the best chance of selling big. In this episode, we discuss marketing and launching a new software service, and how to balance your current branding with the need to make new and different waves. We get into everything from pricing to beta testing, with detailed information on how to give your new baby the best chance of success. Click Play!

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MBA1148 Must Read: Atomic Habits by James Clear Dec 03, 2018

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We are our habits.

That’s the lesson author James Clear understands, and it’s the topic of this week’s Must-Read book for entrepreneurs. Atomic Habits is a valuable primer on forming the right habits, and ditching the bad ones. One habit at a time, you can improve your results in business and life.

By losing unproductive habits and establishing productive ones, you make the little differences that add up to big success. This is, hands down, the best of the “habits” books out there, based on years of research and careful study. It’s full of useful, valuable advice. And for all its detailed wisdom, it’s a relatively easy read.

Plus, the book includes lots of bonus tools and online extras. As self-improvement goes, this is serious bang for your buck. Find out why — Click Play!

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